Made available in DSpace on 2015-04-14T14:46:15Z (GMT). No. of bitstreams: 1 458198.pdf: 612038 bytes, checksum: 06c81dd29b68dcc8dc3bea43aef0e883 (MD5) Previous issue date: 2014-03-17 / The feminist movement post-60, despite its different currents, brought a core category that changed indelibly the ways in which contemporary societies think and wonder (SORJ, 2002, p. 99), namely, the gender. Gender went on to inform both social theories as public policy, and it is exactly in these two areas that this study will address. In the first chapter we seek to work feminism as a critique and theoretical reconstruction, bringing authors of Critical Theory as Seyla Benhabib, Iris Young and Nancy Fraser. It is found in each one: 1) the project of critical feminist theory and 2) a debate regarding the public/private dichotomy. From this discussion, in the second chapter will be made a reconstruction of gender in public policies in Brazil, trying to perceive the normative principles that guide these policies. The third chapter then presents a reflection from a field study on a Brazilian public policy towards women, trying to see conflicts of normativity present not only in the formulation and implementation of policy, but rather the appropriation and interpretation made from the audience of this public policy. / O movimento feminista p?s-60, a despeito de suas distintas correntes, trouxe uma categoria central que mudaria de maneira indel?vel as formas pelas quais as sociedades contempor?neas se pensam e se questionam (SORJ, 2002, p. 99), a saber, o g?nero. G?nero passou a informar tanto teorias sociais quanto pol?ticas p?blicas, e ? exatamente nesses dois ?mbitos que o presente estudo vai se debru?ar. No primeiro cap?tulo busca-se trabalhar o feminismo como cr?tica e reconstru??o te?rica, trazendo-se autoras da Teoria Cr?tica como Seyla Benhabib, Iris Young e Nancy Fraser. Verifica-se em cada uma: 1) o projeto de teoria cr?tica feminista e 2) o debate referente ? dicotomia p?blico/privado. Partindo dessa discuss?o, no segundo cap?tulo faz-se uma reconstru??o da quest?o de g?nero nas pol?ticas p?blicas do Brasil, buscando-se ver os princ?pios normativos que orientam essas pol?ticas. No terceiro cap?tulo, ent?o, apresenta-se uma reflex?o a partir de uma pesquisa de campo sobre o projeto Mulheres da Paz, investigando os conflitos de normatividade presentes n?o apenas na formula??o e na implementa??o da pol?tica, mas sobretudo na apropria??o e interpreta??o feitas pelas mulheres alvo dessa pol?tica.

Made available in DSpace on 2015-04-14T14:46:16Z (GMT). No. of bitstreams: 1 458536.pdf: 1224846 bytes, checksum: 28869275d0a9f0ed01363e8f1d1861b4 (MD5) Previous issue date: 2013-01-25 / This work proposes to understand how is the fashion consumption by the popular groups, since these individuals come to enjoy easy access to information, and consumer credit. The general objective this study is to perceive that forms these individuals are fashion consuming - how to manipulate the fashion codes, if the choices of clothing are or are not linked to the social context as they are inserted, maneuvers that are evidenced in these social practices, in sum, what it see through the appropriations given to the fashion consumption in this social group. The survey was constructed from the ethnographic method, and participative observation as its main instrument. Also, are used pictures of who live, collected on their personal pages on the Facebook site, intending to exemplify and demonstrate their practices. Thus, putting fashion as consumption practices, and from it, was thought about a process of style constructing and also individualization / O presente trabalho busca perceber como se d? o consumo de moda por parte dos grupos populares, uma vez que esses indiv?duos passam a desfrutar facilmente do acesso ? informa??o, ao consumo e ao cr?dito. O objetivo geral desta pesquisa ? perceber de que formas estes indiv?duos v?m consumindo moda como manipulam os c?digos da moda, se as escolhas das vestimentas est?o ou n?o atreladas ao contexto social em que s?o inseridos, que manobras sociais s?o evidenciadas nestas pr?ticas, em suma, o que se pode enxergar atrav?s das apropria??es dadas ao consumo de moda nesse grupo social. A pesquisa foi constru?da a partir do m?todo etnogr?fico, tendo a observa??o participante como seu instrumento principal. Tamb?m, s?o utilizadas fotografias das moradoras, arrecadadas em suas p?ginas pessoais no site Facebook, na inten??o de exemplificar e demonstrar o campo. Assim, colocando a moda como uma pr?tica de consumo, e, a partir dela, coube pensar sobre um processo de constru??o de estilo e, tamb?m, de individualiza??o.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-04-17T16:50:28Z No. of bitstreams: 1 467298 - Texto Completo.pdf: 997412 bytes, checksum: e2ea6c611e5803fbc83bef1cc372b85a (MD5) / Made available in DSpace on 2015-04-17T16:50:28Z (GMT). No. of bitstreams: 1 467298 - Texto Completo.pdf: 997412 bytes, checksum: e2ea6c611e5803fbc83bef1cc372b85a (MD5) Previous issue date: 2015-03-31 / What is this strange body that inhabits a diverse heteronormative, patriarchal and sexist society? Every time we turn on the television we see numerous social identities. However, we remain inert to the social issue of trans people and before the whole tangle of issues around their images, their profiles and their names. Identity and gender are not only social categories, social elements or individual stocks. Are more than categories of society. When we speak of trans reality these are the tools that reshape, back and reconstruct what is right or wrong for society. What rules bind us and which distance us transgender people? There is a woman in a male body as they construct their identities? It emerges from the break that different from each other, the exotic, that breaks the normalcy that crack social life, provoking thought and debate. What moves this group socially? There is an empowerment of citizenship of these people? The trans world, with his difficulties, realities and paths, the embezzlement of trans people in the social space, the process of struggles and battles of a different seeking a new, going against the whole society. The trans dialogues emerge from spaces of empowerment, breaking and daily debates that different. The trans voices present in this dissertation emerge from space that is still in training, people in their social paths, somehow, are demonstrative of political empowerment, the reality that not all hits. I invite everyone to dialogue about trans people, their life stories, their speech and their claim, watching the other not only as an invisible in our society, but as someone who participates is present and promotes reflection of what we consider right or wrong, normal or abnormal, good or bad. Let's demystify through the speech of individuals, using elements that emerge from all social fields, such as non-governmental organizations, social networks, newspapers, political spaces, social movements and everyday life of our informants. / O que ? esse corpo estranho que habita o diverso de uma sociedade heteronormativa, patriarcal e machista? Toda a vez que ligamos a televis?o, somos tomados por in?meras e diversas identidades sociais. Por?m, permanecemos inertes ? quest?o social das pessoas trans e ante todo o emaranhado de quest?es que emergem em torno de suas imagens, de seus perfis e de seus nomes. Ligadas ao sexo, ? identidade e ao g?nero, n?o se tratam apenas de categorias sociais, elementos sociais ou a??es individuais. S?o bem mais que categorias da sociedade. Quando falamos da realidade trans, s?o instrumentos que, fundidos, remodelam, remontam e reconstroem o que se tem formatado como certo ou errado na sociedade. Que normas s?o as que nos ligam e quais s?o as que nos distanciam das pessoas trans? H? uma mulher, dentro de um corpo masculino, assim como elas constroem suas identidades? ? a ruptura que emerge do diferente, do outro, do ex?tico, que rompe com a normalidade, que trinca a vida social, provocando reflex?o e debate. O que movimenta socialmente esse grupo? H? um empoderamento de cidadania destas menin@s? O mundo trans, com suas dificuldades, realidades e caminhos, o descaminho das pessoas trans no espa?o social, o processo de lutas e batalhas de um diferente que busca um novo para si, indo de encontro a toda a sociedade. Os di?logos trans emergem de espa?os de empoderamento, de espa?os de ruptura, de debates cotidianos desse diferente. As vozes trans presentes nesta disserta??o emergem de espa?o que ainda est? em forma??o, de menin@s que, em seus percursos sociais, de alguma forma, s?o o demonstrativo do empoderamento pol?tico de cada uma, da realidade que n?o atinge a todas. Convido todos ao di?logo, a conversar sobre as pessoas trans, suas hist?rias de vida, suas falas e suas revindica??es, observando o outro n?o apenas como um invis?vel em nossa sociedade, mas como um que participa, est? presente e promove a reflex?o do que temos como certo ou errado, como normal ou anormal, como bom ou mau. Vamos desmistificar por meio da fala do indiv?duo, usando elementos que emergem de todos os campos sociais, como organiza??es n?o governamentais, redes sociais, jornais, espa?os pol?ticos, movimentos sociais e vida cotidiana de nossas informantes.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-06-22T12:32:04Z No. of bitstreams: 1 470944 - Texto Completo.pdf: 1491533 bytes, checksum: 69949ee0cdda83e23d651fb9b6a0e383 (MD5) / Made available in DSpace on 2015-06-22T12:32:04Z (GMT). No. of bitstreams: 1 470944 - Texto Completo.pdf: 1491533 bytes, checksum: 69949ee0cdda83e23d651fb9b6a0e383 (MD5) Previous issue date: 2015-03-05 / This research presents a discussion about domestic violence and orphanage. Through the methodological approach developed by the German researcher Gabriele Rosenthal, sociologically established by the studies of Alfred Schutz, it was possible to permeate Joaquim?s life-world and understand how he experienced his mother?s death in a context of domestic violence. The focus of this research refers to the subjective and biographical construction of orphanage in a domestic violence context. After the biographical analysis steps, it was possible to compare manifest and latent contents of Joaquim?s narrative and come to the conclusion that, despite the importance in the interviewee?s life, the death of his mother is not the main episode of his biography. The connecting thread of his trajectory is the fact that he grew up in an orphan asylum, without his father and his mother. This situation is what makes Joaquim try to find resources to survive and get rid of the stigma. One of the distinguishing aspects of this work is that it connects the individual to the social spheres with the analysis of a single case ? Joaquim?s mother was murdered when he was five years old ? and, with this methodological approach, produces theory. Concepts of family, marital violence, death and orphanage are presented. The goal is to contribute with a discussion that still is not very explored in Brazil and to demonstrate how the biographical narrative approach can contribute with sociology in Brazil. / A presente pesquisa prop?e uma discuss?o acerca da viol?ncia dom?stica e da orfandade. Por meio da abordagem metodol?gica desenvolvida pela pesquisadora alem? Gabriele Rosenthal, sociologicamente fundamentada nos estudos de Alfred Schutz, foi poss?vel permear o mundo da vida de Joaquim e compreender de que maneira ele experienciou a morte da m?e em um contexto de viol?ncia dom?stica. O ponto central deste estudo refere-se ? constru??o subjetiva e biogr?fica da orfandade nestas circunst?ncias. Ap?s percorrermos os passos da an?lise biogr?fica foi poss?vel comparar conte?dos manifestos e latentes da narrativa do entrevistado e concluir que, apesar de marcante na vida de Joaquim, a morte da m?e n?o ? o tema central da sua biografia. O fio condutor da sua trajet?ria ? o fato de ter crescido em abrigo "sem pai nem m?e". ? com rela??o a esta situa??o que busca recursos para sobreviver e para se librar do estigma. Um dos diferenciais desta disserta??o est?, portanto, em conectar o individual com o social, a partir da an?lise de um caso ?nico - Joaquim que teve a m?e morta quando ele tinha cinco anos - e, com esta abordagem metodol?gica, produzir teoria. Para que se chegasse a este entendimento foram discutidos, ao longo do trabalho, conceitos centrados em fam?lia, viol?ncia dom?stica, morte e orfandade. O objetivo ? cooperar com um debate ainda pouco explorado no Brasil e tamb?m demonstrar de que maneira a abordagem de narrativa biogr?fica pode contribuir com a sociologia brasileira.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-05-23T18:12:12Z No. of bitstreams: 1 DIS_THAIS_MARQUES_DE_SANTO_COMPLETO.pdf: 2330696 bytes, checksum: 22d3f24c85f927cb7491aa5b83cd7350 (MD5) / Made available in DSpace on 2016-05-23T18:12:12Z (GMT). No. of bitstreams: 1 DIS_THAIS_MARQUES_DE_SANTO_COMPLETO.pdf: 2330696 bytes, checksum: 22d3f24c85f927cb7491aa5b83cd7350 (MD5) Previous issue date: 2016-03-23 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / In the early years of the MST foundation, women organized themselves into a collective to claim their political participation in the struggle for agrarian reform. The collective of women was expanding and gained the status of National Gender Sector, responsible for formulating and systematizing discussions regarding the situation of women in society and in the MST, so their publications express theoretically the demands and aspirations of women of the Movement. On the other hand, in their daily lives, women Landless also interpret experienced gender relations within the MST, making it important to listen to them. In the first chapter we present three approaches to thinking about women's issue: equality, difference and autonomy; we assume the theory of recognition of Axel Honneth as interpretive lens investigated reality. The second chapter is dedicated to the MST Gender Sector, its appearance and the way it discusses the asymmetries between the genders, evidenced in seven publications between 1988 and 2015. In our third chapter we analyze the interviews with women Landless, articulating their experiences with the principles of autonomy and recognition, and its denial, disrespect. In the final considerations we reflect on these two forms of women's struggle expression: one theoretical and one practical. / J? nos primeiros anos de funda??o do MST, as mulheres se organizaram em um coletivo para reivindicar sua participa??o pol?tica na luta pela reforma agr?ria. O coletivo de mulheres foi se expandindo e ganhou o status de Setor Nacional de G?nero, respons?vel por formular e sistematizar as discuss?es referentes ? situa??o das mulheres na sociedade e no MST, portanto, suas publica??es expressam teoricamente as demandas e anseios das mulheres do Movimento. Por outro lado, em seu cotidiano, as mulheres Sem Terra tamb?m interpretam as rela??es de g?nero vivenciadas dentro do MST, tornando-se fundamental ouvi-las. No primeiro cap?tulo apresentamos tr?s abordagens para pensar a quest?o feminina: igualdade, diferen?a e autonomia; assumimos a teoria do reconhecimento de Axel Honneth como lente interpretativa da realidade investigada. O segundo cap?tulo ? dedicado ao Setor de G?nero do MST, seu surgimento e a forma como problematiza as assimetrias entre os g?neros, evidenciada em sete publica??es entre 1988 e 2015. Em nosso terceiro cap?tulo analisamos as entrevistas com as mulheres Sem Terra, articulando suas viv?ncias com os princ?pios de autonomia e reconhecimento, e com sua nega??o, o desrespeito. Nas considera??es finais refletimos sobre essas duas formas de express?o da luta das mulheres: uma te?rica e uma pr?tica.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-08-02T16:18:28Z No. of bitstreams: 1 TES_JAIR_SILVEIRA_CORDEIRO_COMPLETO.pdf: 1492765 bytes, checksum: 5fd6cccf42fa2d2d6e9ddf798e4b5577 (MD5) / Made available in DSpace on 2016-08-02T16:18:28Z (GMT). No. of bitstreams: 1 TES_JAIR_SILVEIRA_CORDEIRO_COMPLETO.pdf: 1492765 bytes, checksum: 5fd6cccf42fa2d2d6e9ddf798e4b5577 (MD5) Previous issue date: 2016-03-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This thesis analysis the practices of legal agents, of the adolescents accused of juvenile proceedings and their relatives during the hearings at CIACA and at the 3rd Juvenile Court, in the Porto Alegre juvenile court. In addition, it seeks to understand how the production of truth is done in this system of juvenile justice. The focus of the analysis relies on the exercise of power and resistance by the social actors in the hearings, trying to understand how the dimensions of ethics and the fluidity of the ?victim? category by the actors allow to access the characteristics of the juvenile justice operation. Through the entry in the field journal and systematic observation of the Porto Alegre juvenile justice hearings, it was possible to note that the production of truth happens as of the interactions between the actors in the hearings through the exercise of the power by the legal agents and of the resistance by the adolescents accused and their relatives. The study shows that the performance of these actors is oriented by opposed ethics confronting and reconciling each other and by a double perception of the legal agents and of State of the ?victim? figure associated with the accused adolescent. The ethics, which conducts the acting of the legal agents in the exercise of power, aims to internalize in the adolescents the model of life assumed as healthy, good and correct by those professionals. The ethics, which conducts the performances of resistance of the adolescents and their relatives to the power exercised by the legal agents, are based on the belief that the physical violence and practice of illegal acts are tools of social mediation able to grant them safety, possessions, prestige and acceptance towards their partners and rival groups. The confession is the tool enabling the ethical agreement between legal agents and the adolescents, because it reconciles interests of both sides. Ethics dimension shows another paradox in the performance of both legal agents and state. While in the hearings of CIACA, the performance is conducted by the ethics seeking the life change of adolescents, in the hearings of PIA, it prevails ethics aiming at saving minimum conditions to the adolescents, although poor in physical, food, and emotional security. Such performances can be attributed to two distinct perceptions over the image of the ?victim? being linked to the adolescents authors of the juvenile proceedings in the broader social context: one perceives the adolescents as society?s and people?s victimizers who had their rights violated, and the other perceives the adolescents as victims of the social structures, of state actions and community actions in which they are involved in their social cultural contexts. / Esta tese analisa as pr?ticas dos agentes jur?dicos, dos adolescentes acusados da pr?tica de atos infracionais e seus familiares durante as audi?ncias no CIACA e na 3? Vara da Inf?ncia e da Juventude, na justi?a juvenil de Porto Alegre, e busca compreender as din?micas de produ??o da verdade neste sistema de justi?a juvenil. O foco de an?lise repousa no exerc?cio de poder e da resist?ncia pelos atores sociais presentes nas audi?ncias, buscando compreender como a dimens?o ?tica e a fluidez da categoria ?v?tima? permitem aceder a caracter?sticas do funcionamento da justi?a juvenil. Atrav?s do registro no di?rio de campo e da observa??o sistem?tica das audi?ncias da justi?a juvenil de Porto Alegre, foi poss?vel descrever os processos de produ??o da verdade a partir das intera??es entre os atores presentes nas audi?ncias, do exerc?cio do poder pelos agentes jur?dicos e da resist?ncia pelos adolescentes acusados e seus familiares. O estudo mostra que a act?ncia destes atores ? orientada por ?ticas opostas que se confrontam e se conciliam e por uma percep??o ambivalente dos agentes jur?dicos e de Estado acerca da figura ?v?tima? quando associada ao adolescente acusado. A ?tica que orienta as atua??es dos agentes jur?dicos no exerc?cio do poder visa introjetar nos adolescentes o modelo de vida tido como saud?vel, bom e correto por estes profissionais. A ?tica que orienta as act?ncias de resist?ncia dos adolescentes e seus familiares ao poder exercido pelos agentes jur?dicos fundamenta-se na cren?a de que a viol?ncia f?sica e a pr?tica de atos il?citos s?o instrumentos de media??o social que podem lhes garantir seguran?a, bens materiais, prest?gio e reconhecimento perante seus pares e os grupos rivais. A confiss?o ? o instrumento que torna poss?vel o acordo ?tico entre os agentes jur?dicos e os adolescentes, pois ela concilia interesses de ambos os lados. A dimens?o ?tica revela outro paradoxo na act?ncia dos agentes jur?dicos e de Estado. Se nas audi?ncias do CIACA a act?ncia ? orientada pela ?tica que busca a transforma??o da vida dos adolescentes, nas audi?ncias de PIA prevalece uma ?tica que visa resguardar condi??es m?nimas aos adolescentes, embora prec?rias, de seguran?a f?sica, alimentar e afetiva. Tais atua??es podem ser atribu?das a duas diferentes percep??es sobre a figura da ?v?tima? vinculada aos adolescentes autores de atos infracionais no contexto social mais amplo: uma percebe os adolescentes como vitimizadores da sociedade e das pessoas que tiveram seus direitos violados, e outra que percebe os adolescentes como v?timas das estruturas sociais, das a??es estatais e das rela??es comunit?rias em que est?o envolvidos nos seus contextos socioculturais.

Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2017-01-20T14:30:49Z No. of bitstreams: 1 2015 - Suziane Hermes de Mendon?a Soares.pdf: 1656951 bytes, checksum: 7eaaf3d54d1c43ea5a6f2b208164473a (MD5) / Made available in DSpace on 2017-01-20T14:30:49Z (GMT). No. of bitstreams: 1 2015 - Suziane Hermes de Mendon?a Soares.pdf: 1656951 bytes, checksum: 7eaaf3d54d1c43ea5a6f2b208164473a (MD5) Previous issue date: 2015-12-21 / This study investigated the Popular Education as cultural empowerment tool, identity and territorial cohesion, focusing on the city of Nova Igua?u, state of Rio de Janeiro, which has the Little School of Nova Igua?u Agroecology / RJ an important source of development local agriculture. This research shows how problematic the Little School of Agroecology as a product of a role of social movements and farmers using in their methodology popular education as one of the identities potential catalyst of autonomy, understanding the role of family farming and social transformation. Based on these principles, this dissertation presents to identify and analyze the methodology of popular education and rural development expressed by the territoriality to farmers. The methodology used in data collection, broke the technique "snowball" in the interviews; content analysis helped in the qualitative discussion. When you want to identify a rural territoriality in per urban area in the construction of alternatives it found a proposal that allows farmers an emancipatory praxis and sustainable, which is helping to chart the course of a rural territorial development mod / O presente estudo busca compreender a Educa??o Popular como instrumento de fortalecimento cultural, de identidade e territorial, focalizando a cidade de Nova Igua?u, no Estado do Rio de Janeiro, que tem na Escolinha de Agroecologia de Nova Igua?u/RJ uma importante fonte de desenvolvimento da agricultura local. Essa pesquisa apresenta como problem?tica a Escolinha de Agroecologia como produto de um protagonismo de movimentos sociais e agricultores que utilizam em sua metodologia a educa??o popular como um catalisador de potencialidades das identidades, de autonomia, de entendimento do papel da agricultura familiar e da transforma??o social. Partindo desses princ?pios, essa disserta??o apresenta como objetivo identificar e analisar a metodologia da educa??o popular e o desenvolvimento rural expressados pela territorialidade junto aos agricultores. Como metodologia utilizada no levantamento de dados, partiu-se da t?cnica ?bola de neve? na realiza??o das entrevistas; a an?lise de conte?do auxiliou na discuss?o qualitativa. Ao pretender identificar uma territorialidade rural na regi?o periurbana na constru??o de alternativas, foi encontrada uma proposta que permite aos agricultores uma pr?xis emancipadora e sustent?vel, que vem ajudando a tra?ar os rumos de um modelo de desenvolvimento territorial rural

Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2017-04-13T12:02:02Z No. of bitstreams: 1 2010 - Deyves Mendes Paraguassu.pdf: 596082 bytes, checksum: dd55b53bb62a481a21c0961845d58021 (MD5) / Made available in DSpace on 2017-04-13T12:02:02Z (GMT). No. of bitstreams: 1 2010 - Deyves Mendes Paraguassu.pdf: 596082 bytes, checksum: dd55b53bb62a481a21c0961845d58021 (MD5) Previous issue date: 2010-08-10 / With the increased access to information, technologies and markets; the supply options are magnified as well, forcing the selection of a supplier that best contributes to the organizational success. In this sense, selecting the right supplier can mean the difference between success and failure. Bio-Manguinhos is in the market for prevention, diagnosis and treatment of disease through vaccines, diagnostic reagents and biopharmaceuticals. Being a public institution, it shares with the rest of the system the difficulty in obtaining public funds for investment and the development of products may take more than 20 years. Given this scenario, the search for partners to minimize development time of a product and share the cost of investment becomes interesting. In this context, this work aims to develop a tool that helps Bio-Manguinhos in selecting suppliers which contribute to the development and manufacture of new products. So, there were two stages of interviews with the board of Bio-Manguinhos: the first with the Deputy Directors, where the relevant criteria for selecting suppliers for new products were identified; the second stage was conducted with the Director, where the criteria identified by the Deputy Directors were confirmed and a method of multicriteria analysis, AHP - Analytic Hierarchy Process was applied to assign weights to these criteria. Thus, we created a tool with the criteria considered relevant and their representativeness within a context that seeks to assist the organization to select suppliers for new products. The results show that the relevant criteria and their order are: level of product development, compatibility with the industrial park, compliance with regulatory requirements, product performance, strength of the company and cost. This shows that the criteria closest to organizational strategy have a greater representativeness. The criteria identified in this study, in their essence, are not new; they are well known and mentioned by other researchers. Nevertheless, as in all decision-making, especially the multicriteria, every organization seeks to identify the important variables for a given decision-making and that choice is not necessarily the best one for other organizations. / Com o aumento do acesso a informa??es, tecnologias e mercados, as op??es de fornecimento s?o ampliadas, tornando necess?ria a sele??o de um fornecedor que melhor contribua para o sucesso organizacional. Nesse sentido, selecionar o fornecedor certo pode significar a diferen?a entre o sucesso e o insucesso. Bio-Manguinhos atua no mercado de preven??o, diagn?stico e tratamento de doen?as, por meio de vacinas, reativos para diagn?stico e biof?rmacos. Por ser uma institui??o p?blica, compartilha com o restante da m?quina p?blica a dificuldade em obter recursos para investimento e o desenvolvimento de seus produtos pode levar mais de 20 anos. Diante desse cen?rio, a busca por parcerias para minimizar o tempo de desenvolvimento de um produto e compartilhar os custos de investimento se mostra interessante. Neste contexto, este trabalho tem por objetivo desenvolver uma ferramenta que auxilie Bio-Manguinhos a selecionar fornecedores que contribuir?o para o desenvolvimento e produ??o de novos produtos. Para tanto, foram realizadas duas etapas de entrevistas com a diretoria de Bio-Manguinhos: a primeira com os vice-diretores, onde foram identificados os crit?rios relevantes para a sele??o de fornecedores para novos produtos; a segunda etapa foi realizada com o diretor, onde foram confirmados os crit?rios identificados pelos vice-diretores e utilizado um m?todo de an?lise multicriterial, AHP ? Processo de An?lise Hier?rquica, para atribuir pesos a esses crit?rios. Dessa forma, foi criada uma ferramenta com os crit?rios considerados relevantes e suas respectivas representatividades dentro de um mesmo contexto, que busca auxiliar a organiza??o a selecionar seus fornecedores para novos produtos. Os resultados mostram que os crit?rios relevantes e sua ordem s?o os seguintes: n?vel de desenvolvimento do produto, compatibilidade com o parque industrial, cumprimento de exig?ncias regulat?rias, rendimento do produto, solidez da empresa e custo. Isso mostra que crit?rios mais pr?ximos a estrat?gia organizacional possuem uma representatividade maior. Os crit?rios identificados, em sua ess?ncia, n?o s?o crit?rios novos, s?o conhecidos e mencionados por outros pesquisadores. No entanto, como em toda tomada de decis?o, especialmente as multicriteriais, cada organiza??o busca identificar as vari?veis importantes para uma determinada tomada de decis?o e essa escolha n?o necessariamente ? a melhor para outras organiza??es.

Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-04-20T19:38:17Z No. of bitstreams: 1 2010 - Elizabeth Andrade Pereira Lima.doc: 2479104 bytes, checksum: fd41b7866056d97daf022b4eafceed83 (MD5) / Made available in DSpace on 2017-04-20T19:38:17Z (GMT). No. of bitstreams: 1 2010 - Elizabeth Andrade Pereira Lima.doc: 2479104 bytes, checksum: fd41b7866056d97daf022b4eafceed83 (MD5) Previous issue date: 2010-04-29 / The study aims to examine the legal aspects and market effects involved in the granting of well known marks held by the National Institute of Industrial Property. A famous mark is one that has a fame, a prestige, a high knowledge in the market, associated with good reputation and an attractive force among the general public. Since the famous marks are strong brands and great value, they were developed through effective marketing strategies and branding. Since these marks are recognized and have a attraction power for the consumer, they are exposed to certain risks. Thus the legal protection provided to famous marks aims to save these signs from others that want to take advantage. This research was conducted through a case study, where each unit examined was related to a process associated a trademarks which requested this title. The study investigates the interrelationship between the disciplines of marketing and law in relation to famous marks protection. Based on the considerations of this research we observed the monopoly given to the signal it receives the mark and the concern that the legal norms of granting must have a most way restrictive of protection. Moreover, it was possible to dismember the marketing aspects provided by the companies, through the evidences inserted in processes of brands and check out some marketing elements used in common by the marks that received protection. The study noted the fact that although the famous marks be analyzed based on aspects of marketing, the approach is specifically geared for a view legal. The aspects of marketing that could be exploited by the brand that received the status of famous marks are not used by the companies directly and not perceived by the market and consumers. About the research, we believe that the mark of famous mark is conferred by the National Institute of Industrial Property, built by the companies and validated by the consumer / O estudo visa analisar os aspectos legais e mercadol?gicos envolvidos na concess?o de marcas de alto renome (AR) realizada pelo Instituto Nacional de Propriedade Industrial (INPI). Uma marca de AR ? aquela que det?m uma fama, um prest?gio, um alto conhecimento no mercado, associados ? boa reputa??o e a uma for?a atrativa junto ao p?blico em geral. Uma vez que as marcas de AR s?o marcas fortes e de grande valor, elas foram desenvolvidas atrav?s de eficientes estrat?gias de marketing e branding. E por serem marcas reconhecidas e possu?rem um poder de atra??o grande diante do consumidor, elas est?o expostas a certos riscos. Assim, a prote??o jur?dica conferida ?s marcas de AR visa resguardar estes sinais do aproveitamento de terceiros. Esta pesquisa foi realizada atrav?s de um estudo de caso, onde cada unidade examinada correspondeu a um processo relativo a marcas que solicitaram este t?tulo. O trabalho procurou analisar a inter-rela??o entre as disciplinas de marketing e de direito no que diz respeito ? prote??o de marcas de AR. Diante das considera??es sobre esta pesquisa observou-se o monop?lio concedido ao sinal que recebe o AR e a preocupa??o em que as normas legais atuem de forma mais restritiva na concess?o da prote??o. Al?m disso, foi poss?vel desmembrar os aspectos mercadol?gicos apresentados pelas empresas, atrav?s das provas inseridas nos processos de AR, e verificar alguns elementos de marketing utilizados em comum pelas marcas que receberam a prote??o. O estudo observou o fato de que, apesar da marca de AR ser analisada com base em aspectos mercadol?gicos, a abordagem ? mais especificamente voltada para um olhar jur?dico. Os aspectos de marketing que poderiam ser explorados pela marca que recebeu o status de AR n?o s?o utilizados pelas empresas de forma direta e nem percebidos pelo mercado e pelos consumidores. Diante desta pesquisa, acreditamos que a marca de AR ? conferida pelo INPI, constru?da pelas empresas e validada pelo consumidor.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-12-12T11:32:54Z No. of bitstreams: 1 TES_CAROLINA_RISPOLI_LEAL_COMPLETO.pdf: 3728060 bytes, checksum: 1b7c9ba76dcc88add779a25be1358ba8 (MD5) / Made available in DSpace on 2016-12-12T11:32:54Z (GMT). No. of bitstreams: 1 TES_CAROLINA_RISPOLI_LEAL_COMPLETO.pdf: 3728060 bytes, checksum: 1b7c9ba76dcc88add779a25be1358ba8 (MD5) Previous issue date: 2016-03-08 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This investigation analyzes the different dimensions present in the process of debt negotiation which act in the subjective reconfiguration of individuals in debt. Since the 1990s, with the implementation of the Plan ?Real?, Brazil has been experiencing an economic and political process which has granted ? by means of access to credit and increase to family income - the social and financial insertion of a rather significant quota of the population. On the other hand, this same process has had repercussions for the increasing indebtedness, moving more and more social players concerned about this phenomenon. The Brazilian legal system was one of those players who most felt the effect of this phenomenon, especially the restorative justice, the public defender?s offices and the department?s consumer defense, being triggered by consumers who were looking for mechanisms of debt negotiation. From 2006, by an initiative of the Rio Grande do Sul Court of Appeals, National Council of Justice (CNJ) and other entities oriented towards Consumer Rights, the first experiences of mediation for debt negotiations began. In 2009, these experiences led to the establishment of the Judicial Center of Settlement and Mediation. Through the ethnographic approach carried out at the Center of Settlement and Mediation during 2011 and 2013, it was possible to follow not only the service but also the debt negotiation sessions conducted by the public service. In addition, it was observed that following other social players, the Center of Settlement and Mediation also encourages the consumers to adopt practices to ?control? their finances. The main conclusion of this investigation resides in the fact that, despite involving distinct stories and ways of dealing with negotiated debts, as well as the meaning they have, negotiated debts contemplate not only economic criteria but also of moral and social order. At the same time, when pursuing the legal realm, individuals seemed aware of a code that defended them as consumers in their dignity, using in their own way, concepts of justice and citizenship. To problematize such criteria, the current investigation also presents the ethnographic approach carried out together with the social movement of the individuals in debt ?El Barz?n Popular?, which occurred during the PhD research from 2012 and 2013. / Esta investiga??o analisa as diferentes dimens?es presentes no processo de negocia??o de d?vidas e que atuam na reconfigura??o subjetiva dos sujeitos endividados. Desde os anos de 1990, com a implanta??o do Plano Real, o Brasil tem vivido um processo econ?mico e pol?tico que garantiu ? por meio do acesso ao cr?dito e do aumento da renda familiar ? a inser??o social e financeira de um contingente expressivo da popula??o. Por outro lado, este mesmo processo repercutiu para o crescente endividamento, mobilizando cada vez mais atores sociais, preocupados com esse fen?meno. O aparato judicial brasileiro ? sobretudo a justi?a restaurativa, as defensorias p?blicas e os ?rg?os de defesa do consumidor ? foi um dos atores que mais sentiu o reflexo deste fen?meno, sendo acionado por consumidores que buscavam por mecanismos de negocia??o dos d?bitos em aberto. A partir de 2006, por iniciativa do Tribunal de Justi?a do Rio Grande do Sul, Conselho Nacional de Justi?a (CNJ) e de outras entidades voltadas para o Direito do Consumidor, iniciaram-se as primeiras experi?ncias de media??o para negocia??o de d?vidas. Em 2009, essas experi?ncias culminaram com o estabelecimento da Central Judicial de Concilia??o e Media??o. Por meio da abordagem etnogr?fica realizada na Central de Concilia??o e Media??o, durante 2011 e 2013, foi poss?vel acompanhar o atendimento, bem como as sess?es de negocia??o de d?vidas conduzidas pelo servi?o p?blico. Al?m disso, verificou-se que, seguindo outros atores sociais, a Central de Concilia??o e Media??o tamb?m estimula os consumidores a adotarem pr?ticas para o ?controle? de suas finan?as. A principal conclus?o dessa investiga??o reside no fato de que, apesar de envolverem hist?rias e maneiras distintas de manejar, as d?vidas negociadas, bem como seus significados, tencionam crit?rios n?o apenas econ?micos, mas morais e sociais. Ao mesmo tempo, ao buscarem a esfera legal, os sujeitos se mostram cientes de um c?digo que os defende como consumidores, em sua dignidade, utilizando, ?s suas maneiras, as no??es de justi?a e cidadania. Para problematizar tais crit?rios, a presente investiga??o tamb?m apresenta a abordagem etnogr?fica realizada junto ao movimento social dos endividados El Barz?n Popular, ocorrida durante est?gio doutoral entre 2012 e 2013.