This study explores how sustainability practitioners understand and engage with the subjective psychological dimensions of `social mobilization'. At this particular moment, there exists scant research into precisely how these dimensions are being theorized and incorporated into the practice of social mobilization, despite a growing recognition that environmental engagement necessarily involves the `inner life' of people--the complex and interconnected psycho-social influences on who we are and how we understand our world. Using a narrative methodology, I interviewed seven sustainability facilitators about how they are currently making meaning of social change and how subjectivity is represented within this. The analysis presents four distinct ways that psycho-social dimensions are being negotiated and related to in engagement work. This research indicates that being able to engage with subjectivity is not so much a technical skill that can be learned, but rather a new way of making meaning of the world, others, and oneself.

It is a common misconception that the cross-sector partnership between private companies and environmental NGOs purely benefit financing and image possibilities. However, suppositions like these are worryingly out-of-date and do no longer correspond to the actual make-up, ambitions, effort, and functionings of said partnerships. Most companies use a concept called Corporate Social Responsibility (CSR) when describing their sustainability work, often including partnerships with Non-Governmental Organisations (NGOs). The term was coined at a time when sustainability work was less refined than what we see today, and while societal awareness and industrial appreciation for the importance of environmental agendas has developed, the term CSR and its definition has remained the same. This study interviewed three environmental NGOs and four private companies in Sweden in order to investigate the structure and outcomes of their current partnerships with the respective actor. The findings underline the need for an updated conceptual definition, that facilitates cross-sector partnership development parallel to societal development rather than to hold it back. With environmental threats winning the attention of both private and public actors in local as well as global settings, the issue of this conceptual misalignment and possible snag in efficiency that it may pose, becomes highly relevant.

As more studies highlight the unconscious dynamics of environmental education it is important to understand how those dynamics impact the educators themselves so that we may better train educators and improve the efficacy of their work. Using a psychosocial and psychoanalytic methodology I explored the unconscious emotional lives of six environmental educators. The educators first participated in a professional development workshop and then in three in-depth interviews using the Dialogic, Relational Interview method. Data was analyzed using holistic analysis. The educators' employed a variety of conscious and unconscious protective measures to manage feelings of powerlessness, anxiety, fear, doubt, and grief over loss. The educators were largely unaware of the extent to which they employed protective measures and expressed an overall discomfort with exploring the painful aspects of their work. This study is a first step in understanding how educators' unconscious emotional experiences impact how they interact with their audiences.

Inledning: Friluftsliv har en stark ställning i Sverige. Argumenten är positivt landade och innefattar vanligen både folkhälsa och miljöengagemang. Samtidigt som intresset ökar och fler vistas i naturen kommer rapporter om nedskräpningsproblem. Något som slår hål på uppfattningen om att friluftsliv främjar miljöengagemang. Syfte: Genom att undersöka hur ledare inom Friluftsfrämjandet ser på miljöengagemang och friluftsliv har studien som mål att skapa en teoretisk modell som visar förutsättningar alt. hinder för pronaturellt beteende, viljan att minska klimatavtrycket. Metod: Studien är en kvalitativ intervjustudie. 8 ledare inom Friluftsfrämjandet deltog. Genom Grounded Theory utformades en analysmodell som i sin tur konstruerade en visuell teoretisk modell.  Resultat: Miljöengagemanget är i första hand situationsanpassat och bygger på att plocka skräp. Miljöfokus varierar för olika typer av aktiviteter. Ju mer abstrakt naturen blir, desto svårare att förhålla sig till ett miljöengagemang. Glapp uppstår utifrån viljan att vara miljövänlig till den faktiska insatsen. Miljöengagemanget är inte tydligt utanför ledarrollen. Ifall engagemanget får fäste utanför organisationen är detta kopplat till friluftslivet som i sig kan innehålla miljöfokus.  Diskussion: Att friluftsliv skulle vara förenat med ökat miljöengagemang fungerar bättre i tanken än i praktiken. En möjlig väg kan vara att sammankoppla begreppen om allemansrätten hade ett tydligare ställningstagande. / Introduction: Outdoor recreation has a strong position in Sweden. Engaging in outdoor recreation is positively charged, includes public health and environmental engagement. When interest in outdoor recreation increases there are reports of garbage problems in natural areas. This suggest that outdoor activities doesn´t promotes environmental commitments. Aim: By investigating how voluntary guides within the Swedish Outdoor Association give reasons for environmental engagement through outdoor recreation, the study aims to create a theoretical model that shows the conditions for pronatural behavior. Method: The study was conducted as a qualitative interview study. 8 guides participated. Through Grounded Theory, an analysis model was designed which in turn constructed a visual theoretical model. Result: Environmental engagement is situational and focus on picking garbage. How environment priority is conducted differs within different types of activities. The more abstract nature becomes, the more difficult it is to relate to environmental engagement. Gaps arise from being environmentally friendly to the actual effort. If commitment takes root outside the organization, this is linked to the outdoor activities, which can include an environmental focus. Discussion: That outdoor recreation promotes environmental engagement is better in thought than in practice. The right of public access should have a clearer environmental position.

Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. However, sustainability is a complex concept and it could therefore be questioned whether everyone irrespective of, for instance, gender, age, education and other personal attributes perceive it similarly and display similar attitudes toward the concept. Based on a quantitative online survey with 1010 participants, this study examines the impact of personal attributes on the receptiveness of sustainability communication and customer loyalty in the context of Peer to Peer (P2P) marketplace platforms, and discerns how sustainability communication and customer loyalty are interrelated. Also, it explores whether sustainability communication from providers of P2P marketplace platforms can be considered to play a role in accelerating the transition to a CE. Findings suggest that personal attributes affect the receptiveness of sustainability communication and loyalty intentions, this was particularly evident for females and individuals living a sustainable lifestyle. The findings also reveal a positive relation between sustainability communication and customer loyalty, where environmental engagement, consistency between preferences for a certain appeal and actions made on the basis of the same preference, along with trustworthy content seem to strengthen that relationship. Lastly, the findings conclude that sustainability communication from P2P marketplace platforms providers can increase the number of individuals trading pre-owned items which implies for more people participating in resource-efficient activities, which ultimately fosters a CE. / Ökad uppmärksamhet kring begreppet hållbarhet och miljöfrågor innebär förändrade konsumentpreferenser med högre krav på hållbara lösningar, varav företag behöver erbjuda produkter och/eller tjänster som präglas av hållbarhet för att möta kundernas behov. Hur man kommunicerar hållbarhet har således blivit en viktig aspekt när företag utformar sina marknadsföringsstrategier. Hållbarhet är däremot ett komplext begrepp, varav det kan ifrågasättas om alla oavsett kön, ålder, utbildningsnivå och andra personliga egenskaper har en liknande attityd gentemot hållbarhet, och uppfattar hållbarhetskommunikation på samma sätt. Baserat på en kvantitativ onlineundersökning med 1 010 deltagare undersöker denna studie effekterna av personliga egenskaper på mottagligheten av hållbarhetskommunikation och kundlojalitet i kontexten peer-to-peer (P2P) marknadsplattformar, samt hur hållbarhetskommunikation och kundlojalitet står i relation till varandra. Studien undersöker också om hållbarhetskommunikation kan anses påskynda övergången till en cirkulär ekonomi. Resultaten från studien ger en indikation på att personliga egenskaper påverkar mottagligheten för hållbarhetskommunikation och konsumentens intentioner att vara lojal. Detta var särskilt påtagligt för kvinnor och individer som lever en hållbar livsstil. Resultaten visar även på en positiv relation mellan hållbarhetskommunikation och kundlojalitet, varav högre miljöengagemang, preferenser som går i linje med handlingar, och trovärdigt innehåll tenderar att stärka denna relation. Slutligen kan det konstateras att hållbarhetskommunikation kommunicerat av P2Pmarknadsplattformar kan öka antalet personer som säljer och köper begagnade föremål, varav fler människor deltar i resurseffektiva aktiviteter, vilket främjar övergången till en cirkulär ekonomi.