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Since the early 2000s, Interactive Voice Response (IVR) has become a widely popular method of conducting public opinion surveys in the United States. IVR surveys use an automated computer voice to ask survey questions and elicit responses in place of a live interviewer. Previous studies have shown that IVR polls conducted immediately before elections are generally accurate, but have raised questions as to their validity in other contexts. This study examines whether IVR polls generate measurably different levels of candidate support when compared to live interviewer polls, as a result of non-response bias owing to lower response rates in IVR surveys. It did so by comparing polling in 2010 U.S. gubernatorial and U.S. Senate elections that was conducted using both live interviewers and IVR. The findings suggest that in general elections, IVR polls find fewer undecided voters compared to surveys conducted using live interviewers. In primary elections, IVR polls can show larger support than live interview polls for a more ideologically extreme candidate who has high levels of support among more opinionated and engaged voters. Implications are that journalists and other consumers of polling data should take into account whether a poll was conducted using IVR or live interviewers when interpreting results. IVR polls may tend to over-sample more engaged and opinionated voters, often resulting in smaller percentages of undecided respondents, and higher levels of support for specific candidates in certain contexts. / Master of Arts

The Japanese law Fūzoku eigyō tō no kisei oyobi gyōmu no tekiseika tō ni kansuru hōritsu (風俗営業等の規制及び業務の適正化等に関する法律), commonly known as fūeihō prohibited dancing in nightclubs after midnight (or 1 A.M.). This law was rarely enforced at least between the late 1980s to 2010, but suddenly police began to crack down on nightclubs nationwide for violating the law in the early 2010s. This led to a civil society campaign and eventually to a revision of the law in 2016, seemingly letting nightclubs operate freely in the future. However, studies by Ryan Hartley, for example, point out that the law still poses many difficulties for nightclubs and reports show that nightclub crackdowns have continued after the revision (Hadfield 2018). This research aims to identify, analyse and compare discourses in Japanese and international news articles in the 2010s concerning fūeihō crackdowns, the civil society campaign and the revision, following the methodology of critical discourse analysis (CDA) and previous research on the environment in which nightclubs operate in Japan. Four main areas of interest in the articles are: 1) What is the reason mentioned for the 2010s crackdowns, 2) what led to the 2016 revision of the law, 3) fūeihō & the crackdowns in international context, and 4) what does the future look like for Japanese nightclubs. Many of the international articles studied exhibited a lack of researching or possibly deliberate oversimplification of the issue, especially by often stating that the revision has eliminated the “war on dance”. Japanese articles occasionally brought up concerns over issues that the revision of the law could bring including noise pollution and drug trafficking, from which it can be understood that a discourse of nightclubs being apotential source of problems exists. Despite this, all of the articles in one way or another expressed that revising the law is important or would at least bring positive outcomes, for example by increasing tourism.

This quantitative study investigates the public perception of media reporting on disinformation campaigns targeted at Sweden. Through a structured questionnaire survey administered to participants aged 18-65, the study examines the level of awareness regarding recent disinformation campaigns towards the nation, the primary sources of news consumption, and the perceived adequacy of media coverage regarding the campaigns. The collected data from 141 respondents, are analyzed based on demographic variables such as age, gender, and level of education. The findings reveal variations in awareness levels across different age groups and gender identities, with younger age groups demonstrating higher awareness levels compared to older participants in the survey. The study also examines the perceived trustworthiness of news sources, including whether news reporting on the disinformation campaigns is considered more credible when it comes from traditional media compared to social media. The results from the survey are discussed in relation to the study's theoretical framework with foundations in media science and social psychology. This study contributes to the understanding of how individuals perceive media reporting on contemporary disinformation campaigns towards Sweden.

The Diploma thesis concerns itself with the possibilities of election campaigns and their impacts on public opinion on the occasion of the first direct election of the president of the Czech republic. Influencing of the public opinion takes place in a system of public - politics - media, which is described in this thesis. Utilising this system I am going to answer the following question - how effective are election campaigns in influencing election decisions of voters? The witnessed election campaigns were unique in many aspects - they triggered an unprecedented response from the public and the media, which came close to resemble election behaviour in the United States of America, whose presidential election campaigns are considered a classic example. The theoretical background serves the purpose of analysing the election campaign of Karel Schwarzenberg, who, using an online campaign, achieved a result, which surprised a number of agencies examining voters' preferences, and proved, what a good campaign team is capable of given their candidate has strong public support. Next I am going to present assessments of the campaign by political scientists, social scientists and others. Key words: Public, public opinion, possibilities of influencing public opinion, massmedia, election campaigns, american...

Bibliography: leaves iii-viii (2nd seq.) / xx, 341, vii leaves ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Thesis (Ph.D.)--University of Adelaide, Dept. of History, 1994?

The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.

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Att integrera samtida teman med kulturarv är ett sätt för lyxvarumärken att hålla sig relevanta. Denna undersökning kommer att belysa skillnader mellan vad varumärkena säger och de olika strategiska tillvägagångssätt som varumärkena använder. De viktigaste resultaten tyder på att användningen av dessa teman i de visuella kampanjerna för dessa lyxvarumärken verkar ha specifika parametrar. Syftet med denna undersökning är att utforska hur lyxvarumärken med parisiskt kulturarv integrerar samtida kulturella teman i sina digitala kampanjer för att upprätthålla sitt arv och visa sin nuvarande relevans. Forskningen använder sig av kvalitativ innehållsanalys av digitala kampanjbilder. / Integrating contemporary themes with heritage is a way for luxury brands to stay relevant. However, this research will highlight discrepancies between what brands state as well as the different strategic approaches the brands employ. The main findings suggest that the use of these themes within the visual campaigns of these luxury brands, seem to have specific parameters. The purpose of this research is to explore how Parisian heritage luxury brands integrate contemporary cultural themes into their digital campaigns to maintain their heritage and demonstrate their current relevance. The research uses qualitative content analysis of digital campaign images.

Call number: LD2668 .T4 1985 W32 / Master of Arts