The purpose of this study is to examine the organization Swedish Match and their nicotine brand ZYN. Swedish Match is a firm that develops, manufactures and sells “snus” and other similar products. The organization and the brand will be examined from a communicative standpoint where we will look into how the organization uses communication, how they form an identity around the organization and their brand, and whether their audience has the same perception as the one Swedish Match intended. The theoretical perspectives that are used in this study is Communicative Actions, Legitimacy in Organizations and Organizational Culture (Values and Vision).  The study has been performed through a multi-method approach with both qualitative and quantitative methods. The research approach of the study is inductive. The analysis is based on primary data that has been collected through a semi-structured interview and a survey. The results showed that while the consumers who participated in the studie are familiar with the brand ZYN they did not have the exact same image of the brand as the organization planned, however it was mostly positive and mainly similar. The differences showed in the analysis of which part of ZYNs external communication that can be interperted as unethical and not satisfactory informative. Furthermore the analysis shows that Swedish Match can be named a legitimate organization in terms of the theoretical framework and that their communicative strategy and marketing efforts are successful seeing that the consumers have a mostly positive reception.

Subject of this thesis is the proposal of marketing strategy of the SUBFORM company. For thos purpose was chosen the SUBFORM company. This thesis includes theoretic piece of knowledge, company and market analysis. Using the data obtained by this analysis, I suggested the most suitable marketing strategy leading to affirming the company on this market.

Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.

The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.

Námětem mé diplomové práce je jednotný vizuální styl (podobor grafického designu). Diplomová práce se skládá ze tří částí - teoretické, didaktické a praktické. Teoretická část popisuje téma jednotného vizuálního stylu z hlediska historického vývoje, jeho uplatnění a postavení, především u nás v České Republice. Didaktická část navazuje výtvarnými řadami určenými pro žáky 2. stupně ZŠ. Praktická část je popisem mé výtvarné práce vycházející z tématu jednotného vizuálního stylu. Přínosem i cílem této diplomové práce, bylo objasnit problematiku jednotného vizuálního stylu jako součást komplexní komunikace značky a podnítit u dětí zájem o téma grafického designu za využití různých výtvarných technik.

Bachelor thesis in information design, field of study: spatial design.  Calix and Preciform are companies that manufacture products for the car industry. They have both factory and office spaces on their premises and many of their customer meetings occur on site. The employees are displeased with their workplace since they feel that it is disorganised, and they desire a workplace that has a coherent spatial design.  This study will explore how hierarchies and storytelling can be used to create a workplace that communicates the company’s identity whilst helping first time visitors with wayfinding. Literature studies about legibility, corporate storytelling, spatial experience, colour and form together with methods of observation and a survey have been the foundation for a design proposal that is presented through sketches and 3D pictures. Keywords: information design, spatial design, legibility, corporate identity, wayshowing / Examensarbete på grundnivå, informationsdesign med inriktning rumslig gestaltning. Calix och Preciform är företag som arbetar med att skapa produkter till fordonsindustrin. I deras lokaler finns kontor och fabrik och kundmöten sker på plats i deras konferensrum och fikarum. Medarbetarna är missnöjda med miljön i lokalerna då det känns rörigt och de önskar en röd tråd och uppfräschning i utformningen. I den här studien undersöks hur hierarkier och berättande kan skapa en miljö som kommunicerar företagets identitet och samtidigt skapa en vägledning för förstagångsbesökare. Litteraturstudier om legibility, corporate storytelling, rumsupplevelse, färg och form i samband med observationer och frågeformulär har varit till grund för ett gestaltningsförslag som presenteras genom 3D bilder. Nyckelord: informationsdesign, rumslig gestaltning, legibility, företagsidentitet, vägledning

This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.

A dissertation deals with small single-placed car body design (so-called microcar cathegory). The new design is based on the undercart and the engine of serial Mitsuoka Kit Car. Therefore the aim belongs to re-design tasks. Analytical part of the dissertation deals with two basic questions influencing the final draft. The Corporate identity at first and a problematic of the target group level of aesthetical perception linked to preferred design. On grounds of analysis the core values for new design have been set down. The particular values have been presented with the help of existing reference objects from the field of automotive design. This part also includes a questionnairy, which had been focused on prefered design conception. Due to low microcars topic awareness in Czech Republic, the questionnairy had informational character and the final design conception has been chosen on the base of functional aspects analysis. The final design development, shown on sketches and basic software renderings, is based on gradual steps that lead to the core values expression with regards to input parameters and basic design rules as well. The final design is introduced together with description of its technical solution and detailed design. The solution respects the mentioned target group and the institution Corporate Identity.

This thesis examines the importance of employee perceptions of their organisation¿s visual corporate identity (VCI) particularly the symbolic ¿corporate logo¿. Employees¿ views of the logo reveal their perceptions of the organisation itself (Henderson and Cote 1998:15, Olins 1995:73) so are an important indicator of their positive or negative feelings towards their establishment. Previous research recognises the significance of employees¿ opinions, but has overlooked their perceptions of the VCI. In education, external marketing (including VCI) is of growing interest but there has been little concern with internal marketing. Methodology A mixed methods, sequential, explanatory case study into a UK independent school was undertaken. Quantitative data was obtained from questionnaires, distributed to the schools¿ employees and qualitative data from interviews; analysis reveals convergent and divergent findings.Findings The majority of the schools¿ employees consider the corporate colours and logo important, associate positive meanings with the logo and were proud to be linked to the school by wearing branded items. Employees felt affiliation for the logo and considered the VCI to be strong although responses differed depending upon gender, full or part-time employment, department, seniority and length-of-service. A new model has been developed, the IMP Test, that reveals the perceptions; the importance, meanings, and pride that employees attach to their VCI. Implications These findings reinforce and add to previous research of employee perceptions of their VCI (particularly in education) and it follows, towards their organisation. Utilising this approach, managers can gain a deeper understanding of employee perceptions which has implications for morale and motivation.

This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see if the topics are coherent. This work builds on earlier research in corporate identity and image research, stakeholder theory, corporate communication and media reputation theory. This is interesting to research as the image of the company framed by the media affects, among other things, the possibility for the company to attract new talent and employees. If there are different stories, or topics, told in the three dimensions then the future employees may not share the view of the company with the managers in it. The analysis show that there is a discrepancy between the topics on the three dimensions, both between the corporate identity and the communication through press releases, as well as between the communication through press releases and the image in news press articles.