Abstract Running an individual bookstore is not an easy task. And then to do it in a profitable way is even harder. In this study you will read about what matters to the profitability in a bookstore. There are several aspects of this but it may be of interest to know what is affecting most of a bookstore's profitability. These three theories were researched by examination of previous research. The theories were then compared to the empirical research of an individual bookstore. Developing the empirical research qualitative and quantitative data collection methods was used. Further on the analysis compared the theories to the empirical research. The results of the comparison were   recommendations to the individual bookstore, and an expansion of a previous theoretical model. The development was named "the bookstore square" which emphasizes the price and assortment materiality in a bookstore and the influencing factors as customers and competitors. This modification makes the model more adaptive to an individual bookstore.

<p><p>Den traditionella bokhandeln har under senare år tappat marknadsandelar. Det har skett i takt med att Internethandeln vuxit och blivit en alltmer naturlig inköpskanal. Det lägre priset hos Internetbutikerna har gjort att konkurrensen mellan den vanliga bokhandeln och Internet har blivit allt hårdare. Detta har framför allt drabbat bokhandlare som tillhandahåller kurslitteratur. Det främsta skälet till detta är studenters generellt sett dåliga ekonomi. Den gör att priset blir en väldigt avgörande faktor i valet av inköpskanal för kurslitteratur, som är en stor utgiftspost. Men hur stor vikt har prisfaktor, och finns det även andra faktorer som påverkar studenters köp av kurslitteratur? På uppdrag av Studentbokhandeln i Uppsala sökte vi svar på dessa frågor och hur bokhandeln kan bemöta detta växande problem. Med hjälp av Philip Kotlers konsumentbeteendeteori ämnar uppsatsen studera vilka preferenser som studenter vid Uppsala universitet har vad gäller anskaffning av kurslitteratur och val av återförsäljare. Studien har genomförts med hjälp av en Internetenkät som skickades ut till programstuderande vid samtliga nio fakulteter vid Uppsala universitet. Resultatet av denna enkät visade sig vara givande. Det visade bland annat väldigt stora skillnader mellan de olika fakulteterna.</p><p>Slutsatserna som kunde dras var att studenter oftast väljer pris som främsta faktor vid köp av kurslitteratur. Det gäller när studenter väl bestämt sig för att köpa viss litteratur, men detta beslut är beroende av studenters perceptioner av hur viktig kurslitteraturen är för att klara kursen. Dessa bedömningar skiljer det sig mycket mellan de olika fakulteterna. Med andra ord så verkar perceptionen av hur viktig litteraturen är vara den viktigaste faktorn vad gäller studenters preferenser, vilket gör att valet av återförsäljare bestäms först i andra hand, när valet att köpa kurslitteraturen eller ej först har gjorts. I detta skede har alltså priset störst betydelse. Med detta i beaktande bör Studentbokhandeln följa utvecklingen på Internet och med hjälp av hemsidor som Pricerunner och Prisjakt visa tillgänglighet och pris på kurslitteratur via de kanaler som studenter bevisligen använder sig mest av.</p></p>

The aim of this thesis is to investigate how purchasingmanagers in bookshops and public librarians reason withregards to their selection of fiction literature. Nineinterviews have been conducted in this qualitative studymade in the spring of 2013; four librarians, four bookmerchants, as well as a market director of a major chain ofbookstores. Our focus has been particularly directed toascertaining what influence the cultural-political mission oflibraries have had on the process of selection, as well as theextent to which factors such as demand and quality play apart in both organizations. We have been interested inseeing how libraries and bookstores compare with regards tothese factors, because of obvious differences in their goalsand purposes. Librarians see both the benefits and flaws intheir way of working, as well as in the way in whichbookstores conduct their business, and vice versa, that theyare often successful in cooperating, like when arrangingvisits from authors etc. Bibliotekstjänst, purchasesuggestions from users, the librarians own proposals are thesources for the libraries’ selection. The decisions are madewith respect to quality, content and public value. The userinfluence have increased, and the users’ satisfaction factor ishighly important. The book merchants were sometimescontrolled from the head offices in their selection, but hadthe freedom of buying books from local authors, and thecustomers demand also had an influence. They have incommon that their selection is highly influenced by themedia. / Program: Bibliotekarie

No description available.

Den traditionella bokhandeln har under senare år tappat marknadsandelar. Det har skett i takt med att Internethandeln vuxit och blivit en alltmer naturlig inköpskanal. Det lägre priset hos Internetbutikerna har gjort att konkurrensen mellan den vanliga bokhandeln och Internet har blivit allt hårdare. Detta har framför allt drabbat bokhandlare som tillhandahåller kurslitteratur. Det främsta skälet till detta är studenters generellt sett dåliga ekonomi. Den gör att priset blir en väldigt avgörande faktor i valet av inköpskanal för kurslitteratur, som är en stor utgiftspost. Men hur stor vikt har prisfaktor, och finns det även andra faktorer som påverkar studenters köp av kurslitteratur? På uppdrag av Studentbokhandeln i Uppsala sökte vi svar på dessa frågor och hur bokhandeln kan bemöta detta växande problem. Med hjälp av Philip Kotlers konsumentbeteendeteori ämnar uppsatsen studera vilka preferenser som studenter vid Uppsala universitet har vad gäller anskaffning av kurslitteratur och val av återförsäljare. Studien har genomförts med hjälp av en Internetenkät som skickades ut till programstuderande vid samtliga nio fakulteter vid Uppsala universitet. Resultatet av denna enkät visade sig vara givande. Det visade bland annat väldigt stora skillnader mellan de olika fakulteterna. Slutsatserna som kunde dras var att studenter oftast väljer pris som främsta faktor vid köp av kurslitteratur. Det gäller när studenter väl bestämt sig för att köpa viss litteratur, men detta beslut är beroende av studenters perceptioner av hur viktig kurslitteraturen är för att klara kursen. Dessa bedömningar skiljer det sig mycket mellan de olika fakulteterna. Med andra ord så verkar perceptionen av hur viktig litteraturen är vara den viktigaste faktorn vad gäller studenters preferenser, vilket gör att valet av återförsäljare bestäms först i andra hand, när valet att köpa kurslitteraturen eller ej först har gjorts. I detta skede har alltså priset störst betydelse. Med detta i beaktande bör Studentbokhandeln följa utvecklingen på Internet och med hjälp av hemsidor som Pricerunner och Prisjakt visa tillgänglighet och pris på kurslitteratur via de kanaler som studenter bevisligen använder sig mest av.

No description available.

This thesis explores the position of book blogs in the literary system through Robert Escarpit's socio-literary model of the book market. Simultaneously the thesis serves as a test for Escarpit's theory: by actively applying his theory and model to a very new and contemporary actor on the book market I hoped to reach or confirm new insights into the usefulness and validity of Escarpit's work for contemporary socio-literary studies. Three book blogs were selected for the analysis and interviews were carried out with the authors. The interview questions were formulated specifically for the purpose of extracting the kind of information necessary for an analysis using Escarpit‟s theory. As a complement to the interviews, statistics on the type of books reviewed on the blogs were also compiled. Together, both the interviews and the statistics led me to the conclusion that the book blogs could fairly easily be placed into the cultivated literary circuit in Escarpit's model; however there was also a possibility that the blogs could be a blockade-breaker in his model depending on certain factors. Regarding Escarpit's theory as a whole, the analysis illuminated an important issue: Escarpit's model of the book market presupposes that literature has a certain societal value, however it appears that this presumption is problematic because literature's status in society has changed. At the same time it was also revealed that Escarpit's concept of closed "literary circuits" in which books circulate is still current and very applicable to today's book market. As a result I do not discount Escarpit's theory altogether, but rather endorse moving forward from Escarpit's original book market model to the Danish literary sociologist Hans Hertel's revised and further developed version of it. / P6

I denna studie jämförs JavaScript-biblioteket React mot Joomla på en e-commerce webbsida. Tillämpningen på e-commerce webbsidan är bokhandel. I implementationen skapades det två webbsidor. En med React och den andra med Joomla. Webbsidan använder sig även av Bootstrap som CSS-ramverk för att få samma layout. Detta är viktigt då mätningen utförs i en kontrollerad miljö där det är viktigt att allting utgår ifrån samma förutsättningar. Mätningen sker genom ett eget skript som körs genom Tampermonkey tillägget i Chrome. Resultatet av mätningarna visas senare i grafer som indikerar att React har en mycket snabbare svarstid jämfört med Joomla-webbsidan. I framtida arbeten går det att öka antalet produkter och innehåll och göra webbsidan mer verklighetsbaserat. Det går även att byta tillämpningstema till en elektronikwebbsida där det förmodligen skulle behöva innehålla fler bilder och även videoklipp.

<p>During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach. Processes of selection in this paper are processes in which often a conscious choice was made of which books people produced and distributed. By using literature that had already been written about the chosen subject the paper examines what this material tells us about processes of selection during the selected period. Six processes of selection have been identified and discussed, three belonging to the production of works and three belonging to the distribution of works. During the production publishers’ motives and conditions for publishing and how this affected what they chose and did not choose to publish were discussed. Publishers with economical motives might publish fewer books which contained new ideas as reprinting popular books probably resulted in a higher profit. If a publisher wanted to use the publishing of a book as a way to further his career that probably could lead to fewer books containing offensive material being published. The state of the printing material and the economy of the printer and publisher were things that could affect which books that were printed. Books that came to Stockholm and Uppsala from other countries could be lost while being transported. The increase and decrease of the book collection at the university library in Uppsala affected the reader’s range of books to choose from. This is a two years master’s thesis in library and information science.</p>

During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach. Processes of selection in this paper are processes in which often a conscious choice was made of which books people produced and distributed. By using literature that had already been written about the chosen subject the paper examines what this material tells us about processes of selection during the selected period. Six processes of selection have been identified and discussed, three belonging to the production of works and three belonging to the distribution of works. During the production publishers’ motives and conditions for publishing and how this affected what they chose and did not choose to publish were discussed. Publishers with economical motives might publish fewer books which contained new ideas as reprinting popular books probably resulted in a higher profit. If a publisher wanted to use the publishing of a book as a way to further his career that probably could lead to fewer books containing offensive material being published. The state of the printing material and the economy of the printer and publisher were things that could affect which books that were printed. Books that came to Stockholm and Uppsala from other countries could be lost while being transported. The increase and decrease of the book collection at the university library in Uppsala affected the reader’s range of books to choose from. This is a two years master’s thesis in library and information science.