Uppsatsens syfte är dels att identifiera konsumenternas e-handelspreferenser men även att ta reda på eventuella skillnader gällande användarpreferenser via smartphone respektive persondator. Uppsatsen identifierar e-handel som ett fenomen som blir allt starkare och som är på väg att konkurrera ut den traditionella detaljhandeln.För att kunna svara på vår problemformulering tar vi hjälp av olika metoder. Utifrån våra undersökningar tillsammans med våra utvalda metoder har vi kommit fram till att konsumenterna hellre sitter vid en persondator vid konsumtion av en vara. Det hör samman med att konsumenterna vill sitta i sitt hem där de i lugn och ro kan göra sitt köp. En annan betydande faktor är att skärmstorleken är för liten på smartphone. En detalj som konsumenterna nämner är att gränssnittet på en smartphone är sämre än på en persondator.Nyckelord: e-handel, smartphone, mobil e-handel, persondator / The purpose of this paper is to identify consumer e-commerce preferences but also to trace any differences regarding consumer’s preferences via smartphone or PC. The paper identifies e-commerce as a phenomenon that is becoming stronger and that is going to rival the traditional e-commerce. The goal of this paper is to identify consumer’s e-commerce preferences.To solve our issue we will use different methods. Based on our studies, together with our selected methods, we found that consumers prefer sitting at a personal computer with the consumption of a commodity. It is linked to the consumer wants to sit in their homes where they quietly can make their purchase. Another significant factor is that the screen size is too small on the smartphone. One detail that consumer’s mention is that the interface on a smartphone is worse than on a PC.Key words: e-commerce, smartphone, mobile commerce, Personal Computer

Diversity of consumers, timely needs of the times, combined with market information, production and selling out of products, enterprises can profit possible. Want in the fierce competition; we must attach importance to production and sales co-ordination and integration. This study aimed to clarify the "Toyota production and sales integrated management system," in close connection with production and sales, rapid response to changes in the meaning and operation of the structure and conditions of its formation. "Toyota production and sales integrated management system," the biggest feature is the production site with frequent sales information for the various stages of the production plan to do a different range of amendments, the final production and micro-adjustments to billboards, fast response to changes in demand. In the full sales pipeline, the distributor effective master customer information and establish long-term relationships with customers, thus the right to collect and prepare sales forecasts, and quickly back to the Toyota Motor Sales, such as Toyota's strong sales management an important support system behind the production factors. "Toyota production and sales integrated management systems," the transfer of applications across industries, from brand computer makers and electronics contract manufacturing service provider of supply chain production micro-tune the system for evidence. Through analysis and comparison of the two operational framework that, dismantling of production steps, multi-stage production scheduling amendments, the changes in the components remain the highest to the final assembly, so that the flexible "instant production of Just-In-Time" , can be applied in different industries. "Toyota production and sales integrated management systems," the production of micro-adjustment of the operational structure to clarify and resolve inter-industry transfer of instances, not only academic significance, other electronic products manufacturing industry for practical application, also has a reference value.

全球桌上型電腦市場在2008 年底受到金融海嘯影響， 在2009年初面臨景氣急轉下的窘迫狀況，出貨狀況仍舊嚴峻，直至2009 下半年的景氣逐漸復甦，市場需求稍穩定，然供應鏈不時出現肇因於對需求低估，致產能規劃保守，不時產生零組件供給缺口。而市場上又受到筆記型電腦替代效果的影響，桌上型電腦在2009 年的出貨量整整比2008 年少了11.4%，在這樣雙重的影響下，桌上型電腦可以說腹背受敵。而面臨這樣的環境下，本研究之對象華碩電腦也提出了一 些相對應此環境變化之策略，期望來克服所面臨之窘境。在策略分析部分，由於傳統SWOT 分析有諸多限制與問題，像是只注重機會與威脅之配對、優劣勢難以分辨等。透過學生提出修正後的SWOT 矩陣，將傳統之SWOT 作修正，以期望能夠克服這些限制與問題，擴大此架構的使用範圍。本研究所要探討的是華碩電腦在桌上型電腦之發展策略可行性，並使用修正後的SWOT 矩陣分析，除了探討策略可行性外，也期望能 了解此修正後的SWOT 矩陣架構應用在個案分析上是否確實。