Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design. Resultatet av denna rapporten blev ett genomarbetatvarumärke med tillhörande visuell identitet, profil och flera tillhörande artefakter, redo attimplementeras. / This report describes the creative work to create the brand Deco Retro. Together with therelated design process to create a visual identity and profile for the brand. Deco Retro wascreated as a sub-brand to Kitsch Sweden AB whom needed a brand more fitting their currentand future line of products. Deco Retro was created to contribute with a stronger identity andadded value to the products which sells under the brand. The design work surrounding thebrand was first and foremost trying to communicate the idea, identity and value which hasbeen developed for the brand during this project. The design is also supposed to have addedaesthetically appealing grafic design. The result of this report is a worked through brandwith related visual identity, profil and numerous related artefacts, ready to get implemented.

Modern juristic persons often are powerful entities and they play an influential role in society. Their activities are often accompanied by serious transgressions that have a severely detrimental impact on human beings and their environment. The effective prosecution of juristic persons is therefore necessary. The juridical foundations of the liability of juristic persons are, however, one of the most controversial issues in criminal law theory. Individualistic theories postulate that juristic persons are merely collections of individuals. The conduct and fault of individuals constituting a juristic person must therefore form the basis of the criminal liability of the juristic person. In the United States, for instance, the foundation for the criminal liability of corporations on federal level is vicarious liability. Another individualistic model (mostly associated with English common law jurisdictions) is the so–called doctrine of identification. Only the conduct of individuals who are regarded as the 'directing minds' of the organisation may be attributed to the organisation. These approaches deny the complex structures and decision making processes that exist especially in big corporate entities. According to realistic theories juristic persons are entities which are not dependant on their composite members. Each juristic person has its own unique personality. The culture and ethos of a juristic person influence the conduct of individuals attached to it as well as the degree in which the juristic person abides by the law. The identity of a corporation can be established by investigating the internal structure thereof. The existence of monitoring mechanisms and educational programmes within the organization, as well as the degree to which the organisation condones or disapproves of unlawful conduct, are some of the factors which may be indicative of the corporate culture. This approach is a development of the late twentieth century and has recently been adopted in the legislation of some foreign legal systems, most notably Australia. Section 332(1) of the Criminal Procedure Act 51 of 1977 provides the basis for the criminal liability of juristic persons in South Africa. In essence the conduct and fault of functionaries (and sometimes even outsiders) are attributed to the juristic person. In terms of the provisions of the Criminal Procedure Act juristic persons may only be fined upon conviction. This approach reflects the individualistic view of corporate criminal liability. In this study recommendations are made for the purpose of improving the South African law in this regard so as to reflect a more realistic approach. The recommendations are based on an examination of realistic models proposed by legal and social theorists and legislation adopted by foreign countries which are based on these theories. It is also recommended that more sentencing options must be made available to bring about the restructuring of corporations which have committed crimes. / Thesis (LL.D.)--North-West University, Potchefstroom Campus, 2010.

Modern juristic persons often are powerful entities and they play an influential role in society. Their activities are often accompanied by serious transgressions that have a severely detrimental impact on human beings and their environment. The effective prosecution of juristic persons is therefore necessary. The juridical foundations of the liability of juristic persons are, however, one of the most controversial issues in criminal law theory. Individualistic theories postulate that juristic persons are merely collections of individuals. The conduct and fault of individuals constituting a juristic person must therefore form the basis of the criminal liability of the juristic person. In the United States, for instance, the foundation for the criminal liability of corporations on federal level is vicarious liability. Another individualistic model (mostly associated with English common law jurisdictions) is the so–called doctrine of identification. Only the conduct of individuals who are regarded as the 'directing minds' of the organisation may be attributed to the organisation. These approaches deny the complex structures and decision making processes that exist especially in big corporate entities. According to realistic theories juristic persons are entities which are not dependant on their composite members. Each juristic person has its own unique personality. The culture and ethos of a juristic person influence the conduct of individuals attached to it as well as the degree in which the juristic person abides by the law. The identity of a corporation can be established by investigating the internal structure thereof. The existence of monitoring mechanisms and educational programmes within the organization, as well as the degree to which the organisation condones or disapproves of unlawful conduct, are some of the factors which may be indicative of the corporate culture. This approach is a development of the late twentieth century and has recently been adopted in the legislation of some foreign legal systems, most notably Australia. Section 332(1) of the Criminal Procedure Act 51 of 1977 provides the basis for the criminal liability of juristic persons in South Africa. In essence the conduct and fault of functionaries (and sometimes even outsiders) are attributed to the juristic person. In terms of the provisions of the Criminal Procedure Act juristic persons may only be fined upon conviction. This approach reflects the individualistic view of corporate criminal liability. In this study recommendations are made for the purpose of improving the South African law in this regard so as to reflect a more realistic approach. The recommendations are based on an examination of realistic models proposed by legal and social theorists and legislation adopted by foreign countries which are based on these theories. It is also recommended that more sentencing options must be made available to bring about the restructuring of corporations which have committed crimes. / Thesis (LL.D.)--North-West University, Potchefstroom Campus, 2010.

O foco desta dissertação é o processo de criação de projetos de identidade corporativa na área do motion graphics e suas relações com os campos de estudo do design. A escolha do Canal Futura como objeto de pesquisa para dissertação de mestrado em design é explicável tanto pelas características singulares do seu projeto de identidade corporativa quanto pela relevância da instituição no cenário nacional, levando-se em conta a inserção desse estudo na linha de pesquisa História do Design Brasileiro, integrada ao Programa de Pós-graduação em Design da ESDI/UERJ. Acreditamos que a análise dos processos de identificação do Canal Futura nos auxilia na aproximação das atividades do design voltadas à aquisição de informações em sistemas, analógicos ou digitais, de comunicação. Identificamos uma série de fatores que, combinados, pareciam promover o desenvolvimento de um ambiente favorável a experimentações no campo do design da informação. Tais fatores foram divididos em três grupos principais, ligados respectivamente aos objetivos originais do Canal Futura, à contextualização do período pesquisado e ao projeto de identidade corporativa desenvolvido pela agência de design francesa, Gédéon. Nosso objetivo será analisar os fatores identificados, para em seguida, apresentar os resultados dessa combinação sob a ótica do design. Para avançarmos na discussão sobre projetos de identidade corporativa televisiva será necessária a introdução de dois conceitos classificatórios: o conceito de identidade corporativa aberta ou de convivência dialética e o conceito de Identidade corporativa fechada ou de emissão unidirecional. O primeiro conceito implica negociação entre diferentes identidades visuais enquanto o segundo baseia-se na confrontação de diferentes linguagens. Relacionaremos esses conceitos às linhas teóricas voltadas às identidades contemporâneas, tanto coletivas quanto individuais.

O foco desta dissertação é o processo de criação de projetos de identidade corporativa na área do motion graphics e suas relações com os campos de estudo do design. A escolha do Canal Futura como objeto de pesquisa para dissertação de mestrado em design é explicável tanto pelas características singulares do seu projeto de identidade corporativa quanto pela relevância da instituição no cenário nacional, levando-se em conta a inserção desse estudo na linha de pesquisa História do Design Brasileiro, integrada ao Programa de Pós-graduação em Design da ESDI/UERJ. Acreditamos que a análise dos processos de identificação do Canal Futura nos auxilia na aproximação das atividades do design voltadas à aquisição de informações em sistemas, analógicos ou digitais, de comunicação. Identificamos uma série de fatores que, combinados, pareciam promover o desenvolvimento de um ambiente favorável a experimentações no campo do design da informação. Tais fatores foram divididos em três grupos principais, ligados respectivamente aos objetivos originais do Canal Futura, à contextualização do período pesquisado e ao projeto de identidade corporativa desenvolvido pela agência de design francesa, Gédéon. Nosso objetivo será analisar os fatores identificados, para em seguida, apresentar os resultados dessa combinação sob a ótica do design. Para avançarmos na discussão sobre projetos de identidade corporativa televisiva será necessária a introdução de dois conceitos classificatórios: o conceito de identidade corporativa aberta ou de convivência dialética e o conceito de Identidade corporativa fechada ou de emissão unidirecional. O primeiro conceito implica negociação entre diferentes identidades visuais enquanto o segundo baseia-se na confrontação de diferentes linguagens. Relacionaremos esses conceitos às linhas teóricas voltadas às identidades contemporâneas, tanto coletivas quanto individuais.

Uppsatsen behandlar Swedish Match, och undersöker om och i så fall hur företaget genom dygder etablerar ett gott ethos på sin hemsida, trots sin oetiska verksamhet. En topikanalys genomförs för att klargöra om, var och hur ethos etableras genom dygder. Resultatet visar att dygderna kommer till uttryck olika mycket under olika rubriker, vilket leder till en diskussion om företaget riktat sig till olika publiker under olika delar av hemsidan.

The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. To achieve the aim of this study, an examination of the current practices in corporate sustainability /CSR communications was performed through a pertinent empirical and theoretical literature review as well as a quantitative and qualitative empirical method using a survey questionnaire. The author attempted, in the same way, to illustrate how corporate sustainability/CSR communications can strengthen corporate reputation and directly enhance financial performance. For theory, two bodies of literature (corporate communications and corporate sustainability) were selected for review in terms of the degree of synergy and integration between them and their implications for this thesis. The key findings from literature review and empirical study showed that the practices of corporate social responsibility communications occurs through CSR, Triple Bottom Line (PPP) or corporate sustainability reporting, stakeholder dialogue on sustainability issues and social and environmental communication programs. Also, the auditing and assurance of CSR reporting is carried out through different measures including internal (i.e. human resources management, CSR and/or PR department) and external (i.e. business partner, consulting or risk management firm) or both measures. It was also found that sustainability has been a part of corporate culture and strategy development for a number of organizations pursuing the sustainability path for decades. Moreover, public relations activity is ranked the most effective in communicating sustainability at corporate level and has the potential to reach a wide spectrum of stakeholder audiences. However, a level of skepticism was noticed among stakeholders towards corporate sustainability/CSR communications. Nonetheless, knowing how stakeholders perceive corporate image and what they expect in return for their support is fundamental in designing effective corporate and marketing communications strategies. Stakeholders’ relations management is the bottom line for success and sustainability of the business and lies at the core of CSR practice and its reporting. Further, the growth of corporate sustainability/CSR communications has reflected the keen interest from all stakeholders; hence, it has become a topic of major importance and also, as it was found, a key factor that experts and planners in the field should capitalize on and watch in competitive marketplaces. Furthermore, having a pro-social and environmental agenda means having a sound corporate and marketing communications strategies that can build a company’s reputational standing and create sustainable competitive advantages. The trend towards injecting sustainability into corporate decisions making and strategy development has come about through what organizations have achieved in terms of value creation pertaining to reputation and financial performance enhancement. The author’s review of the literature makes an advance on extant reviews of the literature by highlighting the importance of corporate sustainability/CSR communications in marketing with respect to corporate value maximization. Overall, this thesis endeavours to present contributions, avenues and departure of journeying for further empirical research and development. / +46704352135

Diploma thesis is dedicated to utilization of marketing tools to increase conversion and customer satisfaction in the company Branding Manual s.r.o., which deals with graphic design and information technology. Through the analytical approach are evaluated advantages and weaknesses of the company. On the basis of these facts were proposed and calculated the improvements.

Increasing competition in the market place has made business ever tougher for the multibrand store. In order to create new customers as well as keeping existing customers loyal, companies must create and maintain a strong brand identity and project a strong brand image within their chosen segment. By successfully working with the image companies can create brand recognition and confidence in the brand among customers. By actively aligning the communication of the brand and its image to the image and desires of its customers a company can create a greater brand recognition and loyalty among the customers. But how does a successful communication of the brand image and identity work? Our thesis is based on a case study of a multibrand store focusing on how identity can be communicated through a unique and well put together store environment. We have looked at how they project and communicate their brand image and identity through their shops and how that communication is perceived by their customers.The main purpose is to find out if the corporate image is congruent with the identity of the company. The study is based on interviews with the area manager of the stores in the Gothenburg area and interviews with eight of the stores customers. The questions are focusing towards the identity of the company, communication, image and trust based on the company and the T w ’ importance. The company in focus in this study has achieved a strong level of loyalty for its customers through managing the store design, assortment and service. The result shows that an inspiring store is strong enough for establishing a corporate identity.Keywords: / Det har blivit allt tuffare för klädbutiker att vara framgångsrika då det ständigt etableras nya konkurrenter som vill positionera sig på marknaden. För att åstadkomma trogna kunder krävs det att företaget har en stark identitet och image. Genom att skapa en bra image kan företaget etablera ett starkt igenkännande hos kunderna. Det kan resultera i att kunderna känner tillit till butiken. Imagen bygger på kundernas bild av företaget. Att arbeta aktivt med hur företagets identitet kommuniceras kan leda till överensstämmelse mellan identiteten och imagen, vilket är företagets mål för en lyckad konkurrensstrategi. Men vad är en effektiv kommunikation av företagets identitet till kunderna? Uppsatsen bygger på en fallstudie av en multibrandbutik med fokus på hur butiken kommunicerar ut sin identitet genom sin unika och välarbetade butiksmiljö. Syftet är att ta reda på om den image som företagets befintliga kunder uppfattar stämmer överens med företagets identitet. Undersökningen baseras på intervjuer med företagets regionchef för butikerna i Göteborgsregionen och intervjuer med åtta av butikens kunder. Intervjufrågorna fokuserar på företagets identitet, kommunikation, image och förtroende utifrån företagets och kundernas perspektiv. Resultatet visar att hur man kommunicerar via butikens miljö är viktigt. Företaget i vår studie har lyckats skapa ett starkt förtroende hos sina kunder genom att de arbetar aktivt med butikens inredning, sortiment och service. Det visar sig att en inspirerande butiksmiljö är stark nog för att förmedla företagets identitet.

El presente trabajo de investigación pretende determinar la percepción e imagen actual, año 2014, que se forma entorno al Centro Comercial Plaza Norte. Por consiguiente, se realizaron entrevistas a profundidad, focus group y encuestas como instrumentos de medición. Del estudio realizado se desprende que los visitantes de mencionado mall no perciben, al instante, las diferencias que existen entre Plaza Norte frente a los demás centros comerciales, ni a su competencia directa: Mega Plaza. Sin embargo, al proveerles una lista con los elementos únicos, el público lo reconoce como un centro comercial innovador teniendo como mayores puntos de exclusividad su Gran Terminal Terrestre y Teatro Plaza Norte