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Le Balanced Inventory of Desirable Responding (BIDR) (Paulhus, 1984, 1991) est un des questionnaires les plus utilisés pour évaluer la désirabilité sociale. Il est composé de deux échelles de 20 énoncés, soit l'autoduperie, la tendance à se décrire de façon honnête, mais biaisée positivement, et l'hétéroduperie, qui est la tendance à présenter une image favorable de soi à autrui (Paulhus, 1986). Les deux échelles possèdent de bonnes qualités psychométriques, et ce, pour la version francophone (Cournoyer & Sabourin, 1991) et anglophone (Paulhus, 1984, 1991). Les études qui comportent plusieurs questionnaires tendent à produire plus de valeurs manquantes et un taux de refus supérieur que dans les enquêtes où le nombre est moindre (Stanton, Sinar, Balzer, & Smith, 2002). Le besoin d'une version abrégée est donc grand, - surtout pour un questionnaire tel le BIDR qui est utilisé dans le but de supporter la validité discriminante d'autres questionnaires. Le but de la présente recherche consiste à proposer une version abrégée du BIDR qui puisse être utilisée tant en français qu'en anglais. Pour ce faire, une procédure en quatre étapes est utilisée: analyse d'items, analyse factorielle exploratoire, analyse du fonctionnement différentiel d'items (FDI) et analyse factorielle confirmatoire. Un total de 2787 sujets (700 hommes anglophones, 928 femmes anglophones, 567 hommes francophones et 592 femmes francophones) a répondu aux énoncés des deux échelles du BIDR. Cet échantillon provient de quatre études différentes (une francophone et trois anglophones). La version abrégée proposée comporte 21 énoncés dont huit pour l'échelle d'autoduperie et 13 pour l'échelle d'hétéroduperie. Les analyses factorielles confirmatoires montrent que cette version abrégée présente des qualités psychométriques similaires pour les deux langues. Cependant, les coefficients KR-20 de l'échelle d'autoduperie sont légèrement sous le seuil minimal accepté en recherche de 0,60 proposé par Robinson, Shaver et Wrightsman (1991). D'autres recherches sont donc nécessaires afin de reformuler ou remplacer certains énoncés de cette échelle.

Respond bias has always been a risk when it comes to interpreting personality data. For this reason two social desirability measures were created to combat this problem during research and workplace application. The first of these measures is the Marlowe-Crowne Social Desirability Scale created to measure a need for approval. The second of these measures is Balanced Inventory of Desirable Responding, which stems from a theory that describes social desirability as both a deception towards others and towards the self. For either of these measures to be usable, however, they need to be reliable and valid. This study then is intended to validate these two instruments in a diverse South African population sample and to look at the reliability of the items in these instruments and their factor structure. The objective of this study was to investigate both of these measures and to determine their psychometric properties and how they compare to the theory in literature. A convenient and purposive sample of N = 359 individuals from across South Africa was contacted via electronic means and asked to partake in this study. A questionnaire survey was forwarded to them with the intention of measuring social desirability. This included both the Marlowe-Crowne Social Desirability Scale (MCSDS) and Balanced Inventory of Desirable Responding (BIDR) measure. In addition a demographical questionnaire was included (gender, race, language group and age). The statistical analysis was done via the SPSS program during data examination: descriptive statistics, exploratory factor analysis (with Maximum Likelihood as extraction method), Cronbach’s alpha coefficients, and product-moment correlations were conducted. The results of this analysis indicated that although these measures are widely accepted and used internationally, the full version of both the measures is not valid and reliable within this South African sample. Although not all items from the scales could be validated, there were items that indicated very acceptable psychometric properties. Various recommendations were made for the context of using these measures to ascertain an individual’s response bias and for future research. A person attempting to use these measures should only focus on using the reliable items from this study. These items could be applied in developing a shortened version of these measures. It is recommended that further research into these measures could be done by using a traditional paper-and pencil format, a larger sample or by focusing on a specific population group within South Africa. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2015

Respond bias has always been a risk when it comes to interpreting personality data. For this reason two social desirability measures were created to combat this problem during research and workplace application. The first of these measures is the Marlowe-Crowne Social Desirability Scale created to measure a need for approval. The second of these measures is Balanced Inventory of Desirable Responding, which stems from a theory that describes social desirability as both a deception towards others and towards the self. For either of these measures to be usable, however, they need to be reliable and valid. This study then is intended to validate these two instruments in a diverse South African population sample and to look at the reliability of the items in these instruments and their factor structure. The objective of this study was to investigate both of these measures and to determine their psychometric properties and how they compare to the theory in literature. A convenient and purposive sample of N = 359 individuals from across South Africa was contacted via electronic means and asked to partake in this study. A questionnaire survey was forwarded to them with the intention of measuring social desirability. This included both the Marlowe-Crowne Social Desirability Scale (MCSDS) and Balanced Inventory of Desirable Responding (BIDR) measure. In addition a demographical questionnaire was included (gender, race, language group and age). The statistical analysis was done via the SPSS program during data examination: descriptive statistics, exploratory factor analysis (with Maximum Likelihood as extraction method), Cronbach’s alpha coefficients, and product-moment correlations were conducted. The results of this analysis indicated that although these measures are widely accepted and used internationally, the full version of both the measures is not valid and reliable within this South African sample. Although not all items from the scales could be validated, there were items that indicated very acceptable psychometric properties. Various recommendations were made for the context of using these measures to ascertain an individual’s response bias and for future research. A person attempting to use these measures should only focus on using the reliable items from this study. These items could be applied in developing a shortened version of these measures. It is recommended that further research into these measures could be done by using a traditional paper-and pencil format, a larger sample or by focusing on a specific population group within South Africa. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2015

Fear of missing out (FoMO) represents a fear of losing out on rewarding experiences that others might have. The Covid-19 pandemic has required great restrictions on social interactions, with many reporting experiences of loneliness. The recommendations for the general public have been followed to different extents, depending on the individual. It is possible that FoMO could decrease compliance with social distancing recommendations and that socially desirable responding (SDR) also is involved. The aim of this study was to investigate the relationship between university students' FoMO and self-reported compliance with Swedish recommendations on social gatherings during the past year of the Covid-19 pandemic. A second aim was to explore the influence of SDR on this relationship. The study population consisted of 162 university students that responded to an on-line survey containing the validated FoMO scale, the two-factor SDR scale BIDR-16 and questions exploring compliance with restrictive recommendations on social gatherings (CRG). Utilizing a cross-sectional quantitative study design, Pearson correlations and hierarchical regression analyses were performed to investigate these associations. The study results showed that there were no significant difference in CRG between high and low FoMO groups. Analyzed together with the two SDR variables, FoMO was related to worse attitudinal compliance (0.4%) and worse behavioral compliancy (2.9%). A higher level of efforts to be positively perceived by others was associated with higher attitudinal and behavioral compliance. A higher level of unintentionally embellishing one’s own self-assessment decreased behavioral compliance by relating to a higher number of reported events going against the guidelines. / Fear of missing out (FoMO) representerar en rädsla för att missa givande erfarenheter som andra har. Covid-19-pandemin har inneburit stora restriktioner av sociala interaktioner och många rapporterar en upplevelse av ensamhet. Rekommendationerna som utfärdats för allmänheten har följts i olika utsträckning, beroende på individen. Det är möjligt att FoMO skulle kunna minska följsamhet av rekommendationer om att hålla socialt avstånd samt att socialt önskvärda responser (SDR) också är involverade. Studiens syfte var att undersöka relationen mellan universitetsstudenters FoMO och självrapporterad följsamhet av de svenska rekommendationerna kring sociala sammankomster under det senaste året av Covid-19-pandemin. Ett andra syfte var att utforska hur SDR influerade detta förhållande. Studiens population bestod av 162 universitetsstudenter som besvarade en enkät on-line; innehållande det validerade FoMO-formuläret, det tvåfaktorskaliga BIDR-16-formuläret som mäter SDR samt frågor kring följsamhet av restriktiva rekommendationer om sociala sammankomster (CRG). I en tvärsnittlig kvantitativ design studerades associationer med Pearson-korrelationer och hierarkiska regressionsmodeller. Studiens resultat visade att det inte var någon signifikant skillnad i CRG mellan hög och låg nivå av FoMO. Vid analys tillsammans med de två SDR-variablerna, relaterade högre FoMO till lägre följsamhet i attityd (0,4%) och lägre följsamhet i beteende (2.9%). En hög nivå av strävan efter att bli positivt utvärderad var förknippad med en högre nivå av attityd- och beteendemässig följsamhet. En högre nivå av omedvetet förskönande av egen självbild minskade följsamhet genom att relatera till ett högre antal angivna tillställningar som bröt mot rekommendationerna.

The following qualitative study sought to answer three questions: (1) What are the high priority design values used by expert exhibit developers to create meaningful exhibits at children's museums? (2) How do exhibit developers prioritize these design values? (3) What are the desirable outcomes that exhibit developers seek to achieve with the guests who interact with the exhibits? These questions were answered through interviews with children's museum exhibit developers, personal observations, and artifact analysis. The data collected was organized into four cases, each representing a different children's museum and corresponding exhibit developer. The cases were then compared against each other using multiple case study analysis as described by Stake (2006). The data revealed that most of the developers designed exhibits which promoted family learning by encouraging meaningful interactions between parents and children. Other high priority design values used by exhibit developers included physical engagement, multiple entry points, simplicity, durability, multisensory engagement, staff and volunteer facilitation, safety, and immersive environments. Successful museum exhibits empowered guests and were always created using multiple design values. This thesis may be downloaded for free at http://etd.byu.edu.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. However, it has been found that there is a gap between the consumer’s intention and actual purchase when it comes to products that there is a social pressure to buy for environmental reasons. The potential for the socially desirable segment is estimated to have potential, but growth seems to be slow. It has been stated that until now, there is not enough research done that take a holistic perspective including several fields of marketing. There is a need to review and combine existing literature in various fields of marketing to investigate how the gap can be decreased and sales increased. Purpose The purpose of this thesis is to review and combine existing literature in the fields of consumer value creation, decision-making and in-store marketing. By doing so the authors of this thesis aim to present a theoretical model on how producers of socially desirable FMCG can decrease the gap between the consumers’ intention and actual purchase through marketing. Decreasing the gap refers to more fully exploit the potential size of the segment and generate more sales.   Method A completely theoretical method was chosen for this thesis. To the authors’ knowledge there has not been done enough specific research to match the purpose of this thesis. A literature review has therefore been conducted within three separate fields of marketing to get a broader understanding of how the gap between intention and actual purchase can be decreased. Based on the extensive literature review, the authors developed ten propositions that formed a model that can be used as the backbone for future theoretical and empirical research.   Final Discussion Some highlights of the theoretical discussions earlier in this thesis are presented in the final discussion. The authors suggest that purchase decisions of socially desirable FMCG initially are high-involvement decisions that often are formed outside the in-store-setting. This suggests that more long-term marketing efforts such as brand building in some cases can be more important than in-store marketing when it comes to FMCG that are socially desirable. Symbolic values should be highlighted in branding of socially desirable FMCG because the instrumental differences between FMCG and socially desirable FMCG is limited. It is therefore likely that it is more efficient to focus on consumers’ self-identity to convince them to purchase socially desirable FMCG. It is also important that producers of socially desirable FMCG provide consumers with clear product information in-store and that the products are easy to find. Based on the extensive literature review, the authors have developed eight propositions that form the model presented in this chapter.

The purpose of this essey is to investigate whether and if so how women's separatist music rooms can create an extended acting space for female musicians. To do this, I have conducted an interview study of organizers and former music participants at the organizations Popkollo and Femtastic. The analytical discussions is held with the theoretical approach of Judith Butler's "heterosexual matrix" and Cecilia Björck's interpretation of Michel Foucault's "The gender disciplinary gaze". The results show that the main reason to choose women's separatist music room has been a longing to ”take place” and to ”get to the be yourself". Furthermore, the results show that the room enabled a liberation from outsiders ideal images of the "mild" and "fragile" female musician, whereupon more expressive positions was made possible. The study also reveald a dilemma in a balance to be liberated, but at the same time adapt to popular music gender-coded ideals. Furthermore the results show that in this context it is sometimes perceived as disfavouring to be coded as both a female artist and a feminist. This is because of the tendency to be seen and treated as a homogenous group with a common political agenda. Finally, I note, however, that women's separatist music room at least can create possibilities for an extended acting space as the informants has expressed a development both personally and musically.

People are not always rational, rely on heuristics and are influenced by situational factors being conducive to biased decisions. Hence, the decision outcome cannot be explained by consumers’ preferences exclusively. This offers opportunities to service managers to steer the decision outcome into a desirable direction by a beneficial design of situational factors. In contrast to the discussed opportunities, situational factors can also become a pitfall for researchers and managers. I show that situational factors may compromise the validity of research results based on self reports in a service context, because the reported scores of research participants may be biased. Three perspectives related to service management are distinguished in this thesis: First, the customer independently of the service provider; second, the interaction of customer and service provider; third, the service provider independently of the customer. From the perspective of the customer, I investigate the impact of different defaults in a customization process on the decision outcome of different types of customers. From the perspective of the customer and service provider interaction, I point out a new solution to overcome a dilemma related to service productivity. Finally, from the perspective of the service provider, the possible contamination of service related constructs by socially desirable responding is examined.