Bakalauro baigiamajame darbe nagrinėjami teoriniai informacinių komunikacinių technologijų aspektai, ugdant specialiųjų ugdymosi poreikių turinčius vaikus, ir analizuojamos jų panaudos galimybės specialiojo pedagogo darbe, ugdant specialiųjų poreikių turinčius vaikus Panevėžio bendrojo lavinimo mokyklose. Suformuluotos hipotezės, kad 1) ugdant specialiųjų ugdymosi poreikių moksleivius bendrojo lavinimo mokykloje, informacinių komunikacinių technologijų teikiamos galimybės nėra pilnai išnaudojamos; 2) informacinių komunikacinių technologijų naudojimą specialiojo pedagogo darbe įtakoja ne tik turimos priemonės, tačiau ir ugdymo specialistų kompetencija ir noras jas naudoti. Tyrime dalyvavo 61 respondentas: 24 bendrojo lavinimo mokyklų pedagogų, ugdančių specialiųjų poreikių turinčius vaikus (spec. pedagogai, logopedai, psichologai, socialiniai pedagogai, mokytojų padėjėjai). Tyrimas atliktas Panevėžio bendrojo lavinimo mokyklose 2011 metais kovo-balandžio mėnesiais. Anketinės apklausos metodu tirta, kokios informacinių ir komunikacinių technologijų priemonės ir kokių ugdymo tikslų siekiant yra dažniausiai respondentų naudojamos, lavinant specialiųjų ugdymosi poreikių turinčius vaikus. Analizuojant tyrimo duomenis, ieškota ryšio tarp šių priemonių panaudos galimybių bei specialiojo ugdymo specialistų kompetencijos ir noro jas naudoti. Tyrimu nustatyta, kad ugdymo procese dažniausiai naudojamos įprastos informacinių ir komunikacinių technologijų priemonės. Nors dauguma... [toliau žr. visą tekstą] / Bachelor’s paper analyses theoretical aspects of use of information and communication technologies in education pupils with special needs in secondary schools and possibilities of using information technologies in a special educator’s work. It was hypothesized that: 1) information and communication technologies when educating pupils with special needs in secondary schools haven’t been fully exploited yet; 2) the use of information and communication technologies does not only depend on the tools available, but also on the specialists’ competence as well. 61 respondent was involved in the research: 24 special educators from secondary school working with special needs pupils (special teachers, logopedists, psychologists, social teachers, assistant teachers). The research was carried out in secondary schools of Panevėžys city in March - April, 2011. The survey was carried out to find out what information and communication technologies and for what purposes are most frequently used by the respondents in the education process of pupils with special needs. When analysing the data of the survey, there was an attempt to find out the relations between the possibilities of using these tools and the specialists’ competence. The research has proved that conventional tools of information technologies are generally used in the process of education. Although most of the respondents recognise positive influence of information and communication technologies in the... [to full text]

As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Analysis is done in the e-shop levne-boty.cz. The e-shop sells shoes for sport and leasure time. The theoretical part deals with marketing and its relationship to the internet, internet marketing and its tools in the form of marketing and communication mix. I also described the legislation relating to e-commerce and e-shops. In the practical part I did an analysis of e-shop levne-boty.cz. I have described here the company and its operations, target group of customers, competition, marketing mix, advertising and public relations, visit rate, etc. I also evaluated the ROI on concrete advertising campaign.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-02-17T17:10:23Z No. of bitstreams: 1 christianebarapaschoalino.pdf: 46990777 bytes, checksum: 971890732a562febc4924700940b2b0f (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-02-26T13:12:39Z (GMT) No. of bitstreams: 1 christianebarapaschoalino.pdf: 46990777 bytes, checksum: 971890732a562febc4924700940b2b0f (MD5) / Made available in DSpace on 2016-02-26T13:12:39Z (GMT). No. of bitstreams: 1 christianebarapaschoalino.pdf: 46990777 bytes, checksum: 971890732a562febc4924700940b2b0f (MD5) Previous issue date: 2014-03-12 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Trata o trabalho da busca pela constatação de possíveis mudanças na identidade da Seleção Brasileira e sobre quais elementos que possam, a princípio, ter contribuído para essa transformação. A partir de dois conceitos clássicos de Nelson Rodrigues, “Pátria de Chuteiras” e “Complexo de Vira-Latas”, que serviram como categorias em nossa pesquisa, buscamos os “novos” olhares de torcedores e da mídia sobre a Seleção Brasileira. O marketing esportivo tem alguma participação nessa “nova” identidade? A globalização, o número expressivo de grandes jogadores do país atuando no exterior, a postura do patrocinador principal (Nike) nas decisões da CBF, provocaram algum distanciamento da mídia e do torcedor? Para responder a essas questões, realizamos, antes da Copa das Confederações, sediada no Brasil em 2013, uma pesquisa com torcedores e, também, analisamos, durante seis meses, as colunas de três cronistas esportivos para avaliar se a pátria ainda está de chuteiras ou se o que ainda impera nesses olhares é o nosso “Complexo de Vira-Latas”. / Through this study, we intend to identify possible changes in the Brazilian national soccer team’s identity and also to find which elements have contributed to this transformation. We are seeking for new perspectives from both the fans and the media regarding the Brazilian team. In order to achieve that, we will make use of two classical concepts proposed by Nelson Rodrigues. The first one is known as “'the nation in soccer shoes'”, a feeling which all Brazilians fans feel when the national team wins, and the second, “the mongrel complex”, a sense of inferiority felt when de national soccer team loses. Both of the concepts will be used as categories for our research. Can the sports marketing be blamed for this “new” identity? Did the globalization process; the significant number of Brazilian soccer stars playing overseas; the posture of the main sponsor (Nike) over the Brazilian Soccer Confederation (CBF)’s decisions, instigate some type of detachment from the media and fans? In order to answer these questions, a survey was applied to the fans, before the Confederation Cup held in Brazil in 2013, and, in addition to that, the columns of three sportswriters were analyzed over six months to evaluate if the nation is still in “soccer shoes” or if it means that our “mongrel complex” still prevails?