China as an Asian country has now an ever growing importance to the world economy and Sweden as a western country is having more and more collaboration in business with China. Due to the cultural differences between Sweden and China, managing relationships in B2B market has been challenging for Swedish companies doing business in China. Our study aims to find out what cultural differences are perceived by the Swedish companies and what adaptations they have made to the cultural differences so as to manage the business relationships. This study is based on the theories of Trompenaars and Hampden-Turner’s dimensions of human relations and Marx’s cultural shock triangle. Also we have referred to theories on Chinese relationships, Guanxi. We have used deductive method and conducted seven interviews, namely five with Swedish companies that have business in China and two people respectively from the Swedish Chamber of Commerce in Shanghai and the Regional Court in Kalmar of Sweden. We have come to the result that the Swedish companies are mainly challenged by the cultural differences such as the language difficulty, time orientation of Chinese and the personal approach in business relationships management. In this case the companies have made efforts to increase knowledge in the Chinese culture but also to establish local sales offices and carry out a joint venture with the Chinese business partners.

Abstract The aim of this study is to deepen current understanding concerning cyclicality in the Finnish sawmill industry. Traditionally, economic actors in the sawmill industry have faced dramatic price and demand fluctuations. Managers often regard cyclicality as natural and unavoidable in the industry. Accordingly, research related to business cycles in the Finnish sawmill industry has consisted of short-term studies that have mainly focused on predicting the turning points of cycles. In contrast to these short-term investigations, this study proffers research on cyclicality that is both empirical and historical. It aims to emphasise the actor perspective that seems to be absent in existing research on business cycles and cyclicality. In line with the adopted perspective, business cycles are not merely objective economic phenomena external to their observers. As regards the research, the above view necessitates a more complete understanding of business cycles and historical knowledge of the industry and the actors in its supply chain. The idea that heavy economic fluctuation is detrimental to all is emphasised in this thesis, though it has been argued that in the short term, some actors at the lower end of a distribution chain may take advantage of cyclicality by game playing. However, in the long run there are very few actors, if any, who profit from business cycles. The empirical data was primarily collected during a number of discussions with sawmill experts and in essence, the problem of cyclicality is observed through the eyes of Finnish sawmill managers. However, interviews with intermediaries as well as many public statistics and archive documents were also used to describe and explain the economic fluctuations over three decades in the industry. Industry-, supply chain- and dyadic business relationship-levels are used in the empirical and theoretical parts of the thesis. Business cycle theories by economists form the context for the study of cyclicality. Systems thinking presents the total picture of cyclicality as a problem in a specific industry, whereas the Bullwhip/Forrester effect describes cyclicality in a supply chain, and explanations for cyclicality in the Finnish sawmill industry are studied in terms of supply chain management. In particular, the presented sub-cases of dyadic business relationships shed light on the power of long-term business relationships as a smoothing-out strategy. The findings of this study reveal that there is another option for managers other than considering the cycles as being "natural", and that there is an opportunity to affect the traditional mode of behaviour in coping with business cycles. It is argued that the structures, behavioural patterns and management components of supply chain management play major roles when the sources of cyclicality and opportunities to moderate business cycles are investigated.

Supply chain management is found to be highly related to collaborations among stakeholders to create successful strategies for the supply chain. To leverage circularity in the textile and clothing industry, successful circular strategies that support the businesses in an economic and environmental manner are key. Through this research, the interconnection and communication between the relationships within the supply chain are found to be the most significant factor. In this qualitative study, the purpose of the research was to investigate how relationships and partnerships in the textile supply chain can affect and enable commercial scale for recycling of textiles-to-textiles. In-depth semi-structured interviews with six key stakeholders in the European textile industry. This study found that relationship characteristics such as trust, communication and strategic values through long-term relationships and key suppliers play an important role in realizing textile-to-textile recycling. Furthermore, findings confirm that the financial aspects are the most prominent condition for textile recycling to improve win-win partnership models to promote key operational conditions. With Europe having a leading position in the textile industry, the research study has geographically limited the empirical scope to solid focus on textile supply chain and business relationships in Italy to provide the study with accurate cluster accusation.

In the pre-relationship exploration stage of a business-to-business (B2B) relationship, firms find it difficult to evaluate other parties because of the prevalence of information asymmetry. Firms must make informed decisions, otherwise, they end up in a contentious long-term relationship, which adversely affects the performance of both sides. While majority research on B2B relationships is focused in the post-relationship phase, very little has been done to identify strategies that firms can adopt to signal their firm characteristics in the pre-relationship phase. This is important, as such signals can help firms make informed purchase decisions by cutting through the information asymmetry. Also, sending the right signals can help firms extract a price premium from their prospective partners, contributing positively to their bottom line. Therefore, this dissertation consists of three essays with the objective to (i) identify positioning strategies that sellers can use to signal firm characteristics and test which elements of firm characteristics enable them to extract a price premium (ii) identify branding strategies that sellers can use to signal firm characteristics and test which elements of firm characteristics enable them to extract a price premium (iii) investigate signals that affect firm performance.

Syftet med denna studie var att beskriva hur digitaliseringen har påverkat företagskunders affärsrelation till banken, samt att identifiera faktorer som kan bidra till att bygga och bevara långsiktigt lönsamma kundrelationer. I inledningen behandlades tidigare forskning, där det konstaterades att banker behöver utveckla en bättre förståelse för sina kunder för att behålla lojala kundrelationer, samt att det fanns ett intresse för vidare studier av digitaliseringens påverkan på relationen mellan banker och dess kunder, från kundens perspektiv. En kvalitativ forskningsdesign användes genom studien då företagskunders upplevelser var den data som som avsågs att samlas in. Datainsamling gjordes genom 15 kvalitativa intervjuer med personer som har varit aktiva företagskunder under hela den studerade perioden, från 2013 till 2023. Frågorna som ställdes till respondenterna var framtagna med stöd från studiens teoretiska referensram. Det teoretiska kapitlet behandlade resultat från tidigare forskning och teorier inom studiens centrala områden: Företagskund, Bank, Digitalisering, Kommunikation och Affärsrelation. En tematisk analys valdes för att analysera insamlingen av den kvalitativa datan tillsammans med det befintliga teoretiska ramverket. Den tematiska analysen utgick från det teoretiska ramverkets struktur där den presenterade teorin i kombination med de empiriska resultaten, resulterade i en presentation av hur de valda ämnena relaterade till varandra. Studien mynnade ut i slutsatsen att digitaliseringen upplevs ha formaliserat affärsrelationen mellan bank och företagskund. Det kunde också konstateras att digitaliseringen har lett till en ökad priskonkurrens inom bankbranschen för segmentet företagskunder. / The purpose of this study was to describe how digitalization has affected the business relationship between corporate customers and banks, as well as to identify factors that can contribute to building and maintaining long-term profitable customer relationships. The introduction addressed previous research, which acknowledged that banks need to develop a better understanding of their customers to retain loyal customer relationships. Previous research had also expressed an interest in further studying the impact of digitalization on the relationship between banks and their customers from the customer's perspective. A qualitative research design was utilized in this study as the experiences of corporate customers were the data intended to be collected. Data collection was done through 15 qualitative interviews with individuals who had been active corporate customers of banks throughout the studied period, from 2013 to 2023. The questions presented to the respondents were based on this study’s theoretical framework. The theoretical chapter presented results from previous research along with theories within the studied area of Corporate Customer, Bank, Digitalization, Communication and Business Relationship. A thematic analysis was chosen to analyze the collected qualitative data along with the existing theoretical framework. The thematic analysis was based on the structure of the theoretical framework, where the presented theory in combination with the empirical results resulted in a presentation of how the selected subjects relate to one another. The study concluded that digitalization has formalized the business relationship between banks and corporate customers. It could also be determined that digitalization has led to increased price competition within the banking industry for the segment of corporate customers.

The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. Concurrently, a development is recognized within the industrial business-to-business sector where goods and services are packaged into total service offerings – with an increasing prominence for services. This is the background of the study. The study itself was conducted in order to elucidate the concept of customer-perceived value in a context where total service offerings are provided within dyadic business-to-business relationships. The conceptual framework, guiding the empirical study, has its points of departure in the field of service research. A case study conducted in the commercial aircraft engine maintenance industry has provided a description – depicted in value maps – of context-specific attributes forming the dimensions of customer-perceived value. It is suggested that customer-perceived value is created at three levels; at a product level, at a partnership level, and at a psychological level. Furthermore, the value maps clarify the double nature of customer-perceived value, which is found to have both an origin side – how the service provider should act to deliver value – and a side illuminating the more or less monetarily quantifiable effects of value. The origin and effect of customer-perceived value are proposed to be explained by a model where the notion of “flow” is central. Flows of goods, information, risk, involvement, and money intersect the value features and provide the sources of value on the origin side of customer-perceived value. The effects can be traced to the flows of revenue benefits, cost benefits, interest effects, and costs to use. Concurrently, flows both build, and are filtrated by, “trust” during the process in which the customer’s perception of value comes into being. On the effect-side of value, the concepts stochasticity and substantiality are introduced in order to capture the uncertainties that make translations into monetary terms difficult. The outcome of the abductive reasoning in the final phase of the investigation is a conceptual model – proposed as the main contribution of the study – summarizing aspects of customer-perceived value. My definition of customer-perceived value, together with a list clarifying the many facets of the concept, concludes the study.

Purpose:The purpose of this master dissertation is to examine current research on trust and its building process in business to business relationship from marketing and behavioral sciences perspectives. Research Questions: (1) What relationships do inter-organizational trust and inter-personal trust have? (2) How trust is built from perspectives of business and behavioral sciences? (3) What benefits and limitations do trust researches in behavioral sciences have, comparing to trust research in marketing? Research Design/Methodology: Qualitative research conducted a literature review between business administration and behavioral sciences, and interdisciplinary interviews with nine scholars and four business managers. Meanwhile, criteria are generated to ensure research quality. Findings: The finding of this research claims that interpersonal and interorganizational trusts are linked with organizational learning theory. Trust-building process is a social cognition sequence, which developed based on theory of social cognition and social interaction. A conceptual framework of trust-building process on the basis of social cognition was developed. Managerial Implications: This research suggests that mangers need to improve companies’ learning and cognition capability in order to identify new business opportunities, reduce the risk on mistakenly trust ineptitude partners, and increase companies’ competitive advantages.

Media ger oss närmast dagligen information om uppköp mellan större företag. Detta visar på att företagsuppköp är ett vanligt inslag i dagens affärsliv. Tidigare studier som behandlar ämnet uppköp fokuserar i huvudsak på de integrerande företagen. Det är viktigt att inte bara studera de integrerande företagen utan att även lyfta blicken och undersöka leverantörerna bakom. Vi antar i denna uppsats att leverantörer till det uppköpta företaget kommer att påverkas och även reagera på ett uppköp. Om en slutproduktstillverkare köper upp en konkurrent kan en effekt bli att hälften av leverantörerna blir överflödiga medan de kvarvarande får producera desto mer. Detta pekar på att förändringen påverkar relationen mellan företag, men också att koncentrationen av företag ger färre möjligheter till affärsrelationer. Syftet med uppsatsen är att undersöka hur relationen mellan köpare och leverantör förändras när köparen blir uppköpt av en konkurrent samt hur leverantören agerar för att få en så positiv effekt som möjligt av uppköpet. Företeelsen som undersöks involverar uppköpande företag, uppköpt företag och leverantörer till det uppköpta företaget. Antalet inblandade parter gör företeelsen komplex. För att erhålla så korrekt information som möjligt har vi valt en explorativ undersökning och en kvalitativ metod. Ansatsen är en fallstudie och fallet är från småhustillverkarbranschen, Hjältevadshus uppköp av Modulenthus. Informationsinsamlingen har gjorts genom intervjuer, både med integrerande företagen och med leverantörerna. Det är viktigt för leverantören att ha förståelse för sin position i leverantörsnätverket, för att förstå relationsförändringar som en konsekvens av ett uppköp. Det är viktigt att veta eftersom det avgör hur enkelt eller komplicerat det är att bli utbytt. Typen av produkt, graden av kompexitet, eller tjänst som leverantören erbjuder spelar en betydande roll för effekten ett uppköp kan ha på leverantören. Typen av köpare-leverantörsrelation är också betydande för att förstå relationsförändringarna vid ett uppköp. Relationens grad av styrka och karaktär bestämmer om en förändring kommer att inträffa som en följd av uppköpet. Koncentrationstrenden genom uppköp minskar antalet företag på marknaden. Om inte leverantören ser ett uppköp som en möjlighet och är aktiv i förändringsprocessen, är risken stor att det uppköpande företaget istället kommer att använda redan etablerade leverantörer med en utvecklad relation till uppköparen. Genom att begränsa köparens handlingsmöjligheter ökar leverantören sin makt. Ett alternativ för leverantören är att få tillverka en större andel av köparens behov, vilket ökar leverantörens makt i den enskilda relationen. Det är svårt att utveckla alternativ till en köpare som köper en stor andel av leverantörens totala produktion. En möjlighet är att de andra köparna ökar sina inköp, men troligtvis måste leverantören finna nya, stora köpare om en stor produktionsandel ska omplaceras. / The media provides us almost daily with information regarding acquisitions between large companies. This indicates that acquisitions of companies play a frequent role in today’s business life.  Earlier studies on acquisitions focus mainly on the integrated companies. It is important not only to study the integrated companies, but to also cast an eye at the suppliers of the acquired companies. In this thesis we assume that the suppliers of an acquired company will be affected by the acquisition and that they also will react upon it. If an end-product manufacturer acquires a competitor one effect could be that half of the suppliers are made redundant, while the ones left will have to produce a lot more. This indicates that the change affects the relations between companies, but also that the concentration of companies gives fewer possibilities to initiate business relations. The aim of the thesis is to investigate how the relationship between a buyer and a supplier changes due to the buyer being acquired by one of its competitors. The aim is also to investigate which measures that are taken by the supplier to gain as positive effects as possible from the acquisition.  The occurrence being investigated involves an acquiring company, a company being acquired and suppliers of the acquired company. The number of parties involved makes the occurrence complex. To get as accurate information as possible we have chosen an exploratory study and a qualitative method.  The approach in the thesis is a case study and the case is taken from the house manufacturing industry, namely Hjältevadshus’ acquisition of Modulenthus. The information has been gathered through interviews with the integrated companies as well as with the suppliers. It is important for the supplier to have an understanding of its position in the network of suppliers, in order to understand which relationship changes that can occur due to an acquisition. The reason why it is important is because it determines how easy or how hard it is to be replaced.  The type of product, the degree of complexity, or what kind of service the supplier offers plays a significant part in how the supplier might be affected by the acquisition. It is also important to understand the relationship between the buyer and the supplier in order to understand relationship changes due to the acquisition. The relationship’s degree of strength and character decides whether a change will occur as a result of the acquisition. The trend of concentrating through acquisitions decreases the number of companies in the market. If a supplier does not look upon an acquisition as a possibility and plays an active part in the process of change, there is a major risk that the acquiring company will use established suppliers, with a well-developed relationship with the acquiring company, instead. By limiting the buyer’s possibilities for actions, the supplier increases its power. An alternative for the supplier is to get the opportunity to manufacture a larger part of the buyer’s needs, which increases the supplier’s power in that particular relationship. It is difficult for the supplier to develop alternatives to a buyer that used to purchase a large proportion of the supplier’s total production. One possibility is that the other buyers increase their purchases, but most likely the supplier will be forced to find new, large buyers if a major part of the production has to be relocated.

Ce projet de recherche décrit, analyse et propose une interprétation du processus par lequel les PME maintiennent leurs relations d'affaires dans des contextes culturels différents. La littérature en marketing sur la relation B-to-B part du postulat que les relations d'affaires durables améliorent la performance, offrent aux partenaires des niveaux de satisfaction plus élevés et un avantage concurrentiel sur le marché national et les marchés internationaux. Il a été démontré que le maintien d'une relation d'affaires requiert que les entreprises développent, selon un cycle de vie séquentiel, confiance, engagement et valeur de la relation. En contexte international, il faut surmonter des difficultés supplémentaires : gérer les importantes distances géographiques et faire face aux « frictions » inhérentes à la communication interculturelle, aux différentes échelles de valeurs et de comportements. Cette thèse se concentre sur le processus de maintien des relations d'affaires internationales dans les PME, qui est le type d'entreprise considéré comme le moins à même de surmonter les obstacles de l'internationalisation. La méthodologie choisie associe une approche longitudinale rétrospective et en temps réel afin de comparer et mettre en perspective quatre relations d'affaires internationales durables : une ethnographie focale – entre un fabricant Français et son distributeur Japonais - et trois études de cas – entre l'entreprise française centrale et un distributeur respectivement Sud-Coréen, Néerlandais et Belge. Ce travail décrypte la complexité du processus de maintien des relations d'affaires internationales à travers l'analyse et l'articulation de trois perspectives : la narration du cycle de vie de la relation reconstruit et objectivé, le processus de communication au cours de de la relation et le processus culturel de « sensemaking » des incidents critiques et événements saillants. Mobilisant l'approche interprétative, la thèse montre que les relations d'affaires internationales peuvent se maintenir bien que les expériences et les perspectives des acteurs sur leurs interactions soient différentes de part et d'autre de la relation. La communication interculturelle est le vecteur des représentations « recontextualisées » des partenaires i.e : modelées par les univers de sens inhérents aux contextes de perception distincts dans chaque relation dyadique. En dépit de recontextualisations asymétriques, les partenaires peuvent développer des attitudes compatibles d'engagement et de confiance l'un envers l'autre. Ce travail met plus particulièrement en lumière le rôle que jouent les visions mythifiées de la relation d'affaires - les représentations constamment élaborées, réinterprétées et recontextualisées de certains aspects de la relation, qui sont ainsi favorablement ou défavorablement déformés. Il apporte une contribution à la littérature en proposant un modèle du processus de maintien de la relation d'affaires internationale. Il suggère que les concepts d'engagement et de confiance méritent davantage d'attention en associant des approches processuelles, interprétatives, et psychologiques. / This research project documents, analyzes and offers a processual interpretation of how business relationships are maintained in SMEs across cultural contexts. The B-to-B relationship marketing literature posits that long-lasting business relationships enhance performance, offer business partners higher levels of satisfaction and a competitive advantage in domestic and international markets. Maintaining business relationships is shown to require the development of trust, commitment and relationship value between the firms through a sequential lifecycle. In international contexts, additional difficulties must be overcome due to operating at large geographical distances and facing frictions inherent to cross-cultural communication, value incongruence and behavioral differences. This thesis focuses on the relationship maintenance process specifically in SMEs as this organizational type is considered to be least able to overcome the internationalization hurdles. The chosen methodology combines a retrospective and invivo longitudinal approach, comparing and contrasting four long-lasting international business relationships among SMEs: the focal ethnography involves a French manufacturer with a Japanese distributor; followed by three comparative case studies between the French pivotal firm respectively with a South Korean, Dutch and Belgian distributor. This work deciphers the complex process of international business relationships' maintenance through the analysis and articulation of 3 perspectives: the narrative of the objectivized reconstructed relationship lifecycle, the relationship communication process and the dyadic cultural sensemaking of critical incidents and salient events. Using the interpretative approach, the thesis shows that international relationships can be maintained in spite of different experiences and perspectives from each side of the dyad concerning their interactions. The cross-cultural communication mediates the partners' representations, which are ‘recontextualized', i.e: shaped by the universes of meaning existing in the dyads' distinct perceptual context. In spite of asymmetrical recontextualizations partners can develop compatible attitudes of commitment and trust toward each other. This work particularly sheds light on the role played by the mythicized visions of the business relationship— constantly shaped, reinterpreted, and recontextualized representations of certain aspects of the relationship that are favorably or unfavorably distorted.. It contributes to the literature by proposing a model of the international business relationship maintenance process. It suggests that the concepts of commitment and trust deserve further attention through a combination of processual, interpretative and psychological approaches.

Motivated by the increasing significance of information technology (IT) in today's open system organisations, the objective of this research is to uncover the relationships between business executives and their IT counterparts, which are essential toward improving organisational performance. In the process, a structural equation modelling is utilised to analyse the responses of a sample of 141 Portuguese executives. The results of testing the nine research hypotheses tend to underscore the significance of the trust between business and IT executives. Such trust is capable of fostering an organisational culture, which is conducive to the enhancement of the organisational performance. The ability of these business and IT executives to work together cultivates a knowledge domain, which generates effective solutions and applications to organisational problems. In turn, this contributes to improving the competitive performance of the organisation.