The purpose of this study was to investigate the impact of motivation on job satisfaction (dissatisfaction) of journalistic employees employed by the national public broadcaster. The idea was to profile factors causing high motivation and job satisfaction and also to profile those factors that contribute low motivation and dissatisfaction at work. The rationale for the study was simply an observation that some employees seem better adjusted and happy at work and are able to cope well with the demands of the working environment while others are not. Another observation is that management seem not to be aware of what motivates their subordinates and to strategically utilize those motivational tools to maintain high levels of job satisfaction (or at least low levels of job dissatisfaction), high productivity and morale. The target sample was all journalistic staff working in the television and radio news rooms of the national public broadcaster in South Africa. The profile of the respondents included a variety of ages, gender, races, educational backgrounds, different work locations, different marital statuses and managers and non-managers. Data was collected using a questionnaire that was randomly distributed at Head Office in Auckland Park and to all the nine regional offices of the SABC. The major findings of this investigation was that three motivational factors, namely achievement, recognition and work itself cause 88% job satisfaction; while hygiene factors cause 12% job satisfaction. At the same time the research also found that three hygiene factors, namely supervision, company policy and administration and interpersonal relations with supervisors cause 60% job dissatisfaction; while motivational factors, namely achievement and recognition cause 40% job dissatisfaction. These results reflect the work attitudes of employees at the time of this research. The study illustrates that when employees are happy and satisfied in their jobs, their level of motivation is high and they perform at peak all the time. On the other hand, when employees are unhappy and dissatisfied at work, their level of motivation is low and they don’t perform at peak level. The study recommends strategies of how management can utilize achievement, recognition and work itself as a tool to keep employees motivated and satisfied in their jobs. It also recommends ways by which management can eliminate low motivation and job dissatisfaction amongst employees by improving management skills, knowledge and competencies of managers, building relations between managers and subordinates and also improving the quality of internal communication with employees especially on policy and administrative matters. / Prof. Wolhuter Backer

Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study will examine the extent to which the adoption of the Commercialization Act (No 26) of 2001 in Zimbabwe has affected Radio Zimbabwe’s role as a public broadcaster. The study is based on the hypothesis that with the adoption of the Commercialization Act, Radio Zimbabwe is no longer playing its public service role effectively. The current nature of programming at Radio Zimbabwe as the research hopes to show will highlight tremendous changes towards a commercial logic. The study uses a combination of document analysis, secondary literature and qualitative interviews.

This study examines the efficacy of the Canadian Memory Fund to advantage the use of digital archives for the purposes of developing historical consciousness in Canadian students and life-long learners. The perceived significance of digital archives to this end is reflected in the launch of the Department of Canadian Heritage’s (PCH) Canadian Culture Online Program (CCOP) in 2000. Employing a qualitative research design, this study examines how PCH defined the challenges to Canadians’ historical memory, and conceived of a technological solution to this inherently cultural and educational challenge. Using a case study, the strategies deployed by the CBC and Radio-Canada digital archives units, funded recipients of the CMF, to achieve the intended goals of the CCOP, and whether the resulting websites meet the technical criteria for the study of historical consciousness, are examined.

Since its rise to prominence in the 1920s, Canadian radio drama has become a topic of growing interest among scholars in the fields of media studies, communications, and literature. During the Second World War, radio drama became an important medium of entertainment for home front civilians, and was utilized as propaganda by the CBC to garner support for the Canadian war effort. At this time, radio drama also became an important artistic outlet for wartime artists to express their political and social values and beliefs during the war. While scholars have examined the art of radio drama in light of its artistic, dramatic and literary value, few have yet to examine the music composed for these dramas. This thesis draws on these scholars as well as archival materials from the John Weinzweig fonds and the CBC Music Library fonds located at Library and Archives Canada, and the CBC radio drama script collection located at the Concordia Centre of Broadcasting and Journalism Studies to examine the incidental music written by John Weinzweig for CBC wartime radio dramas. By considering how composing for this artistic medium impacted his musical language at this time, this thesis examines his scoring for the series New Homes for Old. Specifically, I problematize the modification and simplification of the serial technique in his incidental works, and consider the challenges that informed Weinzweig’s approach to radio drama composition. I propose that Weinzweig’s simplification of his serial technique may be understood in relationship to the social and political climate of the 1930s and 1940s, and within the context of leftist socialist movements, notably the Popular Front. I argue that Weinzweig’s engagement with radical socialism during this period may have prompted him to adopt a simpler and more accessible musical language that reflected and embodied the cultural, political, and aesthetic ideals of the Popular Front. Le théâtre radiophonique canadien est devenu un sujet très prisé parmi les chercheurs dans les domaines des médias, des communications, et de la littérature. Pendant la Deuxième Guerre mondiale, le théâtre radiophonique est devenu une forme de divertissement populaire pour les Canadiens et était souvent utilisé comme un outil de propagande par la CBC. À cette même époque, le théâtre radiophonique est aussi devenu une forme d’expression pour les artistes du temps de guerre pour exprimer leurs valeurs sociales et politiques. Bien que plusieurs chercheurs aient examiné l’art du théâtre radiophonique sous l’angle de sa valeur artistique, dramatique, et littéraire, peu ont examiné la musique qui a été composée pour ces drames. En se servant des matériaux d’archives trouvés dans les fonds “John Weinzweig” et les fonds “CBC music library” situés à la Bibliothèque et Archives Canada (BAC), ainsi que la collection “CBC Radio Dramas” située au Centre for Broadcasting and Journalism Studies (CCJBS) à l’Université Concordia, cette thèse examine la musique de scène écrite par John Weinzweig pour les émissions de théâtre radiophoniques présentées par la CBC pendant la Deuxième Guerre mondiale. En considérant comment le genre radiophonique a influencé le langage musical de Weinzweig, cette thèse examine ses oeuvres pour la série New Homes for Old. Plus précisément, cette thèse examine la modification et simplification de la technique sérielle utilisé par Weinzweig dans ses oeuvres radiophoniques, et considère les défis qui ont influencé son approche compositionnelle. Je suggère que la simplification de la technique sérielle utilisée par Weinzweig peut être étudiée en fonction des conditions politiques des années 1930 et 1940, et aussi en fonction des mouvements politiques de gauche et plus particulièrement du Front populaire. Je soutiens que l’engagement de Weinzweig avec les valeurs socialistes lui a permis d’adopter un langage accessible qui reflète les idéaux culturels, politiques, et esthétiques du Front populaire.

M.A. (Afrikaans) / Language is the heartbeat of broadcasting, and is regarded primarily as a means of communication that is used for different purposes in different situations. The register of broadcasting language embodies and perpetuates standard language, and fits the specific situation or circumstance in terms of formal, informal and stylistically neutral language. It could be said that the various forms of Afrikaans cannot be regarded as right or wrong, but should be measured against the norms for the situation in which, and the purpose for which, it is used. All the varieties of Afrikaans are of equal value and each register has its rightful place, measured against the standards of functionality with regard to situation and purpose. The Komitee vir Taaladvies (KTA), as the official normative body for the Afrikaans of the SABC, does not act as a competitive linguistic standardiser, but is definitely in an authoritative position in the speech community when it comes to pronouncements on the standardisation of language. The KTA's approach to the usage corpus is that each item should provoke the least resistance from viewers and listeners. The KTA's objective is to promote communication by applying standardisation of language and using standard Afrikaans as the model. The KTA, the Language Bureau and the staff of the Language Bureau apply the generally recognised norms for standardising the formal broadcasting register of Afrikaans that promotes communication in Afrikaans. A lay phonetic system was developed for SAUKT and received favourably by the Language Bureau and the KTA. The system is easily understood since it is modelled on written Afrikaans.

M.A. / Prof. J.M. Uys MS. M. Dawson MS. L. Lochner

The emergence of new media technologies has influenced the broadcasting marketplace causing it to evolve and become more competitive. The various platforms that new media technologies have made available for content repurposing and the increased number of channels available via digital television and radio has altered the landscape of the public service broadcaster in an unprecedented manner. Thus, questioning its viability amongst the other private media organisations whose core focus is on commercialisation of content rather than serving the public interest. Based on the case study of the South African Broadcasting Corporation (SABC), this study articulates the influence of new media broadcasting on the public broadcaster’s business model and value chain. It investigated the legitimacy of public service broadcasting in the new media age. This study examined the current status of the SABC’s broadcasting policy and concluded that there is urgency for policy revisions to be fast tracked.

This dissertation re-evaluates the ways in which contemporary television documentary practices engage their audience. Bringing together historical frameworks, and using them to analyse a range of examples not considered together within this context previously, the main finding is that the use of spectacle to engage the audience into a visceral response cuts across all of the examples analysed, regardless of the subject matter being explored. Drawing on a media archaeological approach, the dissertation draws parallels with the way in which pre-cinema engaged an audience where the primary point of engagement came from the image itself, rather than a narrative. Within a documentary context, which is generally understood as a genre which is there to educate or inform an audience, the primacy of spectacle calls for a re-evaluation of the form and function of documentary itself. Are twenty-first century documentary practices manufacturing an emotional connection to engage the audience over attempting to persuade with reasoning and logic? The answer contained within this dissertation is that they are.

No description available.

No description available.