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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
261

Marketing with emphasis on promotion of classified ads of English newspaper in Hong Kong.

January 1987 (has links)
Lee Suet-Ching, Liu Man-Hoi Helen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 130.
262

Postavení Pražského denníku ve skladbě českého tisku v druhé polovině šedesátých let 19. století / The position of the Prague journal(pražské listy)in the structure of czech press in the latesixties of the 19.century

Tůma, Ondřej January 2012 (has links)
The main aim of my diploma thesis is to determine the position of newspaper called Pražský denník in context to other Czech newspapers of the second half of the sixties of the 19th century. That time was the period which represented the essential changes in development of the modern society and politics in Czech lands. Simultaneously, it is the period when the political journalism started to form. The activity of Pražský denník has not been studied in any research yet. This periodical is considered to be biased and insolvent because it is usually included into official pro- government newspapers. Such evaluation of this newspaper is done without any deeper content analysis. The interpretation of the Czech journalism, which is mainly focused on the effect of opposite newspaper (e.g. Národní listy) and had the main effect on the Czech national movement, does not pay attention to Pražský denník at all. Considering the fact that Pražský denník was published in cargo of 20 000 pieces we should not omit evaluating of this newspaper according to its effect on reader of that time. In my diploma thesis, I would like to focus on the content analysis of Pražský denník and to analyze the thematic composition and territorial focus of individual articles. My interest is also concentrated on the measure and...
263

Trovärdighet som en basföda för överlevnad : En studie kring en morgontidnings och en kvällstidnings legitimitet

Ly, Monia January 2009 (has links)
<p>Trovärdighet är inte ett givet ting inom samhällets ramar. Det krävs en ömsesidig relationsuppbyggnad mellan parterna. Syftet var att belysa tidningsutgivarnas legitimitet i förhållande till innehållet i tidningen. Studien genomfördes med kvalitativ metod och avsåg två fallstudieobjekt, en morgontidning och en kvällstidning. Dessa var Göteborgs-Posten och Göteborgs-Tidningen. Teoretiska frågeställningar kring legitimitet var definitionen av legitimitet, påverkan, faktorer för hög respektive låg trovärdighet, nyhetsartiklarnas komponenter samt dagordningsfunktionen. Slutsatsen är att de båda fallstudieobjekten är legitima men på olika sätt. Ett gemensamt element är att varken dagstidningar eller kvällstidningar föreföll tro helt och fullt på "objektiv information".</p><p> </p> / <p>Credibility is not a given thing in society. It requires a mutual relationship between the parties. The purpose of this study was to illuminate newspaper legitimacy in relation to media content. The study used a qualitative approach and comprised two case studies, one morning- newspaper and one evening paper, which were the Göteborgs-Posten and the Göteborgs-Tidningen. The main theoretical issues concerning legitimacy were the definitions of legitimacy, impacts, factors of high and low credibility, news components and agenda setting. The conclusion was that both newspapers shared a degree of legitimacy, but with different implications. Neither the morning nor the evening paper seemed to believe whole-heartedly in objective information.</p>
264

Fräsch och strukturerad med attityd : Ett examensprojekt om tidningslayout

Abrahamsson, Emilia, Renhult, Elena January 2012 (has links)
AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space. We have also looked at alignment-, form-, color-, contrast-, typography- and placement principles. The principles we have applied from aesthetics are color repetition, color contrasts, balance, visual harmony and depth.Method: The empirical studies consisted of a qualitative content analysis of student newspapers, followed by a focus-group study with respondents from the Campus newspaper target group. The purpose of the two studies was to, via a content analysis, get a general picture of the design language that is used on the market today. This, combined with theory, helped us to create a visual expression that stands outside the general form. It was done in four different dummies, these dummies were discussed by the focus-group.Results: Our first empirical study showed how student newspapers are designed today. With support of theory, the functioning principles was sorted out and used in the four dummies. During the focus-group analysis, opinions about the dummies were presented. We could therefore see what the respondents wanted in the page templates. Together with the client's wishes and analysis from the empirical studies, a new concept developed. It will be perceived as clean and structured together with attitude. / Campus
265

Trovärdighet som en basföda för överlevnad : En studie kring en morgontidnings och en kvällstidnings legitimitet

Ly, Monia January 2009 (has links)
Trovärdighet är inte ett givet ting inom samhällets ramar. Det krävs en ömsesidig relationsuppbyggnad mellan parterna. Syftet var att belysa tidningsutgivarnas legitimitet i förhållande till innehållet i tidningen. Studien genomfördes med kvalitativ metod och avsåg två fallstudieobjekt, en morgontidning och en kvällstidning. Dessa var Göteborgs-Posten och Göteborgs-Tidningen. Teoretiska frågeställningar kring legitimitet var definitionen av legitimitet, påverkan, faktorer för hög respektive låg trovärdighet, nyhetsartiklarnas komponenter samt dagordningsfunktionen. Slutsatsen är att de båda fallstudieobjekten är legitima men på olika sätt. Ett gemensamt element är att varken dagstidningar eller kvällstidningar föreföll tro helt och fullt på "objektiv information". / Credibility is not a given thing in society. It requires a mutual relationship between the parties. The purpose of this study was to illuminate newspaper legitimacy in relation to media content. The study used a qualitative approach and comprised two case studies, one morning- newspaper and one evening paper, which were the Göteborgs-Posten and the Göteborgs-Tidningen. The main theoretical issues concerning legitimacy were the definitions of legitimacy, impacts, factors of high and low credibility, news components and agenda setting. The conclusion was that both newspapers shared a degree of legitimacy, but with different implications. Neither the morning nor the evening paper seemed to believe whole-heartedly in objective information.
266

Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin) : characteristics of rhetoric and its educational meanings /

Zhu, Yu, January 2001 (has links)
Thesis (M. Phil.)--University of Hong Kong, 2001. / Includes bibliographical references.
267

Tracking transformation : arts, politics and consumerism in the arts section of the Weekly Mail/Mail & Guardian, 1985-2000.

Grotan, Teresa. January 2001 (has links)
No abstract available. / Thesis (M.A.)-University of Natal, Durban, 2001.
268

Įvardžiai, veiksmažodžio pakaitalai, laiko ir vietos prieveiksmiai, laikraščio straipniuose ir laikrašcių vedamuosiuose straipsniuose / Pronouns, Pro-verbs, Place and Time Adverbials in Newspaper Reportage and Newspaper Editorial

Povilaitytė, Rita 31 May 2005 (has links)
The present paper focuses on the comparative analysis of the pronouns, pro-verbs, place and time adverbials in newspaper reportage and newspaper editorial. The aim of the paper is to examine and compare the frequency of the use of the pro-verbs, place and time adverbials in the texts of newspaper reportage and newspaper editorial. The method chosen for achieving the set aim is that of quantitative analysis combined with comparative studies. The results show that the general frequency of the occurrences as well as the relative frequency of the occurrences of the analysed linguistic means does not vary significantly; however, there are certain differences in the use of the particular linguistic means within the genres of newspaper reportage and editorial. Thus, the patterns of the use of certain linguistic means were influenced by genre.
269

Burgerlike joernalistiek in die Suid-Afrikaanse konteks : 'n ondersoek na die insluiting van gemarginaliseerde gemeenskappe deur herberaming met verwysing na projekte van die Cape Argus en Kaapse-Rapport

Truter, Charlene 04 1900 (has links)
Thesis (MPhil)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: Since South Africa’s transition from a nationalistic state to a democracy in 1994, debates about the media’s role have intensified as the challenges and complexities of the South African society unfolded. In this debate, which mainly played out between the government and the media, the liberal theory and the developmental theory were used as the two main normative positions from which to contest the media’s role. As normative theories they describe the ideal role of the press within societal systems and thus fall within the functionalist paradigm. Historically, the liberal approach was seen as the accepted normative framework for the media within a democracy to protect that very democracy. The liberal consensus adopted by the post-apartheid media therefore came as no surprise. However, the optimism initially experienced regarding the independence of the new, liberal media, its professionalisation and economic restructuring, is gradually being challenged by the critical perspective. This perspective questions the extent of transformation in a public sphere where entrance is still restricted by class structures. The argument of this paper is that although the above changes to the media landscape are recognised as important, they do not account for issues of class and how the poor, the spaces they live in and the factors impacting on their lives, are framed by the media. This paper is presented as a normative undertaking and presents civic journalism as alternative normative framework. It moves from the premise that the representations afforded to the poor in die media are being hampered by the individualistic aims of the Western, liberal, journalistic tradition. The argument is further that the use of a community-driven approach should lead to broader representation of the poor in the media and the inclusion of this currently marginalised group in the public sphere. Reframing, one of the most important methods of civic journalism, is singled out to explore the possibility of applying civic journalism to the South African context. The motivation for this paper is the belief that the need exists for a greater plurality of voices and discourses. / AFRIKAANSE OPSOMMING: Sedert Suid-Afrika in 1994 beweeg het van ’n nasionalistiese staat na ’n demokrasie, het die debat oor die rol van die media algaande verdiep namate die uitdagings en kompleksiteite van die Suid-Afrikaanse situasie ontvou het. In die debat tussen die postapartheid media en die regering was die twee normatiewe posisies van waar die media se rol by uitstek betwis is, die libertynse en ontwikkelingsteorie. As normatiewe teorieë wat die ideale rol van die pers binne samelewingsisteme verwoord, val dit binne die funksionalistiese paradigma. Histories word die liberale benadering gesien as die vanselfsprekende roete wat ’n media binne ’n demokrasie moet volg om daardie demokrasie te beskerm. Die liberale konsensus van die post-apartheid media was in die lig hiervan geen verrassing nie. Maar die optimisme wat aanvanklik ervaar is oor die onafhanklike, liberale media, sy professionalisering en ekonomiese herstrukturering, word algaande uitgedaag deur ’n kritiese perspektief. Hierdie perspektief bevraagteken die waarde van ’n getransformeerde media waar toelating tot die openbare sfeer steeds deur klasstrukture gereguleer word. Alhoewel die bogenoemde erken word as belangrike veranderinge, is die argument dat die liberale normatiewe paradigma nie genoeg was om kwessies van klas te verreken en hoe armes, die kwessies wat hulle lewens beïnvloed en die ruimtes waarin hulle ’n bestaan maak, deur die media beraam word nie. Hierdie werkstuk is ’n normatiewe onderneming wat burgerlike joernalistiek as normatiewe raamwerk wil voorstel. Die uitgangspunt is dat representasie van armes in die media deur die individualistiese doelstellings van die Westerse, liberale joernalistieke tradisie beperk word. Die argument is verder dat die toepassing van ’n gemeenskapsgerigte benadering behoort te lei tot ’n breër representasie van armes en die insluiting van dié tans gemarginaliseerde gemeenskappe by die openbare sfeer. Herberaming, een van die belangrikste metodes van burgerlike joernalistiek, word uitgesonder om die toepassingsmoontlikheid van burgerlike joernalistiek as alternatief te ondersoek. Die motivering vir die werkstuk is die oortuiging dat daar in die Suid-Afrikaanse mediakonteks ’n behoefte bestaan aan ’n groter diversiteit van stemme en diskoerse.
270

Die oorlewing van 'n Afrikaanse koerant in 'n veeltalige omgewing, met spesifieke verwysing na Die Burger (Wes-Kaap)

Louw, Barend Jordaan 04 1900 (has links)
Thesis (MPhil)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: The purpose of this study is primarily an examination of the effect of multilingualism on Afrikaans newspapers, with specific reference to Die Burger (Western Cape). The study also looks at the origin and development of South Africa's multilingual dispensation, the effect of this on South Africa's press history, the newspaper market in South Africa, how newspapers position themselves in this multilingual market, an outline of Die Burger's potential and real market in the Western Cape, how Die Burger positions itself in this market, the challenges and effect of multilingualism on Die Burger's market, ways in which Die Burger handles this impact, and possible shortcomings in the handling thereof. The study further examines the effect of multilingualism on the financial and operating management of newspapers, strategies for survival in a multilingual market, the possible shortcomings of these strategies, and suggests possible solutions for these shortcomings. Through electronic media such as television, radio and the internet more and more Afrikaans speaking people are exposed to English and it is likely and possible that growing numbers of Afrikaans speaking people are able to communicate fluently in English. The possible effect of this may be that Afrikaans speaking people, Die Burger's primary market, can, with growing ease, support Die Burger's direct competition, namely English dailies. Die Burger can therefore no longer depend on language loyalty, but have to compete on level footing with English newspapers for Afrikaans readers. Because of the uniqueness of the Die Burger's market there is no generic model for survival strategies in this market. Thus this study also examines influences on the Afrikaans market such as globalisation, anglicization and the impact of the electronic media on language preference and ability. The study also examines the specific challenges for Die Burger, especially in terms of not losing it's current readers, and secondly to survive in a market increasingly under pressure from multilingualism. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie is primêr 'n ondersoek na die invloed wat veeltaligheid het op Afrikaanse koerante, met spesifieke verwysing na Die Burger (Wes-Kaap). Daar word ook 'n ondersoek gedoen na die oorsprong en ontwikkeling van Suid- Afrika se veeltalige bestel, die invloed van veeltaligheid op Suid-Afrika se persgeskiedenis, die koerantmark in Suid-Afrika, hoe koerante hulle in dié veeltalige mark posisioneer, 'n beskrywing van Die Burger se potensiële en werklike mark in die Wes-Kaap, hoe Die Burger hom in dié mark posisioneer, die uitdagings en invloed van veeltaligheid op Die Burger se mark, die maniere waarop Die Burger dié impak hanteer, en moontlike leemtes in die hantering daarvan. Die studie ondersoek verder die finansiële en bedryfsimpak van 'n veeltalige samelewing op koerante, strategieë vir oorlewing in 'n veeltalige mark, moontlike leemtes in dié strategieë, en doen moontlike oplossings aan die hand. Weens die elektroniese media soos televisie, radio en die internet word al meer Afrikaanssprekendes aan veral Engels blootgestel en is dit waarskynlik en moontlik dat al meer Afrikaanssprekendes ook gemaklik in veral Engels kan kommunikeer. Dit kan tot gevolg hê dat Afrikaanssprekendes, en dus Die Burger se primêre teikenmark, met toenemende gemak ook Die Burger se direkte kompetisie, naamlik Engelse dagblaaie, kan begin ondersteun. Die Burger sal dus nie meer kan staatmaak op taallojaliteit nie, maar moet op gelyke voet met Engelse koerante meeding vir Afrikaanssprekende lesers. Weens die uniekheid van die mark waarin Die Burger hom bevind, bestaan geen generiese model wat strategieë vir oorlewing binne dié mark uitstippel nie. Dus word in die studie 'n ondersoek gedoen na die invloede op die Afrikaanse mark soos byvoorbeeld globalisering, gepaardgaande verengelsing, en die invloed van die elektroniese media op die mark se taalvoorkeur en -vaardigheid. Die studie behels ook 'n ondersoek na die spesifieke uitdagings vir Die Burger, veral in terme daarvan om eerstens sy huidige lesers te behou, en tweedens om te oorleef in 'n mark wat toenemend die invloed voel van veeltaligheid.

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