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Made available in DSpace on 2016-04-26T14:58:04Z (GMT). No. of bitstreams: 1 EDUARDO LUIZ VIVEIROS DE FREITAS.pdf: 1279632 bytes, checksum: 0334f7229f515c23c1efa255ffe15730 (MD5) Previous issue date: 2010-06-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / New ways of making politics are emerging in the so-called cyberspace, a communication space mediated by the world s computer network, located at some point of this achievement of human knowledge called Internet. Politics and power relations, especially those mediated, analyzed and criticized through the use of tools that are available in the Internet, undergo transformations in this process. If we add to this discussion the changes experienced by journalism, journalism professionals and what we understand by means of communication or media, we will have new materials for an analytical and critical enterprise in the fields of Social Sciences, Political Science and Communication. This study analyzes the profile of 4 journalists who use tools of the new information and communication technologies (blogs) for the production of information, criticism against the traditional media, interaction and fostering of the political debate with Internet users, and their contribution to the construction of a new democratic and public space. The professional history of the journalists-bloggers was analyzed, and also the structure and dynamics of their blogs. Through the analysis of interviews, the researcher attempted to capture these professionals thought concerning the media, politics and new information and communication technologies. The research s contribution, in methodological terms, is in the construction of the dialog between researcher and objects of study, aiming to characterize and identify, in its manifestations, a new type of journalism and journalists, political and media players, their role and place in the relations between communication and power in the networked society / Novas formas de fazer política estão surgindo no chamado ciberespaço, espaço de comunicação mediado pela rede mundial de computadores, localizado em algum ponto dessa realização do conhecimento humano chamada Internet. A política e as relações de poder, em especial aquelas mediadas, analisadas e criticadas utilizando-se ferramentas disponíveis na Internet se transformam nesse processo. Se acrescentarmos a essa discussão as mudanças porque passam o jornalismo, os profissionais do jornalismo e o que entendemos por meios de comunicação ou mídia, teremos novos materiais para uma empreitada analítica e crítica nos campos das Ciências Sociais, Ciência Política e Comunicação. Esta pesquisa analisa o perfil de 4 jornalistas que utilizam ferramentas das novas tecnologias de informação e comunicação (blogs) para a produção de informação, crítica à mídia tradicional, interação e fomento ao debate político com internautas, e sua contribuição para a construção de um novo espaço público democrático. Foram analisadas a trajetória profissional dos jornalistas-blogueiros, a estrutura e a dinâmica de seus blogs e, através da análise de entrevistas, procurou-se capturar o pensamento desses profissionais sobre mídia, política e novas tecnologias de informação e comunicação. O aporte da pesquisa, em termos metodológicos, está na construção do diálogo entre pesquisador e objetos de estudo visando caracterizar e identificar, em suas manifestações, um novo tipo de jornalismo e de jornalistas, atores políticos e midiáticos, seu papel e lugar nas relações entre comunicação e poder na sociedade em rede

在資訊爆炸的時代，行銷商在傳遞行銷訊息上面臨了巨大的難題，迫使市場繁衍出全新的行銷方式以抓住消費者的目光，隱性行銷便是這變革中的其一。在台灣，隱性行銷的運用方式除了商品置入外，另一較常見的就是「部落格行銷」。 只是當部落格沾染上行銷的色彩時，讀者將無法分辨文章的內容到底是出自於部落客的個人經驗或是廣告美言，也許會因此破壞讀者對部落客的好感與信任。 本研究目的為探討時尚美妝部落格商業意圖揭露（有／無）與商業意圖揭露時機（前／後）是否會對部落客的態度造成影響；此外本研究亦想探討消費者對商業意圖揭露的既存態度（高／低）是否也是影響該消費者對部落客態度的潛在因素。 本研究採取「實驗室研究法」，並以美妝保養部落格為例。實驗共分為三組（無揭露／揭露於產品置入之前／揭露於產品置入之後），對商業意圖揭露的既存態度則為調節因素。實驗對象主要為國立政治大學曾經在欲購買某產品前有先透過部落格搜集相關資訊的女學生共90人。統計工具使用SPSS進行分析，以檢驗本研究之模型及相關假設。 依據本研究結果，文章商業意圖揭露的有無與時機並不會顯著影響讀者對部落客的態度，另外讀者對商業意圖揭露的既存態度亦不會調節文章商業意圖揭露對部落客態度的影響。

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The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, allowing them to gather a following and share their views to a large audience over the web, independent from existing social movement organizations. Consequently, bloggers and online activists maintain a relationship with existing social movement structure that is both collaborative and antagonistic. The results of this study contribute to the current understanding of social movement organizations as well as the impact of technological innovations on social movement advocacy.