no / This paper presents research into perceived quality of vehicle body split lines / gaps. The survey based methodology combined direct attribute evaluation and choice experiments with multiple test cases, based on static images generated from parametric CAD virtual prototypes of a specific vehicle. The study systematically tested for perception without and with awareness and the Hawthorne bias, showing significant effects. Statistical analysis provided clear evidence of the user preference for smaller gap size, and as such supports target and tolerance setting for the body gap.

Insufficient knowledge of residential preferences represents a major obstacle to achieving residential satisfaction and quality of life. This obstacle is even greater in the case of transit-oriented developments (TODs), as their success depends, in part, on the degree to which people's preferences are consistent with their residential environments. This study employed a visual choice experiment, which combines the benefits of visual preference surveys and discrete choice experiments, to elicit residential preference for TODs in Riyadh, Saudi Arabia, before the opening of its citywide public transportation system. Using a seemingly homogeneous sample of participants, the analysis incorporated three analytical methods to elicit residential preference: a multinomial logit model, a mixed logit model, and a latent class model. The results indicated the presence of preference heterogeneity and the emergence of four lifestyle classes that could explain and predict residential preference patterns. People with similar sociodemographic characteristics may have different lifestyles based on their choice behavior, marital status, and public transit attitudes. Additionally, the results showed a strong preference for low-density housing, even among those who favor living in a TOD; however, increasing density could be mitigated through the presence of other TOD attributes. The findings of this research point to the diversity of residential preferences and suggest that providing a variety of residential environments increases the likelihood that people will find their preferred environment. Additionally, planning efforts to convert all developments near transit, particularly in suburban locations, to TODs might be unsuitable in cities where public transportation has been introduced only recently. Instead, deferring TOD conversion efforts until public transportation and its use are mature may attract people to live near transit and encourage the gradual development of transit affinity in residents who may otherwise reject TOD living completely. Lastly, the successful application of a visual choice experiment in this research opens up a variety of potential analytical methods that are used commonly in other fields and have the potential to move visual preference research into the realm of robust empirical investigation. / Ph. D. / The work of urban planners, urban designers, architects, and policy makers centers on improving the built environment and increasing the quality of people’s lives. However, their work entails making decisions that are not always in tandem with people’s preferences (e.g., increasing housing density, proposing a mix of land uses in residential neighborhoods, introducing public transportation close to where people live and work, to name a few). Due to the uncertainty surrounding people’s acceptance of modifications of the built environment, especially when it entails introducing residential attributes for the first time, this dissertation focused on 1) assessing residential preference near public transportation nodes in Riyadh, Saudi Arabia before operation of the public transportation system, and 2) assessing the extent to which advanced analytical methods are capable of providing a better understanding of residential preference differences among a seemingly homogenous sample of participants. The work in this dissertation was motivated by the increasing use of manipulated images in choice tasks, where participants are presented with multiple images, each depicting a residential scenario, as bundles to choose from, and their choice patterns then recorded and analyzed. The results showed that among the relatively homogenous sample of participants that was recruited, four significant residential preference patterns have emerged, which could be used to describe and predict residential preference and choice with great accuracy. This dissertation laid out several policy implications that could be useful in providing a built environment that matches with what people want. It also provided research implications and suggestions on the use of visual choice experiments for urban planners and designers that are well-developed in other fields of inquiry.

This diploma thesis is concerned with the use of the choice experiment method for modelling the demand for recreation of rock-climbing in Czech Republic. The main scope of this diploma thesis is to find the main atributes for the individual's decision making about the choice of recreation area and derivation of their implicit prices. The next point of this diploma thesis is to find out a socioeconomic sctructure of the respondents. The theoretical part involves an explanation of the main economic terms, a detailed description of the choice experiment method and a list of papers concerned with a rock climbing. The practical part describes the procedure of the aplication choice experiment method step by step -- the questioning preparation, the data survey, the data analysis and the interpretation of results. The conditional logit is used to the choice experiment analysis.

We estimate the willingness-to-pay for conserving crop diversity in the Czech Republic. Discrete choice experiments are used to elicit preferences for the conservation of wine, hop, and fruit tree varieties, while a double-bounded dichotomous choice approach is used to elicit preferences for the conservation of unspecified, "general" crop diversity. The WTP values are derived for both of these contingent products from a sample representative of the general Czech population (n=731) and a sample of respondents living in the South Moravian region that is characterized by agriculture and wine production (n=418). We demonstrate a strong preference for conserving fruit trees over hops and wine varieties, and derive positive mean WTP of the general Czech population (ages 18-69) of 56 Kč ($2.26). Mean WTP for the conservation of general crop diversity is 167 Kč ($6.80). On average, residents of South Moravia have a greater WTP for "general" crop as well as fruit tree conservation. In total, the Czech adult population (ages 18-69) has an aggregate WTP of ~1.25 billion Kč ($50.5 million) for the conservation of general crop diversity, and ~410 million Kč ($16.8 million) for the conservation of fruit trees, revealing the previously unmeasured social welfare benefits of these activities. The estimated benefits...

The objective of this thesis is to investigate the preferences of individuals for the management of upland landscapes in the UK. Environmental valuation techniques are becoming an increasingly important tool in the development of environmental management policy, however, they are not without their detractors. In particular a school of thought, developed from the work of Bentham, takes issue with the behavioural foundations of the dominant welfare economic doctrine which underpins many of the valuation techniques commonly adopted. They identify that heuristic rules, experience and memory can all play a role in the development of ‘value’ for a good. This thesis aims to investigate the roles of these, along with the role of association with an environmental good, in the development of value for upland landscapes using the Peak District National Park as a case study. This objective is developed in three parts. Part I introduces the topic, identifies the background of research against which this thesis is presented and introduces the case study. This part also attempts to identify how well the complex economy – ecology interactions in this landscape are understood by stakeholders. It shows that, given the complexities of the systems, there are key omissions in stakeholder knowledge and understanding. Part II uses Discrete Choice Experiments to analyse the impact on value of experience, memory, heuristics and association. A series of experiments are applied to the same landscape characteristics in order to achieve this. The results show that value can be impacted in a number of ways with implications for the development of future valuation studies. This thesis concludes with a discussion of the policy implications, limitations and future work associated with this research.

This thesis analyses stated preferences for 4 different types of passenger ve- hicles (conventional, hybrid electric, plug-in hybrid, and battery electric vehi- cles). The discrete choice experiment survey was conducted in Poland in 2014. With the use of latent class model it was possible to identify and describe dis- tinct segments in the population with varying preferences for the propulsion technologies: groups with strong and weak preferences for conventional vehi- cles, segments preferring pure hybrid and plug-in hybrid electric vehicles, and a class in favour of battery electric vehicles. Even though it was found that on average consumers would require compensation up to 22,200zł (e5,311) to switch to using an electric vehicle, respective segments in the population would be willing to pay around 10,100zł (e2,417) for this change in case of pure hy- brid, around 21,400zł (e5,128) in case of plug-in hybrid, and around 92,800zł (e22,199) in case of battery electric vehicles.

Dans cette thèse nous nous interrogeons sur l'émergence d'une complémentarité stratégique entre l'agriculture et la biodiversité dans les territoires à haute valeur environnementale. Nous étudions l'exemple de la Camargue, zone humide d'intérêt international, où l'enjeu est de concilier agriculture et protection de l'environnement. Nous réalisons d'abord une analyse du contexte camarguais, en insistant sur les rapports ambivalents entre agriculture et biodiversité . Dans la mesure où la réforme future de la PAC va venir remettre en question les conditions d'octroi de ces aides, autant que leur volume global, le développement de la riziculture camarguaise passe à terme par son association à une image de terre sauvage et naturelle. Cette complémentarité stratégique de fait peut permettre de concevoir les futures politiques publiques et de justifier le maintien des aides à la riziculture camarguaise, par sa contribution à la gestion durable de la biodiversité. Nous examinons ensuite les conditions économiques d'émergence d'une riziculture biologique, dans ce contexte particulier. Les conditions de marché, et plus précisément la présence d'une concurrence imparfaite, caractérisés par la concentration de la fourniture d'intrants (herbicides et semences) en un petit nombre de fournisseurs. Leurs stratégies d'adaptation au développement des pratiques d'agriculture biologique sont contraintes par les conditions de marché et limitées aux quantités offertes. Nous étudions à quelles conditions un équilibre stratégique existe, et excluons des équilibres extrêmes (riz biologique dominant / exclu). Nos résultats placent les stratégies d'offre variétale au c?ur de ces interactions stratégiques, c'est pourquoi nous prolongeons cette approche stratégique par l'étude des déterminants économiques de la diversité variétale dans les exploitations rizicoles camarguaises. Celle-ci confirme la place accordée aux stratégies de niche, et met en avant le rôle des opportunités de marché et des réseaux dans les choix de porte-feuille de cultivars par les agriculteurs, au-delà des contraintes structurelles de l'exploitation. Enfin, une enquête de type "choice experiments" fait apparaître l'influence des normes collectives dans les préférences des riziculteurs camarguais pour les technologies de production dont ils disposent. Les résultats de cette étude empirique montrent qu'une grande majorité des producteurs pourrait adopter des technologies sans intrants chimiques, à condition d'être accompagnés de compensations financières équivalentes à celles accordées actuellement sans condition dans le cadre de la PAC. Au-delà du cas d'étude, la thèse fournit donc des enseignements utiles pour la conception de politiques publiques capables de concilier efficacité économique et développement durable. Elle est aussi une contribution à la réflexion sur la gestion intégrée multi-acteurs de l'agriculture et de la biodiversité à l'échelle d'un territoire à haute valeur environnementale. / In this research, we assessed the emergence of a strategic complementarity between farming and biodiversity, in a landscape with a high environmental value. We rely on the Rhone river delta, wetland of international interest, and well known biodiversity's hotspot. We examine the conditions of emergence of the organic agriculture in this particular context. The market conditions, more precisely the presence of imperfect competition for input (seeds and herbicides) are putting several constraints on adaptation's strategies accessibles to firms. As a consequence, the main way to adapt is the control of input supply. We study at which conditions an interior equilibrium does exist. The study of economic factors of rice' cultivar's diversity in farms in the Camargue area confirm the role played by niche strategies, and highlight the importance of market opportunities and commercial networks in the cultivar's portfolio choices made by farmers. They are naturally playing in interaction with factors governing the costs and benefits of managing a greater cultivar's diversity. Finally, the choice experiments survey put emphasis on the influence of collective norms in farmers' preferences for production technologies. The results show that a large majority of rice producers are adopt agro-ecological technologies at a price of monetary incentives equivalent to those obtained currently from the CAP, without conditions. Thus, the future of agricultural development in the Camargue area should be associated with environmental preservation. This de facto strategic complementarity could enables stakeholders and public authorities to design future public policies and give a conditional support to a sustainable agriculture.

We estimate the willingness to pay for electricity generated from renewable energy in the Czech Republic. Discrete choice experiment is used to elicit preferences for various attributes of renewable electricity support scheme (PM emission, GHG emission, size of RE power plant, revenue distribution, and costs). Original survey is carried with 404 respondents living in two regions - Ustecky (polluted area) and Southern Bohemia (cleaner area). We find that respondents prefer decentralized renewable electricity sources over centralized, local air quality improvements over reduction in greenhouse gas emissions. Estimated marginal willingness to pay for 1% reduction in emission of particulate matter equals to 49 CZK, respectively 3.7 % of average monthly electricity bill. In total, WTP for green electricity is larger than current compulsory contributions to renewable energy support scheme. Powered by TCPDF (www.tcpdf.org)

In Scotland, as the UK and internationally, publicly funded cultural organisations face a precarious future, characterised by funding cuts and a growing need to justify investments. This practical need to understand and articulate the importance of cultural resources has underpinned an intense debate in the field of cultural studies, about the nature of cultural value and the best methodological tools to explore it. The appropriateness of relying upon cultural strategies to pursue urban development and regeneration has also been subject to extensive discussions in the field of urban studies. This study approaches these problems through mixed-methods, comparative case studies set in Edinburgh and Dundee. This research employs Contingent Valuation (CV) in combination with focus groups. It provides a contextualised understanding of the diverging notions of culture emerging in the two cities. A higher valuation for culture was registered in Edinburgh, with stronger preference for museums and performing arts. In Dundee, higher importance was placed on community-based activities. These patterns are linked to the mix of demographic and socio-economic backgrounds characterising each city. Therefore, this study highlights a need for a tailored approach to cultural valuation and cultural policy, in contrast with the tendency for these to be implemented on a one-size-fit-all basis. The study also concludes that greater consideration is needed for the intangible and non-use related elements of cultural value, reinforcing a dominant critique in the literature. In addition, it highlights potential for negative sides to the impacts of cultural activities. Examples include issues of gentrification and displacement. Their inclusion is shown to be neglected in the typologies of value predominantly associated with culture, pointing at the need for their amendment. Finally, this study shows the use of CV alongside qualitative methods to be particularly advantageous in overcoming the dichotomous approach characterising this debate. The study avoided the single monetary valuation strongly rejected within the cultural sector, while still managing to yield grounded insight that is potentially valuable for policy-makers.

Eine zentrale Aufgabe des Marketings ist es, die Präferenzen von Konsumenten zu verstehen und die Heterogenität dieser aufzudecken. Eine Reihe kritischer Entscheidungen, z.B. bei der Neuproduktentwicklung, der Marktsegmentierung und dem Targeting oder der Preisgestaltung, beruhen auf der genauen Einschätzung der Konsumentenpräferenzen. Die Marketingliteratur hat sich bisher auf die Entwicklung von Modellen und Schätzverfahren konzentriert, die es ermöglichen, die Heterogenität von Konsumentenpräferenzen aufzudecken. Konsumenten unterscheiden sich jedoch auch in der Art und Weise, wie sie Kaufentscheidungen treffen und welche verfügbaren Informationen sie nutzen. Das Ziel dieser Dissertation ist es, unser Verständnis für die Unaufmerksamkeit der Konsumenten gegenüber Produkteigenschaften bezüglich Entscheidungen zu verbessern. Es geht darum, 1) die Verbreitung einer solchen Unaufmerksamkeit in verschiedenen Kontexten zu untersuchen, 2) die Methoden, die ein solches Verhalten explizit berücksichtigen, zu untersuchen und zu erweitern, 3) potenzielle Verzerrungen in Parametern zu verstehen und 4) Implikationen für das Management abzuleiten. Die Ergebnisse aus einer umfassenden Reihe von Anwendungen legen nahe, dass Konsumenten in verschiedenen Kontexten (z.B. Produktkategorien) und Settings (z.B. von hoher oder niedriger Komplexität) eine Menge an verfügbaren Informationen bezüglich Produkteigenschaften ignorieren. Zweitens, Entscheidungsmodelle, die ein solches Verhalten explizit berücksichtigen und zusätzlich weitere Daten wie z.B. Eye-Tracking nutzen, zu einem besseren In- und Out-of-Sample-Fit führen. Drittens führt die Missachtung eines solchen Verhaltens zu Verzerrungen, deren Richtung und Größe von der Art des Merkmals (d.h., ob eine bestimmte Richtung der Präferenzen erwartet werden kann) und dem Anteil der Konsumenten, die dieses Merkmal ignorieren, abhängt. Infolgedessen kann es dazu kommen, dass Manager keine optimalen Preis- und Targeting-Entscheidungen treffen. / A central task of marketing is understanding consumer preferences and uncovering consumer heterogeneity. A range of critical decisions, e.g., new product development, market segmentation and targeting, or pricing, rest upon accurate estimation of consumer preferences. Marketing literature has mainly focused on the development of models and estimation procedures that allow uncovering heterogeneity in consumer preference. However, consumers differ not only in their tastes but also in the way they make purchase decisions and the information they use. The overall objective of this dissertation is to enhance our understanding of consumers' inattention to attributes when making choices. It aims to 1) examine the prevalence of such inattention across numerous contexts and settings, 2) investigate and extend the approaches that explicitly accommodate such behavior, 3) understand potential biases that may arise, and 4) demonstrate managerial implications when such behavior is neglected. The findings from a broad set of applications suggest that consumers ignore a substantial amount of available attribute information across various contexts (e.g., product categories) and settings (e.g., of high or low complexity). Second, we establish that choice models explicitly accounting for such behavior and, additionally, leveraging supplementary data such as eye tracking, result in better in- and out-of-sample fit. Third, neglecting such behavior leads to significant biases, the direction and the magnitude of which depend on the type of the attribute (i.e., whether a particular direction of preferences can be expected) and the share of consumers ignoring this attribute. As a result, managers may make suboptimal pricing and targeting decisions.