<p>  </p> <p>Food safety educators and specialists are committed to closing the food safety education gap among different actors in the supply chain, from farm to fork. To accomplish it, they have to understand the needs of the target population to disseminate information and develop interventions. This thesis is divided into three case studies to explore needs assessments (Ch. 1 and 2) and program evaluation (Ch. 3). The first needs assessment (Ch.1) was developed due to a recent multistate outbreak linked to dried wood ear mushrooms. This study evaluated YouTube video content on the preparation of different wood ear mushrooms dishes and investigated the food safety risk associated with the handling practices. Practices such as rehydration procedures were identified as key food safety risk factors that need future exploration. The second needs assessment (Ch.2) was developed due to the impact of small- and medium-sized farms on USA agriculture. This study aimed to understand consumers’ perceptions and expectations of produce from small- and medium-sized farms and their desire to pay a premium price for food safety information. The findings showed that consumers perceived the produce from these farms to be fresher and of higher quality. Also, they considered food safety as a minimum quality standard and valued produce safety information. Finally, multiple needs assessments have shown that low-income populations, including minority groups, have unique barriers to adopting food safety practices. The third study (Ch.3) evaluated a dialogue-based virtual food safety program for English- and Spanish-speaking low-income populations using the Theory of Planned Behavior (TPB). Findings suggest that the TPB helped to discern the behavior change intentions of this population and showed that the intervention was able to increase participants’ knowledge, attitudes toward the behavior, perceived behavioral control (PBC), subjective norms, and behavior change intentions. Future work could modify the program to fit other minority populations in the USA.</p>

This study created a model using factor analysis and structural equation modeling to investigate the relationship of service quality, word-of-mouth recommendation and price sensitivity of individuals who experienced a timeshare mini vacation at a branded timeshare resort. The constructs of service quality were developed by creating a survey tool. A total of 4,797 surveys were electronically sent resulting in a total of 1,275 of the individuals surveyed who met the criteria of staying at a branded hotel or resort during their mini vacation. Six different variables were created from the ordinal level questions on the survey: Resort Accommodations, Sales Gallery, Sales Presentation, Resort Activities, Resort Staff and Brand Value. These were then used in an exploratory factor analysis to identify latent factors after which structural equation modeling was used to define the relationship between the factors and the independent variables. A total of 44 models were explored and evaluated based on goodnessof-fit metrics. The model that had the best level of fit was a first-order two-factor model. This model was created with an 80% subset and confirmed with a 20% subset of the sample. The factors found represent the Vacation Experience Promise (VEP) and the Vacation Experience Delivery (VED). There was a positive correlation for both VEP and VED with word-of-mouth recommendation and price sensitivity. The research also posited 24 hypotheses of the relationship between the service quality constructs, word-of-mouth recommendation and price sensitivity with the demographic characteristics of guest type, gender, stay type, age, marital status, gross income, timeshare ownership and the number of presentations attended. There was not enough information to support a relationship between the service quality constructs, word-ofmouth recommendation and price sensitivity with regards to gender, gross income and marital iv status. There was a difference in the scores for the service quality constructs and the varying categories within the age, stay type, and timeshare ownership demographic variables. There was a difference only in the VED scores and the varying categories within the guest type and presentations attended demographic variables. There was also a difference in the scores for the word-of-mouth recommendation construct and the varying categories within the age, guest type, timeshare ownership and number of presentations attended demographic variables. Lastly, there was also a difference in the scores for the price sensitivity construct and the varying categories within the guest type, timeshare ownership and presentation attended demographic variables. The research discusses the business implications associated with these findings and proposes next steps for future research.

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

This study aims at understanding the decision to buy "Made in Mozambique" products, which is important for developing marketing strategy and promoting national products. To explore the factors influencing consumers' buying decisions, means-end theory and its associated methodology provide a useful framework for understanding why people buy "Made in Mozambique" rice by characterising the relationships between the attributes, consequences associated with those attributes, and the values those consequences help reinforce. Methodology: a total of 20 consumers were interviewed. It is important to mention that only rice was used in this study. The laddering interviewing technique was then used to link these chains of meanings. Analyses and interpretation of the resulting data provide an effective complement for studying consumer purchasing motives and suggest recommendations for managerial practice and future research efforts. Summary of the study findings include: (i) Attributes: Quality, cost, national; (ii) Consequences: healthy, well-being, affordable, trust, contribution, and fulfillment; and (iii) Values: Feeling happy, longevity and self-esteem.The theoretical component of this research covers the definition and discussion of Means-end theory and consumer decision-making. / Industrial Psychology / M.A. (Industrial & Organisational Psychology)

Thesis (MBA)--Stellenbosch University, 2011. / A global increase in environmental awareness and concern about issues such as climate change, resource depletion and higher levels of pollution are having a greater influence on the purchasing decisions and product selection of consumers. In a response to this trend and growing demand for eco-friendly products, manufacturers introduced goods suggested to have a less harmful impact on the environment. A growing number of environmental logos and unsupported claims caused consumer scepticism and created a need for certified environmental logos, which led to the introduction of eco-labels. To date, South Africa does not have a certified eco-label in the fast-moving consumer goods (FMCG) non-food category. The application of eco-labels on products would allow South African consumers to identify eco-friendly options and incentivise producers to develop goods that are less harmful to the environment. In order to establish the requirements for a successful eco-labelling scheme, a literature review was conducted. Based on the findings, a consumer survey was carried out to determine whether there is a demand for eco-labelled goods in South Africa and whether an eco-labelling project will have a significant effect on consumer behaviour in the FMCG non-food category. Statistical analysis of the data revealed that consumers are concerned about the environment and that they will support eco-friendly goods, if the quality and performance are as good as regular products. The survey, however, revealed that consumers are of the opinion that eco-friendly products are not as effective as regular products. The analysis also found that consumers are price sensitive and not willing to pay a large premium for eco-friendly attributes. These are the two main obstacles hindering South African consumers to move to more sustainable consumption patterns. In the survey, consumers also indicated a need for an independent third party to verify environmental claims, manage eco-labels and audit producers to ensure that eco-friendly goods meet acceptable sustainability and quality standards.

by Ma Suk-ying. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaves 111-112.

by Tong Ka Hung, Edwin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 90. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Earth's Environment --- p.2 / The Green Movement in the West --- p.4 / The Green Movement in Hong Kong --- p.6 / The Attitude of the Government --- p.6 / The Attitudes of Consumers and Businessmen --- p.7 / Green Consumption and Non-durable Green Products --- p.8 / Objective and Significance of the Research --- p.9 / Hypotheses --- p.10 / Chapter II . --- METHODOLOGY --- p.15 / Research Design --- p.15 / Survey Method --- p.15 / Population Frame --- p.16 / Sampling Method and Sample Size --- p.17 / Design of the Questionnaire --- p.18 / Chapter III. --- SURVEY FINDINGS --- p.19 / Response Rate --- p.19 / Low Response Rate --- p.19 / Questionnaire Validation --- p.20 / Data Analysis --- p.20 / Demographics of the Respondents --- p.20 / General Shopping Pattern --- p.22 / Testing of Hypothesis 1 --- p.23 / Testing of Hypothesis 2 --- p.27 / Testing of Hypothesis 3 --- p.29 / Testing of Hypothesis 4 --- p.30 / Testing of Hypothesis 5 --- p.32 / Testing of Hypothesis 6 --- p.34 / Testing of Hypothesis 7 --- p.35 / Chapter IV. --- CONCLUSIONS AND RECOMMENDATIONS --- p.36 / Conclusions --- p.36 / Recommendations --- p.38 / Appendix / Chapter A. --- Questionnaire --- p.40 / Chapter B. --- Tabulation of Survey Data and Statistical Analysis --- p.46 / BIBLIOGRAPHY --- p.90

by Ko Wai Kwan Vivian. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 114-116). / ABSTRACT --- p.ii / ACKNOWLEDGMENTS --- p.iv / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Aviation Industry - The Target Customers --- p.1 / Major Functions of Airline Advertisements --- p.7 / Purpose of Study --- p.9 / Chapter II. --- LITERATURE REVIEW --- p.10 / Chapter III. --- METHODOLOGY --- p.15 / Content Analysis of Airline Advertisements --- p.16 / In-depth Interviews with Advertisers --- p.18 / Survey of Audiences' Perceptions --- p.18 / Chapter IV. --- FINDINGS AND DISCUSSION --- p.25 / Content Analysis of Airline Advertisements --- p.25 / In-depth Interviews with Advertisers --- p.30 / Survey of Audiences' Perceptions --- p.38 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.105 / BIBLIOGRAPHY --- p.114 / APPENDIX --- p.117 / Chapter 1. --- An Outline of the Questions for the Personal Interviews / Chapter 2. --- Survey Questionnaire / Chapter 3. --- Instructions for the Questionnaire Survey / Chapter 4. --- Ten Advertisements Used in Part I of the Survey / Chapter 5. --- British Airways Advertisements Used in the Survey / Chapter 6. --- Cathay Pacific Advertisements Used in the Survey / Chapter 7. --- Korean Air Advertisements Used in the Survey / Chapter 8. --- British Airways Advertisements Collected for the Content Analysis / Chapter 9. --- Cathay Pacific Advertisements Collected for the Content Analysis / Chapter 10. --- Korean Air Advertisements Collected for the Content Analysis / Chapter 11. --- Examples of Other Airline Advertisements

by Yuen Wing-wah, Ricky, Fung Wai-hung, Eugene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 64. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / PREFACE AND ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- REGULATORY ENVIRONMENT --- p.3 / Air Pollution Control Ordinance --- p.3 / Air Control Zones --- p.3 / Fuel Oil Consumption in Hong Kong --- p.6 / Chapter III. --- CURRENT FUEL OIL MARKET --- p.11 / Types of Oil Fuel --- p.11 / Market Share of Oil Fuel --- p.12 / Chapter IV. --- METHODOLOGY --- p.15 / Purpose of the Study --- p.15 / Need for the Study --- p.15 / Target Respondent --- p.16 / Population and Sampling --- p.16 / Data Collection Method --- p.18 / Chapter V. --- ANALYSIS OF DATA --- p.19 / Demographic Charactertistics --- p.19 / Position --- p.19 / Geographical Distribution --- p.19 / Industry --- p.20 / Users' Views of Market --- p.22 / Usage of Supplier --- p.22 / Types of Supplier --- p.24 / Users' Evaluation of Supplier --- p.26 / Attitude to Existing Government Regulation --- p.30 / Concern Over the Government Regulation --- p.32 / Understanding of Different Oil Fuels --- p.34 / Knowledge of Sulphur Content --- p.37 / Expenditure on Oil Fuel --- p.39 / Chapter VI. --- POTENTIAL OF NEW MARKET --- p.41 / Willingness to Switch Product --- p.41 / Reactions to New Fuel Oil Concept --- p.45 / Chapter VII. --- SUMMARY --- p.48 / Chapter VIII. --- CONCLUSION --- p.50 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.64

by Chan Kin-Nin, Kenneth and Leung Wai-Man, Elisa. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Problem Statement --- p.1 / Background of the Company --- p.3 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.5 / Manager's Objectives --- p.5 / Research Objectives --- p.6 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Research Design --- p.7 / Pilot Survey --- p.9 / Data Collection Method --- p.9 / Sampling --- p.10 / Sampling Design And Sampling Frame --- p.10 / Sampling Unit And Sample Size --- p.11 / Fieldwork --- p.12 / Demographics Characteristics of the Sample --- p.12 / Chapter IV. --- ANALYSIS AND DISCUSSION OF BREAKFAST AND BREAKFAST CEREALS --- p.15 / Importance of Breakfast & Frequency of Taking Breakfast --- p.15 / Perception of A Healthy Breakfast --- p.16 / The Kind of Breakfast Eaten Most Often --- p.17 / The Kinds of Breakfast Eaten Second Most Often --- p.18 / Location of Breakfast Taken --- p.19 / Awareness of Breakfast Cereals --- p.20 / Attitudes Towards Breakfast Cereals --- p.22 / Frequency of Eating Breakfast Cereals --- p.23 / Types of Media to Know Breakfast Cereals --- p.25 / Chapter V. --- ANALYSIS AND DISCUSSION ON BRAND AWARENESS AND BRAND CHOICE --- p.26 / Brand Knowledge --- p.26 / Brand Purchase --- p.27 / Information Search Before Purchase --- p.31 / Relationship Between Buyer And User --- p.32 / Awareness of Weetabix And Alpen --- p.33 / Respondents' Opinions on Alpen And Weetabix --- p.37 / Chapter VI. --- MARKETING IMPLICATIONS --- p.40 / Chapter VII. --- LIMITATIONS & SUGGESTIONS --- p.48 / Limitations of the Study --- p.48 / Suggestions for Future Research --- p.51 / APPENDICES --- p.52 / Questionnaire (English Version) --- p.52 / Questionnaire (Chinese Version) --- p.60 / One-Way Tabulation Tables --- p.67 / Cross-Tabulation Tables --- p.88 / Figures --- p.100 / BIBLIOGRAPHY --- p.115