Submitted by Cássia Santos (cassia.bcufg@gmail.com) on 2017-03-24T11:31:32Z No. of bitstreams: 2 Dissertação - Raoni Luis Olmos Lotti - 2017.pdf: 3556090 bytes, checksum: e6a65447269ea0c76d1a0befbd4056c3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-03-24T12:42:38Z (GMT) No. of bitstreams: 2 Dissertação - Raoni Luis Olmos Lotti - 2017.pdf: 3556090 bytes, checksum: e6a65447269ea0c76d1a0befbd4056c3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-03-24T12:42:38Z (GMT). No. of bitstreams: 2 Dissertação - Raoni Luis Olmos Lotti - 2017.pdf: 3556090 bytes, checksum: e6a65447269ea0c76d1a0befbd4056c3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-02-23 / Time and cost are some of the criteria involved in decision making related to transportation. Although the literature shows these criteria as relevant in airport choice, note a lack of studies relating time and cost as criteria in the choice of cargo airports. In this sense, this study makes an analysis of the process of choosing airports for export of mango, identifying the criteria used, as well as the relationship between the criteria and the impact of the decision based on the prioritization of one criterion over the other. For this, through the AHP – Analytic Hierarchy Process method, indicators related to time and cost were compared, from interviews, performed with Brazilian mango exporters. From the selection criterion pointed out by exporters of mango, was simulated the choice between Brazilian airports most used for export the fruit in recent years. The results show that the prioritization of choice by the time, commonly used as a reference, can result in loss of road freight, increasing a 23% the costs with access to the airport terminal. In this sense, future studies can be conducted with the purpose to verify the relation between cost and time, in the decisions of choice between cargo airports involving nonperishable products. / O tempo e o custo são alguns dos critérios envolvidos nas tomadas de decisões relacionadas ao transporte. Embora a literatura apresente esses critérios como relevantes na escolha de utilização de determinado aeroporto, nota-se carência de estudos relacionando tempo e custo como critérios de seleção entre aeroportos de cargas. Diante do exposto, esse estudo busca analisar o processo de escolha entre aeroportos para exportação de manga, identificando os critérios utilizados, bem como a relação entre eles e o impacto da decisão baseada na priorização de um critério sobre o outro. Assim, através do método Analytic Hierarchy Process – AHP, foram comparados indicadores relacionados ao tempo e ao custo, a partir de entrevistas realizadas com exportadores brasileiros de manga. Com o critério de seleção apontado pelos exportadores de mangas, foi simulado a escolha entre os três aeroportos brasileiros que mais embarcaram a fruta para exportação nos últimos anos. Os resultados mostram que a escolha priorizando o tempo, comumente utilizada como referência, pode resultar em perda de frete rodoviário, acarretando um aumento de até 23% nos custos com acesso ao terminal aeroportuário. Nesse sentido, estudos futuros podem ser conduzidos com o intuito de verificar a relação entre custo e tempo, nas decisões de escolha entre aeroportos de cargas envolvendo produtos não perecíveis.

This study argues in favour of the distance education student as being a decision-maker and scrutinised his choice criteria against the `open' education background. In particular, the study investigated the relative contribution of influential decision factors, as identified by previous research, in the choice students made when they chose between print-based and on-line modalities. A quantitative study, drawing data from 233 participants in two modules at the University of South Africa, was employed. The study showed that influential decision factors were transferable to a choice between printed or on-line instructional content, but their effects were less significant. Differences pertaining to previous experience with their delivery mode were apparent between students who selected the print-based option and students who selected the on-line option. The results also confirmed that of other research that a significant relationship exists between self-concept and optimal decision-making and self-concept and social environment. / Education Studies / M. Ed. (Psychology of Education)

Este trabalho propõe uma metodologia para escolha de modal de transporte a partir da aplicação do método de análise hierárquica a um conjunto de critérios levando em consideração o ponto de vista dos donos da carga. Parte-se de uma pesquisa de critérios adotados na escolha de modal sob contextos que incluem variação de cargas avaliadas, de disponibilidade de infraestrutura e serviços logísticos. Avalia-se ainda o método de análise hierárquica, AHP, que permite a decisão multicriterial com fatores quantitativos e qualitativos. Propõe-se uma metodologia de escolha de modal considerando o que é importante para o embarcador baseado no método AHP. Os critérios levantados na literatura são condensados em um conjunto hierarquizado de 3 critérios (custo logístico total; atendimento a particularidades da carga; e confiabilidade) e 7 subcritérios (custo logístico total; acessibilidade, flexibilidade, e oferta de instalações logísticas; pontualidade, perdas e danos, e informações ao cliente). A metodologia resultante é genérica e pode ser aplicada a um conjunto abrangente de situações logísticas. A título de exemplo, a metodologia é aplicada a três casos de transporte, para a escolha entre a alternativa rodoviária direto ou intermodal com ferrovia, variando-se a distância (média ou longa distância) e a carga transportada (açúcar a granel ou contêiner, para exportação). Os resultados são comparados e discutidos em termos dos pesos relativos dos critérios na escolha do embarcador, e das respectivas contribuições à decisão em face dos atributos das alternativas. Conclui-se que a avaliação multicriterial, contemplando critérios quantitativos e qualitativos, proporciona uma análise abrangente da hierarquia e contribuição dos critérios e a distinção dos pontos críticos na competição entre modais. / This study proposes a method for determining modal choice in transport problems based on an analytic hierarchy technique, considering the cargo owners point of view. Initially, a research of criteria used in modal choice in several contexts is carried out: cargos evaluated, availability of infrastructure and logistic services, standpoint of the evaluator. A review of the AHP method (which allows for multicriterial decisions with qualitative and quantitative factors) ensues. The author proposes a method for assisting in the modal choice from the cargo owners standpoint, based on the AHP technique. The criteria collected from the literature review are condensed in a hierarchical set of 3 criteria (total logistic costs; compliance with specificities of the cargo; and reliability) and 7 subcriteria (total logistic costs; accessibility, flexibility, and availability of logistic facilities; timeliness, susceptibility to loss or damage; and information to customers). The resulting method is generic and can be applied to a comprehensive range of logistic situations. The proposed method is then applied, as an example, to three freight cases, to aid the modal choice between direct roadway transportation or intermodal transport based on rail freight, with varying distances (medium or long distance haul) and the cargo being transported (bulk sugar or container, both for export). The results are compared and discussed in terms of the relative weights of each of the 7 subcriteria in the cargo owners modal decision, and the respective contributions to the decision in light of the attributes of the alternatives. The study concludes that the multicriterial evaluation, contemplating quantitative and qualitative criteria, yields a more comprehensive analysis of the important criteria hierarchy and the distinction of key issues in modal competition.

Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. Based on this conceptual model, seven in depth interviews including several brand elicitation techniques were conducted. Findings – The findings show that students perceive the target banks to be rather similar, especially regarding technologies. In addition, the students are satisfied with their bank, however; the technology based services have difficulties in creating true customer based brand equity. Behind this difficulties are the special character of financial service combined with the student role. Together, these results suggest that the banks need to do something besides the actual services in order to build customer based brand equity and keep the customers for a long term relationship. These strategies must be developed and implemented carefully in order to keep the current image of credibility. Research limitations/implications – The paper has not included comprehensive eliciting techniques and this must be taken into account when reflecting about unconscious brand associations.  Practical implications – The findings include good insights and advices that bank managers can use to create meaningful differentiations in the future and attract and keep students as customers for a long time.  Originality/value - The paper combines customer based brand equity with switching barriers, which give valuable insights to both banks and researchers. Moreover, the time period of the study related to the technological innovation provides the brand equity research in the financial sector with updated knowledge.

This study argues in favour of the distance education student as being a decision-maker and scrutinised his choice criteria against the `open' education background. In particular, the study investigated the relative contribution of influential decision factors, as identified by previous research, in the choice students made when they chose between print-based and on-line modalities. A quantitative study, drawing data from 233 participants in two modules at the University of South Africa, was employed. The study showed that influential decision factors were transferable to a choice between printed or on-line instructional content, but their effects were less significant. Differences pertaining to previous experience with their delivery mode were apparent between students who selected the print-based option and students who selected the on-line option. The results also confirmed that of other research that a significant relationship exists between self-concept and optimal decision-making and self-concept and social environment. / Education Studies / M. Ed. (Psychology of Education)

Este trabalho propõe uma metodologia para escolha de modal de transporte a partir da aplicação do método de análise hierárquica a um conjunto de critérios levando em consideração o ponto de vista dos donos da carga. Parte-se de uma pesquisa de critérios adotados na escolha de modal sob contextos que incluem variação de cargas avaliadas, de disponibilidade de infraestrutura e serviços logísticos. Avalia-se ainda o método de análise hierárquica, AHP, que permite a decisão multicriterial com fatores quantitativos e qualitativos. Propõe-se uma metodologia de escolha de modal considerando o que é importante para o embarcador baseado no método AHP. Os critérios levantados na literatura são condensados em um conjunto hierarquizado de 3 critérios (custo logístico total; atendimento a particularidades da carga; e confiabilidade) e 7 subcritérios (custo logístico total; acessibilidade, flexibilidade, e oferta de instalações logísticas; pontualidade, perdas e danos, e informações ao cliente). A metodologia resultante é genérica e pode ser aplicada a um conjunto abrangente de situações logísticas. A título de exemplo, a metodologia é aplicada a três casos de transporte, para a escolha entre a alternativa rodoviária direto ou intermodal com ferrovia, variando-se a distância (média ou longa distância) e a carga transportada (açúcar a granel ou contêiner, para exportação). Os resultados são comparados e discutidos em termos dos pesos relativos dos critérios na escolha do embarcador, e das respectivas contribuições à decisão em face dos atributos das alternativas. Conclui-se que a avaliação multicriterial, contemplando critérios quantitativos e qualitativos, proporciona uma análise abrangente da hierarquia e contribuição dos critérios e a distinção dos pontos críticos na competição entre modais. / This study proposes a method for determining modal choice in transport problems based on an analytic hierarchy technique, considering the cargo owners point of view. Initially, a research of criteria used in modal choice in several contexts is carried out: cargos evaluated, availability of infrastructure and logistic services, standpoint of the evaluator. A review of the AHP method (which allows for multicriterial decisions with qualitative and quantitative factors) ensues. The author proposes a method for assisting in the modal choice from the cargo owners standpoint, based on the AHP technique. The criteria collected from the literature review are condensed in a hierarchical set of 3 criteria (total logistic costs; compliance with specificities of the cargo; and reliability) and 7 subcriteria (total logistic costs; accessibility, flexibility, and availability of logistic facilities; timeliness, susceptibility to loss or damage; and information to customers). The resulting method is generic and can be applied to a comprehensive range of logistic situations. The proposed method is then applied, as an example, to three freight cases, to aid the modal choice between direct roadway transportation or intermodal transport based on rail freight, with varying distances (medium or long distance haul) and the cargo being transported (bulk sugar or container, both for export). The results are compared and discussed in terms of the relative weights of each of the 7 subcriteria in the cargo owners modal decision, and the respective contributions to the decision in light of the attributes of the alternatives. The study concludes that the multicriterial evaluation, contemplating quantitative and qualitative criteria, yields a more comprehensive analysis of the important criteria hierarchy and the distinction of key issues in modal competition.

This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis showed that passengers had a limited understanding of the functioning of the models. This results in consumer perceptions and expectations being discordant with the true differences. In distinguishing between models, LCC passengers rate LCCs more favourably than FSC passengers, but both rate FSCs higher than LCCs. This shows the need of consumers to have the features and services of the FSCs. Amongst the key findings was the absolute importance of price to the passengers on both models when purchasing the ticket. The analysis showed that LCC passengers are highly price sensitive and show loyalty to the lowest price (not airline model). It was apparent that frequent flyer programmes (FFP), or linkages to 3rd party loyalty programmes, for LCCs need to be reconsidered. Younger LCC passengers especially, indicated a need for a simple FFP to receive some form of ‘reward’, as well as benefits traditionally only offered by FSCs. FSC passengers show a greater degree of loyalty and less fare sensitivity. This provides the FSCs with a degree of fare flexibility and the opportunity to move their loyal, less price-sensitive consumers up the price curve to maximise revenue. It was shown that, in distinguishing themselves from FSCs, it is important that LCCs are perceived as being more affordable than FSCs and are offering a value-for-money service. In essence, LCCs have to defend their positioning by (i) ensuring that their fares are not perceived to be as high as a FSCs and (ii) watching that the FSC fares are not declining to a level where FSCs are perceived as being as cheap as a LCC. For LCCs, brand building strategies around issues other than fare need to be devised, with attention paid to identifying determinant factors. / Business Management / D. Com (Business Management)