Made available in DSpace on 2014-05-06T02:01:56Z (GMT). No. of bitstreams: 1 000457552-Texto+Completo-0.pdf: 3874286 bytes, checksum: bddad85a790310bcbc07a23d8a6daf2a (MD5) Previous issue date: 2014 / In a communication context that changes constantly, it becomes ever timelier the searching for a theoretical study which offers subsidies on the relationship between brands and consumers in postmodernity. Thus, the primary objective of this research is to understand in which aspects the involvement of consumers with brands can be boosted by developing a relationship tie as a brand communication strategy. On this dynamic scenario we seek to understand - through the analysis of the Coca-Cola campaign for Coca-Cola Zero product, titled “Descubra a sua Coca-Cola Zero” with the theme “Quanto mais você, melhor” - the manifestations of contemporary practices for building brand communication strategies which emphasizes the relationship among people by a brand. For such investigative adventure we chose to adopt the assumptions of Comprehensive Sociology offered by Michel Maffesoli and Complexity by Edgar Morin. / Em um contexto comunicacional em constante transformação, torna-se cada vez mais oportuna a busca de um aprofundamento teórico que ofereça subsídios sobre a relação entre marcas e consumidores na pós-modernidade. Sendo assim, o objetivo primeiro desta pesquisa consiste em compreender em quais aspectos o envolvimento dos consumidores com as marcas pode ser impulsionado pela criação de uma relação vincular como estratégia de comunicação marcária. Em meio a este cenário dinâmico, buscar-se-á perceber - através da análise da campanha da marca Coca-Cola para o produto Coca-Cola Zero, intitulada “Descubra a sua Coca-Cola Zero” com o tema “Quanto mais você, melhor” - as manifestações das práticas contemporâneas para a construção das estratégias de comunicação marcária que privilegiam a relação vincular entre pessoas através da marca. Para a condução de tamanha aventura investigativa optou-se pela adoção dos pressupostos da Sociologia Compreensiva oferecida por Michel Maffesoli e da Complexidade apresentada por Edgar Morin.

Made available in DSpace on 2014-12-17T15:06:57Z (GMT). No. of bitstreams: 1 CorinaSlLA_DISSERT.pdf: 4457097 bytes, checksum: b08a35b51a624823bd3e71197a8f4c09 (MD5) Previous issue date: 2012-03-16 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Nowadays, technology has a direct influence on the relationship student and teacher have with language. The internet is a powerful tool in helping work with the language and, through it, the knowledge comes to the student easily and intensely. Furthermore, this facility has enhanced and made visible what has been called, within the University community, "plagiarism generation." This work assumes that this generation has, in their written texts, symbolic movements similar to those of "copy and paste" applied to research work carried out by high school students. Taking this as starting point, this dissertation aims to analyze how high school students of the 1st year from a school in Natal (RN) construct texts, under the movements known as "Ctrl + c" and "Ctrl + v", with reference to the text of the "other". More specific issues are behind the general objective, namely: 1. how the student appropriates the source-text when he copies and pastes? 2. What are the categories of analysis that allow us to look analytically and theoretically for the "ctrl + c / ctrl + v" practice made by the student? 2. how the studies developed in the fields of "Genetic Criticism" (Gr?sillon, 1987), the "school manuscripts" (Calil, 2004) and "paraphrase" (Fuchs, 1982) may help in working with writing in the classroom standing as a possible way to minimize the copy and paste effects in the students texts? Thus, we observe the categories of analysis that allow us to look, theoretically and analytically, for the symbolic ritual of the "ctrl + c" (copy) and "ctrl + v" (paste) in high school. Our study shows that the student text is a "hybrid body" whose writing is a drawing entanglement because of the presence of the foreign text, verbatim, and the presence of linguistic elements to paraphrase the original text.This textual embodiment has, behind it, certain operations, namely: replacing, moving, adding and deleting statements. Given the specificity of the data and the research objectives, this study aligns with qualitative research methods (SILVERMAN, 2009) and falls within the knowledge field of Applied Linguistics, which is characterized especially by investigating problems, phenomena in which language in a real situation is taken as central (BRUMFIT, 1995).Theoretically, our work follows the approach of studies on the paraphrase (Fuchs, 1982, 1994a, 1994b; DAUNAY, 1997, 1999, 2002a, 2002b), the studies developed in the field of Genetic Criticism (Gr?sillon, 1987, 1994, 1992, 2008 ) and those developed by Eduardo Calil (2004) on "school manuscripts" / Na contemporaneidade, a tecnologia mant?m influ?ncia direta na rela??o que aluno e o professor mant?m com a linguagem. A internet ? uma ferramenta poderosa no aux?lio do trabalho com a linguagem e, atrav?s dela, o conhecimento chega ao aluno de forma f?cil e intensa. Por outro lado, essa facilidade potencializou e deixou ? vista o que se tem chamado, na Universidade, de a gera??o do pl?gio . Esse trabalho parte do princ?pio de que essa gera??o apresenta, em seus textos escritos, movimentos simb?licos similares ?queles de copiar e colar recorrentes em trabalhos de pesquisa desenvolvidos por alunos do ensino m?dio. Tomando essa quest?o como inicial, esta disserta??o tem como objetivo analisar como estudantes do 1? ano de uma escola do ensino m?dio da cidade de Natal (RN) constroem textos, sob os movimentos conhecidos como Ctrl+c e Ctrl+v , tomando como refer?ncia o texto do outro . Quest?es mais espec?ficas encontram-se subjacentes ao objetivo geral, quais sejam: 1. de que modo o aluno se apropria do texto-fonte quando copia e cola? 2. que categorias de an?lise nos permitem olhar anal?tica e teoricamente para a pr?tica do Ctrl+c/Ctrl+v efetuada pelo aluno? 3. de que modo os trabalhos desenvolvidos sob os campos da Cr?tica Gen?tica (GR?SILLON, 1987), dos manuscritos escolares (CALIL, 2004) e da Par?frase (FUCHS, 1982) podem auxiliar no trabalho com a escrita em sala de aula, colocando-se como um caminho poss?vel para minimizar os efeitos do copiar e colar nos textos dos alunos? Assim, observaremos as categorias de an?lise que nos permitem olhar anal?tico e teoricamente para o ritual simb?lico do Ctrl+c (copiar) e Ctrl+v (colar) no ensino m?dio. Nosso estudo mostra que o texto do aluno ? um corpo h?brido , cuja escritura ? um desenho fiado pela presen?a do texto alheio, ipsis litteris, e pela presen?a de elementos lingu?sticos que parafraseiam o texto de origem. Essa corporeidade textual tem, subjacente a ela, certas opera??es, a saber: substitui??o, deslocamento, adi??o e exclus?o de enunciados. Dada a especificidade dos dados e os objetivos do trabalho, esse estudo se alinha aos m?todos da pesquisa qualitativa (SILVERMAN, 2009) e se insere na ?rea de conhecimento da Lingu?stica Aplicada que se caracteriza especialmente por investigar problemas, fen?menos em que a linguagem em uma situa??o real ? tomada como central (BRUMFIT, 1995). Teoricamente, nosso trabalho segue a perspectiva dos estudos sobre a par?frase (FUCHS, 1982, 1994a, 1994b; DAUNAY, 1997, 1999, 2002a, 2002b), dos estudos desenvolvidos no campo da Cr?tica Gen?tica (GR?SILLON, 1987, 1994, 1992, 2008) e aqueles desenvolvidos por Eduardo Calil (2004) sobre os manuscritos escolares

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-04-27T18:21:53Z No. of bitstreams: 1 AnaCarolinaMouraMendonca_DISSERT.pdf: 328158 bytes, checksum: e8473bf0957cd5585ed5d1584ea406c4 (MD5) / Approved for entry into archive by Monica Paiva (monicalpaiva@hotmail.com) on 2017-04-27T18:25:47Z (GMT) No. of bitstreams: 1 AnaCarolinaMouraMendonca_DISSERT.pdf: 328158 bytes, checksum: e8473bf0957cd5585ed5d1584ea406c4 (MD5) / Made available in DSpace on 2017-04-27T18:25:47Z (GMT). No. of bitstreams: 1 AnaCarolinaMouraMendonca_DISSERT.pdf: 328158 bytes, checksum: e8473bf0957cd5585ed5d1584ea406c4 (MD5) Previous issue date: 2015-06-16 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa visa analisar o romance Sangue de Coca-Cola (1980), de Roberto Drummond, a partir de alguns questionamentos pertinentes para a compreens?o de seu car?ter inovador, considerando o contexto repressivo da ?poca em que foi escrita e publicada. Dentro das quest?es que orientam a investiga??o, consideramos, sobretudo, a estrutura formal da obra. Essa estrutura se apresenta de modo experimentalista quando se compara ? estrutura comum ? maioria das produ??es liter?rias do mesmo per?odo e, sem d?vida, ? constituinte de um diferencial est?tico. O romance apresenta-se como uma composi??o est?tica dial?gica por trazer os discursos sociais em disson?ncia na narrativa. Al?m desse aspecto dial?gico, a carnavaliza??o ? um conceito imprescind?vel ao analisar Sangue de Coca-Cola, j? que este romance elabora uma s?tira do contexto s?cio-pol?tico ditatorial brasileiro. Elementos da carnavaliza??o e do fant?stico fazem da obra uma literatura que se preocupa em engajar-se na discuss?o pol?tica da ditadura militar. A partir do estudo da formaliza??o est?tica do romance, buscamos entender de que modo a sociedade vem participar de sua composi??o. Nosso estudo, no entanto, n?o pretende esgotar as possibilidades interpretativas da obra, nem pretende debru?ar-se sobre a situa??o s?cio-pol?tico de uma ?poca, mas observar o di?logo entre a obra e o contexto, ressaltando de que modo a sociedade participa e ? relevante para a configura??o do romance. / Esta pesquisa visa analisar o romance Sangue de Coca-Cola (1980), de Roberto Drummond, a partir de alguns questionamentos pertinentes para a compreens?o de seu car?ter inovador, considerando o contexto repressivo da ?poca em que foi escrita e publicada. Dentro das quest?es que orientam a investiga??o, consideramos, sobretudo, a estrutura formal da obra. Essa estrutura se apresenta de modo experimentalista quando se compara ? estrutura comum ? maioria das produ??es liter?rias do mesmo per?odo e, sem d?vida, ? constituinte de um diferencial est?tico. O romance apresenta-se como uma composi??o est?tica dial?gica por trazer os discursos sociais em disson?ncia na narrativa. Al?m desse aspecto dial?gico, a carnavaliza??o ? um conceito imprescind?vel ao analisar Sangue de Coca-Cola, j? que este romance elabora uma s?tira do contexto s?cio-pol?tico ditatorial brasileiro. Elementos da carnavaliza??o e do fant?stico fazem da obra uma literatura que se preocupa em engajar-se na discuss?o pol?tica da ditadura militar. A partir do estudo da formaliza??o est?tica do romance, buscamos entender de que modo a sociedade vem participar de sua composi??o. Nosso estudo, no entanto, n?o pretende esgotar as possibilidades interpretativas da obra, nem pretende debru?ar-se sobre a situa??o s?cio-pol?tico de uma ?poca, mas observar o di?logo entre a obra e o contexto, ressaltando de que modo a sociedade participa e ? relevante para a configura??o do romance.

Memoria para optar al Título Profesional de Ingeniero Agrónomo Mención: Sanidad Vegetal / The effect of two formulations of imidacloprid, Confidor Forte 200 SL and Winner®, to control Pseudococcus longispinus (Targioni y Tozzetti) and their impact on Neoseiulus californicus (McGregor) in avocado trees was studied during the 2004 season. Treatments were applied in two avocado commercials orchards, one in Isla de Maipo (Metropolitan Region) on 5 year-old trees, and the other in Lliu-lliu (5th Region) on 11 year-old trees. The products were applied to the foliage with a hand spray gun, or localized to the bark of the trunk with a pistol sprayer, or painting a circle around it with a paintbrush.

Africa is acknowledged as a vast, untapped market for consumer goods as trade barriers are coming down and economies are starting to develop. The need for consumer goods arises with economic activity. This poses the following question, which will be addressed by this research: How can potential African consumer markets be successfully unlocked by a South African beverage organisation, thereby reducing risk of failure and eliminating the cost of a hit-and-miss approach? The secondary study focused on evaluating the aspects involved with risks and the modes of entry into foreign markets. The macro-environmental factors affecting the expansion into foreign markets were investigated to determine what influence they had on the entry mode chosen for a specific country targeted for expansion. Finally the marketing factors influencing the entry mode were analysed. The significance of trade blocs together with the advantages thereof was included in the study. The primary study was based on the theory and principles of existing literature. The Coca-Cola Sabco organisation was taken as a case study. Four countries, namely Kenya, Uganda, Mozambique and Namibia, were investigated. Questionnaires containing a set of questions to satisfy the sub-problems were sent to the various country managers and their first layers of management. Likewise, interviews were conducted with Coca-Cola Sabco head office strategic management. The empirical results obtained, indicated a strong concurrence, with the theory of entry modes and the influences of macro-environmental factors. In certain aspects, however, some contradictions with the theory pertaining to the Coca-Cola Sabco organisation, were observed. The findings concurred with the theory in that risk were minimised by the acquisition of a going concern that already possessed the infrastructure and logistics such as raw material procurement, manufacturing staff skills, distribution networks and political contacts. The empirical results contradict theory with respect to location economies and scale economies, as the Coca-Cola Company’s franchise agreement excludes the exporting of beverage products. Furthermore, Coca-Cola Sabco becomes involved in expansion initiatives only in reaction to an invitation from the Coca-Cola Company and not of its own desire. Therefore, market surveys are conducted subsequent to an invitation from the Coca-Cola Company. South African organisations planning expansion initiatives into emerging African markets need to take the specific macro- environmental factors of the country in question into consideration in order to minimise risk. A franchise agreement restricting exporting as in the case of Coco-Cola Company or any other restrictive agreement, might cause a deviation from contemporary theory, for example, where markets will be assessed for purposes of location and scale economies. Deviations from contemporary theory could also occur where a franchise opportunity is offered in a specific country that may not be the preferred market choice, due to its lack of growth potential.

The author of the thesis focuses on an analysis of cola-based soft drink market in the Czech Republic, which is by its internal structure different from the standard European market of such a kind.The main goal of the thesis is to describe the cola-based soft drink market in the Czech Republic in detail, identify profiles of cola-based soft drink consumers for the leading brands and evaluate consumer perception of these brands. The aim of the thesis is also to compare subconscious and real taste preferences and to identifiy taste recognizability of tested cola-based soft drinks with a focus on Kofola brand soft drink. To fulfill the goals of the thesis the author works with following datasources: a study of a market research company ACNielsen, the data analysis of research project MML-TGI, results of a consumer survey and of a blind taste test.

This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by the consumers.

The main objective of this thesis is to define the term "trade marketing" and evaluate its role within the Coca-Cola Hellenic Bottling Company. With the use of internal resources and relevant literature, I will describe the use of trade marketing from both theoretical and practical point of view. I will also introduce the Coca-Cola HBC and its position on the carbonated soft drinks market in the Czech republic.

This paper describes the methods used mainly in the filtration of audio signals -- noise reduction. It realizes segmentation with variable lenght of segment, constant overlap add and segmentation with variable lenght of segment and overlap add. These methods are then compared with comon methods of segmentation in dependance of the lenght of segment and used window function by the thresholding method. For this purpose it uses the database of audio records. In the first part it desrcibes the technique of audio signal processing with comon method of segmentation. According to this method it continues in design of signal processing by variable segmentation method, in which it is needed to modify the shape of window function, which influences and attributes are explained in next chapter. In practical part it describes the implemented methods in MATLAB programming language with each steps of testing. It continues with chart of enclosed files and the evaluation of the results of hearing tests.

As the public becomes more aware of environmental issues, corporations are pressed to consider and address the sustainability of their practices. Unwilling to drastically change business models, many corporations turn to greenwashing in an attempt to construct an environmentally friendly image while doing little to nothing to address sustainability issues. Using Kenneth Burke's work on identification and terministic screens, I analyze The Coca-Cola Company's "2020 World Without Waste Report" to illuminate how consumers come to believe in and identify with corporate greenwashing tactics. In line with Burke's theories related to identification, I argue that Coca-Cola's greenwashing strategies can be categorized into three main tactics: establishing common ground, creating antithesis against a shared enemy, and subtly invoking a sense of transcendence. Through my analysis, I also expand Burke's notion of transcendence and propose that established ethos and intertextuality can foster identification. By understanding how these rhetorical strategies operate within corporate texts, consumers can be more aware of greenwashing and hold corporations more accountable.