This study investigated job satisfaction/ dissatisfaction among business administration faculty at selected public Iranian universities. It also examined the relationship between faculty job satisfaction/ dissatisfaction and selected demographic and professional activity variables. Finally, the extrinsic and intrinsic factors associated with faculty job satisfaction were analyzed. It was also concluded that, despite a positive correlation of the intrinsic and the extrinsic factors, Herzberg's two-factor theory is a useful model in a faculty job satisfaction research. Furthermore, Hill's FJS was found to be reliable and valid for use in faculty job satisfaction studies in the colleges and universities in Iran.

This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function. / Department of Journalism

Titel: Styrning inom svenska ekonomi- och handelshögskolor. -Marknadsstyrning, byråkratisk styrning eller klanstyrning? Bakgrund: I den forskning som finns kring styrning inom högre lärosäten förespråkas klan- och kulturstyrning som den styrform som bör användas eftersom högre lärosäten karaktäriseras av hög kunskap och samarbete. Samtidigt visar empirisk forskning att styrning inom högre lärosäten allt mer karaktäriseras av outputmätningar vilket leder till kontroverser. Flera av de studier som finns på ämnet är dessutom baserade utifrån ett medarbetarperspektiv vilket skapar ett gap i teorin kring hur frågan bemöts utifrån ett ledarskapsperspektiv. Syfte: Studiens syfte är att, utifrån ett ledarskapsperspektiv, kartlägga den styrning som sker inom svenska ekonomi- och handelshögskolor. Utöver detta ska studien även förklara huruvida olika situationsfaktorer påverkar styrningen samt hur dessa påverkar. Metod: Studien tar sin utgångspunkt i en kvalitativ studie där flera intervjuer har gjorts för att ge studien en omfattande och nyanserad bild av styrningen på svenska ekonomi- och handelshögskolor. Slutsats: Studiens resultat har visat att det förekommer en blandning av marknadsstyrning, byråkratisk styrning samt klanstyrning inom svenska ekonomi- och handelshögskolor. Studien har även visat att styrningen skiljer sig åt när det kommer till utbildning respektive forskning. Inom forskningen är marknadsstyrningen dominerande medan utbildningen har en större variation av styrformer. Det har också visat sig att flera av studiens situationsfaktorer har inverkan på den styrning som sker. / Title: Governance within Swedish economics and business schools. - Market mechanisms, Bureaucratic mechanisms or Clan mechanisms? Background: In current research on organizational control in higher education institutions, clan- and culture mechanisms is advocated as the form of organizational control that should be used due to the fact that higher education institutions are characterized by high knowledge and cooperation. At the same time, empirical research shows that organizational control within higher education institutions is increasingly characterized by output measurements. Several of the studies that concern the subject are also based on an employee perspective, which creates a gap in the theory of how the issue is addressed from a leadership perspective. Purpose: The aim of the study is to, based on a leadership perspective, chart the organizational control that takes place in Swedish economics and business schools. In addition, the study should also explain whether different situational factors affect the control and how these affect. Method: The study takes its starting point in a qualitative study in which several interviews have been made to give the study an extensive and nuanced picture of the organizational control at Swedish economics and business schools. Conclusion: The results of the study have shown that there is a mixture of market mechanisms, bureaucratic mechanisms and clan mechanisms within Swedish economics and business schools. The study has also shown that the organizational control differs when it comes to education and research. In research, market mechanisms is dominant, while education has a greater variety of forms of mechanisms. It has also been found that several of the study's situation factors have an influence on the organizational control that is taking place.

Made available in DSpace on 2016-03-15T19:25:42Z (GMT). No. of bitstreams: 1 Sandra Lays Gathas Carvalho.pdf: 1404380 bytes, checksum: 09fd8b5ca603f1b1fd6d63b59c626fd7 (MD5) Previous issue date: 2011-08-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / One of the reasons for the rising interest in education for sustainability among business schools is the belief that it has a central role in the education of a new generation capable of thinking and acting by principles that go beyond the economic reasons. In the international academic sphere studies have grown in number as well as in diversity of approaches. Despite the global scenario, the discussion of sustainability in higher education in Brazil is still under disseminated in practices that integrate education, environment and society as well as in the literature supporting the academic debate. Thus, the present study objective was to discuss the meanings of education for sustainability in higher education and the consequences for the education of the future generation of business administrators. The intention was to reflect upon the experiences of the directors and deans of undergraduate courses on the integration of sustainability in business education in the context of Brazilian universities, promoting a debate on its specificities, difficulties and advances in contrast to the international context. To achieve its objective, a basic qualitative study was conducted with 17 business schools in the north, south and southeast of Brazil. The data collection strategy included interviews and document analysis. It starts with a discussion of sustainability, based on the works of Sachs (1995), Wright (2004) and Shriberg (2002). After that a discussion of the international literature on education for sustainability reviews European, North and Latin American, South-Pacific, African and Brazilian researchers. At the end the works of Down (2006), Beringer (2007), Beringer, Wright e Malone (2008), Lozano-García, Huisingh and Fabián (2009) are explored to present the experiences of integrating sustainability into higher education. The results indicate that at one side the insertion of sustainability in the business schools curricula has shown advances in the last years. Experiences are being conducted in most of the studied schools in terms of curricula, research, community extension, student opportunities, academic staff development, inclusion of sustainable goals in the vision and mission declarations and even in the university governance and administration. At the other side, the experiences show there is still a distance from meaningful changes that may affect the presuppositions of the business education. It is important to mention this scenario is not a prerogative of the Brazilian context, as studies of Calder e Clugston (2003), Tauchen and Brandli (2006) and others indicate this is an international issue. Nonetheless, this does not minimize the need for a significant effort from the Brazilian schools for the advancement of alternative models towards an education for sustainability. / Entre as razões do crescente interesse pelo tema educação para sustentabilidade nas escolas de administração, está a crença de que esta tem um papel central na formação de uma nova geração capaz de pensar e agir por princípios que vão muito além das preocupações de cunho econômico. Na esfera acadêmica internacional, estudos se multiplicaram nas últimas duas décadas, tanto em número quanto em diversidade de abordagens. Apesar de um cenário global promissor, no Brasil, por sua vez, a discussão da educação para sustentabilidade no ensino superior ainda é pouco disseminada, tanto nas práticas que relacionam educação, meio ambiente e sociedade nos cursos de educação superior, quanto na literatura que sustenta as discussões acadêmicas a respeito do tema. Assim, o presente trabalho teve por objetivo discutir os significados de educação para sustentabilidade nas instituições de ensino superior e suas implicações para a formação da nova geração de administradores. A intenção foi refletir sobre as experiências dos responsáveis pela direção e coordenação dos cursos de graduação na inserção da sustentabilidade no currículo de administração de empresas, no contexto brasileiro, promovendo um debate sobre suas especificidades, dificuldades e avanços em relação às tendências mundiais nesse campo. Para tanto, um estudo qualitativo foi conduzido com diretores e coordenadores de 17 cursos de graduação nas regiões nordeste, sul e sudeste do país. As principais estratégias de coleta de dados foram entrevistas em profundidade e análise documental. Parte o estudo de uma discussão sobre sustentabilidade, suportada por autores como Sachs (1995), Wright (2004) e Shriberg (2002). Em seguida procede-se a uma análise da literatura internacional sobre educação para sustentabilidade, revisando autores europeus, norte-americanos, africanos, latino-americanos e outros. Por fim, recorre-se a Down (2006), Beringer (2007), Lozano-García, Huisingh e Fabián (2009), para discutir experiências de inserção da educação para sustentabilidade. Os resultados indicam que, por um lado, a inserção da sustentabilidade no currículo das escolas de administração e negócios brasileiras têm demonstrado avanços nos últimos anos. Experiências já estão sendo conduzidas como as que se observou na maior parte das escolas participantes do estudo em termos de currículo, pesquisa e extensão, participação de alunos, capacitação de docentes, inclusão de metas sustentáveis nas declarações de visão e missão e, até mesmo na gestão universitária. Por outro lado, as experiências também indicam a distância que se tem de qualquer iniciativa nos cursos de administração que sinalize um rompimento ou uma revisão dos pressupostos que há anos vêm fundamentando a formação do administrador. É importante que se diga, contudo, que este cenário também não é prerrogativa do contexto brasileiro, as pesquisas de Calder e Clugston, (2003), de Tauchen e Brandli (2006), entre outros, indicam uma preocupação mundial nesse sentido, que não minimiza, em nada, a necessidade de um empenho significativo de nossas escolas de administração em fazer avançar modelos alternativos que respondam ao que se espera de uma formação para a sustentabilidade.

Made available in DSpace on 2016-03-15T19:25:44Z (GMT). No. of bitstreams: 1 Sandra Lays Gathas Carvalho.pdf: 1395555 bytes, checksum: 8ae7ff71fcbeef3e7ae99724b400d32a (MD5) Previous issue date: 2011-08-25 / Fundo Mackenzie de Pesquisa / One of the reasons for the rising interest in education for sustainability among business schools is the belief that it has a central role in the education of a new generation capable of thinking and acting by principles that go beyond the economic reasons. In the international academic sphere studies have grown in number as well as in diversity of approaches. Despite the global scenario, the discussion of sustainability in higher education in Brazil is still under disseminated in practices that integrate education, environment and society as well as in the literature supporting the academic debate. Thus, the present study objective was to discuss the meanings of education for sustainability in higher education and the consequences for the education of the future generation of business administrators. The intention was to reflect upon the experiences of the directors and deans of undergraduate courses on the integration of sustainability in business education in the context of Brazilian universities, promoting a debate on its specificities, difficulties and advances in contrast to the international context. To achieve its objective, a basic qualitative study was conducted with 17 business schools in the north, south and southeast of Brazil. The data collection strategy included interviews and document analysis. It starts with a discussion of sustainability, based on the works of Sachs (1995), Wright (2004) and Shriberg (2002). After that a discussion of the international literature on education for sustainability reviews European, North and Latin American, South-Pacific, African and Brazilian researchers. At the end the works of Down (2006), Beringer (2007), Beringer, Wright e Malone (2008), Lozano-García, Huisingh and Fabián (2009) are explored to present the experiences of integrating sustainability into higher education. The results indicate that at one side the insertion of sustainability in the business schools curricula has shown advances in the last years. Experiences are being conducted in most of the studied schools in terms of curricula, research, community extension, student opportunities, academic staff development, inclusion of sustainable goals in the vision and mission declarations and even in the university governance and administration. At the other side, the experiences show there is still a distance from meaningful changes that may affect the presuppositions of the business education. It is important to mention this scenario is not a prerogative of the Brazilian context, as studies of Calder e Clugston (2003), Tauchen and Brandli (2006) and others indicate this is an international issue. Nonetheless, this does not minimize the need for a significant effort from the Brazilian schools for the advancement of alternative models towards an education for sustainability. / Entre as razões do crescente interesse pelo tema educação para sustentabilidade nas escolas de administração, está a crença de que esta tem um papel central na formação de uma nova geração capaz de pensar e agir por princípios que vão muito além das preocupações de cunho econômico. Na esfera acadêmica internacional, estudos se multiplicaram nas últimas duas décadas, tanto em número quanto em diversidade de abordagens. Apesar de um cenário global promissor, no Brasil, por sua vez, a discussão da educação para sustentabilidade no ensino superior ainda é pouco disseminada, tanto nas práticas que relacionam educação, meio ambiente e sociedade nos cursos de educação superior, quanto na literatura que sustenta as discussões acadêmicas a respeito do tema. Assim, o presente trabalho teve por objetivo discutir os significados de educação para sustentabilidade nas instituições de ensino superior e suas implicações para a formação da nova geração de administradores. A intenção foi refletir sobre as experiências dos responsáveis pela direção e coordenação dos cursos de graduação na inserção da sustentabilidade no currículo de administração de empresas, no contexto brasileiro, promovendo um debate sobre suas especificidades, dificuldades e avanços em relação às tendências mundiais nesse campo. Para tanto, um estudo qualitativo foi conduzido com diretores e coordenadores de 17 cursos de graduação nas regiões nordeste, sul e sudeste do país. As principais estratégias de coleta de dados foram entrevistas em profundidade e análise documental. Parte o estudo de uma discussão sobre sustentabilidade, suportada por autores como Sachs (1995), Wright (2004) e Shriberg (2002). Em seguida procede-se a uma análise da literatura internacional sobre educação para sustentabilidade, revisando autores europeus, norte-americanos, africanos, latino-americanos e outros. Por fim, recorre-se a Down (2006), Beringer (2007), Lozano-García, Huisingh e Fabián (2009), para discutir experiências de inserção da educação para sustentabilidade. Os resultados indicam que, por um lado, a inserção da sustentabilidade no currículo das escolas de administração e negócios brasileiras têm demonstrado avanços nos últimos anos. Experiências já estão sendo conduzidas como as que se observou na maior parte das escolas participantes do estudo em termos de currículo, pesquisa e extensão, participação de alunos, capacitação de docentes, inclusão de metas sustentáveis nas declarações de visão e missão e, até mesmo na gestão universitária. Por outro lado, as experiências também indicam a distância que se tem de qualquer iniciativa nos cursos de administração que sinalize um rompimento ou uma revisão dos pressupostos que há anos vêm fundamentando a formação do administrador. É importante que se diga, contudo, que este cenário também não é prerrogativa do contexto brasileiro, as pesquisas de Calder e Clugston, (2003), de Tauchen e Brandli (2006), entre outros, indicam uma preocupação mundial nesse sentido, que não minimiza, em nada, a necessidade de um empenho significativo de nossas escolas de administração em fazer avançar modelos alternativos que respondam ao que se espera de uma formação para a sustentabilidade.

In a fast-paced dynamic world, the key to success lies in the ability to accept change and to rapidly respond to demands placed by ever increasing competitive environments. In business, the impact of products and services in meeting or exceeding customer’s expectations in such environments is measured by customer satisfaction and the importance thereof cannot be downplayed, thus providing management with a metric that guides and augments change. Subsequently, these dynamic competitive forces are pushing sectors such as Higher Education into the realm of service industries, where stakeholders such as students and alumni are viewed as customers. Correspondingly, measuring their satisfaction has become important as this provides strategic insight, whilst enhancing academic programmes and the student experience. The purpose of this research study was to identify the factors that determined satisfaction with the MBA programme as viewed by students and the alumni of the Nelson Mandela Metropolitan University Business School. Furthermore, it advanced the field of stakeholder theory by identifying alumni as a key stakeholder in business schools. Consequently, the research was exploratory and consisted of quantitative and literature components where hypotheses were developed and relationships between factors analysed, in addition to the literature reviewed. The literature introduced key concepts to this study, such as alumni as stakeholder, alumni satisfaction, satisfaction with the MBA programme, measuring alumni satisfaction, MBA alumni networks and alumni communication. The factors that determined alumni satisfaction were identified by means of a statistical analysis of the data collected by the research instruments. Correspondingly, the findings indicate various factors determine satisfaction with the independent variables highlighted in this study, which are the Facilities, the MBA Programme, the Social Experience, the NMMU Business School Alumni Chapter, the NMMU Business School brand and Communication. Furthermore, it was established that there is a significant link between Social Experience, the NMMU Business School Alumni Chapter, the NMMU Business School Brand, Communication and Alumni Satisfaction.As services industries such as Higher Educational Institutions get exposed to competitive pressure, customer satisfaction comes to the fore and there are certain factors that need to be addressed to enhance satisfaction. Subsequently, this study highlights this pressure and satisfaction levels can certainly be improved by the institution across all the independent variables identified, especially in areas such as the NMMU Business School Alumni Chapter and Communication. Consequently, the NMMU Business School, for the first time have metrics to identify the factors that determine satisfaction with the MBA programme as viewed by their alumni and resultantly can strategically benefit by taking the views of their most important stakeholder into account.

Ethics is more than an abstract body of theories, principles and ideas. It is a way of thinking through difficult situations before deciding how to act (Manning & Stroud, 2008). This study takes this conception of ethics into the realm of the business decision and business schools’ responsibility to ensure that their MBA graduates are empowered and comfortable to reason and act ethically in the difficult business situations they will face and decisions they will be expected to take in their career. / Business Management / D. B. L.

[pt] Realizei uma pesquisa empírica - conceitual reflexiva junto aos docentes de duas escolas particulares de graduação em administração e marketing, fundadas há 50 e 20 anos respectivamente para responder como e por quê acontece mudança organizacional através da aprendizagem coletiva docente em instituições de ensino superior privado (IESPr) de administração e marketing? Desenhei a pesquisa como um estudo de caso instrumental qualitativo onde realizei observação participante completa, entrevistas em profundidade e pesquisa documental. Para tanto, me integrei por três anos ao corpo docente de cada escola para acompanhar em profundidade o cotidiano do trabalho docente em duas IESPr Os dados de campo foram conceitualmente sistematizados interpretativamente em quatro níveis de acordo com a metodologia reflexiva de Alvesson & Sköldberg que incluiu análise metateórica e triangulação multiparadigmática dos estudos sobre processos de aprendizagem coletiva docente. Deste modo pude aprofundar empírica e conceitualmente na complexidade das dinâmicas sob estudo, explicitando-lhes uma configuração onde dimensões de emocionalidade e poder co-evoluem em permanente tensão com a de racionalidade. As implicações deste conhecimento sobre microprocessos de mudança e aprendizagem dizem respeito da natureza da mudança e da aprendizagem grupal e organizacional. Três resultados foram alcançados: acadêmicos, práticos para a gestão em IESPr e para a pesquisadora. / [en] An empirical - conceptual reflexive research from within was accomplished aiming at investigating how and why organizational change and learning occurs through teacher`s collective learning and change at two 50 and 20 years old Management and Marketing Business Schools It was designed as a qualitative instrumental case study where complete participant observation, semi-structured interviews and documental research were developed. For this reason the researcher joined to the teacher`s staff at both business schools for a three years period in order to gain deep understanding about teacher`s work daily practices focusing its change and learning dynamics. Field data were interpretatively processed within four- level analysis according to Alvesson & Sköldberg`s reflexive methodology. Therefore metatheoretical analysis and multiparadigmatic triangulation of the developed knowledge on collective learning and change processes was included. In this way micro processes under study could be comprehensively understood in its dynamics complexity and configured as emotionality and power dimensions coexisting inextricably connected to rationality in a coevolving permanent tension. Micro processes` knowledge implications are related to organizational and group change and learning nature. Three results were accomplished: academic ones, practical ones for business schools management and for researcher`s own knowledge.

[pt] O correto posicionamento de produtos e serviços no mercado competitivo é fator fundamental para que as escolhas estratégicas sejam feitas a fim de proporcionar à empresa uma vantagem competitiva. A qualidade da decisão está intrinsecamente ligada à qualidade das informações que a suportam. Modelos de marketing melhoram a qualidade dessas e proporcionam rapidez na tomada de decisões. O ponto central desta pesquisa foi compreender como os indivíduos visualizam produtos e serviços e em vista disso encontrar um procedimento capaz de representar a imagem que os consumidores formam, de modo que se pudesse desenvolver um modelo que auxiliasse os gestores na tomada de decisões. Para atingir os objetivos traçados, foram pesquisados que tipos de modelos seriam capazes de representar estas percepções. Estes são chamados de mapas de percepção. Entre as diferentes metodologias encontradas, optou-se por escolher a análise de fatores como técnica para geração desses mapas. Utilizando os cursos de mestrado em administração da cidade do Rio de Janeiro como objeto de pesquisa e como amostra os candidatos a esses cursos, foi possível avaliar o modelo proposto chegando-se à conclusão de que ele é capaz de atingir os objetivos traçados. Apesar do modelo, após a redução de fatores, ter explicado apenas 58,7% de variância, os resultados obtidos foram relevantes a ponto de fornecer informações importantes para compreensão deste tipo de serviço. Além do mais, se mostrou adequado, podendo ser utilizado como uma ferramenta robusta para auxiliar os gestores no processo decisório em outros tipos de bens e serviços. / [en] The correct positioning of products and services in the competitive market is crucial to the firm to define its strategic choices in order to provide a competitive advantage. The quality of the decision is linked to the quality of the information that supports it. Marketing models improve this quality and speed up the decision process. The main stream of this research was to comprehend how consumers visualize products and services and finding a procedure able to represent this image in a model capable to assist the decision maker. To accomplish the proposed objectives, many models that represent consumer perceptions were studied. They are called perception maps. Among the different methodologies, factor analysis was chose to generate them. Using Rio de Janeiros MBAs courses as object of study and a sample of candidates to these schools, the model was evaluated and the conclusion was that it was good to accomplish the goals set previously. Despite the model, after the factor reduction, have explained only 58,7% of the variance, the results were relevant to provide significant information to understand how the segment studied saw these courses. Besides that, the methodology seemed to be a powerful tool to be applied in other services and products in order to support managers in their decision process, diminishing the environment uncertain.

The purpose of this study is to investigate the motivations for international academic alliance development, the configuration of alliance networks and their sustained management in Business Schools within the European Higher Education Area (EHEA). A purposive sample of Higher Education Institutions (HEIs) engaged with international alliance activities was selected from seven Business Schools within the target markets of France, Germany and Scotland. In order to investigate issues inherent within international alliance development this sample provided access to academic and administrative elites competent to discuss their alliance portfolios, from a strategic perspective, through semi-structured interview conducted in their home institutions. A key feature of the research was that, in the interest of minimising the potential for superficial or pre-conceived conclusions to be drawn, interviews with participants from two respondent institutions were positioned outside the researcher's direct ‘preferred partner' network. This insider-outsider perspective reduced potential bias through over-familiarity with solely networked institutional respondents when analysing the development, configuration and management of international academic alliances and alliance portfolios (APs).The study identifies three key findings on the basis of the analysis of institutional alliance activity. Firstly, that HEIs, operating within an appropriate regulatory environment can utilise both exploitation and exploration alliance strategies simultaneously to extend their resource base. The two strategies can be mutually reinforcing, and are not contradictory in tertiary education. Secondly, the analysis indicates that the extent to which resource extension may be achieved is reflected in the alliance strategy employed as HEIs internationalise. The movement from exploitation to exploration alliance strategy signifies a fundamental change in strategic intent and direction of the Business School, so new internationalisation strategy definitions are proposed for tertiary education. Thirdly, alliance management capability has the potential to develop, within complex partnership scenarios, as an institutional core competence, providing the potential for sustainable competitive advantage. On the basis of this analysis tools are developed which can assist in the strategic decision-making process for further evolution of alliance networks within institutional internationalisation strategies. The resultant application of these strategic tools allows for Business Schools to determine the characteristics of appropriate alliance partners to fill the gaps identified within their alliance network or portfolio.