Dissertação(mestrado)—Universidade de Brasília, Faculdade de Comunicação, 2006. / Submitted by Raquel Viana (tempestade_b@hotmail.com) on 2009-11-16T17:53:43Z No. of bitstreams: 1 Lucio Ziegelmann Lahm.pdf: 3267078 bytes, checksum: 710b352a6ec99e326d6a0def4ea3a319 (MD5) / Approved for entry into archive by Carolina Campos(carolinacamposmaia@gmail.com) on 2009-11-17T15:46:08Z (GMT) No. of bitstreams: 1 Lucio Ziegelmann Lahm.pdf: 3267078 bytes, checksum: 710b352a6ec99e326d6a0def4ea3a319 (MD5) / Made available in DSpace on 2009-11-17T15:46:08Z (GMT). No. of bitstreams: 1 Lucio Ziegelmann Lahm.pdf: 3267078 bytes, checksum: 710b352a6ec99e326d6a0def4ea3a319 (MD5) Previous issue date: 2006 / Este trabalho realiza um estudo acerca da presença da indústria cultural na literatura contemporânea, através da análise da construção da imagem dos produtos culturais best-sellers nos meios de comunicação de massa brasileiros. A partir da lista dos livros mais vendidos da Revista VEJA, foram levantadas as obras de maior destaque dos anos de 2002 e 2003, As mentiras que os homens contam e Onze minutos, escritas por Luis Fernando Verissimo e Paulo Coelho, e editadas pelas editoras Objetiva e Rocco, respectivamente. A pesquisa encontra-se dividida em quatro capítulos. O primeiro recupera alguns conceitos fundamentais à investigação, como cultura, indústria cultural e a Teoria Crítica da Comunicação. O segundo compreende a explicação das técnicas que permearam a metodologia proposta para que a pesquisa atinja seus objetivos propostos. O terceiro capítulo é uma revisão histórica do livro, da literatura e do mercado editorial em diferentes épocas e contextos sociais; nele exibe-se também como a literatura ¿campeã de vendas¿ ganhou força no Brasil. O quarto e último capítulo, remete-se às análises das estratégias promocionais lançadas pelas editoras na construção da imagem das duas obras best-sellers sugeridas. _______________________________________________________________________________________________________________________________________ ABSTRACT / This work realize a study from the presence of cultural industry in contemporary literature through the analyses of image construction of cultural product best-sellers at the brazilian mass media. From the best-sellers list of VEJA magazine, had been chosen the books of bigger eminence from the years of 2002 and 2003, As mentiras que os homens contam and Onze minutos, written by Luis Fernando Verissimo and Paulo Coelho, and edited by Objetiva and Rocco publishing house, respectively. The research has been spitted at four chapters. The first one recover some fundamental concepts from the investigation, like culture, cultural industry and Communication critical theory. The second one comprehends the explication of techniques that permeated the methodology propose to the research reach its proposed objectives. The third chapter is a historic revision of book, literature and publishing market at different moments and social contexts, shows too how the literature best-seller won so much importance in Brazil. The forty and final chapter refers to the analyses of the promotional strategies cast by the publishing houses at the image construction of the couple of best-sellers books indicated.

This paper investigates whether East Asians are more likely than Westerners to purchase a brand presented as a best-seller given that East Asians tend to have a higher need for conformity and Westerners tend to have a higher need for uniqueness. Results show that East Asians are more likely than their Western counterparts to purchase such brands when the perceived risk is low. However, when the perceived risk is high, both East Asians and Westerners tend to prefer a brand presented as a best-seller. Results also show that, in a three-option set in which the C option is dominated by the B option but not by the A, both East Asians and Westerners are more likely to select option C when it is presented as a best-seller than when it is not. Managerial implications and the study's limitations are also discussed.

Submitted by Cássia Santos (cassia.bcufg@gmail.com) on 2015-10-26T13:29:17Z No. of bitstreams: 2 Dissertação - Laísa Marra de Paula Cunha Bastos - 2015.pdf: 1622361 bytes, checksum: e1be07e3e8fb2277a0904bb198dc34e9 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2015-10-26T13:31:03Z (GMT) No. of bitstreams: 2 Dissertação - Laísa Marra de Paula Cunha Bastos - 2015.pdf: 1622361 bytes, checksum: e1be07e3e8fb2277a0904bb198dc34e9 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2015-10-26T13:31:03Z (GMT). No. of bitstreams: 2 Dissertação - Laísa Marra de Paula Cunha Bastos - 2015.pdf: 1622361 bytes, checksum: e1be07e3e8fb2277a0904bb198dc34e9 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2015-03-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The study aims to understand the ways in which best-selling autobiographies by Muslim women are produced. As a representative corpus, the books Infidel, by Ayaan Hirsi Ali; Princess, by Jean Sasson/Sultana; and I am Malala, by Malala Yousafzai/Christina Lamb were selected. Using Pierre Bourdieu's methodology – for whom a literary work should not be studied only by its text, but also by its insertion and circulation in various fields (literary, political, social) – the study conjectures that these narratives of life, since manufactured in the West and founded on the logic of the cultural industry of mass production of popular literature, are presented to the public circumscribed by neo-Orientalist discourses of the clash of civilizations. We refer to the discourses displayed in the post-September 11, 2001, which, reiterating the Orientalist discourse criticized by Edward Said, divided the world into superior West versus inferior Middle East. Therefore, we investigate, in the first chapter, the implications of the discourse of War on Terror to the commercial interest in personal narratives of Muslim women. Furthermore, we describe the corpus of narratives in order to characterize the subgenre of best-selling autobiographies of Muslim women, especially with regard to the dichotomies freedom/oppression, subversion/submission. In the second chapter, we analyse the importance of the autobiographical genre and the concepts of truth and authenticity to the rise of these books, as well as the relations of co-authorship present in such narratives. Then, in the third chapter, the focus is on making visible the editorial voices and their contributions to the spectacularization of the topos of the Muslim woman as a victim to be rescued from her society. To do so, the discourses of the peritext (cover, back cover and tabs) of these autobiographies will be examined. Therefore, we seek to question the limits and possibilities of self-representation of the subaltern subject in contexts marked by inequality of forces and intermediations of the speech. / O trabalho objetiva compreender os modos de produção de autobiografias best-sellers de mulheres muçulmanas. Como corpus representativo, selecionamos os livros Infiel, de Ayaan Hirsi Ali; Princesa, de Jean Sasson/Sultana; e Eu sou Malala, de Malala Yousafzai/Christina Lamb. Usando metodologia de Pierre Bourdieu, para quem uma obra literária não deve ser estudada apenas por seu texto, mas também por sua inserção e circulação nos diversos campos (literário, político, social), parte-se da hipótese de que essas narrativas de vida, uma vez que fabricadas no Ocidente com base nas lógicas da indústria cultural de massa e da literatura de grande produção, são apresentadas ao público circunscritas pelos discursos neoorientalistas do choque de civilizações. Referimo-nos aos discursos veiculados no pós-11 de setembro de 2001, que, reiterando o discurso orientalista criticado por Edward Said, dividiram o mundo em Ocidente superior versus Oriente inferior. Assim sendo, investigam-se, no primeiro capítulo, as implicações dos discursos da Guerra ao Terror para o interesse comercial em narrativas pessoais de mulheres muçulmanas. Além disso, as narrativas do corpus são examinadas no intuito de caracterizar o subgênero de autobiografias best-sellers de mulheres muçulmanas, principalmente no que concerne às dicotomias liberdade/opressão, subversão/submissão. No segundo capítulo, problematizam-se os pressupostos e a importância do gênero autobiográfico e dos conceitos de verdade e autenticidade para a ascensão desses livros, bem como as relações de coautoria presentes em tais narrativas. Depois, no terceiro capítulo, o foco está em tornar visíveis as vozes editoriais e suas contribuições para a espetacularização do topos da mulher muçulmana enquanto vítima a ser resgatada de sua sociedade. Para tanto, serão analisados os discursos peritextuais dessas autobiografias (capa, contracapa e abas). Assim sendo, busca-se problematizar os limites e as possibilidades da auto-representação do sujeito subalterno em contextos marcados pela inequidade de forças e por agenciamentos da fala.

Esta dissertação apresenta uma proposta de trabalho de literatura já colocada em prática em três turmas de 8ª série do Ensino Fundamental em uma escola particular de Porto Alegre. O principal objetivo da proposta é criar condições para o amadurecimento do jovem leitor, qualificando a leitura desse a partir de articulações entre as suas leituras feitas fora do ambiente escolar (os best-sellers) com os clássicos indicados pelo professor. Para isso, a sala de aula foi pensada como um espaço de pesquisa e, a partir dessa experiência, foi possível vislumbrar que a prática de letramento literário, se for fundada em projeto, tem grandes chances de ser eficaz. As atividades elaboradas foram divididas em quatro momentos: motivação, introdução, leitura e interpretação. Essas etapas e os seus resultados são discutidos e analisados. A experiência mostra como é possível, sim, trabalhar na formação de leitores, na ampliação de seu repertório e no desenvolvimento de sua capacidade crítica a partir das leituras espontaneamente feitas. / This dissertation proposes a literature work already acted in three groups of eighth-graders in a private school in Porto Alegre. The main objective of this proposal is to create conditions for the ripening of the young reader, qualifying the reading from joints between their readings outside (the best-sellers) school environment with the classics indicated by the teacher. For this, the classroom was conceived as a space of research and from that experience, it was possible to see that the practice of literary literacy, if founded in design, is likely to be effective. The elaborate activities were divided into four stages: motivation, introduction, reading and interpretation. These steps and their results are discussed and analyzed. Experience shows how it is possible to work on educating readers, to expand his repertoire and the development of critical skills from the readings made spontaneously.

Esta dissertação apresenta uma proposta de trabalho de literatura já colocada em prática em três turmas de 8ª série do Ensino Fundamental em uma escola particular de Porto Alegre. O principal objetivo da proposta é criar condições para o amadurecimento do jovem leitor, qualificando a leitura desse a partir de articulações entre as suas leituras feitas fora do ambiente escolar (os best-sellers) com os clássicos indicados pelo professor. Para isso, a sala de aula foi pensada como um espaço de pesquisa e, a partir dessa experiência, foi possível vislumbrar que a prática de letramento literário, se for fundada em projeto, tem grandes chances de ser eficaz. As atividades elaboradas foram divididas em quatro momentos: motivação, introdução, leitura e interpretação. Essas etapas e os seus resultados são discutidos e analisados. A experiência mostra como é possível, sim, trabalhar na formação de leitores, na ampliação de seu repertório e no desenvolvimento de sua capacidade crítica a partir das leituras espontaneamente feitas. / This dissertation proposes a literature work already acted in three groups of eighth-graders in a private school in Porto Alegre. The main objective of this proposal is to create conditions for the ripening of the young reader, qualifying the reading from joints between their readings outside (the best-sellers) school environment with the classics indicated by the teacher. For this, the classroom was conceived as a space of research and from that experience, it was possible to see that the practice of literary literacy, if founded in design, is likely to be effective. The elaborate activities were divided into four stages: motivation, introduction, reading and interpretation. These steps and their results are discussed and analyzed. Experience shows how it is possible to work on educating readers, to expand his repertoire and the development of critical skills from the readings made spontaneously.

Esta dissertação apresenta uma proposta de trabalho de literatura já colocada em prática em três turmas de 8ª série do Ensino Fundamental em uma escola particular de Porto Alegre. O principal objetivo da proposta é criar condições para o amadurecimento do jovem leitor, qualificando a leitura desse a partir de articulações entre as suas leituras feitas fora do ambiente escolar (os best-sellers) com os clássicos indicados pelo professor. Para isso, a sala de aula foi pensada como um espaço de pesquisa e, a partir dessa experiência, foi possível vislumbrar que a prática de letramento literário, se for fundada em projeto, tem grandes chances de ser eficaz. As atividades elaboradas foram divididas em quatro momentos: motivação, introdução, leitura e interpretação. Essas etapas e os seus resultados são discutidos e analisados. A experiência mostra como é possível, sim, trabalhar na formação de leitores, na ampliação de seu repertório e no desenvolvimento de sua capacidade crítica a partir das leituras espontaneamente feitas. / This dissertation proposes a literature work already acted in three groups of eighth-graders in a private school in Porto Alegre. The main objective of this proposal is to create conditions for the ripening of the young reader, qualifying the reading from joints between their readings outside (the best-sellers) school environment with the classics indicated by the teacher. For this, the classroom was conceived as a space of research and from that experience, it was possible to see that the practice of literary literacy, if founded in design, is likely to be effective. The elaborate activities were divided into four stages: motivation, introduction, reading and interpretation. These steps and their results are discussed and analyzed. Experience shows how it is possible to work on educating readers, to expand his repertoire and the development of critical skills from the readings made spontaneously.

No description available.

Maintes fois rééditées de 1559 au dix-huitième siècle, les histoires tragiques peuvent êtres lues comme un genre à succès, bien que non théorisé par les doctes à l’époque. Reposant sur une reprise de topoï romanesques, jouant avec différents modèles de récits et plusieurs genres à la mode de l’époque [roman sentimental, histoire prodigieuse, récit historique, fait divers, discours bigarré], allant jusqu’à des phénomènes d’hybridité générique, ces textes qui reprennent le même titre et s’écrivent et se lisent en série cherchent à étonner et à horrifier les lecteurs, en racontant des cas extraordinaires et sanglants, à la limite du vraisemblable, dans une visée proclamée d’exemplarité morale et d’édification. Proposant une vision paroxystique des vices humains et de leurs dramatiques conséquences, ces nouvelles spectaculaires exhibent une référence au tragique, tout en dépassant la tragédie en vers et en s’affranchissant de ses codes. Fruit d’une interaction entre les goûts macabres du public et des auteurs polygraphes vivant de leur plume, l’histoire tragique préfigure dans une certaine mesure les récits d’horreur, proposant un modèle de récit à sensation de l’âge baroque, qui plairait plus par sa démesure que par son exemplarité affichée. / Often republished from 1559 to the eighteenth century, « histoires tragiques » may be read as a fashionable genre, but not theorized at the time. These texts repeat the same topoi, playing with different narrative models and fashionable genres like romances, historical stories, prodigious stories, essays, and mixing them together. Constantly repeating the same title, all these stories telling gruesome bloody and sometimes unbelievable events, try to frighten and astonish the readers, even though they proclaim exemplarity and moralisation as purpose. Representing a paroxystic vision of crimes and passions, tragical stories obviously refer to the genre of tragedy, but they go beyond the theatrical form and become more like spectacular stories or « pictures ». The commercial success of this genre can be explained by the interaction between the reader’s bloodthristy tastes and the authors, who need to write for their living. « Histoires t! ragiques » can be considered as the ancestors of horror novels and short stories, because they invented a model of sensational story, more popular because of their excessive dimension than because of their exemplarity or moralisation.

暢銷書是人們學習愛情資訊的重要管道，其內含有小說、散文與劇本等文類。它們不僅提供多樣的愛情論述，更是讀者吸收、學習愛情經驗的重要摹本。能夠出版暢銷書的作家們具備強烈的社會影響力與能見度，因此暢銷書反映了社會大眾的愛情觀念，同時也提供人們在愛情生活中該如何自處與面對愛情的生活倫理與準則。本研究亟欲透過暢銷書的研究來理解社會的主流愛情觀念，並從中分析出各種愛情困境的行動導引，最後將之統整並與社會理論家對話。為了研究愛情類的暢銷書，本研究以TPI暢銷排行榜(2004/1~2013/8)的資料作為取樣對象，並以暢銷度為首要考量後挑選適合書籍進行研究。根據研究發現，暢銷作家在許多方面與社會理論家看法一致。然而，暢銷作家比理論家專注於個人於愛情中所遭遇的困境，以及愛情困境所能實行的解決方案。愛情類暢銷書的論述呈現高度理性化、自我反思、自我實現等正向積極的現代性特徵，其中「愛自己」的論述更是它們對現代愛情的主要看法。對暢銷書而言，「愛自己」顯然是避免「浪漫愛陷阱」的最佳方式。暢銷書透過「愛自己」的論述將愛情理性化，並且從自我出發，重新建構正向積極的愛情心態。正是這種積極向上的論述重新建立起讀者對愛情的希望，並且成為讀者持續相信、進入愛情的重要原因。 / Bestselling books serve as the very way of getting love information. It contains novel, essay and drama kinds of literatures. They supply various love discourse to help readers to absorb and learn love experiences as such. Those who can publish best seller books are authors with strong social influence and visibility, therefore, books of these authors have the capacity of reflecting love ideas of general public and giving instructions for readers to deal love matters with ethical principles. The goal of the study is to use the best seller books to understand main stream ideas of love, summarizing instructions of hurdles in love and, finally, compile them into a compact form to discuss with theorists. In order to research best seller books of love, we choose the ranking list of best seller books in TPI (Taiwan Publisher Information) website as a target population to sample from, and using the degree of selling as the main sampling factor to select proper samples to research on. Based on our research findings, bestselling authors share same opinions with theorists in many aspects, however, bestselling authors are more focusing on personal struggles in love and the solutions that one can take to deal with. The discourse of best seller books present positive and active modernity portrait, for examples: highly rationalization, self-reflexivity and self-realization. Among these features, “Love Thyself”is the main concept of their way to perceive modern love. For best seller books, “Love Thyself”seems to be the best way to avoid “Traps of Romance” as such. Through the ideas of self-loving, best seller books is able to rationalize love with discourse and start from the point of self to re-construct positive and active mentality. It is from this positive and active discourse that readers can re-establish their hope to love and convince themselves to continually believe or enter into the sphere of love. Keywords: Best Selling Books, Sociology of Love, Reflexivity, Self-Love, Hope.

Made available in DSpace on 2015-03-26T13:44:28Z (GMT). No. of bitstreams: 1 texto completo.pdf: 1586735 bytes, checksum: 3c83d67530c7c4c968cd15592a33785a (MD5) Previous issue date: 2012-11-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / With regards to the contemporary literature, it is clear the occurrence of a continuous dialog between mass culture and the processes of industrialization derived from the last half of the XX century. Because of the relationship between literature and commercial activities that regard the culture industry, mass literature has its value questioned. Questions related to selling, narrating and language are the most debated hot topics when it comes to this type of literature, which ends up being regarded as a "subliterature" or a literature which is less worth-reading. Therefore, having the relationship between art and the cultural industry in mind, the present study aims at realizing an approach that encompasses all social, historical and cultural aspects related to the literary production aimed to the mass, through a subject-reader approach. Also, we will differ the nomenclatures attributed to these literature books- best seller, mega seller, mega best seller, and mass literature- as well as identify the possibilities of approaching and legitimizing the aforementioned categories. Thus, our aim here is to reflect and to question the assumptions about what literature is and the influence of the cultural industry in the arts, through a theoretical background that interacts with the theories of literature, and the social, cultural and historical studies.This way, this study will offer a theoretical opening in terms of contemporary literature and its influences in the mass culture, leading to other research about this topic in the future. / Verifica-se na literatura contemporânea a ocorrência de um constante diálogo com a cultura de massa e os processos de industrialização advindos da última metade do século XX. Na tessitura proposta entre literatura e os processos mercantis que envolvem a indústria cultural, é questionado o próprio valor da obra literária voltada para e pela massa. Questões recorrentes como vendagem, narrativa e linguagem são os pressupostos mais debatidos acerca dessas obras, que acabam por adquirirum caráter de subliteraturaou literatura de menor valor. Logo, pensando na relação entre arte e indústria cultural, o presente estudo visa realizar uma abordagem que abranja aspectos sociais, históricos e culturais acerca da produção literária veiculada às massas, perfazendo, principalmente, o caminho do sujeito-leitor. Por essa perspectiva, diferenciaremos nomenclaturas atribuídas às essas obras best-seller, mega-seller, mega best-seller e literatura de massa como também identificaremospossibilidades de abordagem e legitimação das mesmas. Portanto, temos como objetivos centrais deste estudo, refletir e questionar as postulações sobre o que é literatura e a inserção da indústria cultural nas artes, através de um arcabouço que interage entre teorias da literatura e estudos sociais, culturais e históricos. Pretende-se, assim, viabilizar uma abertura teórica acerca da literatura contemporânea e suas intersecções com a cultura de massa, possibilitando a realização de outras pesquisas futuras sobre a temática.