M.Phil. / Although a great deal of research has been conducted on diversity management in South Africa, very little of this research has focused on age diversity within interactive information societies such as libraries in South Africa. This study will focus specifically on academic libraries. It is also clear that most of the research regarding age diversity within Academic Information Services (AIS) has focused on managing the difference in ages between library patrons and library staff members. Very little of the research is devoted to age diversity between co-workers, and even less research has been conducted regarding Cuspers as a generational cohort within the library environment. This study is aimed at investigating age diversity within AIS in South Africa in relation to its effect on work, work performance and co-worker relationships. It is also aimed at encouraging organisations, and specifically AIS, to take cognisance of the current age demographic of their libraries and to develop and implement not only succession planning policies, but also relevant recruitment and retention policies in order to avoid employee and leadership vacuums. The research findings of this study are relevant as they give organisations in general, and specifically AIS within higher education institutions (HEI), a point of reference to guide the formulation of recruitment and employment policies that would appeal to the values and preferences of younger generational cohorts currently under-represented in these organisations. In addition, this study is of value with regard to the formulation of succession policies focused on the planning and training of new middle and top management staff members in order to improve current succession policies and plans.

The care of the elderly is a growing problem. Existing services are inadequate for the needs of an aging population. In order to suggest new services to deal with the care of the elderly, this report examined four areas: the demographic characteristics of our aging society, the nature of services in general, services provided to the elderly population, and the application of role theory to the caregiver/care recipient dyad. Role theory identified conflicts felt by both the caregiver and care recipient. These conflicts were explored in three sets of focus group interviews: women 65 years old and older, women familiar with the experience of primary caregiver, and women between the ages of 23 and 42 (the age range representative of the Baby Boom cohort). Information from these interviews was used to understand both current and future perceptions of the elderly and of the role of caregivers in this society and what services they perceive are necessary for the elderly to function independently in this society. / Master of Science

In less than two decades, African-American, female, leading-edge baby boomers (AAFLEBBs) will join the retirement population. AAFLEBBs are members of the largest generation in the history of the United States. This generation's economic well being has been threatened by high unemployment rates, factory closings and downsizings, eroding purchasing power, lack of financial management skills, and fluctuating income. There is a growing concern that boomers will not do well financially in retirement. The purpose of this study is to better understand the retirement planning process of eight AAFLEBBs. Also, this study focuses on identifying areas where additional research may be needed regarding retirement planning. This study utilized a qualitative method known as the long interview. Seven factors were identified that affected the retirement planning process of the eight African-American females studied. These factors were: the uncertain social security system, their children, job changes, parents' retirement, the fluctuating economy, day-to-day survival, and career development. Three categories were identified for additional research: retirement planning of baby boomers, methods for acquiring retirement information, and specific concerns of African-American females. One main conclusion resulted from the findings: the majority of the AAFLEBBs interviewed were giving little attention to retirement planning. Further research should be conducted on African-American females in their own context. Researchers should investigate retirement planning and how people can best prepare themselves for this time of their lives. Gerontologists could explore African-American females’ perceptions of aging and what they want to happen in their senior lives. Extension specialists, adult educators, financial planners, and other family economics and management specialists should develop information to help various groups understand the importance of preparing and planning at early ages for their eventual retirement. / Ph. D.

A Report on Research Study presented to the Department of Social Work School of Human and Community Development Faculty of Humanities University of the Witwatersrand in partial fulfilment of the requirements for the degree Master of Arts in Occupational Social Work, March 2017 / The multifaceted workplace, encompassing different generations, has been seen to have its benefits and potential factors leading to conflict (Burke, 2004). Differences existing within generations often influence the organizational success, staff performance, satisfaction, creativity, group cohesion and reputation, resulting in satisfactory or unsatisfactory relations being established (Baptiste, 2009; Saba, 2013; Salahuddin, 2010). Intergenerational differences provide additional insight into work life forces impinging on human beings within the workplace, which ultimately influences the success of the organization (Gratton, 2011; Salahuddin, 2010). As such, this study will provide additional insight into how generational differences impact on employee relationships with co-workers, on individual performance, and engagement in the workplace. The qualitative research approach was used to elicit live experiences of participants, and the narrative study design applied to, efficiently allowed participants to share their story. Using interview schedules, interviews were conducted with sixteen participants selected through a nonprobability purposive sampling strategy. Semi-structured interviews were conducted following obtainment of consent from the participants, and interviews were recorded and transcribed verbatim. Data was analysed using thematic analysis whereby data was divided into themes and subthemes, interweaving these within existing literature. The study anticipated that the changing workforce influences diverse generations differently, and this has an influence on the relations established and the manner in which they respond to the changes, and in so doing meets the organizational needs. The study found that similarities exist amongst generational groups which include: access to opportunities, performance and workforce needs. The findings also show that workplace challenges exist, however, and through the use of survival strategies employees can cope when presented with challenges. The study has provided insight on how occupational social workers can develop organizational strategies and interventions, which seek to acknowledge and embrace diversity amongst employees, in order to successfully manage and work effectively with a multigenerational workforce. / XL2018

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

by Chan Chui-mi, Rebecca and Pong Hei-ming, David. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 138. / TABLES OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND AND PROBLEM STATEMENT --- p.1 / Background on the Yuppie Phenomenon --- p.1 / Baby-boomers and Yuppies --- p.1 / Yuppies in the U.S.A. --- p.1 / The Yuppie Phenomenon in Hong Kong --- p.3 / Statement of the Problem --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Yuppies : Origin and Definition --- p.8 / Yuppies : Their Inner World --- p.10 / Yuppies : An International Flavor --- p.13 / Yuppies in Hong Kong --- p.15 / Returnees --- p.16 / Working Educated Women --- p.16 / Yuppies : Life-style and Marketing Imp1ications --- p.17 / Yuppies : Fading Away --- p.17 / Conclusions --- p.22 / Chapter III. --- RESEARCH METHODOLOGY --- p.23 / Hypotheses Development --- p.23 / Psychological Traits --- p.24 / Status Conscious --- p.24 / Quality Conscious --- p.24 / Motivation and Drive --- p.25 / Innovative and Adventurous --- p.25 / Health-conscious --- p.25 / Time-conscious --- p.26 / Concern for Children --- p.26 / Media Selection --- p.26 / Market/Consumption Behavior --- p.27 / Demographic Profile --- p.28 / Target Group Definition --- p.29 / Age --- p.30 / Personal Income --- p.30 / Education --- p.31 / Data Collection --- p.31 / Sampling Frame --- p.31 / Questionnaire Design --- p.32 / Psychological Traits --- p.32 / Market Behavior --- p.33 / Demographic Profile --- p.35 / Data Analysis --- p.35 / Summary --- p.36 / Chapter IV. --- DATA COLLECTION AND ANALYSIS --- p.37 / Pilot Test --- p.37 / Data Collection in Practice --- p.38 / Sample Group --- p.38 / Post-coding of Part I Answers --- p.39 / Post-coding of Part II Answers --- p.39 / Descriptive Statistics --- p.46 / Frequency Statistics --- p.46 / Hypothesis Testing of Psychological --- p.46 / Traits By Two-Sample T-test / Analysis of Yuppies， Consumption By One-Sample Chi-Square --- p.48 / Cross Tabulation and Chi-Square --- p.51 / Statistic on Consumption of Yuppies / Vis-a-vis the Control Group / Demographic Characteristics of Yuppies --- p.54 / Cluster Analysis --- p.56 / Primary Cluster Analysis --- p.56 / Secondary Cluster Analysis --- p.58 / Demographic Characteristics Redefined --- p.62 / Chapter V. --- MARKETING IMPLICATIONS --- p.63 / Executive Summary --- p.63 / Marketing Implications --- p.64 / Marketing of Social Goods --- p.65 / Marketing of Non-social Goods --- p.66 / New Market Segments --- p.67 / New Product Attributes --- p.67 / New Distribution Channels --- p.68 / New Promotion Messages --- p.68 / Differentiated Pricing Strategies --- p.69 / Recommendations for Future Studies --- p.77 / APPENDIX --- p.71 / Chapter 1 --- Initial Questionnaire for Pilot Test --- p.71 / Chapter 2 --- Pilot Test and Spearman Coefficient for Internal Consistency Test --- p.89 / Chapter 3.1 --- Revised Questionnaire in English --- p.91 / Chapter 3.2 --- Revised Questionnaire in Chinese --- p.102 / Chapter 4 --- "Descriptive Statistics on Mean, Standard Deviation, Maximum and Minimum Values of Records" --- p.113 / Chapter 5 --- Hypothesis Testing of Psychological Traits by Two-sample T-test --- p.114 / Chapter 6 --- T-test Results on the Mean Difference for Each Group of Attitude Statements between the Yuppies and the Control Group --- p.116 / Chapter 7 --- One Sample Chi-square Test --- p.120 / Chapter 8 --- Results of One Sample Chi-square on Yuppies， Consumption --- p.121 / Chapter 9 --- Cross Tabulation of Chi-square Statistics on Consumption of Yuppies vis-a-vis the Control Group --- p.127 / Chapter 10 --- Frequency Statistics on Yuppie Demographics --- p.130 / Chapter 11 --- Cluster Analysis --- p.135 / BIBLIOGRAPHY --- p.136

The objective of this study was to determine (1) if there is a difference between Baby Boomers, Generation X and Generation Y employees’ perceptions of organisational culture and if so, (2) to determine if generational sub-cultures are formed within an organisation as a result of these different perceptions. A quantitative research design was chosen, and employees (n = 455) in a large South African information and communication technologies (ICT) sector company, selected through proportionate, random, stratified sampling, completed the South African Culture Instrument (SACI). Descriptive and inferential statistics were used to analyse the data, and the results of this study indicate that generational sub-cultures can be identified in the organisation, based on significantly different perceptions of five of the seven dimensions of organisational culture examined. This study therefore contributes to the body of knowledge on organisational culture and the formation of sub-cultures at a generational level and can be used to enhance organisational talent and management strategies. / Industrial & Organisational Psychology / M.Com. (Industrial and Organisational Psychology)

The objective of this study was to determine (1) if there is a difference between Baby Boomers, Generation X and Generation Y employees’ perceptions of organisational culture and if so, (2) to determine if generational sub-cultures are formed within an organisation as a result of these different perceptions. A quantitative research design was chosen, and employees (n = 455) in a large South African information and communication technologies (ICT) sector company, selected through proportionate, random, stratified sampling, completed the South African Culture Instrument (SACI). Descriptive and inferential statistics were used to analyse the data, and the results of this study indicate that generational sub-cultures can be identified in the organisation, based on significantly different perceptions of five of the seven dimensions of organisational culture examined. This study therefore contributes to the body of knowledge on organisational culture and the formation of sub-cultures at a generational level and can be used to enhance organisational talent and management strategies. / Industrial and Organisational Psychology / M.Com. (Industrial and Organisational Psychology)

Generational sub-groups have been stereotyped as requiring different approaches in the workplace with regard to what keeps them motivated. This research study was conducted from a humanistic-existential paradigm, seeking to find ways to avoid the demotivation of employees that can result from one-size fits all reward and recognition policies. The research attempts to establish the existence and nature of generational differences. Two quantitative measuring instruments, namely the Rewards Preferences Questionnaire (RPQ) and the Motivation Measure, were distributed electronically to all staff of a South African facilities management firm. The findings indicated that there are generational sub-group preferences for certain types of reward, and different perceptions about what types of reward attract, motivate and retain employees. They can be motivated differently by some reward structures. However, for others there was no obvious preference among the generational sub-groups. The main recommendation of the study is that companies adopt a flexible approach to reward and recognition, allowing employees to tailor reward structures according to their needs. Remuneration is the most preferred method of rewarding employees across all generations. / Industrial & Organisational Psychology / MCOM (Industrial and Organisational Psychology)

With an increasing proportion of older people in the Australian population and increasing health and longevity, paid work after the age of 65 years may become an option or a necessity in the future. The focus of this research is on Australian women of the baby boom generation, their working futures, and the work-retirement decision. This is explored both from the viewpoint of women and from a social policy perspective. The research draws on Considine�s model of public policy, futures studies, and Beck�s concept of risk society. The research comprises three studies. Using focus group research, Study 1 explored the views of Australian women of the baby boom generation on work after the age of 65 years. Study 2 aimed to explore current thinking on the research topic in Australia and overseas. Computer-mediated communication involving an Internet website and four scenarios for the year 2020 were used for this study. Study 3 consists of the analysis of quantitative data from the Healthy Retirement Project, focusing on attitudes towards retirement, retirement plans, and the preferred and expected age of retirement. The importance of choice and a work � life balance emerged throughout the research. Women in high-status occupations were found to be more likely to be open to the option of continuing paid work beyond age 65 than women in low-status jobs. However, the women were equally likely to embrace future volunteering. The research findings suggest that policies for an ageing female workforce should be based on the values of inclusiveness, fairness, self-determination, and social justice, and address issues of workplace flexibility, equality in the workplace, recognition for unpaid community and caring work, opportunities for life-long learning, complexity and inequities of the superannuation system, and planning for retirement. Further, providing a guaranteed minimum income for all Australians should be explored as a viable alternative to the current social security system.