Este estudo teve como objetivo avaliar a campanha de vacinação da Prefeitura de São Paulo na área da SUVIS Lapa/Pinheiros, em 2012. Obteve-se o perfil dos animais e proprietários atendidos e analisou-se a distribuição espacial e áreas de influência dos postos de vacinação, baseando-se na distância euclidiana percorrida pelos proprietários. Realizou-se amostragem não probabilística dos proprietários através da aplicação de um questionário. Os endereços dos animais e postos de vacinação foram plotados em mapas georreferenciados. As distâncias percorridas pelos proprietários foram significantemente maiores ao posto fixo (média de 2.911 metros [2.479-3.343]) do que aos postos volantes (média de 712 metros [657-767]). O meio de transporte mais utilizado até o posto fixo foi o automóvel (76% [69,9-82,1%]), enquanto que, nos postos volantes, a maioria dos proprietários levou seus animais a pé (76% [74,2-77,8%]). Em apenas 19% dos postos de vacinação todos os proprietários residiam no território da SUVIS Lapa/Pinheiros, sendo comum a vacinação de animais provenientes de outras regiões. A idade média dos cães foi de 5,8 anos [5,7-6,0] e 51% eram machos. Quanto à participação, 17% dos proprietários afirmaram ser a primeira vacinação de seus cães na campanha. A idade média dos gatos foi de 4,1 anos [3,9-4,4] e 57% eram fêmeas. Quanto à participação, 35% dos proprietários afirmaram ser a primeira vacinação de seus gatos na campanha. A idade média dos proprietários de cães foi de 40,38 anos, sendo 54% mulheres. Quanto ao transporte, 73% [71,6-74,9%] dos proprietários levaram os cães a pé, e 26% [24,7-28%] utilizaram automóvel. A idade média dos proprietários de gatos foi de 39,85 anos, sendo 62% mulheres. Quanto ao transporte, 63% [58,9-66,5%] dos proprietários levaram os gatos a pé, e 35% [31,4-38,9%] utilizaram automóvel. O número de animais vacinados na SUVIS Lapa/Pinheiros em 2012 foi o menor das últimas quatro campanhas, havendo decréscimo de 34,1% no número total de vacinados em relação a 2009, com diminuição de 35,8% para cães e 25,6% para gatos. Torna-se necessário aprimorar e adequar a estratégia de vacinação, principalmente em função das diferenças socioeconômicas desta área. / The purpose of this study was to evaluate the anti-rabies vaccination campaign in the region of SUVIS (Health Surveillance Supervision) Lapa/Pinheiros in 2012. The profile of the animals immunized and their respective owners was obtained and an analysis of the geographical distribution and the areas under the influence of the vaccination stations was made, based on the euclidean distance travelled by the animal owners. A non-probability sampling of the owners was carried out via questionnaire. The home addresses of the animals and of the vaccination stations were plotted on georeferenced maps. The distances travelled by the animal owners were significantly longer to the stationary station (average of 2.911 meters [2.479-3.343]) than to the mobile units (average of 712 meters [657-767]). The most frequently used mean of transportation to the stationary station was the car (76% [69,9-82,1%]), while most owners walked their animals to the mobile units (76% [74,2-77,8%]). In only 19% of the vaccination stations, all animal owners resided in the region under the supervision of SUVIS Lapa/Pinheiros, and the immunization of animals coming from other regions was a usual practice. The average age of the dogs was 5,8 years [5,7-6,0] and 51% of them were male. Regarding the participation in the vaccination campaign, 17% of the owners claimed to be the first vaccination of their dogs in the campaign. The average age of the cats was 4,1 years [3,9-4,4] and 57% of them were female. As for the participation, 35% of the owners claimed to be the first vaccination of their cats in the campaign. The average age of the dog owners was 40,38 years and 54% of them were women. Regarding the transportation, 73% [71,6-74,9%] of the owners walked their dogs to the vaccination station and 26% [24,7-28%] used cars. The average age of the cat owners was 39,85 years and 62% of them were women. As for their transportation, 63% [58,9-66,5%] of the owners walked and 35% [31,4-38,9%] used cars. The number of animals vaccinated in the region of SUVIS Lapa/Pinheiros in 2012 was the lowest of the last four campaigns, and there was a decrease of 34,1% in the total number of vaccinated animals in comparison with 2009, with a decrease of 35,8% for dogs and 25,6% for cats. Therefore, it is necessary to improve and adjust the vaccination strategy, mainly due to the socioeconomic differences in this area.

Due to the increasing relevance conferred to a digital based approach to sales, moreorganizations are looking for a profitable way to exploit the value of the information they are able to collect during Digital Marketing campaign projects. These data are called Web analytics and are generated at the passage of the user on the Web page. Despite the value entailed by this information, previous academic literature points out the lack of a structured approach to Web analytics and rarely the subject was observed in connection with Project Management.The purpose of our study is therefore to bridge the existinggap, by aiming to assess how a structured approach to Web analytics could enhance the planning phase of a project. The focus on the planning phase is due to the critical relevance attributedto it. About this, researchers want to answer the following research question:Project planning in digital marketing campaigns: which is the role of a structured use of Web analytics?Given the exploratory nature of the study, guided by a positivist stand point and considered time and space constraints, a qualitative approach to the research was selected as the most suitable. The literature reviewperformed in the secondchapter allowed the authors to drawa conceptual framework, showing the connections between the research areas involved. At the end of the chapter a model of use of Web analytics, built from previous researchers, is presented. This last one lacks of an explicit connection with thesubject of Project Management, which we will develop along the thesis work. Empirical data was gathered through semi-structured interviews that involved with managers from a digital marketing company and consultants dealingwith Web analytics, working in two different companies.Research findings indicate therole of Web analytics to beextremely important while planning a Digital Marketing campaign project, but also revealed their use and relevance along other project phases. Also, the role of Web analytics historical data emerged during the interview process and is widely commented in the conclusive chapters.Interviewees provided coherent answers that we grouped in four main clusters and analyzed: structured use of Web analytics, project phases in marketing campaigns, use of Web analytics in the planning phase of a project and contextualization.Results reveal interesting implications both at a managerial level and for future academic research. Indeed, a new model that connects a structured use of Web analytics with the planning phase of a project is presented, including the role of historicaldata. Suggestions are provided to managers in terms of possible investments, while in case of academics we recommended other ways to test the validity of the study.

This thesis consists of three chapters. The first chapter explores the effects of prenatal nutritional deficiency on depression in adulthood. It is well established that maternal behaviour during pregnancy has a lasting effect on the child for years to come. Studies show that in utero nutritional shocks can have prolonged effects on health and labour market outcomes later in life of the offspring. In this paper I investigate whether such nutritional deficiencies during gestation can have an extended impact on mental health in adulthood. Using the fourth wave of Indonesian Family Life Survey (IFLS), I find that Muslim individuals who were potentially exposed to Ramadan in the first and third trimester have significantly higher scores on the depression scale than those who were not exposed. This effect is particularly significant among Muslim males who were exposed in the first trimester and Muslim females who were exposed in the third trimester. Similar effects of exposure are also found on the probability of being depressed in the Muslim population. The absence of such impact of exposure in the non-Muslim population suggests that nutritional deficiencies during the gestation period can have lasting effects on mental health and may increase the possibility of developing depression later in life. Next, the literature on socioeconomic health inequality uses individuals' socioeconomic rank (p) to develop the concentration index. In the second chapter of the thesis, I construct an alternative framework by directly using individuals' income level (y) to rank them and develop stochastic dominance conditions to investigate whether this method leads to the same conclusion as using the socioeconomic ranks (p). Using World Health Survey data for five South Asian countries, I conclude that using the socioeconomic ranks (p) and income levels (y) to rank individuals lead to different results in dominance tests adjusted for different equivalence scales. Lastly, to address the arbitrariness problem of the health concentration index's value caused by assuming the existence of a ratio-scaled variable, Makdissi and Yazbeck (2014) adopted a counting approach to measure health inequality. In the third chapter of the thesis, I apply this counting approach in a two-fold way. Firstly, I estimate the values of population health status and health inequality in United States using the National Health Interview Survey (2010) data. Then, assuming increased government expenditure on health awareness, I simulate the effects such policy interventions and see what improvements in the public health can be achieved. Also, I propose the count-approach incremental cost effectiveness ratio (C-ICER) which is a simple measure to assess the cost effectiveness of public health awareness campaigns.

Cette thèse a pour but d’étudier le traitement de la communication du Parti Apriste Péruvien, représenté et incarné par Alan García Pérez, par les médias de communication massive péruviens, La República et El Comercio (presse écrite) et Panorama et El Francotirador (magazines télévisés) dans le cadre des trois campagnes présidentielles de 1984-1985, 2001 et 2005-2006. L’analyse se base sur les articles des quotidiens péruviens, La República et El Comercio, ainsi que sur des reportages et des interviews des magazines télévisés Panorama et El Francotirador ; elle étudie aussi bien la perception de la communication du Parti Apriste Péruvien par les médias péruviens cités que la stratégie de communication mise en place par le Parti Apriste au cours des trois campagnes présidentielles. Cette thèse met ainsi en lumière l’évolution de la communication du Parti Apriste et l’information politique des médias de communication massive péruviens au cours d’une période dite charnière, la campagne présidentielle. / This doctoral thesis aims to define the treatment of the communication of the Alianza Popular Revolucionaria Americana, represented and personified by Alan García Pérez, by the peruvians medias of massive communication, La República and El Comercio (press) and Panorama and El Francotirador (television magazines) during the three presidential campaigns, 1984-1985, 2001 and 2005-2006. This analysis is basically base on the articles of La República and El Comercio and on the reports and interviews of Panorama et El Francotirador ; it analyses also at the same time the perception of the communication of the Apra by the peruvians medias and the strategy of communication set up by the Apra during the three presidential campaigns. This doctoral thesis illustrate the evolution of the communication of the Apra and the political communication of the peruvian medias of massive communication during an intense period, the presidential campaign.

This dissertation examines in detail, the organisation, training and operations of the 27 th and 30th American Divisions during the period of Summer 1917 to the announcement of an armistice in November 1918. Particular emphasis is placed on the two divisions after they were attached to the 11 American Corps. especiallý their experience with the British Expeditionary Force in 1918, and the training received under the supervision of British officers. The 11 American Corps was unique in that it spent its entire service in France in the British sector. Originally it was composed of 10 divisions, but eight of these were removed by the commander of the American Expeditionary Forces, Gen. John. J. Pershing. The divisions were transferred to the First American Army and operated entirely independent of 11 American Corps. The týýo American divisions that h, oth remained with the British, the 27t and -3 , relied heavily upon their coalition partners for advice in training, supplies, equipment, food and more importantly, tactical leadership. Although General Pershing forbade American divisions from being th -, oth amalgamated into Allied armies, in reality, the 27 and -) Divisions became part of the BEF, especially the Fourth Arrný during the final campaigns of the war. Despite its attachment to arguably the best fighting force on the Western Front in 1918, the 11 American Corps suffered heavý casualties during its limited operational experience and. in many ways. failed to take advantage of lessons learned by the British Army during its campaigns of 1916-1917. This dissertation concludes that the relationship between the two American divisions and their British ally was in the end result a success. By allowing the 27 th and 30'hDivisions to remain behind with the BEF, Pershing provided the British with more than 50,000 able American troops to use at the front. Thus the tNNo ,a llies became Brothers-in-Arms.

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This research project focuses on the perceptions of school principals on HIV/AIDS Awareness Campaigns in public schools. The principals of primary and secondary schools in the Rustenburg area of North West Province were investigated. The aim of this research project is to investigate the understanding of school principals on HIV/AIDS awareness campaigns carried in their schools, and to identify government and non-government organizations, which are involved in this process. A qualitative research method was adopted for this research project. Data were collected by means of interviews, and was audio-tapped. Data were analyzed and arranged into five categories; awareness campaigns, leadership, resources/tools, communication, attitudes and behavioural change. The findings indicated that school principals do understand and support HIV/AIDS awareness campaigns in their schools. Communication resources and visual materials related to HIV/AIDS, however, were very minimal in public schools. / Dissertation (MPhil (EFCD))--University of Pretoria, 2005. / Curriculum Studies / unrestricted

Political organisations are now using a two-way path of communication thanks to the development of technological platforms that work in-sync with the internet to allow this to happen. Information can now flow across new networks to allow exchanges from the many to the many. This study sets out to explore the use of social media by political organisations as a means of political communication. A case study was conducted which focussed on online communication used by the Democratic Alliance in the 2014 General Elections in South Africa. The social media strategies adopted by the Democratic Alliance was examined. Reference is made to the 2008 Obama Campaign. The study revealed that the DA primarily made use of two-way asymmetrical communication despite the party posting a lot of consistent information and content; however in response to many questions and comments posted on the social media fora by online users, the DA only selectively responded to a handful of these.

The thesis clarify the reasons of program construction and introduction of campaigns focused on Occupational Safety and Health (OSH). On the basis of work accident rate statistics, conducted researches and investigation we have found out, considering OSH issues, that it is essential to change attitudes, approaches and thinking of the public, company management and employees. The status quo shows that people do not approve OSH issues. They take them as a burden. At this point it is impossible to reduce the number of work accidents and cases of occupational desease. Furthermore, it is impossible to achieve natural development of high-quality work culture and ease. The thesis also deal with prospective devices which could solve the current situation. These devices are mainly edification and OSH promotion. Again via researches and investigation it is being found out which specific tools of edification and promotion are the most effective ones in terms of content aspect. One part of the theory of these thesis is historical view on the process of work safety from the first extant evidence till the post-war situation in Czechoslovakia. Edification and campaigns where programs and campaigns are part of that, start from general marketing principles and directly, creation and introduction of campaigns is the matter of social marketing. That is why a part of the theory is focused on marketing principles which can be used when edifying and promoting OSH and also focused directly on social marketing and social advertising. One of the chapters specifies the process of implementation of campaigns focused on OSH. Concretely, it defines target groups, available tools and devices, planning, designation of campaign partners, principles of implementation and in conclusion it analyses how to assess the campaign and methods of getting feedback after the campaign. To demonstrate that, in the thesis there are described current campaigns focused on OSH issues in the Czech Republic and also cooperating with the European Union. The countries of the European Union have OSH at very high level and because our country is a part of this community, it is almost a duty to make the best of experience of these countries and to cooperate with them. The conclusion of the theoretical part deals with the attitude of the mentioned countries toward the issue.

The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be shown in the thesis -- the way how current technological, ecological, social and economical changes influence modern consumers' lifestyles, habits, and how marketing promotional tactics are adjusting to these changes.