by Leung Yuen-chun, Ginny, Woo Pui-shan, Holly, Yuen Lai-kwan, Janis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf [642] / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.xv / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.6 / Chapter 2.1 --- Decision-Making Objectives --- p.6 / Chapter 2.2 --- Research Objectives --- p.7 / Chapter III. --- METHODOLOGY --- p.8 / Chapter 3.1 --- Research Design --- p.8 / Chapter 3.2 --- Data Collection Method --- p.8 / Chapter 3.3 --- The Questionnaire --- p.9 / Chapter 3.4 --- Sampling Method --- p.12 / Chapter 3.5 --- Sampling Frame --- p.13 / Chapter 3.6 --- The Fieldwork --- p.13 / Chapter 3.7 --- Method of Analysis --- p.14 / Chapter IV. --- DATA ANALYSIS AND FINDINGS --- p.18 / Chapter 4.1 --- Demographic Profile Analysis --- p.18 / Chapter 4.2 --- Findings From Section I - Attitude Statements --- p.49 / Chapter 4.2.1 --- Mean Score of Attitude Statements by Sex --- p.52 / Chapter 4.2.2 --- Mean Score of Attitude Statements by Age --- p.55 / Chapter 4.2.3 --- Mean Score of Attitude Statements by Educational Level --- p.58 / Chapter 4.2.4 --- Mean Score of Attitude Statements by Marital Status --- p.60 / Chapter 4.2.5 --- Mean Score of Attitude Statements by Income --- p.62 / Chapter 4.3 --- Findings From Section II - The Most Important in Life --- p.66 / Chapter 4.3.1 --- "Findings From ""The Most Important in Life"" by Demographic Factors" --- p.66 / Chapter 4.4 --- Findings From Section III - Satisfaction Statement --- p.72 / Chapter 4.4.1 --- Findings From Degree of Satisfaction by Sex --- p.72 / Chapter 4.4.2 --- Findings From Degree of Satisfaction by Age --- p.72 / Chapter 4.4.3 --- Findings From Degree of Satisfaction by Educational Level --- p.73 / Chapter 4.4.4 --- Findings From Degree of Satisfaction by Marital Status --- p.77 / Chapter 4.4.5 --- Findings From Degree of Satisfaction by Income --- p.77 / Chapter 4.5 --- Findings From Section IV-Expectations and Wishes --- p.80 / Chapter 4.5.1 --- Findings From Top Three Wishes --- p.80 / Chapter 4.5.2 --- Findings From The Moment of Happiness --- p.85 / Chapter 4.5.3 --- Findings From The Most Desirable Type of Company --- p.93 / Chapter 4.6 --- Findings From Section V - Leisure Activities --- p.100 / Chapter 4.7 --- Findings From Section VI --- p.109 / Chapter 4.7.1 --- Department Stores --- p.109 / Chapter 4.7.2 --- Specialty Stores --- p.112 / Chapter 4.7.3 --- Fast Food Outlets --- p.114 / Chapter 4.7.4 --- Shopping Centres --- p.117 / Chapter 4.7.5 --- Grocery Stores --- p.118 / Chapter 4.7.6 --- Eating outlets --- p.121 / Chapter 4.8 --- Findings From Section VII --- p.122 / Chapter 4.8.1 --- Food --- p.122 / Chapter 4.8.2 --- Restaurant --- p.128 / Chapter 4.8.3 --- Transportation --- p.135 / Chapter 4.9 --- Findings From Section VIII --- p.142 / Chapter 4.9.1 --- Overall Ranking of Television Programs by Mean Scores --- p.142 / Chapter 4.9.2 --- Mean Score of Each Program by Five Demographic Factors --- p.145 / Chapter 4.10 --- Findings From Section IX --- p.161 / Chapter 4.10.1 --- Newspapers --- p.161 / Chapter 4.10.2 --- Radio Programs --- p.164 / Chapter 4.10.3 --- Magazines --- p.167 / Chapter 4.11 --- Findings From Section X --- p.171 / Chapter 4.11.1 --- Durables --- p.171 / Chapter 4.11.2 --- Beverages --- p.226 / Chapter 4.11.3 --- Daily Products --- p.250 / Chapter 4.11.4 --- Ladies' Products --- p.316 / Chapter V. --- CONCLUSION AND RECOMMENDATION --- p.328 / Chapter VI. --- LIMITATIONS --- p.332 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

by Li Kar-cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 78-79. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / PREFACE --- p.ix / Chapter I. --- INTRODUCTION --- p.1 / Company Background --- p.1 / The Office Equipment Market --- p.3 / Action Adopted --- p.5 / Objective of Study --- p.6 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / Customer Perception Survey --- p.8 / Data Collection Method --- p.8 / Focus Group Study --- p.9 / Questionnaire Design --- p.9 / Sample Design --- p.9 / Data Collection --- p.10 / Method of Analysis --- p.10 / Limitations of the Study --- p.11 / Personal Interview --- p.11 / Breakeven Analysis --- p.11 / Chapter III. --- SURVEY FINDINGS --- p.13 / Demographic Characteristics --- p.13 / Demand and Usage --- p.14 / Channel Preference --- p.15 / Key Considerations to Buy --- p.16 / Brand Name and Vendor Reputation --- p.17 / Shop Location --- p.18 / Shopping Habit --- p.19 / Price --- p.20 / Summary of Findings --- p.20 / Chapter IV. --- BREAKEVEN ANALYSIS --- p.22 / Personal Interview Findings --- p.22 / Determination of Breakeven Sales Revenue --- p.25 / Chapter V. --- RECOMMENDATIONS --- p.28 / Product --- p.28 / Brand --- p.30 / Location --- p.30 / Price --- p.30 / Advertising and Promotion --- p.31 / Chapter VI. --- CONCLUSION --- p.32 / APPENDIXES / Chapter Appendix 1 --- Organization Chart --- p.33 / Chapter Appendix 2 --- Focus Group Study --- p.34 / Chapter Appendix 3 --- Questionnaire --- p.37 / Chapter Appendix 4 --- Tables --- p.48 / BIBLIOGRAPHY --- p.78

by Cheng Ka-Chung, Ho Fung-Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.5 / Chapter III. --- METHODOLOGY --- p.10 / Decision Making Objectives --- p.10 / Research Objectives --- p.11 / Research Design --- p.11 / Hypothesis Testing --- p.14 / Statistical Analysis Method --- p.17 / Sampling and Data Collection --- p.18 / Chapter IV. --- RESULTS --- p.19 / Sample --- p.19 / General Brand and Country Evaluation --- p.19 / Plot of Main Effect - Brand Name --- p.19 / Plot of Main Effect - Country-of-Origin --- p.22 / Plot of Treatments --- p.23 / Hypothesis Testing using ANOVA --- p.25 / Basic Findings --- p.25 / Other Findings --- p.27 / Pairwise t-test for Country-of-Origin Effect --- p.28 / Preferential Analysis --- p.29 / Chapter V. --- LIMITATION --- p.36 / Sampling Bias --- p.36 / Reliability --- p.36 / Validity --- p.37 / Chapter VI. --- CONCLUSION AND RECOMMENDATION --- p.38 / APPENDICES --- p.42 / BIBLIOGRAPHY --- p.49

by Sum Mei Lin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 80-81). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES AND TABLES --- p.v / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Business Problem --- p.1 / Background --- p.2 / Research Objectives --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Conceptual Framework --- p.6 / Conceptual Model --- p.8 / Hypotheses --- p.10 / Chapter III. --- METHODOLOGY --- p.13 / Research Design --- p.13 / Operationalization --- p.13 / Sample and Sampling Method --- p.16 / Data Collection --- p.16 / Data Analysis --- p.17 / Chapter IV. --- RESULTS AND DISCUSSION --- p.19 / Measurement Model --- p.19 / Chapter ´Ø --- Reliability of Measurement / Chapter ´Ø --- Validity of Measuremet / Structural Model --- p.22 / Chapter ´Ø --- Model Fit / Chapter ´Ø --- Parameter Estimates and Variance Explained / Model Refinement --- p.25 / Chapter ´Ø --- Model 2 - Reliability and Validity of Measurement / Chapter ´Ø --- Model 2 - Fit and Structural Equations / Discussion --- p.30 / Chapter V. --- CONCLUSION --- p.34 / Managerial Implications --- p.35 / Chapter ´Ø --- Fostering Favorable Norm / Chapter ´Ø --- "Reducing Disapproval from Family, Friends and Colleagues" / Chapter ´Ø --- Cultivating Favorable Attitude / Limitations --- p.42 / Future Research Directions --- p.44 / APPENDIX / Chapter I --- Questionnaire - English --- p.46 / Chapter II --- Questionnaire - Bilingual --- p.50 / Chapter III --- Sample Distribution of Age Group and Salary Range --- p.54 / Chapter IV --- Sample Distribution of Employer's Industry and Gender --- p.55 / Chapter V --- SPSS Output for Scale Reliability Analysis --- p.56 / Chapter VI --- LISREL Output for Model1 --- p.65 / Chapter VII --- LISREL Output for Model2 --- p.73 / BIBLIOGRAPHY --- p.80

by Elaine Bien McKay. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 36-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objective --- p.2 / Chapter 1.3 --- Conceptual Model --- p.3 / Chapter 1.4 --- Outline of the Paper --- p.3 / Chapter CHAPTER II --- A BACKGROUND OF THE INSURANCE INDUSTRY / Chapter 2.0 --- Overview --- p.4 / Chapter 2.1 --- Hong Kong - General Statistics --- p.4 / Chapter 2.2 --- Hong Kong Insurance Market --- p.5 / Chapter 2.3 --- The Online Insurance Market / Chapter 2.3.1 --- Hong Kong Insurance Online --- p.6 / Chapter 2.3.2 --- United States Insurance Online --- p.7 / Chapter 2.4 --- Conceptual Framework --- p.9 / Chapter 2.4.1 --- Product Related Factors --- p.10 / Chapter 2.4.2 --- Internet Related Factors --- p.11 / Chapter 2.4.3 --- Personal Characteristics --- p.12 / Chapter 2.4.4 --- Attitudes and Intentions --- p.13 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.14 / Chapter 3.1 --- Data Collection --- p.14 / Chapter 3.2 --- Operationalization --- p.15 / Chapter 3.3 --- Data Analysis --- p.17 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.19 / Chapter 4.1 --- Measurement Model Evaluation --- p.19 / Chapter 4.2 --- Structural Model Results --- p.20 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.23 / Chapter 5.1 --- Managerial Implications --- p.23 / Chapter 5.2 --- Limitations --- p.25 / APPENDIX / BIBLIOGRAPHY

Lai Man-wai Conttia. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 101-107). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.ii / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- LITERATURE REVIEW --- p.16 / Chapter III --- HYPOTHESES --- p.48 / Chapter IV --- METHOD --- p.50 / Chapter V --- FINDINGS --- p.65 / Chapter VI --- DISCUSSION --- p.73 / Chapter VII --- CONCLUSIONS --- p.81 / APPENDIX --- p.85 / REFERENCES --- p.101

Detta är en kvalitativ och explorativ studie som grundas på ett socialkonstruktivistiskt synsätt. Det socialkonstruktivistiska synsättet har vi haft i åtanke då respondenternas svar kan se annorlunda ut i framtiden. Syftet med denna studie är att beskriva och analysera hur konsumenterna uppfattar kundcentrerad marknadsföring via internet och den övervakning som det innebär. Ett andra syfte är att försöka bidra till marknadsföringsforskningen genom att analysera problemet ur ett kritiskt övervakningsperspektiv. Vi undersökte respondenternas attityder till den kundcentrerade marknadsföringen då tidigare forskning grundar sig mer på företagens perspektiv; ett effektivt tillvägagångssätt som är baserat på konsumentens tidigare aktiviteter vilket gör att det går att anpassa annonser till den specifika konsumenten. Företagen har sett detta som en god service då konsumenterna besparas annonser som de inte intresserar sig av. Hur ser konsumenterna på det här? Vi kunde se att respondenterna i vår studie till stor del, vare sig de tycker om det eller inte, anser att det är en effektiv metod som påverkar dem. Däremot ansåg en del respondenter att övervakningen är integritetskränkande och påträngande. Den här studien ska fungera som ett underlag för fortsatt forskning kring konsumenters attityder till den kundcentrerade marknadsföringen. / This is a qualitative and exploratory study which relies on a social constructionist view where the data might be different in the future. The purpose is to describe and analyze the consumers’ perceptions regarding the customer centric marketing including internet surveillance. A second purpose of the study is to contribute to the marketing science by analyzing the surveillancecomplication through a critical perspective. We were interested in finding out what our respondents’ stand on the marketing phenomenon. Prior research is mostly based on the external actors’ point of view; it is an effective marketing strategy based on the consumers’ activities. Since it is based on the consumers’ previous activities, the companies can provide relevant ads of what they believe the consumers to be wanting; hence it should be seen as a desired service. In our data, we found that the majority of respondents’, whether or not theyliked it, believe this to be an effective marketing tool, since it affects them, but also a tool that put them in a state of discomfort. The surveillance that has to take place to make the customer centric marketing effective is seen as i.a. intrusive and nosy. This study should work as a foundation and inspiration for future research where a larger sample is studied.

This study aims at understanding the decision to buy "Made in Mozambique" products, which is important for developing marketing strategy and promoting national products. To explore the factors influencing consumers' buying decisions, means-end theory and its associated methodology provide a useful framework for understanding why people buy "Made in Mozambique" rice by characterising the relationships between the attributes, consequences associated with those attributes, and the values those consequences help reinforce. Methodology: a total of 20 consumers were interviewed. It is important to mention that only rice was used in this study. The laddering interviewing technique was then used to link these chains of meanings. Analyses and interpretation of the resulting data provide an effective complement for studying consumer purchasing motives and suggest recommendations for managerial practice and future research efforts. Summary of the study findings include: (i) Attributes: Quality, cost, national; (ii) Consequences: healthy, well-being, affordable, trust, contribution, and fulfillment; and (iii) Values: Feeling happy, longevity and self-esteem.The theoretical component of this research covers the definition and discussion of Means-end theory and consumer decision-making. / Industrial Psychology / M.A. (Industrial & Organisational Psychology)

Submitted in fulfillment of the requirements for the Masters in Business Administration, Durban University of Technology, Durban, South Africa, 2016. / This study is aimed to explore the perceptions and attitudes of South African towards products or services of foreign origin, in particular a Jamaican restaurant in Pretoria. The study objectives were to explore that perceptions and attitudes of South Africans toward products and services of foreign origin, investigating the various factors influencing the consumer buyer behaviour towards products including foreign products and services, and to make recommendations regarding the marketing of foreign products and services. A literature review was conducted which detailed the factors influencing consumer buyer behaviour and the various components of the country of origin effect that has consequences on the marketing of products of foreign origin. The study was a quantitative study where a sample of 231 participants between 18 and 65 years of age were selected using availability sampling at a shopping mall in Pretoria. Questionnaires were given to selected participants who completed and returned the completed questionnaire to the researcher. All the selected participants completely filled the questionnaires. The data from the questionnaires was collated using Microsoft Excel spreadsheets. The data was then presented as pie and bar charts generated from the frequency tables. Data was analysed using simple descriptive statistics, interpreting the meaning of the data and discussing the data in line with the findings of the literature review. The results showed that the participants’ responses displayed significant phenomena that relates to the perceptions and attitudes of citizens towards foreign products and services. The results demonstrated that many of the participants displayed a significant degree of animosity against foreign products, with ethnocentrism and patriotism. There was also a display of a degree of protectionism of the local industry from the influx of foreign products and services. A significant number of participants also stated that foreign goods must be regulated through higher taxation to protect the local manufacturing industry and prevent further unemployment. However, the results also showed that a significant number of participants do not display animosity towards foreign goods, and neither do they feel bound by ethnocentrism and patriotism, hence they perceive that buying foreign goods is an option. Participants also noted that they consider the country of origin of the products so as to determine the perceived quality, price and utility, often from the perceived country image. / M

By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged measurement: individual attitudes, subjective norms, and perceived behavioral control. Individual attitudes were gauged on three dimensions which included environmental attitudes, demographic patterns, and environmentally friendly apparel purchase intentions. Subjective norms involve social pressure to engage in eco-friendly behavior, perceived individual environmental impact, and desire for uniqueness in dress. Finally, perceived behavioral control was studied through previous environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel. The results revealed that individual environmental attitudes, social pressure to behave environmentally friendly, perceived individual environmental impact, desire for uniqueness in dress, past environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel all have an impact on intentions to purchase environmentally friendly apparel. The variable with the strongest relationship to intentions was social pressure. A demographic profile of intent to purchase environmentally friendly apparel, however, was not possible with this sample. This indicates there is not specifically one type of person who purchases environmentally friendly apparel.