本研究關注跨媒體集團執行資源整合與綜效化經營導向之間的策略關係，並且聚焦電視節目經營的運作範圍。主要經由深度訪談的研究途徑，旨在透過個案節目：【超級星光大道】之實務分析，作為檢視中視、中天與中時所形成的「新三中」跨媒體集團之對照，藉以探究新三中資源整合的策略意涵，以及產出的綜效價值與相關影響，同時思考跨媒體集團於電視節目市場的經營邏輯與整合模式。 研究結果指出，新三中在此節目的經營過程，並非經過系統性地研擬與完整規劃，而是呈現隨市場情勢，漸進調整的發展狀態。其中，節目的收視表現和集團政策的配合是影響資源整合策略執行的關鍵。另外在價值創造方面，不管是「行銷、營運與管理綜效」，【超級星光大道】為新三中分別都在各個細部層次帶來正向的效益成長。但本研究也發現新三中的資源整合，出現難以整合管理，並且對新聞專業義理產生衝擊，尤其為了追求綜效卻導致顧此失彼造成矛盾等反向效應，種種問題隱憂代表跨媒體集團的資源整合雖能實現正面綜效的價值，但不得忽略其同時亦能產生負面綜效的影響作用。 / This research concentrates on the interaction between implementing resources-integration and operating synergy-oriented strategies in media conglomerates, with focusing on television program management. Taking the TV show “One Million Star” as an empirical investigation with depth-interviewing approach, the study intends to analyze the media conglomerate “Neo-San Chung” which comprising CTV, CTiTV and China Times three media companies; the main purpose is to explore strategic meanings, synergy value and related influences behind the resources-integration in “Neo-San Chung”. Also, the research concerns about the governance logic and the model of integration in media market. According to the research, instead of systematic design and planning step by step, the managing process of the TV show by “Neo-San Chung” presents a changing condition varying with market circumstances. Meanwhile, the program’s performance and the conglomerate’s governance policy are crucial factors. Regarding the aspect of creating value, “One Million Star” produces advantages in each detailed layers of marketing, operating and managing synergies. However, the study notices that there are some derivative problems, such as difficulties in integrated management, conflicts in Journalism values, and especially the contradiction resulted from realizing synergy benefits. Although resources integration could bring media conglomerates positive synergy values, these problems reveal that negative synergy might arise simultaneously and become potential crisis.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-03-30T17:27:08Z No. of bitstreams: 1 Hebe Maria Gonçalves de Oliveira.pdf: 4216361 bytes, checksum: ad83785d1e4d427442c3385e5a2232d8 (MD5) / Made available in DSpace on 2015-03-30T17:27:08Z (GMT). No. of bitstreams: 1 Hebe Maria Gonçalves de Oliveira.pdf: 4216361 bytes, checksum: ad83785d1e4d427442c3385e5a2232d8 (MD5) Previous issue date: 2010-04-23 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta pesquisa consiste no estudo de caso múltiplo das rotinas produtivas das três agências de notícias nacionais ? Estado, Folhapress e O Globo ? que integram os três principais conglomerados da mídia brasileira. Sob a perspectiva da sociologia das redações, a pesquisa tem como aporte teórico os estudos sobre gatekeeping e newsmaking. A tese mostra os procedimentos de distribuição de materiais jornalísticos destes serviços noticiosos, sob a lógica de aproveitamento de conteúdos produzidos no interior dos respectivos grupos de comunicação. Isto é, identifica como as agências nacionais operam com as notícias exclusivas dos principais jornais de seus respectivos grupos ? Estado de S.Paulo, Folha de S.Paulo e O Globo, produtores dos conteúdos que são disponibilizados pelos serviços noticiosos a centenas de veí¬culos assinantes. Do cruzamento de conteúdos publicados pelos três jornais com os distribuídos pelas respectivas agências, constatou-se a expressiva distribuição de conteúdos exclusivos das edições diárias desses periódicos pelos seus serviços noticiosos. Como consequência, a prática predominante nesses conglomerados contribui para a presença de mesmos temas/assuntos no jornalismo brasileiro, considerando que centenas de veículos sediados em diferentes regiões brasileiras reproduzem o noticiário desses três principais jornais do eixo Rio-São Paulo. Assim, a tese apresenta ainda um retrato da presença e atuação das agências em dez jornais regionais localizados em dez principais capitais brasileiras, reproduzindo um funil midiático com oferta de temas e abordagens jornalísticas construídos por três maiores grupos de mídia do País. / This research consists of multiple case studies on the production process of the National news agencies ? Estado, Folhapress e O Globo ? which integrate the three main Brazilian media conglomerates. From the perspective of the sociology of the newsroom, the research is based on gatekeeping and newsmaking theories. This thesis presents the procedures of the distribution of journalistic contents of news services and the logic behind the dissemination of news within these organizations. That is, it identifies how National news agencies handle exclusive reports printed in main newspapers of their respective groups ? Estado de S.Paulo, Folha de S.Paulo e O Globo, makers of the contents offered by news agencies to hundreds of media subscribers. By cross-referencing journalistic contents printed in the three newspapers, with those offered by respective agencies, it found the expressive distribution of exclusive contents published on these papers day to day through their report services. As a consequence, this predominant practice contributes to presence of same themes and subjects in Brazilian journalism, considering that hundreds of media subscribers of agencies in different Brazilian regions run the same stories printed in the main newspapers located in Rio-São Paulo. Thus, this thesis stills presents a picture of presence and action among news agencies in ten regional newspapers located in ten main Brazilian capitals, reproducing a medium funnel that offers themes and framings made by the three media giants of Country.

This thesis is an analysis of technology diffusion and the long-run institutional impact of the nature of that diffusion. It examines how a growing commercial trading relationship with Lancashire-based millwrights enabled textile industrialisation in late 19th century Bombay, and reflects upon the evolving character of Indian manufacturing and organisational behaviour within and beyond the colonial context, and into 21st century industrial strategy. Drawing upon primary archival material from sources in Britain and India (including historical company records, trade association records, transactional correspondence between Lancashire and Bombay, and administrative records of the India Office in Whitehall), and upon 27 elite interviews with prominent Mumbai-based businessmen and their families, a technological and cultural dependence by manufacturing elites upon the commercial agent is identified. The emplacement of colonial business norms and particularly the use of informal networks, in turn bolstered by a culture for clubbability, appears to influence the distinctly tight-knit, ‘gentlemanly’ character of Indian family business houses established during the late 19th and early 20th century. Applying a mixed-methods approach to technology theory and analysis, the data chapters are split into two parts, respectively concerning info rmation flows and knowledge flows from the UK to Western India. The former explores patterns in technological transactions and decisions governing the diffusion of textile technology that enabled industrial establishment. The latter focuses on the replication of managerial, cultural and business practices following and reflecting upon Bombay’s textile industrialisation; this establishes the observed presence of British ideals of gentlemanly business conduct within informal networks, familial and community ties. Overall, this research highlights how business history may be used as a lens to understand the process of technology diffusion and analyse the reinforcement of culturally-hybrid social norms in peripheral regions via technical or commercial links. In terms of developmental trajectory, moreover, this case study considers how given limited capacity for innovation or capital goods production, strategic supply-side decisions may garner early cumulative value by replicating industrial production, albeit with long-term institutional consequences. This research has implications for future understanding of the development of UK-Commonwealth trading relationships, and how these might foster structural transformation in the so-called Fourth Industrial Revolution. While this thesis focuses on the diffusion of physical capital and technology-driven industry, such a narrative exploration of networks and business norms surrounding structural transformation might be pursued based on alternative factors of production including capital investment and flow, or else feasibly extend into other post-colonial regions.

Made available in DSpace on 2015-05-14T12:47:21Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1245861 bytes, checksum: 4856937dfa198976bc266a7cb0a525a9 (MD5) Previous issue date: 2011-02-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / From decade of 80 the external causes, especially traffic accidents, have become a big problem that afflicts the Brazil and the World. This work aims to study the traffic accidents in the city of João Pessoa from the spatial distribution and fuzzy logic to the decision making of priority areas and non-priority. The analysis was an initial observation a study of aggregated neighborhood and after separately. The data used in the analysis were of secondary type collected by the Department of Legal Medicine (DML). The analysis carried out were the follows: descriptive statistics, spatial distribution and fuzzy logic. From the results of descriptive statistics found that the males accounted for 562 victims and the female 102 victms of all the years studied in the city of Joao Pessoa. The main means of transport that caused the accidents were the cars followed by motorcycle. The nature of the traffic accidents most frequent were: pedestrian collisions that occurred during the years 2005, 2006, 2008 and 2009, followed by collisions. In the morning and afternoon occurred the highest numbers of accidents due to the large number of vehicles on roads in the city and in the shift dawn the number of fatal accidents decreased. The days of the week were more fatal accidents occurred on Saturday, Sunday and Monday. The main victims of accidents were young people and adults in the age groups of 20 to 24, 25 to 29, 30 to 39 and 40 to 49 years. Spatial analysis the main areas of the city with relatively high risk and significant spatial clusters are: northwest, north, northeast and west of the city of João Pessoa. In these areas included the neighborhood of Cabo Branco, Altiplano Cabo Branco,Centro, Mandacaru, Bessa, Cruz das Armas, Pedro Gondim, Tambauzinho and Tambiá. The decision model was used fuzzy logic which aimed to identify priority areas and non-priority traffic accidents in the city of João Pessoa. Were elaborated four linguistic variables and eleven linguistic terms. The results of logic fuzzy were satisfactory because it reached the objective proposed of identification of priority areas and non-priority in the city of João Pessoa. Enabling the decision making of public policies more effectives in order to decrease the number of deaths from traffic accidents.q / A partir da década de 80 as causas externas, em especial os acidentes de trânsito, passaram a ser um grande problema que aflinge o Brasil e o mundo. Este trabalho tem por objetivo estudar os acidentes de trânsito na cidade de João Pessoa, a partir da distribuição espacial e lógica fuzzy para a tomada de decisão das áreas prioritárias e nãoprioritárias. A análise foi numa primeira observação um estudo dos bairros agregados e depois separadamente. Os dados utilizados nas análises foram do tipo secundário, levantados no Departamento de Medicina Legal (DML). As análises foram: estatísticas descritivas, distribuição espacial e lógica fuzzy. A partir dos resultados das estatísticas descritivas, observou-se que o sexo masculino representou 562 vítimas fatais e o sexo feminino 102 vítimas do total dos anos estudados na cidade de João Pessoa. Os principais meios de transporte que causaram os acidentes foram os automóveis, seguido das motos. A natureza dos acidentes de trânsito mais frequentes foram os atropelamentos, ocorridos nos anos de 2005, 2006, 2008 e 2009, seguido das colisões. Nos períodos da manhã e tarde ocorreram os maiores números de acidentes, em virtude do grande número de veículos nas vias da cidade e, no turno da madrugada, os números de acidentes fatais diminuíram. Os dias da semana que mais ocorreram acidentes fatais foram no sábado, segunda-feira e domingo. As principais vítimas dos acidentes são os jovens e adultos nas faixas etárias dos 20 aos 49 anos. Na análise espacial as principais regiões da cidade com risco relativo alto e conglomerados espaciais significativos são: noroeste, norte, nordeste e oeste da cidade de João Pessoa. Nestas regiões estão incluídos os bairros do Cabo Branco, Altiplano Cabo Branco, Varadouro, Centro, Mandacaru, Bessa, Cruz das Armas, Pedro Gondim, Tambia e Tambauzinho. O modelo de decisão foi baseado em lógica fuzzy, que teve como finalidade identificar as áreas prioritárias e não-prioritárias dos acidentes de trânsito na cidade de João Pessoa. Foram elaborados seis variáveis fuzzy e quinze termos linguísticos. Os resultados de lógica fuzzy foram satisfatórios, pois atingiu o objetivo proposto da identificação total das áreas prioritárias e não-prioritárias na cidade de João Pessoa. Possibilitando a tomada de decisão de políticas públicas mais efetivas com o intuito de diminuir o número de óbitos por acidentes de trânsito.

Dans les économies en transition, un mode de gouvernance hybride - le mode de gouvernance clanique – désigne l’interaction de l’entreprise avec son environnement insitutionnel à travers la participation à la politique. Il est caractérisé par la socialisation, la prédominance des pratiques informels et des facteurs non marchands. Il constitue une réaction de la part de l’entreprise à son environnement institutionnel évolutif et turbulent. En Ukraine, les relations entre l’entreprise et les pouvoirs publics sont fondées sur le clientélisme à travers l’échange de ressources. Les entreprises mobilisent leurs ressources politiques sous forme de votes de leurs employés en faveur des partis. En échange, l’entreprise obtient des décideurs politiques une régulation favorable avec une rente sous forme de subvention. Cette thèse cherche à prouver l’existence d’un lien entre les ressources politiques et les ressources économiques de l’entreprise. Les entreprises investissent des ressources disponibles dans l’activité politique pour obtenir des bénéfices. L’activité politique peut être vue par l’entreprise comme une activité profitable. La recherche de la rente constitue modus operandi du mode de gouvernance clanique qui permet d’assurer le fonctionnement efficient de l’entreprise dans un environnement d’affaires particulier. L’informel constitue une autre caractéristique de ce mode de gouvernance. Les échanges de ressources politiques avec les pouvoirs publics sont faits à travers des réseaux sociaux informels dont la configuration permet de définir le périmètre des structures claniques. / In transitional economies, a hybrid mode of corporate governance – the clanic mode – refers to the interaction between the firm and its institutional environment through its participation in politics. It is characterized by socialization, predominance of informal practice and non market factors. It constitutes a recation of the firm towards its evolutive and turbulent institutional environment. In Ukraine, the relations between the firm and the authorities are based on clientelism through an exchange of resources. The firm deploys their political resources represented by votes of their employees in favor of political parties. It obtains form policymakers a favorable regulation through a rent provided via subventions.This thesis seeks to prove the existence of the relation between corporate political and economic resources. The firm invests available resources to obtain benefits. Political activity can be seen as profitable. Rent-seeking constitutes modus operandi of the clanic governance that allows to the firm to operate efficiently in a specific business environment. This mode of governance is also characterized by informal practices. The exchange of resources with policy-makers is made through informal networks whose configuration defines the perimeter of clanic structures.

[pt] Os conglomerados são um tipo de rocha sedimentar, compostos pela mistura de blocos de rocha duros imersos em uma matriz fina branda. Os blocos no conglomerado fazem com que o estudo de suas propriedades mecânicas, através de ensaios convencionais de laboratório, seja de difícil execução. Por outro lado, os ensaios in-situ resultam mais representativos para definir as propriedades mecânicas deste tipo de materiais, mas em geral sua execução é muito demorada e representa um alto custo, o que justifica sua utilização somente em projetos de grande porte. Neste trabalho foi realizada a caracterização geotécnica de um conglomerado localizado no sul da Costa Rica, com o principal objetivo de definir, separadamente, as propriedades mecânicas dos blocos e da matriz. Os ensaios de caracterização e resistência utilizados nesta pesquisa foram realizados no laboratório de geotecnia do Instituto Costarriquense de Eletricidade e no laboratório de Interação Rocha-Fluido na PUC-Rio. Em uma segunda fase foi realizada a modelagem numérica do conglomerado através do método dos elementos finitos utilizando o programa PLAXIS 2D v2014. Da interpretação dos resultados dos ensaios numéricos foram obtidos os parâmetros de resistência e deformabilidade do conglomerado para diferentes escalas. Finalmente, os parâmetros mecânicos resultantes da modelagem numérica foram comparados com os obtidos na interpretação de ensaios de campo realizados na mesma litologia, especificamente ensaios de placa e cisalhamento direto multi-estagio, corroborando desta forma a validez da estimativa realizada. / [en] Conglomerates are a type of sedimentary rock constituted by hard rock blocks embedded in a fine soft matrix. Due to the blocks present in the conglomerate, the study of mechanical properties by conventional laboratory tests is complicated. On the other hand, in-situ tests are more representative to define the mechanical properties of this type of materials; however, conducting these tests implies a lot of time and high costs, and their use is justified only for large-scale projects. This study provides the geotechnical characterization of a conglomerate located in the southern region of Costa Rica, where a large part of the works of the El Diquís Hydroelectric Project (PHED) will be built. The first objective of this research was to define the mechanical properties of the blocks and the matrix separately by using the results of characterization and strength tests. These tests were developed at the Geotechnical Laboratory of the Costa Rican Electricity Institute and the Rock-Fluid Interaction Laboratory at PUC-Rio. At a second research stage, numerical tests were conducted on virtual conglomerate samples. The creation of the virtual samples was based on the field and laboratory works performed during the first research stage. The numerical tests using virtual samples were carried out by applying the finite element method in the PLAXIS 2D 2014 program. The interpretation of the test results allowed determining the strength and deformability parameters of the conglomerate at different scales of the samples under analysis. Finally, the mechanical parameters derived from the numerical modeling were compared with the data from the interpretation of the field tests performed as part of the geotechnical studies at the dam site of the PHED, where plate load tests and multistage direct shear tests were carried out, thus corroborating the validity of the estimation that was made.

Cette thèse analyse les stratégies des firmes multinationales dans leurs différentes dimensions et évalue leur effet sur les consommateurs et travailleurs. Les essaies consécutifs s'intéressent aux choix d'expansion des FMNs, leur décision de délocalisation de production, leurs stratégies de l'investissement direct à l'étranger (IDE) au niveau agrégé, ainsi que les pratiques de la discrimination de prix sur les marchés aux fortes inégalités de revenu. / This thesis examines both theoretically and empirically strategies of multinational firms in their various dimensions and evaluates their impact on consumers and workers. The following essays look at MNEs' product expansion choices, their production localization decisions, foreign direct investment strategies (FOI) at the aggregate level and, finally, price discrimination practices on more unequal markets.

Les législations concernant les marchés financiers régissent non seulement les marchés, mais également les acteurs, les produits ainsi que les activités dans les marchés. En utilisant ces outils juridiques indispensables, les législateurs des deux côtés de l'Atlantique visent, entre autres, à protéger les investisseurs dont la confiance est primordiale pour les marchés, d'une part, et à diminuer les risques systémiques dont le déclenchement pourrait survenir dans un contexte financier de plus en plus globalisé, d'autre part. En effet, après la crise financière globale de 2008, les risques systémiques ont attiré davantage l'attention législative. À partir desdits objectifs que les législateurs veulent atteindre, nous essayons de trouver et analyser les particularités des législations concernées, tant en France ou dans l'Union européenne qu'aux États-Unis, en passant par la comparaison des dispositions législatives ou des initiatives législatives à travers l'Atlantique, avec la considération de l'évolution législative respective. Nous apportons aussi nos réflexions sur les insuffisances ou les déficiences à l’égard de mesures ou d’efforts législatifs pris en compte par les législateurs transatlantiques en vue de réaliser ces objectifs. Face à une crise financière sans précédent à nos jours, et donc à l'exigence d'une réaction législative active, appropriée, opportune et raffinée, il nous semble qu’il est le temps pour les législateurs en France, dans l'Union et aux États-Unis d'approfondir leurs connaissances sur des produits financiers en innovation sans cesse, de mieux adapter leurs stratégies législatives aux développement des activités financières et des entités finiancières, et de renforcer leurs coopérations et coordinations en profondeur dans le domaine de réglementation et supervision financière, et enfin, de mieux réaliser leurs buts poursuivis. / The legislations concerning financial markets govern not only the markets, but also the participants, the products and the activities as well in the markets. By using these indispensable legal tools, the legislators of both sides of Atlantic aim at, among others, protecting the investors whose confidence is of top priority to the markets, on the one hand, and reducing the systemic risk which would occur in a more and more globalised financial context, on the other. Indeed, after the global financial crisis of 2008, systemic risk has drawn more legislative attention. From the abovementioned objectives which the legislators would like to achieve, we try to find and analyze the particularity of the legislation concerned, both in France or in the European Union and in the USA, by way of comparison of legislative dispositions or legislative initiatives across the Atlantic, with the consideration about their respective legislative evolution. We also give our reflections on the insufficiencies or the deficiencies with regard to the legislative measures or efforts taken by the transatlantic legislators to realize those objectives. Facing the actual and unprecedented financial crisis, and thus a requirement of dynamic, appropriate, timely and refined legislative reaction, it seems to us that it is the time for legislators in France, in the EU and in the USA to deepen their knowledge about financial products of non-stop innovation, to better adapt their legislative strategies to the development of financial activities and financial entities, to reinforce their cooperation and coordination in depth and in width in the field of financial regulation and supervision, and finally, to better fulfill their pursuing goals.