This thesis examines the transformations of music circulation and consumption brought about by new media platforms. Specifically, it shows how the social and technical design of online music platforms link the consumption of music immanently to its circulation. The thesis makes contributions to ethnomusicology, media studies, and digital anthropology, as well as to the study of music's technical cultures. It is based on a comparative ethnographic study of music circulation and consumption within two field sites: the commercial streaming service Spotify and the extralegal, unlicensed peer to peer platform 'Jekyll'. Governance comes to the fore in both sites: the study shows how practices of music curation, collection and consumption are regulated by the technical design of these platforms. Surprisingly, music consumption and circulation on Jekyll generates a variety of social relations, including pronounced social hierarchies. This is far less apparent on Spotify, due to the platform's individuated mode of address. The subjectivities of online music consumers are mediated by both their personal histories and by the broader technical genealogies of the platforms they use. The thesis illuminates the mutual interdependencies of the licensed and extralegal spheres, two domains often portrayed as not only separate but antagonistic. It also provides insight into the hybrid modes of exchange that generate digital music platforms. Through examining the entailments of circulatory participation, the study offers new insights into digital polymedia and to labour, exchange and governmentality online, as well as providing nuanced understandings of the ownership and collection of music in digital environments. Moreover, it advances new concepts to identify core aspects of digital music cultures, namely 'circulatory maintenance' and 'circumvention technology'. The thesis shows overall how Spotify and Jekyll are not merely emblematic of emergent consumption practices engendered by new media, but are bound up in the mutual co-creation of culture, engendering novel musical subjectivities, practices, socialities and ideologies. The complex musical, technical and social assemblages formed around music circulation online point to the affective potentials of music itself, producing inalienable attachments to the objects through which music is formatted, experienced, and circulated.

Using a case-study design, this qualitative investigation examines individual linguistic identity formation and the development of multiliteracies of two second language (L2) English speakers within the context of the massively multiplayer online role-play gaming (MMORPG) community. The theories and methodologies of this study draw from perspectives of sociolinguistics, digital ethnography, and discourse studies. From October 2021- March 2022, data was collected and consisted of the participants’ personal interviews and their asynchronous computer mediated communications (ACMC) within their respective gaming discussion communities. Data analyses consisted of both qualitative coding procedures of the ACMC data into literacy features and cross examination with participants’ personal interviews. Through these two case studies, this thesis shows how two English L2 gamers- one being Russian L1 and one being both Russian and Ukrainian L1- use linguistically sophisticated employment of digital multiliteracies to express their translocal and individual identities. The findings of these case studies contribute to conceptual understandings of how modern virtual communities of practice mediated by communication technologies act in conjunction with translocal L2 identity formation.

Grounded in fieldwork within a civil association of street vendors in Mexico City, my research interweaves ethnographic and historical approaches to better understand the ways people read and interpret each other in everyday encounters. The study explores representations of street markets in Mexico City’s dominant discourses. Using field methods such as participant observation, filmmaking and street photography, I outline the benefits and difficulties implicated in the assemblage of a periodic market in public spaces. I also trace the trajectories of street market participants in order to understand the role and significance of street markets in their everyday lives and existence in the city. I use the notion of ‘trajectories’ proposed by Massey to define street markets as places of encounters. Following daylight and the daily rhythm of the market, I relate social interactions with the nuances of living in the city. By exploring methods of verbal and non-verbal communication in social interactions in the street market such as dar vista and tantear, I examine the kind of socialities that emerge from these encounters. These practices of communication also allow people to formulate social critiques about the ways of living and socialising in a megacity. Finally, the website that accompanies the thesis, www.diadetianguis.org, is grounded in the idea of trajectories. It aims to explore non-linear modes of ethnographic representation that can enhance and interrelate different ways of approaching and interpreting ethnographic data through a variety of means, such as audiovisual media, mapping and hypermedia. I recommend that one reads the thesis along with the hyperlinks given in particular sections, as a means to encourage the reader to make her own way to explore the website and remaining chapters. The website is also available in the complementary DVD entitled ‘www.diadetianguis.org’. To access the home page, please open the DVD and click on the file: tianguis/index.html. Clicking on this file will open the web browser and allow for navigating the website offline.

Brand-lurking Phenomenon on Social Media Abstract The key measures to assess consumer-brand engagement on social media have mainly been visible interactions with media content, including 'likes', comments and shares. However, as research into consumers' online behaviour demonstrates, only a minority of users in fact participate 'visibly'. On social media, the vast majority of users are passive participants, so called 'lurkers'. This thesis explores consumers' publicly invisible behaviours on social media and introduces an original methodological approach to exploring the otherwise invisible behavioural patterns on social media, which builds on ethnographic principles and combines digital methods with qualitative methods. Drawing on a data set of 134 hours of screen recordings obtained through ad hoc tracking devices installed on PCs and smartphones of 15 young adults from seven European countries recruited from the "Generation Z" and 15 in- depth interviews conducted with the same participants, the study proposes the following contributions. First, the thesis illustrates a research protocol to explore consumers' lurking behaviours in relation to branded content as they occur within the young people's natural social media settings. Second, it introduces the concept of invisible engagement, defined as an...

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This thesis investigates strategies of digital activism pursued by Indigenous activists in the age of Reconciliation in Canada. The point of departure is the relationship between Indigenous people and the settler establishment, which has been historically informed by several attempts to assimilate the Natives into the white majority. Discarding the integration concept in IMER research as colonial, this study focuses instead on anticolonial advocacy strategies pursued through Indigenous knowledge within digital environments. It does so by adopting digital ethnography as method and conducting participant observation of one selected Indigenous association on Instagram. In line with these premises, Indigenous theories are operationalized into a context-specific analytical framework. This approach leads to two overarching results. On the one hand, four recurrent motifs are identified as key in Indigenous digital advocacy in the age of Reconciliation in Canada. On the other hand, a full set of anticolonial strategies is recognized as the alternative response to Reconciliation.

This thesis is an exploration in graphic anthropology alongside a digital community of nonbinary people on the social media app, TikTok. Nonbinary visuality is a complicated and still poorly understood set of experiences largely due to a lack of thoughtful representation in both academic and non-academic circles. This work applies comic-style drawing to gather nonbinary visual narratives as they are shared digitally. In doing so, this work contributes to an understanding of what it might mean to ‘look’ nonbinary. Between September 2021-May 2022 I conducted a digital ethnography on TikTok. I applied comic drawing as my primary mode of notetaking and communicating about my experiences. I also recruited 5 nonbinary social media mutuals who each contributed 1-6 video clips to my project. Informed by these video clips and my own auto-ethnographic experiences on the app, I created a collection of comic style drawings. Selections of these drawings were shared on social media (@enbyanthro) and through an interactive documentary housed on my project website (nbvisualnarratives.ca). Throughout my work here, I consider drawing as a process of gathering - of bringing together and being together. As I gathered individual nonbinary narratives through my drawing method I connected those stories to broader dialogues about being nonbinary. The ethno-graphic gatherings discussed here are made up of both personal narratives and shared experiences, brought together through the process of drawing. / Graduate

The United States and South Africa, exemplars of "archsegregation," have been constituted within an arc of historical racialized delineations which began with the centering, and subsequent overrepresentation, of European maleness and whiteness as the sole definition of Man. Globally present and persistent, these racialized delineations have been localized and spatially embedded through the tools of urban planning. This arc of racialized otherness, ineffectively erased, continues to inform the racially differentiated geospatial, health, social, and economic outcomes in contemporary urban form and functions for Black communities. It is within this historical arc, and against these differentiated outcomes, that contemporary urban discourse and contestation between individuals and institutions are situated. This historical othering provides not just a racialized geo-historical contextualization, but also works to preclude the recognition of the some of the most vulnerable urban community members. As urbanists and advocates strive to co-create urban space and place with municipalities, meeting the needs of these residents is imperative. In order to meet these needs, their lived experiences, and voices must be fully recognized and engaged in the processes and programs of urban co-creation, including in digital spaces and forums. Critical to achieving recognition acknowledging and situating contemporary digital discourses between local municipalities, Black residents, and Black networks within this historically racialized arc is necessary. In doing so, explore if, and how, race, specifically Blackness, is enacted in municipal digital discourse, whether these enactments serve to advance or impede resident recognition and participation, and how Black users, as residents and social network curators, engage and respond to these municipal discursive enactments. This exploratory research is a geographically and digitally multi-sited incorporated comparison of Chicago, Illinois, and Johannesburg South Africa. Using Twitter and ethnographic data collected between December 1, 2019, and March 31, 2020, this research layers digital ethnographic mixed methods and qualitive mixed methods, including traditional ethnographic, digital ethnographic, grounded theory, social change and discourse analysis, and frame analysis to explore three research goals. First, explore the digital discursive practices and frames employed by municipalities to inform, communicate with, and engage Black communities, and, if and how, these frames are situated within a historically racialized arc. Second, identify the ways in which Black residents, in dual discursive engagements with local municipalities and their own social networks, interact and engage with the municipal frames centering on Blackness. Third, through ethnographic narratives, acknowledge the marginalized residents of the Central Business District of Johannesburg, South Africa as "agents of knowledge," with critical and valuable knowledge claims which arise from their lived experiences anchored within racialized place and space. In doing so, support the efforts of these residents in recentering the validity of their knowledge claims in the co-creation of urban place and space. Additionally, in situating the city within a historically racialized arc develop novel frameworks, the racialized palimpsest city and syndemic segregation, through which to explore contemporary urban interactions and engagements. / Doctor of Philosophy / The United States and South Africa, exemplars of "archsegregation," have been constituted within an arc of historical racialized delineations which began with the centering, and subsequent overrepresentation, of European maleness and whiteness as the sole definition of Man. Globally present and persistent, these racialized delineations have been localized and spatially embedded through the tools of urban planning. This arc of racialized otherness, ineffectively erased, continues to inform the racially differentiated geospatial, health, social, and economic outcomes in contemporary urban form and functions for Black communities. It is within this historical arc, and against these differentiated outcomes, that contemporary urban discourse and contestation between individuals and institutions are situated. This historical othering provides not just a racialized geo-historical contextualization, but also works to preclude the recognition of the some of the most vulnerable urban community members. As urbanists and advocates strive to co-create urban space and place with municipalities, meeting the needs of these residents is imperative. In order to meet these needs, their lived experiences, and voices must be fully recognized and engaged in the processes and programs of urban co-creation, including in digital spaces and forums. Critical to achieving recognition acknowledging and situating contemporary digital discourses between local municipalities, Black residents, and Black networks within this historically racialized arc is necessary. In doing so, explore if, and how, race, specifically Blackness, is enacted in municipal digital discourse, whether these enactments serve to advance or impede resident recognition and participation, and how Black users, as residents and social network curators, engage and respond to these municipal discursive enactments. This exploratory research is a geographically and digitally multi-sited incorporated comparison of Chicago, Illinois, and Johannesburg South Africa. Using Twitter and ethnographic data collected between December 1, 2019, and March 31, 2020, this research layers digital ethnographic mixed methods and qualitive mixed methods, including traditional ethnographic, digital ethnographic, grounded theory, social change and discourse analysis, and frame analysis to explore three research goals. First, explore the digital discursive practices and frames employed by municipalities to inform, communicate with, and engage Black communities, and, if and how, these frames are situated within a historically racialized arc. Second, identify the ways in which Black residents, in dual discursive engagements with local municipalities and their own social networks, interact and engage with the municipal frames centering on Blackness. Third, through ethnographic narratives, acknowledge the marginalized residents of the Central Business District of Johannesburg, South Africa as "agents of knowledge," with critical and valuable knowledge claims which arise from their lived experiences anchored within racialized place and space. In doing so, support the efforts of these residents in recentering the validity of their knowledge claims in the co-creation of urban place and space. Additionally, in situating the city within a historically racialized arc develop novel frameworks, the racialized palimpsest city and syndemic segregation, through which to explore contemporary urban interactions and engagements.

O tema do narcisismona atualidade vem a ser ponto de discussão e interesse dos mais distintos campos de saberes, de modo a, inclusive, ser recentemente invocado por autores que realizam estudos sob a perspectiva do que seria denominada Filosofia da Diferença, cuja constelação teórico-metodológica é recorrentemente atribuída a pensadores,tais como,Gilles Deleuze, Félix Guatarri, Michel Foucault, Henri Bergsone Friedrich Nietzsche. O presente trabalho tem como objetivo abordar e prosseguir com essa discussão a respeito do narcisismoa partir do referido campo epistemológico. Para tanto, tal proposta foi conduzida ao longo de três etapas: na primeira, foi realizada uma retomada etimológicado termo narcisismoe também doscontextosde sua constituição e transposição para distintos campos epistemológicos, a fim de situar contrapontos e uma conjuntura para a delineação da noção de um neo (novo) narcisismo; na segunda, foi realizado um levantamento e leitura bibliográfica de autores que diretamente ou indiretamente discutiriam a respeito de elementos de caracterização de um narcisismoapreendido enquanto modo de relação específica conjugada em termos de intersecções entre controle esubjetivação; na terceira, e em correlação comasetapas anteriores, foi realizada uma investigação etnográficano contexto do ciberespaço, junto a um grupo específico de indivíduos residentes em um mesmo prédio, e que viriam a se inter-relacionarem a partir da mediação de uma plataforma digital social (WhatsApp) idealizada para o uso em tecnologia móvel (smartphones). A partir desse estudo, em correspondência com asrespectivas abordagens teórico-metodológicas, foi possível avançar nadiscussão e caracterização acerca do neonarcisimo,apreendido na perspectiva de uma dinâmica relacional cuja tendência reflete os modos de constituição e configuração de subjetividades no contemporâneo, em especial, no que remete às intermediações entre a consciência e sua referência a si própria, e às cooptações de si por vias de redes de comunicações e trocas no contexto da web 2.0 / The theme of the narcissismin the present time has been discussed by different areas of knowledge, including by scholars than would be called \'Philosophy of Difference\', recurrently attributed to authors such as Gilles Deleuze, Félix Guatarri, Michel Foucault, Henri Bergson e Friedrich Nietzsche. The aim of this study is discuss about the theme of the narcissismfrom said epistemological field. Therefore, this proposal was conducted over three stages: first, there was a etymological study of narcissismterm and also the context of its creation and implementation for different epistemologicalfields, with the aim of presenting elements and counterpoints to the delineation of notion of a \'neo\' (new) narcissism; second was carried out a literature review to analyze texts that directly or indirectly discuss about narcissism in a related approach to controland processes of subjectivity; in the third, and in correlation to the previous steps, an ethnographicresearch was conducted in cyberspacecontext with a specific group of individuals residing in the same building, and that would be interrelated from the mediation of a \'Social Media\' ( WhatsApp) conceived for use in mobile technology (smartphones). From this study, in correspondence to the respective theoretical and methodological approaches, it was possible to advance the discussion and characterization about neo-narcissism, understood from the perspective of a relational dynamics whose trend reflects the modes of constitution of the subjectivities in contemporary, in particular with regard to mediation between consciousness and its reference to itself, and cooptation through communications networks and exchanges in the context of Web 2.0

Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2017-08-15T17:42:46Z No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-08-16T12:29:32Z (GMT) No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-08-16T12:29:33Z (GMT). No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-07-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The gay closet has been considered a dispositif of sexuality control in scholarship in diverse researching areas. In this research, we intend to study it from a language studies perspective, more specifically, from the field of study of the metapragmatics of the language in use. For that, through a digital ethnographic approach, we chose a YouTube humour channel directed to the gay public, named Põe na Roda. It was selected all videos in which the gay closet appeared implicitly or explicitly published during the two first years of the channel, from April 04th of 2014 to April 24th of 2016. We can assert the gay closet is an important element in the entextualization processes which occur in the select videos. It presents metapragmatic functions and is central in metapragmatic discourses articulated to gender, and to the hierarchized binary “outside X inside”. The channel makes use of diverse semiotic resources to give support to indexicalization processes and metapragmatic discourses and evaluations, which try to present the gay closet as an uniform and simple set. Such strategies indicate a series of historical accruals that, besides helping to organize practices related to gay performances and identities, can be associated with determined forms of homosexual subjectivation, at the same time in which they reveal certain communicable cartographies about these processes of subjectivation and about what is possible to communicate concerning the gay closet in this specific context The argumentative line is, therefore, that indexicality and metapragmatic construal in these evaluations work to produce and communicate modes of being in the language and in sexuality. In this sense, production of gays subjectivities, rather, is, simultaneously, presupposed and projected in relations involving both being in the gay closet and coming out. / O armário gay tem sido considerado um dispositivo de controle de sexualidade em pesquisas em diversas áreas do conhecimento. Neste estudo, pretende-se estudá-lo a partir de um ponto de vista dos estudos sobre linguagem, mais especificamente, o campo dos estudos das metapragmáticas da língua em uso. Para tal, por meio de uma abordagem etnográfica digital, foi escolhido um canal de humor do YouTube voltado para o público gay chamado Põe na Roda. Foram selecionados para análise todos os vídeos em que o tema do armário gay aparecesse implícita ou explicitamente no período dos dois primeiros anos do canal, 15/04/2014 a 24/04/2016. Pode-se dizer que o armário é um elemento importante nos processos de entextualização que ocorrem nestes vídeos. Ele também apresenta função metapragmática e é central em discursos metapragmáticos articulados a gênero e ao binarismo hierarquizado “fora X dentro”. O canal apresenta o uso de diversos recursos semióticos para dar suporte a processos de indexicalização e discursos e avaliações metapragmáticas, que tentam apresentar o armário como um conjunto uniforme e simples. Tais estratégias indiciam uma série de acúmulos históricos que, além de ajudarem a organizar práticas vinculadas a performances e identidades gays, podem ser associados a determinadas formas de subjetivação homossexual, ao mesmo tempo em que revelam certas cartografias comunicáveis sobre estes processos de subjetivação e sobre o que é possível dizer sobre o armário neste contexto específico. O argumento é, portanto, que tanto a indexicalidade como a construção metapragmática dessas avaliações funcionam para produzir e comunicar modos de ser na linguagem e na sexualidade. Neste sentido, a produção de subjetividades gays é tanto pressuposta quanto projetada nas relações que envolvem tanto o se manter dentro quanto o sair do armário.