This project critically examines the question Are HIV/AIDS prevention campaigns more effective at engaging gay men if they use colloquial language and sexually explicit imagery? by investigating the impact of sexually explicit campaigns on the Sydney gay community. The project approaches the question in three parts: 1. A review of literature exploring the circumstances in which and for what reasons sexually explicit HIV/AIDS campaigns are produced. 2. An analysis of seven interviews with producers of HIV prevention campaigns exploring how, why, where and for what reasons explicit campaigns are produced. 3. An analysis of eight interviews with homosexually active Sydney men exploring how HIV prevention campaigns are viewed, consumed and understood. The interviews were in-depth, semi-structured and conducted over one hour per interviewee. The findings are dominated by two interrelated and at times conflicting themes. First, that there is a strongly held belief by campaign producers that the most effective HIV prevention campaigns targeting gay men are produced by the community and reflect that community and as a result must at times be sexually explicit. Second, that it is no longer sufficient for HIV prevention campaigns to rely on explicit sex to attract attention. In an environment where visual images, and sexually explicit visual images especially, are becoming more accessible, and media and communication is more prevalent and complex, safe sex campaigns are forced to deliver ever more sophisticated and stimulating creative materials in order to maintain the engagement of gay men. The interviews revealed that both campaign producers and consumers participated in the production of a visual literacy of safe sex campaigns. This literacy was necessary to both effectively produce and comprehend the campaigns. The interviews showed that while HIV prevention campaigns that use sexually explicit language and imagery can be highly effective at engaging gay men, the success of sexually explicit campaigns is contextual that is, dependent on where, to whom and in what circumstances the materials are delivered. The audience??s accumulation of knowledge and cultural experience when viewing the campaigns, in other words their safe sex campaign literacy, significantly influenced their capacity to understand, appreciate and be engaged with sexually explicit HIV prevention campaigns.

The scope of this thesis falls under the title, “Woodrow Wilson, World War I and the Rise of Poland”. The author’s intention in selecting this topic is to examine the national and political re-emergence of Poland in the early twentieth century from a predominantly American perspective, as no other Western nation had played as great a hand in this “rebirth”. Covering the better part of a decade and more that begins by tracing Woodrow Wilson’s ascension to the United States presidency, the examination centres upon the extent of and reasoning behind this Wilson-led influence as wielded through the channels of foreign diplomacy with and regarding Poland. Underlining America’s first substantial foray into internal European diplomatic affairs, the study analyses, in turn, American involvement and interest in the Poles’ burgeoning drive towards self-determination and national sovereignty leading into and throughout the First World War; Poland’s weighty part in the American government’s documented preparations for peace in Europe; and Wilson’s significant personal response to the ultimately successful course of the Polish independence movement, among other European developments leading up to the war’s close. Research conducted in this exercise comprises an analysis of primarily American foreign diplomatic and domestic political sources (including considerable emphasis upon the personal papers and documents of Woodrow Wilson himself), as well as of similar Polish sources where they pertain to American interest. Furthermore, scrutiny of the diplomatic records of other nations necessarily involved in this arena of “Great Power” politics, such as Russia, Germany, Austria-Hungary and the Western Powers, adds to the inspection. The author believes that such investigation exposes the unlikely dimensions of America’s, and especially Wilson’s, critical involvement within this particular East European historical setting. In this light, Wilson’s triumphant crusading on behalf of the rights of small nations – and equally his ensuing reversal of fortunes over the Versailles Treaty and the League of Nations Charter – can be seen to be embodied within the momentous revival of Poland’s independence and the subsequently rocky path of the “new” nation’s fledgling statehood.

Thesis (Ph. D.)--University of California, San Diego, 1999. / Vita. Includes bibliographical references (leaves 226-244).

Thesis (M.A. (Political & International Studies)) - Rhodes University, 2009. / A thesis submitted in partial fulfilment of the requirements for the Master of Arts degree in International Relations.

Thesis (Ph. D.)--University of Texas at Austin, 2007. / "Under the leadership of the Southern Christian Leadership Conference (SCLC) between 3,000 and 5,000 African American, Mexican American, American Indian, Puerto Rican and white Appalachian poor people caravanned to Washington, D.C., and built a temporary city-- Resurrection City-- on the symbolic space of the National Mall, where they remained for over six weeks as part of the 1968 Poor People's Campaign"--p. xiii. Includes bibliographical references (leaves 557-573)

Thesis (M.A.)--Miami University, Dept. of History, 2006. / Title from first page of PDF document. Includes bibliographical references (p. 56-57).

No description available.

Este trabalho visa identificar possíveis vantagens que as empresas obtêm ao contribuir com campanhas políticas. Para isso, foi utilizada uma extensa base de dados com informações de doações a candidatos aos cargos de deputado, senador e presidente nas eleições de 2006 e 2010. As variáveis de interesse analisadas foram o retorno anormal cumulativo à época da divulgação do resultado das eleições e o retorno sobre o patrimônio líquido no ano posterior a cada eleição. Foram estimadas regressões de dados em painel através de mínimos quadrados ordinários, e incluídos efeitos fixos de ano e setor das empresas. Os resultados indicam que não apenas o mercado antecipa benefícios futuros para as empresas que contribuíram com campanhas – o que se reflete em retornos anormais cumulativos positivos à época da eleição – mas também estas empresas apresentam retornos sobre o patrimônio líquido superiores aos daquelas que não participaram do processo político. Além disso, doações a candidatos vencedores geram retorno superior aos de doações a candidatos perdedores; o que vai ao encontro da hipótese de retribuição de favores. De forma similar, contribuições a candidatos filiados à coligação do presidente eleito também apresentaram impacto superior quando comparadas com doações a candidatos da oposição. / This paper aims to identify potential benefits that companies obtain by contributing to political campaigns. We used an extensive database with information on donations to House, Senate and Presidency candidates in the 2006 and 2010 elections. The variables of interest analyzed were the cumulative abnormal return by the time the results of each election became know and the return on equity in the year following the election. Panel regressions were estimated as ordinary least squares (OLS), and fixed effects of year and industry were included. The results indicate that not only the market anticipates future benefits for companies that contributed to campaigns - which is reflected in positive cumulative abnormal returns at the announcement of the election results - but these companies also have higher returns on equity than those that were not involved in the political process. In addition, donations to winning candidates generate higher returns than donations to losing candidates; which supports the return of favors hypothesis. Similarly, contributions to candidates affiliated to the president’s coalition's also had higher impact when compared to donations to the oposition candidates.

Esta pesquisa trata do agendamento e debate de um tema tabu, o aborto, durante a campanha eleitoral na disputa pela presidência do Brasil em 2010. À luta simbólica em torno da construção dos acontecimentos que caracteriza a disputa política contemporânea, somaram-se a emergência de um tema polêmico e um novo locus para produção e distribuição de informações, a internet, permitindo pontuar os ganhos e limites democráticos dos debates públicos ampliados. Assim, são investigados os fatores e estratégias de influência sobre os temas que candidatos e públicos vão discutir, buscando identificar o desempenho da imprensa nas correlações entre eleitores e candidatos pela abordagem de um tema polêmico como o aborto, o papel das mídias sociais e a tática dos candidatos. A reflexão teórica passa pelos conceitos de democracia, as relações de mídia e política e os processos de comunicação, opinião e imagem pública, bem como as especificidades do tema em questão. O desenvolvimento da pesquisa parte da hipótese do agendamento, articulando as agendas do jornalismo, da política e do público. A abordagem é qualitativa, com as técnicas de análise histórico-descritiva e análise de conteúdo. Para operar as análises são utilizadas as categorias de agendamento, reverberação, representações e silenciamento. O recorte de tempo é o segundo turno das eleições presidenciais, quando o tema aborto alcança picos de visibilidade. O trabalho conclui que os meios de comunicação de massa mantêm seu poder de agendar os assuntos que serão discutidos, mas também são influenciados pela agenda política e pela internet, que tem na conversação e distribuição da informação modos de influenciar o repertório da campanha. Embora de interesse público, mas demarcado por questões privadas, o debate em torno da polêmica foi interditado pelos preceitos da propaganda, por tratar-se de tema incômodo, por não prestar-se a performances estéticas atraentes e por ter sido proposto em termos estratégicos por grupos bem organizados. / This research discusses the scheduling and debate of a taboo theme, the abortion, during the election campaign for the presidency of Brazil in 2010. To symbolical struggle around the construction of the events which characterizes the contemporary political contest totaled up the emergency of a polemic topic and a new locus for the production and distribution of information, the internet, it allowed to score gains and democratic boundaries of enlarged political debates. Thereby the factors and strategies that had influence on the topic that candidates and public are going to discuss are investigated, aiming to identify the performance of the press in the correlations of electors and candidates through the approach of a polemic topic as the abortion, the role of the medias and candidate’s tactic. Theoretical reflection goes through the concepts of democracy, the relations of media and politics and the communication process, opinion and public image, as well as the specificities of the subject matter, abortion. The development of the research in the hypothesis of the scheduling, articulating the agendas of journalism, politics and audience. The approach is qualitative, with historical-descriptive techniques to analyze and content analyzes. To operate the analysis it is used the category of scheduling, reverberation, representation and silencing. The clipping of time is the second round of presidential elections, when the abortion issue reaches visibility peaks. The work concludes that mass media maintain its power of scheduling the topics that will be discussed, but are also influenced by the political agenda and by the internet that has in the conversation and information distribution ways of influence the campaign repertory. Although as a public interest, but demarcated by private issues, the debate around the polemic was restricted by the precepts of propaganda, because it is an uncomfortable subject, not to provide attractive and esthetic performances and because it has been proposed in strategic terms by well-organized groups.

The thesis contains an analysis of advertising in the selected company, design an advertising campaign to promote the entry of a new product on the market, with regard to financial resources. The work also includes proposals for steps to evaluate an advertising campaign.