Esta tese tem por objetivo analisar comparativamente a competitividade internacional dos setores moveleiro brasileiro e alemão entre 2001 e 2011 a partir das estratégias de internacionalização de suas empresas e do papel diplomático dos respectivos Estados no apoio a este processo. A opção pela Alemanha se deve à relativa semelhança entre a indústria de móveis de ambos os países no que tange as respectivas participações relativas no consumo e produção mundiais. Já em relação ao comércio internacional o país germânico apresenta dados em muito superiores aos do Brasil, além de ter registrado crescimento nas exportações no mesmo período em que as vendas brasileiras ao exterior apresentaram forte declínio. Diante desta constatação, questiona-se acerca dos fatores que permitiram à Alemanha ter um desempenho tão positivo, se comparado ao brasileiro, nos dez anos da pesquisa. Para investigar as estratégias empresariais e as ações diplomáticas adotadas pelo Brasil e Alemanha, foi conduzida pesquisa exploratória junto ao setor moveleiro de cada país e, à luz de conceitos teóricos revisitados e melhores práticas identificadas, foram propostas ações públicas e estratégias no âmbito privado visando ampliar as exportações brasileiras do setor. / This thesis aims to comparatively analyze the international competitiveness of Brazilian and German furniture industries between 2001 and 2011 from the internationalization strategies of their companies and the diplomatic role of the respective States in supporting this process. The choice for Germany is due to the relative similarity between the furniture industry of both countries regarding their relative shares in world consumption and production. In relation to international trade, however, Germany presents data much higher than those of Brazil, and has registered growth in exports in the same period in which Brazilian sales abroad showed a strong decline. Considering that, one wonders about the factors that allowed Germany to have such a positive performance, compared to Brazil, in the ten years of research. To investigate business strategies and diplomatic actions taken by Brazil and Germany, an exploratory research with the furniture sector in each country was conducted and, in light of theoretical concepts revisited and best practices identified, public actions and business were proposed to expand Brazilian exports of the sector.

The research aims to establish a framework whereby performance management systems can be assessed in terms of its effectiveness. The industry in which research is conducted is the call centre industry in South Africa. / The field of Performance Management is receiving more attention today than ever before. This is due to the fact that many companies are becoming more and more frustrated by the ‘disconnect’ that exists between formulating their strategy and successful delivery against it. The aim of this research is to determine how performance is managed in organisations, but more importantly, how it should be managed. To this end, this research considers the total endeavour required to manage performance as a system, and wishes to contribute towards specifying how this system must ‘hang together’. This research is conducted against the backdrop of the call centre industry in South Africa. The call centre industry is an area of potential growth in South Africa and in need of evaluating and improving their performance results to meet or exceed the international benchmarks. This level of global pressure makes call centres an appropriate subject of analysis on a topic such as Performance Management. The nature of this research was mostly exploratory, by firstly reviewing existing theory and literature relevant to this subject. Subsequent to this, two assessment instruments were used to assess the desired situation with regards to Performance Management Systems in South African call centres. The one instrument was developed as a result of the theory and literature reviewed during this research project (the PMSAI). Another, existing, instrument, the PMA®, (De Waal, 2004) was also used to provide a different view and provides an opportunity to triangulate this project. It also addresses the current status of Performance Management Systems in South African call centres to highlight shortcomings as a basis to review and improve these systems. The main findings of this research are that a successful Performance Management System should take cognisance of a number of factors in- and outside of the organisation as well as the interplay between ‘hard’ and ‘soft’ elements in the system. Examples of these factors are the industry and focus of the organisation, as well as what the Performance Management System must be used for. Examples of ‘hard’ vs ‘soft’ elements are responsibilities for performance targets (hard) and the level of buy-in to achieve the targets (‘soft’). In the end, a perfect ‘answer’ to Performance Management is elusive and is likely to remain so mainly due to the inherent complexity and level of variety that this system must cater for.

This study is aimed at investigating the effect of mergers and acquisitions on the share prices and dividends involving South African companies in the food and beverage industry. A sample of 79 mergers from 1999 to 2005 was used. The data was analysed using the event study methodology and descriptive statistics. In addition, the paired t-test was also conducted to test the significance of the results. The results were presented using graphs, tables and charts. The results showed that target companies obtained negative abnormal returns during the announcement of mergers while acquiring companies on the other hand received positive abnormal returns. The results imply that it can no longer be generalized that target companies always win and acquiring companies lose during the merger activity. On the other hand, the dividends for target companies increased significantly after the merger, while the dividends for acquiring companies remained insignificantly negative after the merger. / Graduate School of Business Leadership / MBL

Made available in DSpace on 2016-08-02T21:42:41Z (GMT). No. of bitstreams: 1 JOAO CARLOS SANCHES.pdf: 288041 bytes, checksum: 3c59f0a91370310bbcc60d22ea4c47e8 (MD5) Previous issue date: 2007-02-15 / The aim of the current study was to investigate through a comparative study, a competitive positioning of three Multitask and Tooling Machines in Brazilian market..Initial hypothesis were based on: a) the national tooling machine industries are being penalized with the industrial policies practiced by the federal government, and b) the relative importance attributed to multicriteria elements of the specifications of the national machines, when considered on the growing trends, are not always met by the imported competing machines as a result of aggregated technological values meant to reach plain competitiveness. Thus, we inquire: to what extent are the multitask and tooling machines selected for test are alighned with the chosen criteria and their relative importance appreciated by the two users of the machines. As a methodology the study adopted a multi-case study of two medium industries of the same sector. We used the multicriteria decision method through Analytic Hierarchy Process (AHP) so as to obtain the most suitable alternative between the national and imported multitasks similar machineries. Results indicate that for the two cases analyzed, it is advantageous to acquire the imported machines, even though it is notorious to mention the national technological advancement. These machines need innovations as they loose competitiveness, not to mention some important criteria such as versatility and productivity. Based on our findings therefore, we conclude that the national tooling and machines suppliers of the multitasks types analyzed in this study are not competitive as compared to the imported ones. / O principal objetivo desta dissertação foi analisar por meio de estudo comparativo, o posicionamento competitivo de três máquinas ferramentas multitarefas. As hipóteses iniciais partiram das seguintes suposições: a) a indústria nacional de máquinas ferramentas esta sendo penalizada pela política industrial praticada pelo governo federal; e b) a importância relativa atribuída aos elementos multicriteriais das especificações das máquinas nacionais quando demonstram tendências elevadas, nem sempre alcançam as concorrentes importadas devido aos recursos tecnológicos agregados para se atingir a competitividade plena. Assim, indaga-se: até que ponto as máquinas ferramentas multitarefas selecionadas para o estudo, estão alinhadas com os critérios escolhidos e com suas importâncias relativas avaliadas por dois usuários desse equipamento. Como metodologia adotou-se estudo de caso múltiplo de duas empresas de médio porte do mesmo ramo. Utilizou-se o método multicritério de apoio à decisão por meio de Analytic Hierarchy Process (AHP), para a escolha da melhor alternativa entre máquinas ferramentas multitarefas similares, nacionais e importadas. Os resultados identificam que, para essas duas empresas usuárias pesquisadas, existe vantagem na aquisição da máquina importada, embora seja notório o avanço tecnológico da indústria nacional. Estas máquinas ainda carecem de algumas inovações, perdendo em competitividade, bem como em critérios importantes como versatilidade e rendimento. Com base nos trabalhos, conclui-se que, as máquinas ferramentas do tipo multitarefas nacionais das duas empresas fornecedoras analisadas não são competitivas em comparação as importadas.

Esta dissertação se propõe a analisar a trajetória do aglomerado de confecções de Petrópolis/RJ, destacando as transformações ocorridas em seu evoluir, com o propósito de compreender o seu desempenho e as relações existentes de competição e cooperação entre as empresas e instituições que o compõem. Para atingir esse objetivo, realiza-se o resgate dos conceitos teóricos sobre aglomerados produtivos e sua inserção em uma economia globalizada e caracteriza-se a cadeia têxtil-confecções, apresentando as suas etapas de produção e sua contextualização nacional e internacional, para, então, analisar os aspectos históricos, econômicos e institucionais da trajetória do aglomerado. A análise é feita através do estudo da formação industrial de Petrópolis, da coleta de dados primários quantitativos sobre a cadeia têxtil-confecções do município e de pesquisa de campo com a realização de entrevistas junto a instituições e empresas para a obtenção de informações qualitativas do aglomerado. Por fim, este trabalho aponta as forças do aglomerado e quais são os desafios a serem enfrentados para resgatar o seu desenvolvimento. / This dissertation aims to analyze the path of clothing cluster of Petropolis city, highlighting the changes that occurred in its evolution, in order to understand its performance and the relationship of competition and cooperation between companies and institutions that compose it. To attain this end, theoretical concepts of clusters and their insertion in a globalized economy are redeemed and the textile clothing chain is characterized with its stages of production and its national and international context, to then analyze the historical, economic and institutional aspects of cluster’s path. The analysis is done by studying Petropolis’ industrial origin, collecting primary quantitative data of Petropolis’ textile clothing chain and through a field research with institutions and companies in order to obtain cluster’s qualitative data. Finally, this work points out cluster’s strength and what are the challenges to be faced to rescue its development.

A globalização da economia tem induzido as empresas a se integrarem em diferentes tipos de aglomerações industriais. Estas aglomerações geralmente podem ser definidas a partir de dois aspectos principais: a sequência de relacionamentos entre empresas para distribuição dos produtos nos mercados regionais e globais, as chamadas cadeias produtivas ou globais de valor, e a concentração geográfica das empresas em um determinado território, denominada de cluster ou aglomeração industrial. Neste sentido, a globalização e a regionalização andam juntas, pois quanto mais global é o consumo de um determinado bem, maior a tendência de concentração espacial de empresas complementares para a produção deste bem. Porém a simples concentração geográfica da produção, por si, só não é suficiente para aumentar a competitividade das empresas da aglomeração. É necessário que sejam articuladas ações coletivas de direção e coordenação, de forma a aumentar a competitividade do conjunto de empresas envolvidas no esforço denominado de governança. Buscando contribuir com esta questão, o trabalho propõe o desenvolvimento de um modelo de análise de governança e uma metodologia de implantação para inserção competitiva de aglomerações industriais em cadeias globais de valor. Para atingir este objetivo, a pesquisa inicia com a caracterização das aglomerações industriais sejam elas baseadas em produtos ou baseadas no território. Na sequência são identificados vários aspectos relacionados à governança de aglomerações industriais, de forma a identificar os elementos-base para a proposição de um modelo de análise da governança. Com os elementos identificados, é proposto um modelo inicial de análise de governança. Este modelo é aplicado inicialmente em algumas aglomerações industriais maduras, já inseridas competitivamente em cadeias globais de valor. A partir desta aplicação é proposto um modelo final e uma metodologia passo a passo para a sua implementação. Finalmente, buscando testar a aplicabilidade do modelo e da metodologia desenvolvidos, o mesmo é aplicado parcialmente em uma aglomeração industrial. Por fim, a partir de um estudo de caso, são apresentadas as conclusões e recomendações relativas ao modelo, à metodologia e ao estudo de caso decorrentes do trabalho desenvolvido. / The globalization of the economy has leaded the companies to integrate themselves in different kind of agglomerations. These agglomerations can be defined by two principal aspects: The sequence of relationships between companies organized to distribute the goods on regional or global markets, called productive chain or global value chains, and the geographic concentration of firms in a specific territory, called industrial agglomeration or cluster. On this way, globalization and regionalization can run together because how global is the consumption of a specific good, bigger is the tendency to concentrate complementary companies to produce it. But the geographic production concentration itself is not enough to increase the competitiveness of the agglomerated companies. It is necessary the articulation of collective actions to get direction and coordination to the group of companies in order to increase the competitiveness that are called governance. To contribute with this question, this paper proposes the development of a model of governance analysis and a methodology to promote the competitive insertion of clusters in global value chains. To achieve this goal the research begins with the characterization of industrial agglomerations in terms of products produced or based in a specific territory. In the sequence some aspects related to the governance of industrial agglomerations are acknowledged in order to identify the baseelements that will be used to propose a governance model. With the elements identified is proposed an initial governance analysis model. This model was preliminary applied in three mature industrial clusters that are actually inserted in global value chains. After this preliminary application, it is proposed a final governance model and a step-by-step methodology for their implementation. Finally to evaluate the applicability of the developing model and his methodology, the model is partially applied in an industrial agglomeration. In the end, based on this case study, are presented conclusions and recommendations related to the model, the methodology and the case study developed in this work.

Competir no mercado atualmente se mostra como um grande desafio para as empresas. Além de fatores de desempenho tradicionais como qualidade e confiabilidade, a inovação vem se tornando fundamental em um processo de diferenciação de produtos no mercado. O design pode ser considerado uma ferramenta estratégica para a busca da inovação, porém, percebe-se que seu conceito ainda não é bem compreendido pelas organizações. Assim, a presente pesquisa teve como objetivo desenvolver um sistema de indicadores para avaliar a competitividade empresarial através de indicadores de desempenho da gestão do design. Ela se insere no Projeto ICD – Inovação, Competitividade e Design – que busca propor diretrizes para aumentar a competitividade empresarial através do design e da inovação. O trabalho foi realizado em cinco empresas desenvolvedoras de produtos participantes do projeto. Para cumprir os objetivos propostos foram aplicados diferentes procedimentos metodológicos. Partiu-se da busca pelo entendimento do que as empresas entendem por competitividade, através de um grupo focal e aplicação de um questionário. Então se buscou uma compreensão da relação entre competitividade, design e inovação por meio de entrevistas com especialistas do meio acadêmico. Com esse entendimento foi elaborado um workshop para construção e seleção de indicadores, que contou com a participação das cinco empresas. Verificou-se que é possível avaliar a competitividade empresarial a partir de um sistema de indicadores baseados em cinco categorias: resposta ao consumidor, eficiência, inovação, qualidade e resultados. / Competing in the market nowadays can be considered a great challenge for companies. As well as traditional performance factors such as quality and trustworthiness, innovation is becoming essential in the product differentiation process. Design can be considered a strategic tool in the search of innovation, but it is perceived that its concept is not yet fully comprehended by organizations. In this context, the present research aims to develop an indicator system to assess organizational competitiveness through performance indicators of design management. It is a part of Project ICD – Innovation, Competitiveness and Design – whose goal is to propose guidelines to increase companies’ competitiveness through design and innovation. The research was done in five product developing companies which participate in the project. To achieve the proposed goals, a series of methodological procedures was applied. The first step was to understand what the organizations see as competitiveness through focus groups and questionnaire. Then it was necessary to comprehend the relation between competitiveness, design and innovation, using interviews with experts from the academy. With this understanding, a workshop for indicator construction and selection was elaborated, counting with the participation of the five companies. It was verified that it is possible to evaluate competitiveness with an indicator system based in five categories: customer responsiveness, efficiency, innovation, quality and results.

Submitted by Tatiana Lima (tatianasl@ufba.br) on 2015-03-30T18:37:02Z No. of bitstreams: 1 Soares, Diego de Brito.pdf: 6646288 bytes, checksum: 834f0b8ee72d63e3954fc4de806b9004 (MD5) / Approved for entry into archive by Tatiana Lima (tatianasl@ufba.br) on 2015-04-06T18:25:28Z (GMT) No. of bitstreams: 1 Soares, Diego de Brito.pdf: 6646288 bytes, checksum: 834f0b8ee72d63e3954fc4de806b9004 (MD5) / Made available in DSpace on 2015-04-06T18:25:28Z (GMT). No. of bitstreams: 1 Soares, Diego de Brito.pdf: 6646288 bytes, checksum: 834f0b8ee72d63e3954fc4de806b9004 (MD5) / A pesquisa tem como objetivo analisar a competitividade do modelo de operadora de Autogestão de Saúde, sem fins lucrativos, administrada por departamento de recursos humanos, frente às demais opções de operadoras comerciais existentes no Brasil, sob o ponto de vista dos recursos internos disponíveis pela organização. Para este fim, teve como estratégia metodológica o Estudo de Caso do benefício AMS, auto-administrado pela Petróleo Brasileiro S.A. (Petrobras). Como referencial teórico foi utilizado um modelo adaptado do original desenvolvido por Ferraz, Kupfer e Haguenauer (1995), no qual a capacidade competitiva de uma organização no longo prazo é resultado de um ciclo dinâmico entre Estratégia, Capacitação e Desempenho. A análise foi feita através do cruzamento de múltiplas fontes de dados, obtidos por documentos e entrevistas semiestruturadas. Os resultados indicam que a Autogestão administrada por departamento de recursos humanos apresenta diversos aspectos natos que dificultam seu posicionamento competitivo no longo prazo. The research aims at analyzing the competitiveness of organizations with selfadministered health plans by human resources departments, as compared to other commercial health plan operators available in Brazil, from the point of view of the internal resources of the organization. To this end, a Case Study was developed focusing the self-administered health plan by an energy company: the Petróleo Brasileiro SA (PETROBRAS). The theoretical model used was adapted from the original one developed by Ferraz , Kupfer and Haguenauer (1995), in which, the competitiveness of an organization, over the long term, is the result of a dynamic cycle of Strategy, Competences and Performance. The analysis was made by crosschecking multiple data sources obtained from documents and semi-structured interviews. The results indicated that the organization with self-administered health plan by human resources department presents several aspects that hinder its competitiveness position in the long term.

The aim of this thesis was to analyze the competitiveness of selected company by methods of strategic management, especially the analysis of micro and macro environment. This thesis consists of a theoretical and a practical part. The theoretical part deals with the definitions of the terms like competitiveness or strategy management and in this part are also enumerated all kinds of analysis. The practical part refers to the informations from the teoretical part. The practical part contains results of strategic analysis of a selected company. The ending part of this thesis is SWOT analysis and proposals of promotion in selected company.

The theme of the thesis is Analysis of the competitiveness of the selected entity focusing on strategic management. The aim of my thesis was to analyze the competitiveness of the company Propagační podnik, s. r. o. and to focus especially on strategic management. The internal and external environment of the company was analyzed by using methods of strategic management and questionnaire survey. Also its market position was evaluated. The company should work its strengths and eliminate its weaknesses. The company should try to use all the opportunities from the individual segments and to monitor threats from the external environment too. The main task was to determine an appropriate strategy to increase the competitiveness. All set on the basis of the analysis. For clarity in the work are used clear tables and graphs that help to better describe the observed data from the survey.