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Open Fire: A Portrait of Gun Control in U.S. and International Newspaper Articles after the 2011 Arizona Mass ShootingSmathers, Heidi L 05 May 2012 (has links)
This research sought to explore media framing theory, first introduced by Erving Goffman, which asserts that the media portray certain items in a way that affects awareness, salience and tone of those items. There has long been debate about media framing especially as it pertains to the framing of violent events. Mass shootings are of particular interest because of the graphic and often senseless nature of the crime. This study looked particularly at the 2011 Tucson, Arizona mass shooting.
A content analysis of articles between February 7, 2010, and November 8, 2011, was conducted to explore media framing of gun control after the Tucson, Arizona mass shooting involving U. S. Representative Gabrielle Giffords.
Results showed an equal amount of articles with a negative or neutral tone, with the tone shifting to being more frequently neutral after the shooting. The topic shifted toward legislation, adding further support to media framing theory. These findings have impacts for media and public relations.
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Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the WorldFancy, Temitope M. 01 May 2014 (has links)
This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after that pivotal event, that the mentions were more likely to include Michelle Obama, and that Wu received more mentions than Browne. However, support was not obtained for an increase in positive tone of stories after the inauguration.
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Framing the 2012 Olympics: A Content Analysis of International Newspaper Coverage of Female AthletesGiuggioli, Jessica 01 May 2013 (has links)
The present content analysis was designed to identify the representation of female athletes in the media during the 2012 London Olympics. Coders analyzed 617 mentions of male and female athletes in order to determine the quantity and quality of coverage during the 2012 Olympics. The research mostly supported previous literature concerning the depiction of female athletes in the media, as the study revealed an imbalance in the quantity and quality of coverage of male and female athletes in newspapers. The frequency of mentions of female athletes was lower than the frequency of mentions of male athletes. Furthermore, female athletes were found to be more frequently associated with sexism than male athletes. The exploratory research revealed significant differences in the depiction of female athletes in Western and Eastern countries because female athletes tend to be portrayed in more subordinate roles in Eastern newspapers.
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How Are U.S. Startups Using Instagram? An Application of Taylor's Six-Segment Message Strategy Wheel and Analysis of Image Features, Functions, and AppealsJenkins, Robert David 01 March 2018 (has links)
Social media and their accompanying smartphone apps have opened brands to consumers in unprecedented ways. Of these sites, none, with the exception of Facebook, are more popular than Instagram, a social networking app that is image-centric and image-driven. As a free platform for potentially reaching, attracting, and engaging with millions of consumers, Instagram offers brands an unprecedented avenue for free advertising—all on a relatively level playing field. This means that brands, even startups, have the same access to potential followers as larger, more established brands. This advertising is more fluid, more frequent, and more inconspicuous than traditional advertisements; e.g., magazine spreads, billboards, or commercials. To better understand what elements are commonly found in startups image posts on Instagram, as well as to learn if or how those elements translated to engagement, this study employed a content analysis to deconstruct 438 image posts aggregated from the Instagram accounts of ten U.S. startups. Images were coded for salient image features, viral advertising appeals, fundamental image functions, and creative message segments as outlined by Taylor's seminal advertising model, the six-segment message strategy wheel (1999). Likes and comments were recorded during coding in order to measure engagement. Two approaches to analyzing the data were then taken. First, descriptive statistical analyses were applied to the data to determine how frequently elements appeared among startups' image posts. The second approach involved two phases. In Phase 1, crosstabs were conducted to discover what interrelationships exist among these elements. In Phase 2, a qualitative content analysis of the data compiled from the initial content analysis was conducted to determine if certain schema were commonly manifest among posts with high and low engagement in respects to likes and comments. The subsequent findings indicated that object(s) were the most common image feature, informing was the most common function, ration was the most common image function, and humor was the most popular viral advertising appeal, although as a whole, viral advertising appeals were rarely manifest. The qualitative content analyses suggested that more schema negatively affected engagement than schema that positively affected it, though several important themes and base combinations were perceptible among the top 10 percent of posts in relation to engagement.
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Disease Representations in Late Modernity: Lung Cancer Stories in the Canadian Print MediaBerger, Jessica 24 September 2012 (has links)
The following thesis describes and analyses the representation of lung cancer in the Canadian print media. The thesis employs a theoretical framework comprised of Giddens’ theory of reflexivity and Goffman’s theory of framing, to understand the social dynamics of negotiation behind the disease’s portrayal in the media, in a late modern context. Late modernity was defined by institutional reflexivity and a focus on understanding and mitigating risk. The research was conducted through a content analysis and examined quantitative trends that contributed to a subsequent qualitative interpretation. The results show that the coverage of lung cancer decreased over time. The analysis shows a discourse of a biomedical institution that has unsuccessfully controlled the disease, a lack of patient advocacy, particularly among celebrities, and a continued conflation of smoking behaviour and lung cancer, all of which contributed to the decreasing coverage. The framing processes point to a society focused on understanding risk through studying the disease’s causes, as well as one concerned with legislative debate and behavioural prevention. The emergence of a frame focused on the patient’s lived experience might contribute to an improved representation of the disease.
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Feeling activism: Emotionalized and visual-based strategic communication within environmental small-scale activism on social mediaReiprich, Barbara January 2018 (has links)
This master thesis aims to understand whether the connection of visuals and emotions on social media can be utilized by activists to increase awareness of environmental issues. In particular, this thesis discussed if emotional visual content about environmental activism on social media increases recipients' emotional awareness and small-scale activism when embedded in visual framing communication. The work is based on theories like affective visual framing, affective intensity, stickiness and grab, which define the dynamics of emotions online and the merits that come with it, when used for strategic communication. In combination with visual communication on social media and the emotional impact of visuals, environmental imagery develops power for social transformation. Analyzing the organization Greenpeace and the Leonardo DiCaprio Foundation for their emotional strategic communication on Instagram, the research uses mixed-methods to gather data about the reception of emotional visuals. A questionnaire collects data about broad responses to images and seven in-depth interviews focus on deeper motivations and opinions behind the emotional reaction. The research reveals that first of all emotions are generated by emotionally framed visual contents. These emotions also lead to an emotional awareness of environmental issues. Nevertheless, small-scale activism was neither increased by emotional content nor by general emotional awareness. Solely short-term interest in activism could be identified.
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Billy Fagerström & 20-åringen : En tidnings gestaltning av två mördare / Billy Fagerström and the 20-year-old : A newspaper’s portrayal of two killersGustafsson, Sara January 2018 (has links)
Inom loppet av sex månader mördades tre personer i Hudiksvalls kommun. Morden blev uppmärksammade i media och beskrevs som brutala i sitt tillvägagångssätt. En 20-årig man dömdes för mordet på Vanja Nilsson och Kjell List och en 22-årig man dömdes för mordet på Tova Moberg.Ambitionen med uppsatsen var att undersöka hur Hudiksvalls tidning med hjälp av gestaltning och dramaturgi formar en mediebild av en individ. I det här fallet en bild av två män, från att dessa häktats fram tills dess att påföljd meddelats av tingsrätten. Ännu en ambition var att undersöka hur samma tidning förhållit sig enligt det pressetiska ramverket i sin rapportering kring gärningsmännen och dess offer.Teoretiska utgångspunkter aktuella för uppsatsen har varit gestaltningsteori och dramaturgi. Dessa visar hur och med vilka hjälpmedel man framställer händelser och individer i media. Utgångspunkten medier och brott blev en stor tillgång då den fokuserar helt på medierna och dess omättliga aptit för brott och avvikelser. Pressetiken och de pressetiska rekommendationerna var nödvändiga för att se hur Hudiksvalls tidning förhållit sig enligt dessa.Uppsatsen är huvudsakligen kvalitativ men har stärkts med kvantitativ metod.Analysen visade att Hudiksvalls tidning gestaltat gärningsmännen utifrån avvikelser i vederbörandes personlighet och bakgrund. Hos 20-åringen var gestaltningen nyanserad av mannens psykiska ohälsa medan gestaltningen av 22-åringen var influerad av mannens bakgrund med droger och kriminalitet. Pressetiskt visade sig ett ställningstagande från tidningens sida där man gick ut med den ena gärningsmannens identitet i form av både bild och namn, medan den andra gärningsmannen förblev anonym.I analysen med fokus på gärningsmännens offer, var resultatet att namn och bild publicerades på alla tre offren. I fallet Tova Moberg fann jag att det till viss del fanns ett allmänintresse då hon från början var anmäld som försvunnen. I fallet Vanja Nilsson och Kjell List fann jag däremot inget uppenbart allmänintresse i identifierandet av offer, att Hudiksvalls tidning är en lokaltidning visade sig däremot vara av betydelse. / In less than six months three people are murdered in the county of Hudiksvall, Sweden. The homicides were described as brutal and received a lot of media attention. A 20-year-old man was later convicted for the murder of Vanja Nilsson and Kjell List and a 22-year-old man are later convicted for the murder of Tova Moberg. The ambition with this paper has been to examine how Hudiksvalls newspaper, with the help of framing and dramaturgy creates a media image of a person. In this case, an image of two men, from the moment they were arrested, until penalty was given by the district court. Another ambition was to investigate how the same newspaper handled the media coverage in relation with the [Swedish] press ethical framework, both in its reporting about the perpetrators and its victims.Theoretical framework relevant to this essay has been framing theory and dramaturgy. These show how and with which means you make and portray events and individuals in the media. Media and crime were also a big theoretical asset since its main focus is on the relation between media and crimes. The [Swedish] press ethical framework was necessary as a theoretical approach since one of the essays main issues were to see how Hudiksvalls newspaper handled the media coverage in relation to the press ethical guidelines. The essay is mainly qualitative but has been strengthened by quantitative method.The analysis showed that Hudiksvalls newspaper portrayed the perpetrators based on abnormalities in their personality and backgrounds. The image of the 20-year-old man was shaded by the his psychological problems, while the image of the 22-year-old was influenced by his background with drugs and crimes. The analysis also showed that the newspaper revealed the identity of one of the perpetrators’, while the other offender remained anonymous.In the analysis focusing on the perpetrators' victims, the result showed that names and images were published off all three victims. In the case of Tova Moberg, I found that to some extent there was a public interest since she initially was reported as a missing person. However, in the case of Vanja Nilsson and Kjell List I found no obvious public interest in revealing their identity, all though the fact that Hudiksvalls newspaper is a local newspaper, proved to be of importance in the matter.
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The news framing of the ‘Syria Fighters’in Sweden : A frame analysis of Swedish Newspapers / Nyheternas inramning av ‘Syria fighters’ i Sverige : En ramanalys av svenska nyhetstidningarJohansson, Viktor January 2017 (has links)
This study examines the framing of Syria fighters in Swedish newspapers during selected time periods of 2016 and 2017. Syria Fighters refer to individuals who travel to Syria to join the ongoing conflict, an occurrence commonly known as Foreign Fighters. Using framing analysis and framing theory the study finds that Syria fighters and their actions are framed mainly as problematic and as a negative social phenomenon. The study also makes a comparison to similar, previous research of Dutch and Flemish newspapers and finds clear similarities as well as differences.
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Disease Representations in Late Modernity: Lung Cancer Stories in the Canadian Print MediaBerger, Jessica January 2012 (has links)
The following thesis describes and analyses the representation of lung cancer in the Canadian print media. The thesis employs a theoretical framework comprised of Giddens’ theory of reflexivity and Goffman’s theory of framing, to understand the social dynamics of negotiation behind the disease’s portrayal in the media, in a late modern context. Late modernity was defined by institutional reflexivity and a focus on understanding and mitigating risk. The research was conducted through a content analysis and examined quantitative trends that contributed to a subsequent qualitative interpretation. The results show that the coverage of lung cancer decreased over time. The analysis shows a discourse of a biomedical institution that has unsuccessfully controlled the disease, a lack of patient advocacy, particularly among celebrities, and a continued conflation of smoking behaviour and lung cancer, all of which contributed to the decreasing coverage. The framing processes point to a society focused on understanding risk through studying the disease’s causes, as well as one concerned with legislative debate and behavioural prevention. The emergence of a frame focused on the patient’s lived experience might contribute to an improved representation of the disease.
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"Kom inte ut för att berätta vad fan jag gör i min säng" : Svenska nyhetsartiklars gestaltningar av perspektiv kring HBTQ aktivism / "I didn't come out to say what I was doing in my fucking bed" : Swedish newsarticles framing of perspectives concerning LGBT activismLosell, Christian January 2020 (has links)
Considering the massive role that media plays in our lives, it can be interesting to wonder how different movements have adapted and become one with this new reality. A reality where most information we receive seems filtered through some form of media input, be it popular culture, social media or the news. Focusing on one of the most relevant movements of our time, the LGBT movement. This study attempts to explore the movements relationship with the Swedish news-media through a reading of Frame Theory, picking out certain Swedish news-articles published in 2019, and asking the research question: Do the selected articles tend to prioritize certain perspectives on LGBT activism, through their framing? With the perspectives analyzed and understood through queer theory, this study found that the selected articles tended to prioritize certain perspectives over others, perspectives that came with several heteronormative and other problematic tendencies.
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