Konkurrensen är idag hård inom modebranschen. Flera stora aktörer slåss om kunderna och ett brett utbud, snabba leveranser och att effektivt möta efterfrågan är av stor vikt. Utveckling och globalisering har lett till att privatpersoner snabbt och enkelt kan leta fram information själva. Konsumenterna kan jämföra priser, utbud och annat hemma på internet. Människor väljer idag kläder inte bara utifrån funktion och kvalitet utan utifrån intressen, livsstil och andra faktorer. Konsumenter syn på olika varumärken påverkas inte bara av företagen själva utan också av andra företeelser. Bloggar, sajter som pricerunner och andra mellanmänskliga aktiviteter är exempel på faktorer som företagen inte kan kontrollera. I vår studie undersöker vi unga kvinnliga konsumenters attityder för att se vad det leder till för slags köpbeteende. Frågor vi arbetar med är till exempel vilka variabler kunder prioriterar vid ett klädinköp. För respektive företag är det viktigt att känna sin målgrupp väl och veta vad de har för önskemål och behov. Vi undersöker vad kunderna prioriterar och om det handlar om t.ex. pris, kvalitet eller tillverkningsförhållanden. Är det bara ett bra pris och kvalitet som prioriteras när kunden väljer vad som ska köpas eller spelar andra saker in? Vi inriktar oss på en del av Gina Tricots målgrupp, unga tjejer mellan 14-24.Vårt syfte med studien är att undersöka, beskriva och analysera vilka viktiga delar som ingår i processen mellan Gina Tricot och deras kunder för att åstadkomma positiv respons?För att kunna svara på problemet väljer vi att ansluta två delproblem. •Vilka viktiga delar i erbjudandet uppfattar konsumenterna som särskilt intressanta?•Vilka delar i marknadsmixen fokuserar Gina Tricot på i första hand?Genom att samla fakta och utföra marknadsundersökningar kan vårt problem besvaras. Vår undersökning påvisar att de två faktorerna unga kvinnliga kunder prioriterar högst vid klädinköp är plaggets kvalitet och ett rimligt pris. I den valda gruppen förknippar många Gina Tricot och företagets koncept med ”billigt”, ”ungt” och ”snabbt mode”. Många tycker att företaget är snabba på att hänga med i trender. Gina Tricot uppger att deras fokus på ligger på pris, kvalitet och passform. Företagets marknadsföring är inriktad på igenkänning. De svart-vita reklamerna med en leende tjej är välkända. Majoriteten av våra respondenter uppger att det sett reklamen från Gina Tricot på bl.a. tv, tidningar och reklampelare. / <p>The competition today is fierce in the fashion business. Several large players are fighting to attract customers and a wide range, quick deliveries and ability to effectively meet the demand is of great importance. Progress and globalization has made it easy for individuals to find information. Consumers can compare prices, ranges and other things at home at the Internet. Nowadays people do not only pick garments because of their function or quality but because they symbolize a certain interest, life style and other factors. A costumer’s view of different brands is not always affected by the company but also by other phenomena. Blogs, sites like pricerunner and other interaction is examples of such things the companies cannot control. In our study we investigate young female consumers’ attitudes to see what kind of buyer’s behavior it leads to. Questions we work with are for example what kind of factors costumers favors when she’s purchasing clothing. It’s important for companies to know their target group well and to know their wishes and needs. We explore the priorities of consumers and if they are for example a reasonable price, good quality and fit or how the garments have been manufactured. We focus our study on one segment in Gina Tricots target group, young girls between 14-24 years.Our intention is to investigate, describe and analyze which important elements are included in the process between Gina Tricot and their customers to achieve a positive response? To be able to do this we choose to connect two further questions.•Which important elements does the consumers find particularly interesting?•What parts in the marketing mix does Gina Tricot focus on primarily?By collecting information and implement a market survey are we able to answer our questions. Our study shows that the two factors young female customers’ favors the most is the garments quality and a reasonable price. In our chosen segment many respondents’ associates Gina Tricot and their concept with expressions like “cheap”, “young” and “fast fashion”. A lot of the respondents think that the Company quickly responds to new trends. Gina Tricot states that their main focus is on price, quality and fit. The Company’s marketing strategy is based on recognition. The black and white commercials with a smiling girl are well known. The majority of our respondents state that they have seen the Gina Tricot commercial on for instance television and in newspapers.</p><p>Program: Butikschefsutbildningen</p>

Food hubs have been discussed as a promising option for scaling-up the local food system while maintaining close relationships and shared responsibility amongst producers and consumers. Food hubs have the capacity to share important messages about food safety, origin, and production methods with consumers, however little is known about if, and how, food hubs communicate the value of local food to their buyers. This is crucial when assuring value to the consumer, which is necessary for the long-term sustainability of the food hub model. It is important to know more about these methods and practices because these messages can impact the long-term viability of food hubs and local agriculture, as well as community health and economic stability. This thesis explores the motivation behind why buyers chose to buy through food hubs, what information provided by food hubs is useful in marketing and selling local products, and how buyers allocate their money and their time that allows them to efficiently purchase local products. A mixed methods approach was used to gather data. Qualitative research methods were used in conducting semi-structured interviews with key informants. Interview questions focused on local food marketing strategies and practices, motivations for buying local, consumer behavior, firmographic characteristics, communication, challenges, opportunities, and relationships. In addition, data was collected through an online survey that followed the same themes. These themes were identified through a review of alternative food network literature, which identified gaps in knowledge on the buyer-side of the food hub value chain. The themes that emerged from these semi-structured interviews and online survey have been used to better understand buyer motivations for purchasing local food through food hubs, how buyers make use of the information, services, and marketing material provided by food hubs, and what strategies buyers use to integrate local food purchasing efficiently into their budget.

Ägarlägenheten är den senaste lagstiftade upplåtelseformen i Sverige. En ägarlägenhet är en tredimensionell fastighet som är avgränsad både horisontellt och vertikalt. Ägarlägenheten medför enskilt ägande av en lägenhet i ett flerbostadshus i liknelse med ägande av ett småhus. Syftet med examensarbetet är att undersöka vilka preferenser som ligger till grund för köpet av ägarlägenheter i Sverige. I studien kommer även lägenhetsformen bostadsrätt att studeras och analyseras. Detta för att belysa och förtydliga skillnader och likheterna mellan bostadsformerna. Studien grundar sig främst på en kvantitativ enkätundersökning. Där ägarlägenhetsregistret har används som grund för enkätundersökningen. Det har bildats 944 ägarlägenheter i 40 olika kommuner i Sverige sedan lagstiftningen trädde ikraft i maj 2009. Utifrån registret har sedan lagfarna ägare identifierats och till dem har 111 frågeenkäter beträffande preferenser vid köpet av ägarlägenheter postats ut. Totalt inkom 93 svar på enkäten, vilket innebär en svarsfrekvens på 84 %. Valet av ägarlägenhet beror främst på rätten att äga, den så kallade äganderätten, vilket även är den största skillnaden mellan ägarlägenhet och bostadsrätt. Det goda geografiska läget där många ägarlägenheter har byggts var också en viktig faktor vid köpet. Ägare av ägarlägenheter är till största delen äldre än 35 år. Majoriteten är gifta och har inga hemmavarande barn. Det flesta har bott i ett småhus tidigare i livet. Vilket gjorde valet av ägarlägenhet enkelt då de ville ha ett liknande boende. / Condominiums are the latest legislated form for the right to own and use apartments in the Swedish property market. A condominium is a three-dimensional property, which is limited both horizontally and vertically. The condominiums entails an individual ownership of an apartment in an apartment building, which can be compared to any other ownership of a private house. The aim of this thesis is to investigate the preferences that form the basis for the purchase of condominiums in Sweden. In this thesis the tenant ownership will also be studied and analyzed. This to clarify the differences between the different forms of ownership. This study is primarily based on a quantitative survey. The condominium registry has been used as the basis for this survey. It has been formed 944 condominiums in 40 different municipalities in Sweden since the law came into force in May 2009. Based on the registry, legally owners has been identified. 111 questionnaires have been posted to condominium owners, with questions regarding which preferences triggers the purchase of a condominium. Totally 93 answers of the questionnaire were received, which representing a response frequency of 84 %. The thesis shows that the major reason of preference for the condominiums are primarily based on the ownership that occurs, which also is the main difference between condominiums and tenant ownership. Many condominiums have been built in excellent geographical locations, which is a major factor for the purchase. Owners of condominiums are mostly older than 35 years. The majority are married and have no children at home. Most of the owners have lived in a small private house earlier in life, which made the purchase of the condominiums easy because they wanted a similar housing.

Mobile wayfinding and guide applications have become indispensable tools for navigating unfamiliar urban spaces. Such applications address locations targeted, “just-in-time” queries, This thesis reports on research examining mobile tool requirements for discovering neighborhood. In the first phase of the research a preliminary study examining how existing online tools were used for neighborhood exploration. We conducted a second study, considering a home buying scenario in two different two areas, to assess limitations of Google Maps. There were issues with switching between spatial views, search, or Street View required the user to switch to Map View. From these and other results we derive a set of design requirements for mobile tools for neighborhood discovery and present a prototype application called Block Party that addresses a number of these requirements. Block Party supports itineraries with numbered waypoints, easy transitions between synchronized spatial views. Future work will evaluate Block Party’s design in another study.

Over the last few years, there has been tremendous growth in the diversity of products and services offered to customers across all industries. With this increased choice of products and services, the bargaining power of buyers is rising. The products and services offered by the different companies do not vary much, regardless of which companies are selling them. Customers are in the position where they can choose from an array of products and services from more than one company. This shift of power from company to customer forces companies to focus on customer retention and loyalty through improved customer experience. The dissertation introduces a framework for enhancing customer experience through improved business processes. The Enhanced Customer Experience Framework (ECEF) is developed by integrating various well known techniques into one comprehensive framework. As long as fifty years ago, researchers found it neccesary to design techniques that can assist companies in taking care of frustrated and unsatisfied customers. Many of these techniques had merit, and partly succeeded in increasing customer satisfaction. One of these techniques was developed in 1966 by Dr Yoji Akao, with the goal of integrating the voice of the customer into the technical design of products and services. Today this tool is known as Quality Function Deployment (QFD). QFD is used extensively in the ECEF to determine the relationship beween business processes and customer requirements, and to prioritise business processes from a customer perspective. Another technique or methodology is Business Process Reengineering (BPR), developed in 1990. The methodology of BPR – together with the steps associated with benchmarking –provides a useful process that may be followed when reengineering business processes to fit customer needs. The last technique that is integrated into the ECEF is simulation modelling, which can be used to test the impact of process improvements on customer experience. The ECEF consists of seven stages, with sequential activities taking place in every stage. The Framework developed in this dissertation is partially validated against empirical data obtained from the telecommunications industry. In South Africa the telecommunications industry is faced with the threat of new entrants as one of the largest competitive forces. In 2001 a third Telecommunications Company was introduced in South Africa and the market share that always belonged to only two companies was redistributed between three companies. For all three companies to be competitive, they had to invest in delivering quality service to customers. The ECEF may assist managers in enhancing the quality of their service delivery. By designing business processes to deliver products and services according to the needs of the customer, companies will be able to enjoy the strategic competitive advantage of customer loyalty. / Dissertation (MEng)--University of Pretoria, 2010. / Industrial and Systems Engineering / unrestricted

Corporate reputation has become a source of competitive advantage whose underlying dimensions serve to influence companies‟ strategic direction, in order to maintain sustainable competitiveness. The purpose of this research is to determine the underlying dimensions of corporate reputation as perceived by buyers in the business-to-to business environment.Through critical review of literature on corporate reputation, the importance of building and maintaining a good reputation was highlighted by a myriad of resulting favourable consequences. Literature also revealed underlying dimensions of reputation which were complemented by the findings of the preliminary interviews with a selection of members of the sample to formulate a research instrument.Using stratified sampling of buyers in selected segments served by the steel industry, 169 questionnaire responses were gathered electronically via email and self administered. A factor analysis revealed five factors namely vision and quality of management, employment equity and social responsibility, superior quality of products and committed service, corporate appeal and safety and environment. These collaborated with the literature with the exception of two contributing elements omitted by literature, namely BEE and safety. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted

No description available.

The purpose of this study is to examine and adjust as needed the Kang (1999) assortment planning model to fit the planning process of bridal retail buyers. Five buyers who are owners or managers of small, independent bridal retail businesses were selected purposively and participated in in-person interviews about their assortment planning practices. A model was developed for each company interviewed, depicting the order of the assortment planning steps as practiced by bridal retail buyers. The final models were confirmed with follow-up interviews. Findings from this study suggest that the assortment planning steps used by bridal retailers are similar to the steps used by women's dress buyers, as found in Kang's (1999) study. Bridal buyers use the six steps proposed by Kang to be included in the assortment planning process, however the bridal buyers' assortment plan is more intuitive, integrated, and loosely constructed than that of women's dress buyers. Three following variables were considered for their affect on the bridal retail buyer's process: (a) product-specific factors, (b) company-specific factors, and (c) buyer characteristics. Within the factors, the characteristics of product type and organization size were thought to have the most effect on the process. / Master of Science

No description available.

Syfte: Syftet med kandidatuppsatsen är att ta reda på ifall det svaga intresset för köpmäklare i Sverige beror på en bristande kännedom om köpmäklartjänstens existens eller om det saknas ett behov för tjänsten. En kortare utredning av hur lagen ser ut genomförs för att se om en köpmäklartjänst kan utövas enligt den idag rådande lagstiftningen. Forskningsfråga: Beror det svaga intresset för köpmäklare i Sverige på att svenska folket inte är medvetna om att tjänsten existerar eller beror det på att det inte finns ett behov av tjänsten? Metod: I uppsatsen har information samlats in genom två olika typer av undersökningsmetoder, kvantitativa enkäter och kvalitativa intervjuer. Informationen av dessa har sedan sammanställts och utgör resultatet i uppsatsen. Analysen i arbetet utgår ifrån resultatet vilket har bearbetats med den teoretiska delen som en grund. Det är utifrån den teoretiska modell som ställts upp, vilken är kallad ”slutlig analysmodell”, som analysen utarbetats. Uppsatsens bidrag: I Sverige finns det idag ett fåtal aktörer som agerar som så kallade köpmäklare, vilka jobbar på uppdrag av köpare. Efter att ha gjort en kortare forskning kring området så märktes det snabbt att det inte finns mycket information om varken tjänsten eller hur väl det svenska folket känner till en sådan tjänst eller om de har behov av det, att tillgå. Genom denna uppsats uppmärksammas därför problematiken kring efterfrågan av tjänsten och vad detta eventuellt kan bero på. Efter genomfört arbete kommer uppsatsen att kunna ligga till grund för vidare forskning kring tjänsten och dess efterfrågan.   Resultat och slutsats: Svenska bostadsspekulanter har dålig till ingen kännedom om att köpmäklartjänsten existerar då minimal marknadsföring görs. Även behovet är lågt bland svenska bostadsköpare då de är bra skyddade genom säljarens fastighetsmäklare som enligt lag även ska tillgodose köparens intresse.   Förslag till vidare forskning: 1)      Undersöka om det finns utrymme eller möjlighet till att genomföra lagändringar vilket skulle främja en köpmäklartjänst. 2)      Hur man kan öka svenska folkets medvetenhet om köpmäklartjänstens existens. 3)      Genomföra en mer rikstäckande undersökning kring svenska folkets medvetenhet och behov för att se om resultatet visar något annat. / Purpose: The purpose of this bachelor thesis is to determine if a lack of buyers real estate agents in Sweden is due to a lack of knowledge of the existence or the absence of need for the service. A short investigation of how the law corresponds to the work of a buyers real estate agent has been done.   Research question: Is the lack of buyer’s real estate agents in Sweden due to a lack of knowledge of their existence or the absence of need for the service.   Methodology: In this paper, the information is gathered from two different types of survey methods, quantitative surveys and qualitative interviews. The information from these has been compiled and is the result of this paper. The analysis of the work is based on the results which have been processed with the theoretical part as a basis. It is based on the theoretical model which is called the "slutlig analysmodell".   Essay contributions: In Sweden, there are a few agents who act as buyer’s real estate agents which works on behalf of a buyer. After a shorter research it was found that there is not much information about the service or how well the Swedish people are aware of such a service or if they have any need of it. This essay therefore wants to point out the problem with the lack of demand for the service and what it may be due to. After completion of this essay this paper will provide a basis for further research into the service and its demand. Results and Conclusion: Swedish housing speculators have poor to no knowledge of the existens of the buyer’s real estate agent service due to minimal marketing. Also the demand of such a service is low due to that the buyers are well protected by the seller’s real estate agent, who by law also must work for the best of the buyers interests.   Suggestions for further research: 1) Investigate whether there is room or opportunity for the implementation of legislative changes which would support a buyers real estate agent service. 2) How to increase the Swedish people's awareness of the existence of a buyer’s real estate agent service. 3) Implement a more nationwide survey on Swedish people's awareness and needs of a buyer’s real estate agent service to see if the results show otherwise.