The objective of this thesis is to find the different business opportunities on the French fair trade market. Born in the middle of the 20th century, fair trade aims to improve producers' commercial terms. Since the beginning of the 90's, its market in France strongly increased and business owners began to take an interest in it. Nowadays, three growth drivers can be identified: new fair trade products launch, new distribution network development, and targets enlargement (young people and companies are high potential targets). However, some success factors have to be considered. For example, it is necessary to focus on the communication or maximize product visibility in point of sale.

Community, as traditionally conceptualized, has been an issue of widespread conversation and analysis. The conversation on community is extended here by engaging in the business practice of fair trade, which boasts of being an ethical entrepreneurial force that places its ideological focus on creating sustainable and fair communities that directly connects producers and consumers. Fair trade claims to bridge wage discrepancies, retailers goals and consumer concerns for social and environmental responsibility, however, the extent to which it is indeed effective in creating such a sustainable community in varied cultural and economic contexts is explored and analyzed in this project. The growing presence of “alternative” business spaces, specifically fair-trade organizations in Bangladesh, are focused on in this project, to study their role in community building, one that deviates from a so-called mainstream “capitalocentric” consumer society development model. Global fair-trade organizations like Aarong, Bangladesh and Bibi Productions that are located (and originated) outside the Global North/West are investigated and analyzed. Through this qualitative research project, the meanings and values that people attach to consuming products that stem from a production process that very self-consciously sets itself apart in its ethical production practices is investigated. Through an exploration of Fair-Trade Consumer Culture in Bangladesh, the fixed notion of the trade concept is challenged and the need for a new framework that is more inclusive and appropriate to the geo-political context of Bangladesh emerges, one that can revolutionize the applicability of the term beyond its current state.

No description available.

Uppsatsen tar sin utgångspunkt i den allt mer ökade efterfrågan av produkter somproducerats i överensstämmelse med mänskliga rättigheter. Uppsatsen behandlarLunds kommunstyrelses beslut att rekommendera dess förvaltningar att användaRättvisemärkt kaffe och te.Syftet med uppsatsen är att se på vilket sätt, och i vilken omfattning beslutethar implementerats i organisationen. För detta har vi använt såväl en teoretiskreferensram i form av nyinstitutionalistisk organisationsanalys som empirisktmaterial. Det empiriska materialet utgörs av interjuver med anställda inomkommunens förvaltningar. Till detta har ett bakgrundkapitel som behandlar deninnehållsmässiga innebörden av begreppet hållbar utveckling, utifrån såväl eninternationell, nationell som lokal aspekt lagts.Avslutningsvis är slutsatserna att det inom kommunen finns en konkret viljaatt vidga innebörden av begreppet hållbar utveckling. De intervjuade ställer sigpositiva till grundtanken med det aktuella beslutet men menar attförändringsviljan dessvärre bromsas. Bland annat framhåller de intervjuade olikaekonomiska och juridiska faktorer som sådana hinder. De menar dock att arbetetfortfarande i hög grad är aktuellt och sannolikt kommer att utvidgas. / The essay takes its origin in the increased demand for products that has beenproduced in accordance with human rights. The essay treats the decision ofLund’s municipal executive board to recommend its different administrations touse Fair trade coffee and tea.The purpose of the essay is to see in which way, and to what extent thedecision has been implemented in the organization. For this purpose, we use anew institutional organizational theory's as theoretical frame of reference. Theempirical material in the essay consists of interviews with employees of theLund’s municipality. In addition to this, a background chapter has been added toexplain the substance of the term sustainable development, both from aninternational, national and local point of view.To conclude, there is a concrete intention within the municipality to embracethe meaning of the term sustainable development. The persons interviewed arepositive to the purpose of the current decision, but also believe that the will tochange unfortunately is being halted. Among other things, they point out differenteconomical and legislative factors. Despite this, they believe that the process iscurrent and most likely will expand.

yes / Whilst some argue that volunteer tourism is nothing more than neo-colonialism, we propose that it can (under certain conditions) make a positive contribution to local communities in developing countries and can also contribute to a ¿globalising, humanising civil society¿. We also argue that an increase in volunteer tourism is likely to be an unstoppable trend as international travel and easy global communication make ¿Do-it-Yourself¿ development activities ever more possible. In this chapter, we consider further the conditions required for volunteers to have a positive rather than a negative or neutral impact.

The theoretical part deals with system fair trade, cultivate and produce of fair trade and organic cotton. Following there are describe standards for small fair trade cotton producers and fair trade textile standard. There are presented some czech producers of organic cotton and some fair trade cotton farmers. The practical part contains results of questionnaires, which show views of consumers on organic and fair trade cotton. Futhermore the are analyse offers of organic and fair trade cotton in selected retail chains.

Syftet med vår uppsats är att ta reda på vad organisationen Rättvisemärkt vill kommunicera med sitt varumärke och hur en grupp mottagare uppfattar det. Genom att göra intervjuer med kommunikationsansvarige på Rättvisemärkt samt personer som via sina organisationer/företag medverkat i Rättvisemärkts kampanj ”Vi dricker Rättvisemärkt kaffe”, utreder vi våra frågeställningar för att kunna uppnå undersökningens syfte. Rättvisemärkt är ett varumärke eller snarare en produktmärkning, vilket innebär att endast produkter kan vara märkta, inte företag, platser eller annat. Det är ett mervärde åt företag eller produkter. Varumärket Rättvisemärkt påträffas på bland annat kaffe, kakao, apelsiner och textiler. För att få använda varumärket krävs ett skriftligt avtal med organisationen Rättvisemärkt. Avtalet innebär dels att endast produkter från producenter som är registrerade av organisationen Rättvisemärkt skall köpas och rapportering av inköpta varor men även regler för användning av märket. Teoretiska utgångspunkter som vi har använt oss av i studien är kommunikation och varumärke. Kommunikation, för att få en djupare förståelse av överföring av ett meddelande fungerar, vilket är grunden för varumärkeskommunikation och varumärkesbyggande. Metoden vi använt för vår undersökning är en kvalitativ analys av intervjuer, där vi tolkat och sökt efter de framträdande synpunkterna bland intervjuerna. Vårat resultat bygger på fem övergripande teman med tillhörande underkategorier och citat. Slutsatsen med vår undersökning är att organisationen Rättvisemärkt vill, genom sitt varumärke, förmedla sina kärnvärden samt att det ska vara enkelt att välja rättvisemärkta produkter. Vidare att den grupp mottagare som vi har intervjuat till stor del associerar varumärket till organisationen Rättvisemärkts kärnvärden. Två aspekter bör dock has i åtanke, dels att gruppen av mottagare som intervjuats är en grupp medvetna konsumenter och att resultatet av undersökningen hade kunnat få ett annat innehåll om andra konsumenter hade undersökt. Även att den undersökta gruppen även associerade varumärket till faktorer som organisationen Rättvisemärkt inte vill bli förknippad med. / The aim with this study is to investigate what Fairtrade intend to communicate with their brand and how the receivers interpret the brand. To fulfill the purpose of this thesis interviews with the head of communication at Fairtrade Sweden, and a group of receivers involved in Fairtrade by their employers were conducted. The brand Fairtrade is a product label, which means that only products can be labeled, not companies. It adds value to other companies and products. The label is mainly located on products such as coffee, cacao, bananas, oranges and fabrics. To get the permission to have the label on a product, an agreement has to bee settled with Fairtrade. This agreement involves that the company must buy products from producers that are registered by Fairtrade. Further demands are that the company has to continuously report regarding their purchases. This agreement also includes rules on how the companies should use the brand. The theoretical framework in this study regards theories about communication and branding. The reason why communication theories are included is due to the fact that they are the basis for branding and brand building. These theories help us to reach the aim whit the study. A qualitative method is the basis for this study. The interviews were performed based on a qualitative method and the analysis of the answers from interviews is also qualitative. We have transcribed the interviews and searched for the most significant aspects in the data. The results of this study are based on five different themes which also have sub categories. The themes and sub-categories are built on citations from the interviews. Conclusions that have been made are that the Fairtrade organisation intends to communicate the core values of their brand and that the group of receivers associates these core values with Fairtrade. We could also see that the group of receivers cognize the brand Fairtrade in the same way that the organization want them to do. However there are some aspects to be aware of. Firstly, the interviewed persons constitute a group of well-aware consumers and the results can be affected by that. Secondly the group of receivers did associate Fairtrade with other factors than the organization Fairtrade wanted to be associated with.

<p>Syftet med vår uppsats är att ta reda på vad organisationen Rättvisemärkt vill kommunicera med sitt varumärke och hur en grupp mottagare uppfattar det. Genom att göra intervjuer med kommunikationsansvarige på Rättvisemärkt samt personer som via sina organisationer/företag medverkat i Rättvisemärkts kampanj ”Vi dricker Rättvisemärkt kaffe”, utreder vi våra frågeställningar för att kunna uppnå undersökningens syfte.</p><p>Rättvisemärkt är ett varumärke eller snarare en produktmärkning, vilket innebär att endast produkter kan vara märkta, inte företag, platser eller annat. Det är ett mervärde åt företag eller produkter. Varumärket Rättvisemärkt påträffas på bland annat kaffe, kakao, apelsiner och textiler. För att få använda varumärket krävs ett skriftligt avtal med organisationen Rättvisemärkt. Avtalet innebär dels att endast produkter från producenter som är registrerade av organisationen Rättvisemärkt skall köpas och rapportering av inköpta varor men även regler för användning av märket.</p><p>Teoretiska utgångspunkter som vi har använt oss av i studien är kommunikation och varumärke. Kommunikation, för att få en djupare förståelse av överföring av ett meddelande fungerar, vilket är grunden för varumärkeskommunikation och varumärkesbyggande.</p><p>Metoden vi använt för vår undersökning är en kvalitativ analys av intervjuer, där vi tolkat och sökt efter de framträdande synpunkterna bland intervjuerna. Vårat resultat bygger på fem övergripande teman med tillhörande underkategorier och citat.</p><p>Slutsatsen med vår undersökning är att organisationen Rättvisemärkt vill, genom sitt varumärke, förmedla sina kärnvärden samt att det ska vara enkelt att välja rättvisemärkta produkter. Vidare att den grupp mottagare som vi har intervjuat till stor del associerar varumärket till organisationen Rättvisemärkts kärnvärden. Två aspekter bör dock has i åtanke, dels att gruppen av mottagare som intervjuats är en grupp medvetna konsumenter och att resultatet av undersökningen hade kunnat få ett annat innehåll om andra konsumenter hade undersökt. Även att den undersökta gruppen även associerade varumärket till faktorer som organisationen Rättvisemärkt inte vill bli förknippad med.</p> / <p>The aim with this study is to investigate what Fairtrade intend to communicate with their brand and how the receivers interpret the brand. To fulfill the purpose of this thesis interviews with the head of communication at Fairtrade Sweden, and a group of receivers involved in Fairtrade by their employers were conducted.</p><p>The brand Fairtrade is a product label, which means that only products can be labeled, not companies. It adds value to other companies and products. The label is mainly located on products such as coffee, cacao, bananas, oranges and fabrics. To get the permission to have the label on a product, an agreement has to bee settled with Fairtrade. This agreement involves that the company must buy products from producers that are registered by Fairtrade. Further demands are that the company has to continuously report regarding their purchases. This agreement also includes rules on how the companies should use the brand.</p><p>The theoretical framework in this study regards theories about communication and branding. The reason why communication theories are included is due to the fact that they are the basis for branding and brand building. These theories help us to reach the aim whit the study.</p><p>A qualitative method is the basis for this study. The interviews were performed based on a qualitative method and the analysis of the answers from interviews is also qualitative. We have transcribed the interviews and searched for the most significant aspects in the data. The results of this study are based on five different themes which also have sub categories. The themes and sub-categories are built on citations from the interviews.</p><p>Conclusions that have been made are that the Fairtrade organisation intends to communicate the core values of their brand and that the group of receivers associates these core values with Fairtrade. We could also see that the group of receivers cognize the brand Fairtrade in the same way that the organization want them to do. However there are some aspects to be aware of. Firstly, the interviewed persons constitute a group of well-aware consumers and the results can be affected by that. Secondly the group of receivers did associate Fairtrade with other factors than the organization Fairtrade wanted to be associated with.</p>

Using the example of three commodities and three countries, the purpose of the thesis "Trade with selected commodities with focus on fair trade" is to analyse a chosen commodity market in different states. Focusing on developing countries, the work aims to confirm the validity of theoretical models of the international trade. Moreover, extra attention is paid to the alternative concept of fair trade. The thesis is divided into four chapters with the first giving the theoretical basis for the consequential analysis. The second chapter deals with the fair trade movement, the third part examines the concrete industry in the particular country, and the last chapter studies the consequences of fair trade on producers in the Sub-Saharan region.

The aim of this study work is the analysis of Fair Trade Products and activities in the Czech Republic. The analysis focuses on projects "Fair Trade Schools" and "Fair Trade Towns". The analysis includes an overview of other activities to support Fair Trade. The product analysis is directed to online stores and changes in the segment of chain stores.