El presente trabajo analiza la credibilidad de la femvertising, la tendencia publicitaria que busca empoderar a mujeres y reducir los estereotipos de género, a través de tres rasgos: la experiencia, buena voluntad y confiabilidad, los cuales indican cómo perciben las personas este tipo de narrativa. Es una investigación cualitativa desarrollada en base a la campaña de Pilsen Callao llamada ‘Banners contra el ciberacoso’, difundida en marzo del 2021 en el marco del Día Internacional de la Mujer. Para ello, se realizaron 20 entrevistas semiestructuradas a mujeres jóvenes estudiantes de Lima, con edades que oscilan entre los 18 y 25 años, ya que pertenecen al grupo de personas que más han denunciado casos de ciberacoso en el país. Como resultado, esta estrategia publicitaria presente en la campaña logró generar credibilidad en el público a través de la experiencia, empatía y transparencia que demostró al momento de comunicar la problemática. Adicionalmente, se propone una reclasificación de los rasgos de la credibilidad, ya que se evidenció la necesidad de añadir uno: la coherencia, un atributo valorado por las jóvenes, que influye en su percepción de la credibilidad. / This study analyzes, the credibility of femvertising, the advertising trend that seeks to empower women and reduce gender stereotypes, through three traits: experience, goodwill and reliability, which indicate how people perceive this type of narrative. It is a qualitative research developed based on the Pilsen Callao campaign called ‘Banners against cyberbullying’, released in March 2021 for the International Women's Day. To do this, 20 semi-structured interviews were conducted with young women students from Lima, with ages ranging between 18 and 25 years, since they belong to the group of people who have most reported cases of cyberbullying in the country. As a result, this advertising strategy present in the campaign managed to generate credibility in the public through the expertise, empathy and transparency that it demonstrated when communicating the problem. Additionally, a reclassification of credibility features is proposed, since the need to add one was evidenced: coherence, an attribute valued by young women, which influences their perception of credibility. / Tesis

The purpose of this dissertation is to extend General Strain Theory (GST) to examine prosocial, asocial, and antisocial behavior in response to bullying. In GST, Agnew (1992; 2001; 2013) asserted that negative emotions can lead to criminal or aggressive coping but there are a number of factors that increase or decrease the propensity to respond aggressively (Agnew, 1992; Richman & Leary, 2009). In this dissertation, I examine whether and how rejection (operationalized as bullying victimization) is associated with aggressive responding as opposed to prosocial (e.g., befriending others) or asocial (e.g., avoiding people and social events) responding. This dissertation consists of three studies testing theoretical variables of bullying victimization as well as behavioral responses to four types of bullying: physical, verbal, relational, and cyber. Study 1 of this dissertation examines risk and protective factors for types of bullying victimization. Study 2 applies GST to test the effect of social support, or the availability of alternative relationships (i.e., having others to count on or turn to for social support), on responses to four types of bullying. Study 3 tests the effect of power dynamics on responses to physical and relational bullying. In conducting this research, I hope to: 1) integrate interdisciplinary bodies of literature to examine risk and protective factors of bullying victimization and behavioral responses to bullying and 2) improve understanding of how these experiences are affected by the power dynamics involved in bullying. Overall, the results of this dissertation suggest that types of negative emotions and behavioral outcomes vary by type of bullying victimization. Cyber bullying was found to have more negative consequences than any other form of bullying. Across all four forms of bullying, social support was found to be associated with an increased likelihood of youth engaging in prosocial behavior. Implicit power, or the perception that one’s bully has a high social standing at school, significantly influenced responses based on the type of bullying. However, even when controlling for power dynamics, social support was still associated with increased prosocial behavior in response to bullying victimization. Theory and policy implications are discussed.

The primary goal of this thesis was to provide a snapshot of the portrayal of bullying on teen television. Drawing from contextual factors studied in the National Television Violence Study (Smith et al., 1998), a content analysis of 82 episodes (representing 10 series) and 355 acts of bullying was conducted to examine portrayals of physical, verbal, indirect, and cyber bullying in terms of bully and victim social status, motivations, humor, punishments/rewards, character support for bullies, harm shown to victims, interventions by third parties, and anti-bullying episode themes. The analysis revealed significant differences across bullying types for all variables except third party intervention, with portrayals of physical and verbal bullying identified as most “high-risk” (i.e. depicting bullying in ways that research suggests increase the likelihood of negative effects), and portrayals of cyber bullying identified as least “high-risk” for the majority of contextual elements. More generally, the analysis demonstrated that a substantial amount of bullying on teen television sends some concerning messages to young viewers, including the notion that bullying can be funny, harmless, and go without punishment. Complementing the content analysis, an exploratory textual analysis of 294 online fan posts related to bullying portrayed on Glee was performed to capture a representation of potential audience interpretations and intertexts (consumed alongside the television text). The analysis pointed to four major themes across posts: categories of bullying, messages about bullying promoted by characters, contextual elements of bullying, and feelings about characters involved in bullying. In terms of audience responses, the themes highlighted how some fans think critically about bullying portrayals and their implications, distinguish between different types of bullying, and identify with characters. In terms of intertexts, the trends suggested that fans might be exposed to a variety of messages that both criticize and support high-risk depictions of bullying, and defend and rebuke bullying behavior (depending on the characters involved). Combined, the content analysis and textual analysis underlined the importance of media bullying as a topic of scholarly inquiry, revealing that teen bullying is a unique and complex media phenomenon that audiences respond to and interpret in a multitude of ways.

The purpose of this study was to highlight cyber-bullying and its place in today’s schools. Our aim was to research how schools with bullying prevention programs are equipped to handle and take action against cyber-bullying. Furthermore this study focuses on whether or not schools are responsible for cases of cyber-bullying. We also aimed to present teachers’ general views and knowledge regarding this phenomenon. In order to emphasize these issues we have asked the following questions: How do teachers’ perceive the existence of cyber-bullying in school? What do schools do to prevent and take action against cyber-bullying? Who is responsible for taking action against cyber-bullying? As a method to obtain answers to these questions we have used five qualitative interviews. Our informants were various educators involved with bullying prevention programs in their respective schools. Socio cultural, organisational and judicial perspectives support our theoretical framework. Our results show that although the schools in our study may be capable of dealing with traditional bullying, they are not suitably equipped to deal with cyber-bullying. In general the educators are in agreement that they are inadequately informed about cyber-bullying. All informants were prepared to further educate themselves in order to prevent and combat this new phenomenon. Finally in order for our schools to be able to act effectively on cyber-bullying there must be clear laws put in place.

School bullying is becoming a problem throughout the world. It is deemed necessary that schools become safer environments for teaching and learning to take place. This study focused specifically on the impact of bullying, educationally and psychologically, on primary school learners. In the literature review conducted, research studies showed that learners were clearly affected by bullying. An empirical investigation, which included four individual sessions and a focus group session, was undertaken to determine what the effects of bullying were on the victims. Transcriptions were made of all the interviews and the data was then analysed to determine what the main themes were. The investigation concluded that bullying does affect learners educationally and psychologically. Based on the results, guidelines were provided for schools, parents, educators and the Department of Education. / Psychology of Education / M. Ed. (Guidance and Counselling)

This thesis deals with the topic of Primary prevention of student's risk behavior at the chosen primary schools in the district of Strakonice. The main goal of this thesis is to find out if the students are educated enough about the risk behavior and it's prevention, and to evaluate prevention activities that the schools implement within the risk behavior. To fulfil the main and partial goals two research methods are used - questionnaire designed for students and interview with school prevention methodologist. The theoretical part of this thesis deals with the charasteristics of risk behavior and detailed description of chosen types of risk behavior. Moreover it deals with primary prevention, it's characteristics and describes prevention programs that school can use. This part also points out the prevention base of schools, thus institutions cooperating with school and documents that the schools support within the prevention of risk behavior. In the practical part, information gained from the research are analyzed and evaluated and this serves to verify the set goals of the thesis. Based on the research that was done, recommendations for improving the school prevention are suggested. In the conclusion of the thesis it is stated that the upper students (2nd grade) of elementary schools are on one...

School bullying is becoming a problem throughout the world. It is deemed necessary that schools become safer environments for teaching and learning to take place. This study focused specifically on the impact of bullying, educationally and psychologically, on primary school learners. In the literature review conducted, research studies showed that learners were clearly affected by bullying. An empirical investigation, which included four individual sessions and a focus group session, was undertaken to determine what the effects of bullying were on the victims. Transcriptions were made of all the interviews and the data was then analysed to determine what the main themes were. The investigation concluded that bullying does affect learners educationally and psychologically. Based on the results, guidelines were provided for schools, parents, educators and the Department of Education. / Psychology of Education / M. Ed. (Guidance and Counselling)

The purpose of the study was to investigate the frequency and type of bullying behaviours experienced in a Pretoria private high school in the past six months. The aim was to determine how factors such as gender, age and ethnicity influenced the frequency and type of bullying experienced. The different types of bullying behaviours were categorised into physical, indirect, verbal and cyber-bullying. A quantitative method was applied and a self-report questionnaire was administered to 367 learners ranging from ages 12 – 18 (Grade 8 to Grade 12). The results of the study indicated that indirect bullying (such as malicious gossip) was the highest form of bullying reported in the study and occurred equally throughout the grades. However a high amount of bullying in all categories was found in the grade 9 group. Females reported higher frequencies of indirect bullying than males but no differences were found with regards to gender and the other types of bullying. No differences were found between the ethnic groups and physical violence as well as cyber-bullying. Caucasians seem to experience higher frequencies in bullying behaviours when it came to indirect bullying compared to African and Asian learners. Indian learners were also more prone to experience indirect bullying than Asians. Caucasians were also more likely to experience verbal bullying than Asian learners. It was found that racial bullying might occur in the school but that it does so at a minimal level. / Dissertation (MA)--University of Pretoria, 2010. / Psychology / unrestricted

MGS / Institute for Gender and Youth Studies / Most people view bullying as a childhood challenge which children outgrow with age. However, bullies grow up and even go to universities where they continue with their bullying tactics; harassing their fellow students. The development of technology has allowed bullying to be taken to adulthood through cyber-bullying. Technology has become a big part of young people’s lives and it plays an increasingly important role in their day-to-day activities. However, it has also become a platform for young people to intimidate and harass each other. Cyber-bullying has become a huge problem for university students, which can cause long term effects to victims. It involves sending hurtful, threatening or embarrassing messages to one another. Cyber-bullying causes problems such as depression, anxiety, suicide, poor school attendance and performance for the victims of such an act. Both males and females take part in cyber-bullying. Avenues for cyber-bullying by students include emails, blogs, text messages, and social network sites such as Facebook, My Space, Whatsapp, Instagram and twitter among others. The main aim of this study was to probe cyber-bullying experiences of both male and female first year students at the University of Venda. Qualitative research approach was used. Snowball sampling, a subtype of non-probability sampling was used to select the respondents for the study. Semi-structured interviews were used as the data collecting tool. The data was analysed using thematic analysis. Confidentiality, anonymity, voluntary participation and informed consent were among the ethical considerations that were followed. The study found that cyber-bullying is prevalent at the University of Venda and it socially, academically, psychologically and physically affects students. More female students were found to be victims of cyber-bullying when compared to male students. In view of the magnitude of cyber-bullying among university students; there is a need for urgent action by the University of Venda management to come up with / NRF

Cyber aggression came about as a result of advances in information communication technology and the aggressive usage of the technology in real life. Cyber aggression can take on many forms and facets. However, the main focus of this study is cyberbullying and cyberstalking through information sharing practices that might constitute digital aggressive acts. Human aggression has been extensively investigated. Studies focusing on understanding the causes and effects that can lead to physical and digital aggression have shown the prevalence of cyber aggression in different settings. Moreover, these studies have shown strong relationship between cyber aggression and the physiological and physical trauma on both perpetrators and their victims. Nevertheless, the literature shows a lack of studies that could measure the level of acceptance and tolerance of these dangerous digital acts. This study is divided into two main stages; Stage one is a qualitative pilot study carried out to explore the concept of cyber aggression and its existence in Saudi Arabia. In-depth interviews were conducted with 14 Saudi social media users to collect understanding and meanings of cyber aggression. The researcher followed the Colaizzi’s methods to analyze the descriptive data. A proposed model was generated to describe cyber aggression in social media applications. The results showed that there is a level of acceptance to some cyber aggression acts due to a number of factors. The second stage of the study is focused on developing scales with reliable items that could determine acceptability and tolerability of cyber aggression. In this second stage, the researcher used the factors discovered during the first stage as source to create the scales’ items. The proposed methods and scales were analyzed and tested to increase reliability as indicated by the Cronbach’s Alpha value. The scales were designed to measure how acceptable and tolerable is cyber-bullying, cyber-stalking in Saudi Arabia and the sharing of some information in social media applications. The results show a strong tolerance level of those activities. This study is a valuable resource for advanced-level students, educators, and researchers who focus on cyber security, cyber psychology, and cyber aggression in social network sites.