Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research. / Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research.

本研究旨在瞭解青少年的金錢觀、需求滿足與慾望，並以 Alderfer的ＥＲＧ理論探討需求滿足及慾望對青少年金錢觀的影響。 研究樣本係依校級抽樣臺灣地區八百七十四位十三至十八歲的青少年。以自編之自陳式慾望、需求滿足和金錢觀問卷為研就工具。所得資料以次數分配、變異數分析、徑路分析等統計方法處理。 研究結果發現，在青少年的金錢觀方面，整體而言，大部分青少年均有正確的金錢觀，特別是對金錢在人際互動中的效用以及金錢的獲取方式有正確的看法。此外，不同的樣本指出，女生、國中生、居住在鄉村者以及有儲蓄習慣者對金錢有較正確的看法，反之，零用錢愈多對金錢的看法也較偏差。 其次，以徑路分析解釋需求滿足度和慾望對金錢觀之影響的研究結果指出，慾望是需求滿足影響金錢觀的中介變項。此外，影響青少年金錢觀的主要因素是關係需求和關係慾望，亦即，能夠與重要他人有良好的互動關係以及想要與重要他人建立良好關係的青少年對金錢的看法也較正向。而這二個變項在國中生和高中生樣本中有些許的差異：就國中生而言，關係需求滿足度對金錢觀的影響較關係慾望來得大，在高中生樣本中則恰好相反。 針對以上結果，提出研究討論及後續研究在方法以及變項上的建議，並對青少年之金錢教育提出鼓勵儲蓄、建立支持系統的建議。

汽車產業早期在台灣一直都屬於重點產業，早從1950年代以前，台灣政府便開始發展汽車產業(陳釧瑤，1997)，然而若按照原定計畫，台灣汽車產業早該在1985年以後就邁入國際化以及自有品牌，不過現今大多數的台灣汽車廠商仍處於通路代理商和零組件代工製造階段，為了避免淘汰，本研究認為台灣汽車廠商應著手發展自有品牌，不過因為台灣廠商大多欠缺品牌知名度，謂此本研究認為台灣廠商可採行品牌聯盟策略。然而考量到市場未來趨勢與消費者需求的多元化，本次研究將以強調運動、休閒的SUV休旅車作為本次研究主要探討的車種，並希望能藉由品牌聯盟讓台灣汽車廠商得以自創品牌。 本次研究貢獻在學術方面有三，其一是產品屬性與產品屬性水準之詮釋、二是研究品牌聯盟議題時，需建立在品牌是否能替代某產品屬性的議題上，三是消費者在從事消費行為時確實會產生退縮或是漸進策略。在管理實務上，本研究所給予的建議有七，其一是品牌知名度高低將會影響消費者做出正確決定，其二是當消費者無法有效處理資訊時，車商品牌的重要性將會提升，其三是低辨識度品牌有動機發展成份品牌，其四是台灣汽車廠商自創品牌確實有其利基市場存在，其五是品牌自創過程中，必須不斷地做自我評估，其六是傳遞正確且為消費者所能承受並理解的正確資訊是價值創造的重要一環，其七是品牌建立本身即是策略規劃。 / Motor industry is one of the most important industry that Taiwan government energetically have developed and invested lots of resources since 1950(陳釧瑤，1997). Indeed, Taiwanese motor firms should have had their own brand and made it internationalized in 1985. However, most of Taiwanese motor firms are still on the stage of OEM or ODM. We regard this condition as a threat that will obstruct the profit growth and weaken the competitiveness of them. Therefore, we consider branding is one of the effective alternatives to strengthen the competitiveness of Taiwanese motor industry. Because of the low brand awareness of Taiwanese motor firms, brand alliance may be the best way that can help them to build their private label. Considering the trend of lifestyle in Taiwan, this literature will focus on “brand alliance of sport utility vehicle” and try to find some important attributes that will support them to select their partners and satisfy the consumer needs. As a result, this studying has three contributions to academic researcher. First, we redefine the meanings of product attribute and product attribute level that many academics confuse. Second, the consistency between the brand awareness of ingredient firms and product attribute should be considered when motor firms are finding the partners of alliance. Third, we verify either behavioral progression or behavioral depression may happen in purchase process (Alderfer, 1972). In practice, we find the fitness between product attributes and partner’s brand awareness will affect the result of brand alliance. The finding implies that ingredient firms which have great brand equity in B2B market may have low equity in B2C market. Second, the weight of car brand will be more important when asymmetric information exists. Third, the ingredient firms which have great equity in B2B market and low awareness in B2C market have the motive to cooperate with private label brand firms. Fourth, there are some niches in Taiwanese SUV market. Fifth, branding can’t success without self-audit. Sixth, delivering the appropriate and correct information to consumers is one of the most important things of value creation. Seventh, strategy is the nature of branding, so it will be very hard to brand without strategic planning.