Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-23T22:02:48Z No. of bitstreams: 1 AmandaCinthiaMedeirosESilva_DISSERT.pdf: 1488060 bytes, checksum: 6ec63542befe51a322d010748a842551 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-29T17:27:34Z (GMT) No. of bitstreams: 1 AmandaCinthiaMedeirosESilva_DISSERT.pdf: 1488060 bytes, checksum: 6ec63542befe51a322d010748a842551 (MD5) / Made available in DSpace on 2016-06-29T17:27:34Z (GMT). No. of bitstreams: 1 AmandaCinthiaMedeirosESilva_DISSERT.pdf: 1488060 bytes, checksum: 6ec63542befe51a322d010748a842551 (MD5) Previous issue date: 2015-05-04 / A presen?a marcante das tecnologias de informa??o e comunica??o (TICs) fez com que a rotina produtiva de ve?culos midi?ticos passasse por mudan?as. Com as ag?ncias alternativas de informa??o n?o foi diferente. Neste sentido e diante de uma literatura escassa acerca do tema, propomo-nos aqui a compreender como a Ag?ncia de informa??o Frei Tito para Am?rica Latina (Adital) desenvolve sua proposta de jornalismo alternativo, no ciberespa?o, com vistas a uma comunica??o cidad?. Para tanto, buscamos descrever as pr?ticas de produ??o jornal?sticas da ag?ncia, al?m de identificar os sujeitos envolvidos e as rela??es mantidas entre eles na rotina produtiva, e mapear quem s?o e onde est?o os replicadores do conte?do publicado e/ou veiculado em sua p?gina online. A princ?pio, apresentamos uma discuss?o te?rica acerca de conceitos como os de contra-hegemonia, jornalismo alternativo e cidadania comunicativa, o que nos leva at? os estudos de Gramsci (2010), Peruzzo (2011), Moraes (2013), Paiva (2008), Coutinho (2008), Mata (2006), entre outros autores. Em seguida, abordamos brevemente a trajet?ria hist?rica de ag?ncias de informa??o no mundo e na Am?rica Latina, para tanto nos debru?amos em autores como Aguiar (2009), Pasti (2013) e Moraes (2010). Tra?amos ainda um percurso metodol?gico de abordagem qualitativa e car?ter explorat?rio e descritivo. Lan?amos m?o do m?todo da etnometodologia, o que nos permite analisar os etnom?todos ou conjunto de modos de agir, procedimentos, atividades e saberes que se constituem nos grupos, dando-lhes reconhecimento e distin??o (COULON, 1995). Para alcan?ar os objetivos tra?ados, utilizamos ainda t?cnicas de pesquisa bibliogr?fica e documental, al?m da observa??o participante e entrevistas semi-estruturadas. Por fim, analisamos os dados coletados a partir de tr?s eixos: o surgimento da Adital; as pr?ticas, caracter?sticas e sujeitos envolvidos na rotina produtiva da ag?ncia; e quem s?o e onde est?o os replicadores do conte?do produzido e/ou veiculado pela Adital. Conclu?mos que a rotina de produ??o em uma ag?ncia alternativa e contra-hegem?nica de informa??es ? sim marcada por singularidades, tanto no que diz respeito ? organiza??o da pr?tica jornal?stica, quanto aos obst?culos encontrados. Nossos dados permitem ainda que, resguardadas algumas quest?es, acreditemos ser a Adital um modelo de ag?ncia de informa??o independente, alternativa e contra-hegem?nica, logo, aproximada de uma proposta de comunica??o cidad?. / The strong presence of the communication and information technologies (TICs) forced the productive routine of some media vehicles to go through significant changes. The same happened to the alternative agencies segment. Having a scarce literature and sources about this subject, this study?s objective is to understand how the Information Agency Frei Tito for Latin America (Adital) develops its proposal of alternative journalism, within the cyberspace, while aiming a Christian communication. For this finality, the study will describe and explain the practices of journalistic production, identifying the subjects involved and the relations maintained between them in this productive routine. Also, it will trace who and where these content replicators are and/or their online address. At first, it was presented a theoretical discussion about the concepts of ?counter-hegemony?, alternative journalism and communicative citizenship, what brings us to the studies of Gramsci (2010), Peruzzo (2011), Moraes (2013), Paiva (2008), Coutinho (2008), Mata (2006), among other authors. Next, it will be approached briefly the historical path of the information agencies around the world and in Latin America, so that the study can focus on authors like Aguiar (2009), Pasti (2013) and Moraes (2010). This piece will draught a ?methodologic route? for a qualitative approach with an exploratory and descriptive character. We gave up the etnometodological methods, what allow us to analyze the etnomethods or behavioral groups of action, procedures, activities and knowledge that constitutes these groups, giving them recognition and distinction. (COULON, 1995). To achieve the defined objectives, it was also used a bibliographical and documental research techniques, in addition to subject observation and semi-structured interviews. Finally, we analyze the collected data taking into consideration three pivots: the beginning of Adital; the practices, characteristics and subjects involved in the productive routine of the agency; and who are and where are these content replicators of content produced and transmitted by Adital. We can conclude that the production routine of an alternative agency and the counter-hegemonic of information is marked by some singularities regarding to the organization of the journalistic practice and to the obstacles found on the way. Our data allows us, even if there are still some doubts, to believe that Adital is a sort of independent information agency, alternative and counter-hegemonic, ergo, more close to a proposition of communicative citizenship.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-23T22:02:48Z No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-29T17:42:57Z (GMT) No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Made available in DSpace on 2016-06-29T17:42:57Z (GMT). No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) Previous issue date: 2015-06-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa analisa a narrativa transm?dia da telenovela Cheias de Charme, compreendida como um mundo ficcional multiplataforma, composto por v?rias pe?as distribu?das em m?dias distintas, e inserida no contexto da converg?ncia midi?tica. Tendo em vista a sua expans?o em diversos meios de comunica??o controlados pela produ??o, investigou-se como os princ?pios (JENKINS, 2008, 2009a, 2009b) e as estrat?gias de expans?o e propaga??o (FECHINE et al., 2013) foram apropriadas pela fic??o. Para tal, foram realizadas revis?es de literatura acerca dos processos de transmidia??o e das especificidades da narrativa transm?dia, com a finalidade de identificar os poss?veis espa?os de atua??o e as formas de envolvimento com p?blico. Al?m disso, refletiu-se sobre as reconfigura??es do g?nero telenovela na era da cultura participativa. Para uma melhor compreens?o da disserta??o, as observa??es foram divididas em quatro cap?tulos distintos, tendo como fio condutor e ponto de partida a inser??o da telenovela no ambiente da internet. Com aux?lio de uma pesquisa descritiva com vistas ? aplica??o do procedimento de Estudo de Caso, ? luz das contribui??es de Gil (2010), acredita-se que os objetivos propostos foram alcan?ados. Por fim, concluiu-se queCheias de Charme, exibida pela TV Globo, em 2012, no hor?rio das 19h, utilizou-se de a??es criativas e planejadas que funcionaram de forma eficaz no desenvolvimento de uma narrativa transm?dia. / This research analyzes the transmedia narrative television series Cheias de Charme, understood as a fictional multiplatform world, composed of several pieces distributed in different media, and into the context of media convergence. With a view to its expansion in various media controlled by production, we investigated how the principles (Jenkins 2008, 2009a, 2009b) and the strategies of expansion and spread (Fechine et al., 2013) were appropriate for fiction. To do this, literature reviews were conducted about transmidiation processes and the specifics of transmedia narrative, in order to identify possible areas of action and forms of engagement with the public. In addition, he reflected on reconfigurations of the soap opera genre in the era of participatory culture. For a better understanding of the dissertation, the observations were divided into four distinct chapters, taking as a guide and starting point the inclusion of the soap opera in the internet environment. With the aid of a descriptive research with a view to the application of the Case Study procedure in the light of Gil contributions (2010), it is believed that the proposed objectives were achieved. Finally, it was concluded that Cheias de Charme, aired by TV Globo in 2012, in time of 19h, we used creative and planned actions that have worked effectively in developing a transmedia narrative.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-07-26T00:34:28Z No. of bitstreams: 1 AlanSoaresBezerra_DISSERT.pdf: 1973624 bytes, checksum: be7c07504c6994ecc019750ef704dd90 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-08-08T19:41:41Z (GMT) No. of bitstreams: 1 AlanSoaresBezerra_DISSERT.pdf: 1973624 bytes, checksum: be7c07504c6994ecc019750ef704dd90 (MD5) / Made available in DSpace on 2016-08-08T19:41:41Z (GMT). No. of bitstreams: 1 AlanSoaresBezerra_DISSERT.pdf: 1973624 bytes, checksum: be7c07504c6994ecc019750ef704dd90 (MD5) Previous issue date: 2016-03-18 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / O presente trabalho teve por objetivo compreender como o segmento gospel - tendo por base o Minist?rio de Louvor Diante do Trono, se articula ? l?gica de mercado por sua inser??o na ind?stria fonogr?fica e se utiliza da l?gica simb?lica nas can??es temas dos seus CDs/DVDs. Nossa pesquisa caracterizou-se por estudo de caso, constituindo-se metodologicamente pela an?lise descritiva do processo de produ??o, distribui??o e veicula??o dos CDs da banda e da an?lise funcional da m?sica que permeou toda a disserta??o. Como corpus anal?tico, as seguintes can??es temas dos CDs: Preciso de Ti, Quero me Apaixonar, Tua Vis?o, Creio, Tu Reinas e Tetelestai. Partimos da hip?tese que as institui??es religiosas, como campo detentor da estrutura??o de bandas e artistas gospel, vivenciam uma nova din?mica que consiste em uma modernidade de superf?cie ratificada nas formas de comunicar dos bens simb?licos produzidos, ou seja, simulam uma modernidade religiosa mantendo valores tradicionais quanto aos dogmas da religi?o, mas incorporam procedimentos empresariais e publicit?rios na divulga??o de seus produtos. Os resultados encontrados apontam para a m?sica gospel como media??o, integrante do ritual religioso, por vezes como ora??o e por outras como prega??o, estimulante de consumo e de entretenimento, e, desempenha a a??o de dispositivo na constru??o referencial de bens simb?licos. / This study aims to understand how the gospel music genre - based on the gospel band Minist?rio de Louvor Diante do Trono - articulates itself to the logic of the market by its insertion in the music industry and use of symbolic logic in the available songs of their Cds and DVDs. Our research is a case study, methodologically being the descriptive analysis of the production process, distribution and broadcasting of the band's CDs and functional analysis of the music that permeates the entire thesis. The following songs are presented as an analytical corpus: Preciso de Ti,Quero me Apaixonar, Tua Vis?o, Creio, Tu Reinas e Tetelestai. Our hypothesis is that religious institutions - as a field responsible for the structure which maintains gospel artists - experiences a new dynamic that consists of a superficial modernity, ratified in the ways the symbolic goods produced communicate, that is, simulate a religious modernity maintaining traditional values regarding the dogmas of religion , but incorporate business and advertising procedures in the dissemination of its products The results point to gospel music as mediation, part of the religious ritual sometimes as prayer and other as preaching, stimulating consumption and entertainment, and performing as a device in the making of symbolic goods.

Made available in DSpace on 2014-12-17T15:08:35Z (GMT). No. of bitstreams: 1 KarlaLF_DISSERT.pdf: 3843965 bytes, checksum: 7008fa90a02617a1b10eeeb3286268ec (MD5) Previous issue date: 2014-02-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / O trabalho investiga como ocorrem as pr?ticas de comunica??o e participa??o pol?tica nas m?dias sociais Facebook e Twitter entre eleitores e candidatos a prefeito nas elei??es 2012 em Natal (RN). Os objetivos s?o analisar as intera??es, buscando identificar os padr?es de relacionamento no envio de questionamentos e nas respostas entre esses atores, e verificar que tipos de informa??o s?o publicados pelas campanhas (assuntos, qual sua estrutura e frequ?ncia). O m?todo empregado ? o da etnografia virtual, com observa??o e descri??o das pr?ticas online. A an?lise qualitativa se baseou nos conte?dos comunicados entre 21 e 30 de setembro de 2012. Foram ainda realizadas entrevistas com os candidatos visando conhecer suas opini?es sobre o uso das m?dias sociais na pol?tica. Os resultados mostram que as campanhas adotaram ferramentas de propaga??o de conte?do e de intera??o, contudo n?o atenderam de forma integral ?s demandas dos eleitores. A maioria dos coment?rios nos perfis foram favor?veis. O potencial para conversas entre eles foi pouco aproveitado.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-26T23:54:53Z No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-27T15:52:24Z (GMT) No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) / Made available in DSpace on 2016-12-27T15:52:24Z (GMT). No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) Previous issue date: 2016-05-24 / Das v?rias consequ?ncias do pensamento antropoc?ntrico, a perda da autonomia da natureza foi uma delas, resultando na cria??o de um espa?o onde o ser humano pudesse ser dominante. Esse espa?o ? a casa, que antes se encontrava integrada ao seu entorno. Por?m, ao longo do tempo, este espa?o se enrijeceu e se destacou da natureza. Este trabalho se debru?a sobre o surgimento de uma nova natureza aut?noma, propiciada pela eletricidade, pelas novas tecnologias e por uma cultura t?cnico-informacional, que tem permitido ? casa um retorno ? natureza, agora artificial. Como subst?ncia te?rico-conceitual, nos apropriamos da teoria Ecologia da M?dia, que tem Marshall McLuhan como seu principal pensador. Seguindo para um estudo de caso, onde analisamos a s?rie de TV Downton Abbey (2010) e o livro Lady Almina e a Verdadeira Downton Abbey: O Legado Perdido do Castelo de Highclere (2012). Ambas fontes formam um corpus emp?rico que se justap?e a outro objeto: a experi?ncia de Leonie M?ller, uma estudante alem? que desde 2015 mora nos trens de seu pa?s. Dentro do estudo de caso, adotamos a adequa??o ao padr?o tomando como categoria a proposta tr?ade de habitares, de Massimo Di Felice, emp?tico, exot?pico e at?pico (2009). Em associa??o a essa an?lise, os conceitos de contempor?neo, de Agamben (2009) e heterotopia, de Foucault (2013), complementam as ferramentas de compreens?o dos objetos. / Among several consequences of the anthropocentric belief, the loss of nature's autonomy was one of them, resulting in creation of a space under humans' domain. This space is named housing, which used to be integrated with its surroundings. However, as time passed, it went rigid and was cut off from nature. This work examines the emergence of a new, autonomous, nature, fostered by electric power, by the new technologies and by a technical and informational culture, which has allowed housing to return to a now artificial nature. We appropriate the Media Ecology theory, which has Marshall McLuhan as its primary thinker, as our theoretical and conceptual substance. This is followed by a case study, on which we analyse the television series Downtown Abbey (2010) and the book Lady Almina e a Verdadeira Downtown Abbey: O Legado Perdido do Castelo de Highclere (2012), making an empirical corpus which juxtaposes another object: the experiences of Leonie M?ller, an german student who, since 2015, lives in the trains in her country. Within the case studies we adopted fitness to the pattern, using the Massimo Di Felice's dwelling triad, emp?tico, exot?pico and at?pico (2009). In conjunction to this analyses, the concepts of contemporary, by Agamben (2009) and heterotopia, by Foucault (2013), complement the comprehension tools for these objects.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-26T23:54:53Z No. of bitstreams: 1 MatheusCamposCirne_DISSERT.pdf: 1063268 bytes, checksum: 784b26b8e8f61899ef07694a3c760476 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-27T16:00:52Z (GMT) No. of bitstreams: 1 MatheusCamposCirne_DISSERT.pdf: 1063268 bytes, checksum: 784b26b8e8f61899ef07694a3c760476 (MD5) / Made available in DSpace on 2016-12-27T16:00:52Z (GMT). No. of bitstreams: 1 MatheusCamposCirne_DISSERT.pdf: 1063268 bytes, checksum: 784b26b8e8f61899ef07694a3c760476 (MD5) Previous issue date: 2016-05-06 / Os seriados de televis?o norte-americanos s?o um produto audiovisual de circula??o global, assistidos por audi?ncias em todo o planeta. Caracterizados por uma peridiocidade fixa, e exibi??es semanais regulares, os seriados se transformam quando passam a ser produzidos por empresas que oferecem conte?do audiovisual sob demanda, que disponibilizam todos os epis?dios simultaneamente. Esta pesquisa investiga como f?s de seriados assistem e utilizam esses programas, dentro de um contexto participativo, e como interpretam este novo ritual de assist?ncia televisiva / North American television series are an audiovisual product of global circulation, consumed by audiences around the world. Characterized by a fixed schedule, and regular weekly exhibitions, the series mutate when made by companies that provide video content on demand, delivering all the episodes simultaneously. This research explores how fans watch and interpret these shows in a participatory context, taking into account this new TV-watching ritual. The analyzed series are made by traditional television channels (Masters of Sex, Orphan Black e True Detective) and by the video-streaming service Netflix (House of Cards, Marvel's Daredevil e Orange is the New Black). The individuals studied, framed as members of TV series culture (SILVA, 2014a), are members of Clube dos Seriadores An?nimos do RN, a group that gathers TV series aficionados. For research purposes, the group will be considered an interpretive community (FISH, 1976), and will be evaluated under the theories of Jenkins (1992/2013, 2006, 2009) and Hills (2002). New television narrative forms and its relationships with the audience and producers were observed according to the concepts of complex television (MITTELL, 2015) and hypertelevision (SCOLARI, 2009). Our proposed methodology drew from ethnographic approaches to map the practices carried out by the individuals and interpret its relations with TV series, which involved conducting interviews with three group members, and observation of the comments posted on the Clube dos Seriadores An?nimos do RN Facebook page. Using content analysis, the study proposes the classification of these comments as participative spheres: affective, evaluative, informative, speculative and ludic. Lastly, the fans media consumption was characterized using concepts proposed by Lipovetsky (2007) Rushkoff (2012).

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-26T23:54:54Z No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-27T16:40:13Z (GMT) No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) / Made available in DSpace on 2016-12-27T16:40:13Z (GMT). No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) Previous issue date: 2016-05-23 / A (auto) representa??o identit?ria do Profissional de Informa??o transforma-se diante da abrang?ncia e sofistica??o dos meios de informa??o e comunica??o na sociedade contempor?nea. Assim, emergem novas intera??es em ambientes virtuais e novas pr?ticas culturais para acomodar o perfil do profissional que utiliza a rede social digital como um canal de comunica??o. Neste estudo problematiza-se a inscri??o do profissional na ambi?ncia da rede social digital Linkedin quanto ? representa??o de si em termos de compet?ncia e atualidade para que seja localizado e acionado no mercado de trabalho cognitivo e imaterial. Objetiva-se, de modo geral, investigar as pr?ticas da representa??o de si feitas pelos Profissionais da informa??o que disponibilizam curr?culo por meio do Linkedin. Especificamente, verifica-se como as pr?ticas do Profissional da Informa??o impactam na constru??o do curr?culo e identidade profissional; identifica-se como esses profissionais evidenciam compet?ncias nesta ambi?ncia; e, por fim, analisa-se como se configura o seu ethos. Conclu?mos com vislumbres de novas e poss?veis pr?ticas mercadol?gicas tanto para o profissional quanto para a profiss?o. / The Information Professional?s (self) representation of identity evolves before the considerable coverage and sophistication of the information and communication means in contemporary society. Thus, new interactions in virtual environments and new cultural practices emerge to accommodate the profile of the professional who uses digital social network as a channel for communication. The registration of the professional in the LinkedIn social network ambience is analyzed in this study concerning about their own representation in terms of both competence and relevance in order to be located and engaged into the cognitive and immaterial labor market. Overall, the objective is to investigate the practices of the self-representation done by Information Professionals who make their curriculum available by means of LinkedIn social network. Specifically, it is verified how the Information Professional?s practices affects both the construction of the curriculum and the professional identity; how these professionals show their competences in this ambience; and, finally, how the ethos is set. It was concluded with glimpses of new possibilities for new market practices for the professional and the profession.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-01-03T21:42:59Z No. of bitstreams: 1 AnaLuciaGomes_DISSERT.pdf: 878826 bytes, checksum: c0d019404cfba669ac9b6aee5eb72d61 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-01-09T15:35:37Z (GMT) No. of bitstreams: 1 AnaLuciaGomes_DISSERT.pdf: 878826 bytes, checksum: c0d019404cfba669ac9b6aee5eb72d61 (MD5) / Made available in DSpace on 2017-01-09T15:35:37Z (GMT). No. of bitstreams: 1 AnaLuciaGomes_DISSERT.pdf: 878826 bytes, checksum: c0d019404cfba669ac9b6aee5eb72d61 (MD5) Previous issue date: 2015-05-28 / A disserta??o investiga as cotas para veicula??o do audiovisual independente brasileiro na TV Paga por meio dos processos de constru??o da Lei 12.485/2011, bem como os seus resultados da programa??o em 2013. Esta Lei ? um marco regulat?rio que, dentre outras coisas, passou a guiar os agentes interessados no audiovisual independente e, aqui, busca-se investigar as marcas das motiva??es, das estrat?gias e tens?es que envolvem estes agentes nos ambientes p?blicos usados para debater o tema e ocupar a programa??o. A an?lise compreende o per?odo entre 1999 e 2013 e ? baseada em refer?ncias bibliogr?ficas e documentais: pesquisas j? realizadas, publica??es em revistas e sites e documentos oficiais resultantes de consultas p?blicas e audi?ncias propostas pelo poder legislativo, pela Ag?ncia Nacional do Cinema e poder Judici?rio. Tamb?m foram observados os relat?rios das Confer?ncias de Cultura e Comunica??o. Por fim, apresentamos dados do cumprimento das obriga??es de programa??o para produ??o independente nacional em 2013: canais e conte?do de espa?o qualificado. Nesta pesquisa utilizamos o conceito de audiovisual independente como sendo o conte?do produzido fora da emissora, canal ou programadora que o exibe, caracteriza??o adotada pelo ?rg?o que regula o setor no Brasil, a ANCINE. Usamos o referencial te?rico-metodol?gico da Economia Pol?tica da Comunica??o com o objetivo principal de identificar as tens?es e pr?ticas desses agentes para compor a programa??o com conte?do independente e nacional. Adotamos as interpreta??es do campo da Comunica??o que trabalham com Gramsci, em conceitos de hegemonia e sociedade civil e o referencial te?rico de Bourdieu (2009) para entendermos a constru??o das representa??es simb?licas na produ??o cultural. A pesquisa ? descritiva, interpretativa e interdisciplinar, usa a t?cnica de an?lise bibliogr?fica e documental com dados prim?rios e secund?rios. Foi poss?vel identificar que os agentes do audiovisual est?o centrados em fatores econ?micos, em detrimento da import?ncia simb?lica que o audiovisual independente brasileiro tem ao ser veiculado em m?dia televisiva. / We investigate the quotas for serving the Brazilian independent audiovisual Pay TV through the construction process and implementation of Law 12.485/2011. We assume that this legislation is a framework for the regulation of agents interested in independent audiovisual. We seek to investigate the motivations, strategies and tensions involving these agents in public places used to discuss the issue and take the schedule. The analysis covers the period between the years 1999 and 2013 and is guided by bibliographical and documentary references, with emphasis on public documentation of the legislature, Ancine, the Conference of Culture and Communication and the Judiciary. We present data of TV programming paid for compliance with quotas for national independent production in 2013. In this research we use the concept of independent audiovisual content to be produced outside the station, channel or the programmer displays. We use the theoretical and methodological framework of the Political Economy of Communication, guided by the concepts of Gramsci (1999), Moraes (2010), Brittos (2004) and Bola?o (2000, 2004), with the main objective to identify the tensions and practices of these agents to make programming with national and independent content. It was observed that the audiovisual agents are focused on economic factors, rather than symbolic importance that the Brazilian independent audiovisual has to be aired on television media. With the construction of protagonists agents of the preparation or implementation of Brazilian law to pay TV, we realize that some consensus was built through political participation in debates environments and also through advertising and marketing strategies of the television economy. They are still strong barriers to mediatic society with many generating influences, especially content, but also consumption and income movement and symbolic goods.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-04-03T23:10:09Z No. of bitstreams: 1 EmmersonAguilarDeOliveira_DISSERT.pdf: 1117634 bytes, checksum: 8659537b25de5f7bc93023f3cbfc8dd2 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-04-11T23:00:38Z (GMT) No. of bitstreams: 1 EmmersonAguilarDeOliveira_DISSERT.pdf: 1117634 bytes, checksum: 8659537b25de5f7bc93023f3cbfc8dd2 (MD5) / Made available in DSpace on 2017-04-11T23:00:38Z (GMT). No. of bitstreams: 1 EmmersonAguilarDeOliveira_DISSERT.pdf: 1117634 bytes, checksum: 8659537b25de5f7bc93023f3cbfc8dd2 (MD5) Previous issue date: 2017-02-23 / A pesquisa prop?e reflex?es sobre a percep??o do tempo em diferentes momentos da evolu??o das tecnologias da comunica??o, a saber: (1) per?odo do predom?nio dos jornais, revistas, r?dio e cinema, (2) per?odo de expans?o da televis?o no Brasil e (3) per?odo que compreende a expans?o do uso da internet e do surgimento das transmiss?es via sat?lite. Discute, assim, a percep??o do tempo, traduzida pelas pr?ticas sociais associadas ? pressa de tr?s d?cadas distintas: a de 1930, a de 1960 e a de 1990, e a associa??o de uma percep??o acelerada da passagem do tempo com as tecnologias abordadas no trabalho. A base emp?rica do trabalho consiste em nove entrevistas realizadas de acordo com as t?cnicas da Hist?ria Oral, uma proposta te?rico-metodol?gica que agregou novas possibilidades ?s t?cnicas j? conhecidas e largamente aplicadas nas investiga??es conduzidas nas Ci?ncias da Comunica??o, proporcionando novos horizontes, devido ? revaloriza??o de experi?ncias ?nicas e individualizando vozes em um per?odo hist?rico onde a ?globaliza??o? fortalece o conceito de massas. A fundamenta??o te?rica da pesquisa apresenta reflex?es balizadas principalmente por Norval Baitello Junior, Jos? Carlos Meihy, Renato Ortiz, Stephen Bertman e Paul Virilio. A abordagem hermen?utica proposta por Michel de Certeau atuou como base no tratamento das informa??es coletadas nos trabalhos de campo desenvolvidos durante a pesquisa. / This research proposes reflections about the perception of time in different periods of communication technologies evolution, such as: (1) the period of newspapers, magazines, radio and the cinema predominance, (2) the period of the television expansion in Brazil and (3) the period that consists of the expansion of the use of internet and the advent of satellite transmissions. Thus, it discusses the perception of time through the social practices related to hurry of three different generations: the 30's, the 60's and the 90's, and the relation established between an accelerated perception of time and the technologies studied in this dissertation. The empirical basis of the research consists of nine interviews which were held according to the Oral History techniques, a theoretical-methodology proposal that added new possibilities to the already known techniques and are widely applied in researches conducted by the Communication Sciences, providing new horizons, due to the revaluing of single experiences and individualizing voices in a historical period where ?globalization? fortifies the mass concept. The research theoretical foundation shows reflections based specially on Norval Baitello Junior, Jos? Carlos Meihy, Renato Ortiz, Stephen Bertman and Paul Virilio. The hermeneutical approach proposed by Michel de Certeau acted as the basis in the processing of the information collected in the field research developed during the investigation.