O presente trabalho tem como objetivo desenvolver modelos de tabelas informativas contendo atributos de desempenho técnico e ambiental de produtos da construção civil para os produtos forro de lã de vidro e impermeabilização de coberturas planas. Foram estudadas as normas para Declaração Ambiental (normas ISO 14.000) e um levantamento dos requisitos que demandam atributos específicos para materiais de construção e que constam nos sistemas de certificação ambiental de edifícios LEED BD+C 2009, AQUA Residencial e norma de desempenho NBR 15.575: 2013 - Parte 1. A pesquisa foi desenvolvida com a participação de agentes do meio produtivo, articulando as demandas de projetistas e dos segmentos industriais dos produtos supracitados. Foram selecionados atributos que influenciam a qualidade ambiental do edifício: toxicidade; conteúdo de compostos orgânicos voláteis; presença de substâncias carcinogênicas; porcentagem na composição e tipo de conteúdo reciclado; descarte do produto e da embalagem; certificações do produto e do fabricante. Atributos que influenciam o desempenho técnico do material quanto à segurança, funcionalidade e durabilidade foram selecionados para cada tipologia de produto: reação ao fogo; propriedades que afetam a estanqueidade, manutenção, o desempenho térmico e acústico; prazos de garantia e durabilidade. A combinação desses atributos permite, desde as fases iniciais do processo de projeto, exercício de análise e interpretação dos dados para a especificação de materiais adequados às necessidades do edifício e seus usuários. O modelo apresentado, denominado Tabela Ambiental, favorece a informação dinâmica aos envolvidos da cadeia construtiva, evoluindo juntamente com o conhecimento do mercado sobre o tema e suas inovações tecnológicas. A Tabela Ambiental apresenta uma proposta de comunicação simplificada e, por meio da referência de comprovação, incentiva a especificação consciente e responsável, podendo incrementar a educação ambiental e direcionar o mercado da construção civil a novos rumos na sustentabilidade. / The present paper aims to develop models of informative tables containing attributes of technical and environmental performance of civil construction products for glass wool ceiling and flat roofs waterproofing. Standards were studied for Environmental Declaration (ISO 14000 standards) and a survey of requirements which demand specific attributes for building materials in the environmental certification systems for buildings LEED BD + C 2009, AQUA Residential and performance standard NBR 15.575: 2013 - Part 1. The research was developed with productive agents articulating the demands of designers and industrial segments of the mentioned products. Attributes which influence on building environmental quality were selected: content and type of recycled; packaging and product disposal; maker and product certifications. Attributes that influence the environmental quality of the building were selected: toxicity; content of volatile organic compounds; presence of carcinogenic substances; percentage in the composition and type of recycled content; disposal of product and packaging; certifications of the product and the manufacturer. Attributes that influence the technical performance of the equipment for safety, functionality and durability were selected for each type of product: reaction to fire; properties that affect the tightness, maintenance, thermal and acoustic performance; warranty terms and durability. The combination of these attributes allow, from the early stages of the design process, exercise of analysis and data interpretation for specifying suitable materials to the building needs and its users. The model presented, called as Environmental Table, favors to the dynamics involved in constructive chain information, progressing with the market knowledge about the subject and its technological innovations. The Environmental Table presents a simplified communication proposal and through reference encourages responsible and conscious specification, it can increase environmental education and direct the civil construction market to new ways in sustainability.

Made available in DSpace on 2016-04-25T16:45:10Z (GMT). No. of bitstreams: 1 Lucia Lucena de A e Silva.pdf: 1053035 bytes, checksum: a595946dc61ec7813c28b0f2c9b7a8b5 (MD5) Previous issue date: 2008-10-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The subjects sustainable development and climate change have become recurrent in our daily life and are no longer specific issues of scientists and researchers. Companies have begun to change many of their processes in order to meet environmental demands made by governments and consumers. Two points of major concern are: the way these goods are produced and the impacts they cause to the environment, society and economy. Based on the theories of Marketing, Consumer Behavior, Social Responsibility, Product Development and Analysis of Environmentally Product Life Cycle, it was possible to determine important issues for which a product is considered environmentally responsible. Understanding these concepts, a case study was made in the company Philips, in Brazil, and its line of products from Lighting Home. The objective of this study was to analyze and evaluate the concepts and practices, and to verify if the fluorescent lamps may or may not be considered green products / Os assuntos desenvolvimento sustentável e mudanças climáticas tornaram-se recorrentes no dia-a-dia de toda sociedade e não são mais exclusivos de cientistas e pesquisadores. As empresas passaram a modificar muitos de seus processos em função de exigências ambientais feitas por governos e consumidores. Dois pontos de grande preocupação são: a forma como os diversos bens de consumo são produzidos e os impactos ambientais que eles exercem no meio ambiente, na sociedade e na economia. Esta dissertação concentra atenções na importância do desenvolvimento de produtos e em seus ciclos de vida, levando em consideração os possíveis impactos provocados na natureza. Com base nas teorias do Marketing, Comportamento do Consumidor, Responsabilidade Social, Desenvolvimento de Produtos Ecologicamente Corretos e Análise de Ciclo de Vida de Produto, foi possível determinar aspectos importantes para que um produto seja considerado ambientalmente responsável. A partir da compreensão dos conceitos, estudou-se o caso da empresa Philips no Brasil e a sua linha de produtos de Iluminação Residencial e Decorativa a fim de analisar e avaliar os conceitos e as práticas, e se as lâmpadas fluorescentes podem ou não ser consideradas produtos verdes

O presente trabalho tem como objetivo desenvolver modelos de tabelas informativas contendo atributos de desempenho técnico e ambiental de produtos da construção civil para os produtos forro de lã de vidro e impermeabilização de coberturas planas. Foram estudadas as normas para Declaração Ambiental (normas ISO 14.000) e um levantamento dos requisitos que demandam atributos específicos para materiais de construção e que constam nos sistemas de certificação ambiental de edifícios LEED BD+C 2009, AQUA Residencial e norma de desempenho NBR 15.575: 2013 - Parte 1. A pesquisa foi desenvolvida com a participação de agentes do meio produtivo, articulando as demandas de projetistas e dos segmentos industriais dos produtos supracitados. Foram selecionados atributos que influenciam a qualidade ambiental do edifício: toxicidade; conteúdo de compostos orgânicos voláteis; presença de substâncias carcinogênicas; porcentagem na composição e tipo de conteúdo reciclado; descarte do produto e da embalagem; certificações do produto e do fabricante. Atributos que influenciam o desempenho técnico do material quanto à segurança, funcionalidade e durabilidade foram selecionados para cada tipologia de produto: reação ao fogo; propriedades que afetam a estanqueidade, manutenção, o desempenho térmico e acústico; prazos de garantia e durabilidade. A combinação desses atributos permite, desde as fases iniciais do processo de projeto, exercício de análise e interpretação dos dados para a especificação de materiais adequados às necessidades do edifício e seus usuários. O modelo apresentado, denominado Tabela Ambiental, favorece a informação dinâmica aos envolvidos da cadeia construtiva, evoluindo juntamente com o conhecimento do mercado sobre o tema e suas inovações tecnológicas. A Tabela Ambiental apresenta uma proposta de comunicação simplificada e, por meio da referência de comprovação, incentiva a especificação consciente e responsável, podendo incrementar a educação ambiental e direcionar o mercado da construção civil a novos rumos na sustentabilidade. / The present paper aims to develop models of informative tables containing attributes of technical and environmental performance of civil construction products for glass wool ceiling and flat roofs waterproofing. Standards were studied for Environmental Declaration (ISO 14000 standards) and a survey of requirements which demand specific attributes for building materials in the environmental certification systems for buildings LEED BD + C 2009, AQUA Residential and performance standard NBR 15.575: 2013 - Part 1. The research was developed with productive agents articulating the demands of designers and industrial segments of the mentioned products. Attributes which influence on building environmental quality were selected: content and type of recycled; packaging and product disposal; maker and product certifications. Attributes that influence the environmental quality of the building were selected: toxicity; content of volatile organic compounds; presence of carcinogenic substances; percentage in the composition and type of recycled content; disposal of product and packaging; certifications of the product and the manufacturer. Attributes that influence the technical performance of the equipment for safety, functionality and durability were selected for each type of product: reaction to fire; properties that affect the tightness, maintenance, thermal and acoustic performance; warranty terms and durability. The combination of these attributes allow, from the early stages of the design process, exercise of analysis and data interpretation for specifying suitable materials to the building needs and its users. The model presented, called as Environmental Table, favors to the dynamics involved in constructive chain information, progressing with the market knowledge about the subject and its technological innovations. The Environmental Table presents a simplified communication proposal and through reference encourages responsible and conscious specification, it can increase environmental education and direct the civil construction market to new ways in sustainability.

The consumption of wine has served as an international communication expedient for thousands of years. From classical symposiums of ancient times to religious ceremonies practiced for centuries, wine has played a significant part in countless social gatherings across the ages and continents. Recent growth in international wine trade, however, has impacted an increasingly disrupted natural environment through amplified carbon output, overuse of synthetic chemicals, topsoil erosion, and water mismanagement. Vintners, or winemakers, have been tasked by the implementation of new legal standards, as well as the urging of ecologically aware prospective consumers, to instill a winemaking process that is green, or environmentally friendly, in order to demonstrate the employment of proactive measures for the long-term sustainability of an unstable Earth. As New World wine producers, Australia commands specific attention as many vineyards in this particular geographic area are actively advancing green wine production standards. Fueled by the emergent field of environmental communication, this dissertation investigates the sustainable practices being implemented by South Eastern Australian vintners during their winemaking process to offset environmental degradation and examines the new marketing discourse communicated via wine bottle labels to construct an environmentally friendly image. Ultimately, this research compares the green product marketing strategies between organic and non-organic wineries to determine the extent to which ecological messages are being promoted on wine bottle labels as a form of environmental communication.

Companies attempt to overcome their competitors by creating and sustaining competitive advantage. Innovation, understood as the introduction of a new good or service in the economic system by the producers, who educate consumers to look for new things that differ from those already on the market (SCHUMPETER, 1989) is configured as one of the most important means to achieve advantage over the rivals. Allied to this, the need for preservation of natural resources and the growing environmental appeal in recent years has motivated organizations to think green during the process and manufacture of its goods or services. Inserted in this scenario, the present study aimed to verify how the adoption of green innovation influences the achieving competitive advantage of companies in the electrical and electronic sectors Brazilian. Using a quantitative/descriptive model, the study adopted the conceptual model proposed by Chen, Lai and Wen (2006), which are presented two research hypotheses: (H1) green product innovation has a positive effect the pursuit of competitive advantage of organizations and (H2) green process innovation has a positive effect the pursuit of competitive advantage of organizations. Using a target population of the companies linked to the Brazilian Association of Electrical and Electronics Industry (ABINEE), the sample consisted of 113 organizations representing 20.62% of this population. Data collection occurred between the months of October to December 2011 and used a Likert-type questionnaire with five-point scale. The results showed that the level of adoption of green innovative practices, as well as the level of adoption of factors that lead to competitive advantage between the firms is high, because all the variables measured presented averages above the midpoint of the scale (3.00). Also it was verified by means Regression Analysis, that the relationship between green product innovation and achieving competitive advantage, and the relationship between green process innovation and achieving competitive advantage is considered significant, but at the moderate level, because the value of R2 was found 0.274, indicating that 27.4% of the variation of competitive advantage can be explained from the green innovation. Thus, it was found that both the green product innovation and green process innovation affect positively the pursuit of competitive advantage, and innovation process with greater intensity. / As empresas buscam superar suas concorrentes por meio da criação e sustentação de vantagens competitivas. A inovação, entendida como a introdução de um novo bem ou serviço no sistema econômico por meio dos produtores, que educam os consumidores a buscarem coisas novas que diferem daquelas já existentes no mercado (SCHUMPETER, 1989) configura-se como um dos mais importantes meios para alcançar vantagem frente às rivais. Aliado a isso, a necessidade de preservação dos recursos naturais e o apelo ambiental crescente dos últimos anos tem motivado as organizações a pensarem de maneira verde durante os processos e fabricação de seus bens ou serviços. Inserido nesse cenário, a presente pesquisa teve por objetivo verificar como a adoção de inovações verdes influencia na obtenção de vantagem competitiva das empresas dos setores elétrico e eletrônico brasileiro. De natureza quantitativa/descritiva, o estudo adotou o modelo conceitual proposto por Chen, Lai e Wen (2006), onde são apresentadas duas hipóteses de investigação: (H1) a inovação de produtos verdes afeta positivamente a busca por vantagem competitiva das organizações e (H2) a inovação de processos verdes afeta positivamente a busca por vantagem competitiva das organizações. Utilizando como população-alvo as empresas vinculadas à Associação Brasileira da Indústria Elétrica e Eletrônica (ABINEE), a amostra foi composta por 113 organizações que representaram 20,62% dessa população. A coleta de dados ocorreu entre os meses de Outubro a Dezembro de 2011, por meio de questionário do tipo Likert, com escala de cinco pontos. Os resultados apontaram que o nível de adoção de práticas inovativas verdes, bem como de fatores que conduzem à vantagem competitiva entre as empresas participantes é elevado, uma vez que todas as variáveis mensuradas apresentaram médias acima do ponto intermediário da escala (3,00). Também constatou-se, por meio da Análise de Regressão, que a relação entre a inovação de produtos verdes e a obtenção de vantagem competitiva, bem como a relação entre a inovação de processos verdes e a obtenção de vantagem competitiva é considerada significativa, mas ao nível moderado, já que o valor encontrado de R2 foi de 0,274, indicando que 27,4% da variação da vantagem competitiva podem ser explicados a partir da inovação verde. Assim, verificou-se que tanto a inovação de produtos verdes quanto a inovação de processos verdes afetam positivamente a busca por vantagem competitiva, sendo que as inovações de processos com maior intensidade.

La globalisation des marchés impose des impératifs en matière de compétitivité aux entreprises et entraîne des conséquences sur l'environnement et les hommes. Dans ce contexte, des chercheurs proposent le développement durable (DD) comme une alternative pour préserver notre patrimoine environnemental et social. Les entreprises en tant qu'acteurs majeurs de notre société doivent jouer leur partition. Parmi celles-ci, les petites et moyennes entreprises (PME) sont plus nombreuses et importantes dans nos économies, ses responsabilités sont d’autant plus importantes. Pour être compétitives et survivre à laconcurrence qui vient de partout, elles n'ont d'autre choix que d'innover, déployer leurs stratégies en développant des produits plus respectueux de l’environnement. De plus, sans une masse critique de PME engagées dans le DD, ce projet serait irréalisable. Pour ce faire, intégrer à la fois de nouveaux produits et le DD dans leur mode de gestion serait une voiepossible pour que les PME soient responsables tout en étant compétitives. Mais, elles ne sauraient le faire en raison de l'insuffisance de ressources et de savoir-faire dans le domaine du DD. Qu’est-ce qui motive les PME à s’engager dans le développement durable? C'est la question centrale qui fait l'objet de notre étude. Des études montrent que l’engagement des entreprises au DD est motivé par l’avantage financier ou par le souci de la réputation. Les grandes entreprises ont commencé à prêter attention au processus de développement durable, les PME semblent être à la traîne et pourtant elles disposent des caractéristiques spécifiques comme la flexibilité organisationnelle, la proximité avec les acteurs locaux qui favorisent la mise en oeuvre de ce processus. Beaucoup de PME hésitent encore aujourd’hui à s’engager dans la pratique de Responsabilité Sociale de l’Entreprise (RSE) par manque de ressources et par crainte de rentabilité. Il y a une pénurie d'études sur la façon dont les PME perçoivent et mettent en oeuvre le concept, en particulier du point de vue d'un pays en développement. Cette étude aide à combler ces lacunes en examinant la façon dont le développement durable est perçu et pratiqué par les PME au Vietnam. Dans une économie en développement et en transition comme le Vietnam, où les ressources financières, humaines, technologiques et institutionnelles sont limitées et où le développement durable est interprété dans un contexte national et culturel, une étude de la durabilité dans le secteur des PME est particulièrement importante. Une étude empirique a été réalisée dans 4 articles auprès de 2000 PME manufacturières pour explorer dans quelle mesure le concept de RSE a été compris et adopté par les PME vietnamiennes. La théorie des parties prenantes, de l'entrepreneuriat et de base de ressources ont été principalement utilisées car elles aident à comprendre le phénomène de l'entrepreneuriat durable, en particulier dans un cadre de recherche spécifique à un pays. Les théories des parties prenantes et d’entrepreneuriat sont utilisées pour expliquer l'engagementdes PME en RSE à l’article 01. La théorie des parties prenantes est utilisée dans l’article 03 et partiellement dans l’article 02 pour examiner les impacts de différents acteurs sur le choix 4 stratégique durable. La théorie de ressources est utile afin d’expliquer les barrières qui entravent la pratique de RSE des PME (article 04). / The globalization of markets imposes imperatives on the competitiveness of companies and has consequences for the environment and humans. In this context, researchers propose sustainable development (SD) as an alternative to preserve our environmental and social heritage. Companies as major players in our society must play their part. Among these, smalland medium-sized enterprises (SMEs) are more numerous and important in our economies, their responsibilities are all the more important. To be competitive and survive for the competition that comes from everywhere, they have no other choice than to innovate and deploy their strategies by developing products that are more respectful of the environment.Moreover, without a critical mass of SMEs engaged in SD, this project would be unachievable. To do this, integrating both new products and SD in their management 6 approach would be a way for SMEs to be responsible while being competitive. Howeve, the question is can they do it taking into account the lack of resources and know-how in the field of SD. What motivates SMEs to engage in sustainable development? This is the central question that is the subject of our study.Previous studies showed that corporate commitment to SD is motivated by financial advantage or concerns about reputation. Large companies have begun to pay attention to the process of sustainable development, SMEs seem to be lagging behind and yet they have specific characteristics such as organizational flexibility, proximity to local actors that favor the implementation of this process. However, many SMEs still hesitate to engage in the practice of CSR (Corporate Social Responsibility) for lack of resources and fear of return on investment. There is a dearth of research on how SMEs perceive and implement the concept,particularly from a developing countries perspective. This study helps to fill these gaps by examining how sustainable development is perceived and practiced by SMEs in Vietnam. In a developing and transition economy like Vietnam, financial, human, technological and institutional resources are limited and sustainable development is interpreted in a national and cultural context, so a CSR study in the SME sector is particularly important. The empirical study conducted in 4 articles with 2000 manufacturing SMEs explores to what extent the concept of CSR is understood and adopted by Vietnamese SMEs. Stakeholder, entrepreneurship and resource base theory were used primarily as they help to understand the phenomenon of sustainable entrepreneurship, especially in a country-specific research framework. Stakeholder and entrepreneurial theoriesare used to explain CSR SME engagement in Article 01. Stakeholder theory is used in Article 03 and partly in Article 02 to examine the impacts of different actors on sustainable strategic choices. In this article 02 we also use the neo-institutional theory to explain the diffusion mechanism of CSR practice in international trade. The resource theory is useful in explaining the barriers to SME CSR practice (Article 04).

El presente proyecto de investigación está enfocado en medir cómo las variables de: valor percibido verde, riesgo verde, confianza verde y satisfacción verde afectan la intención de compra verde del consumidor o comprador final. El objetivo es analizar las variables green trust, perceived green value y green risk, para ver cómo afectan la intención de compra, analizar grupos que consumen productos "green" en supermercados o grupos que buscan productos green en tiendas naturales, la categoría que queremos analizar es higiene personal, ya que existen ambos en los dos tipos de tienda. Esto con el fin de conocer los motivos de intención de compra del consumidor. Hemos decidido realizar esta investigación con jóvenes y adultos entre 18 y 35 años que sigan un estilo de vida saludable y les guste estar informados sobre todas las acciones que hacen las marcas respecto al medio ambiente. / The following paper is focused on measuring how the variables of: green perceived value, green risk, green trust and green satisfaction affect the consumer's or final buyer's purchase intention. The objective is to analyze the variables green trust, perceived green value and green risk, to see how to verify purchase intention, analyze groups that consume "green" products in supermarkets or groups that look for green products in natural stores, the category we want to analyze it is personal hygiene, since there are both in the two types of store. In order to know the reasons for the consumer's purchase intention. We have decided to carry out this research with young people between 18 and 35 years old who follow a healthy lifestyle and like to be informed about all the actions that brands do with respect to the environment. / Trabajo de investigación

This work of examination describes an environmentally oriented product development aimed to develop new packaging with improved environmental and sale aspects of the products from Primus Sweden AB. The report covers the design process from the first collection of facts to the final results with a description of all methods involved in the work. The focus has been on a clear environmental awareness and the report contains a deepening of the concept life cycle assessment (LCA) for product development. In the process, the consumers’ opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer’s first choice. The deepening of the life cycle analysis shows that composting and other alternative treatment of the biological cycle is not possible to implement in a satisfactory way in the design process. The work results in two final concepts. The first concept consists of a protective packaging made from natural fibres, which are vacuum - thermoformed to produce attractive and unique shapes. The raw material is waste from other industries which otherwise would be of no use. The packaging can be composted but also recycled among cardboard. The second concept is both packaging and commercial product in the form of a seat pad. An outer packaging is thus replaced with a seat pad with the same life span as a Primus stove. The material is recommended to be polyamide 6.6, which can be fully recycled and has qualities that meet all customer requirements. The material can be recycled among other plastics, but a take-back system is recommended to fully recover the properties of materials. The two concepts follows the Cradle to Cradle philosophy in which polyamide 6.6 is part of the technical life cycle, and the natural fibre is part of the biological life cycle. A clear common layout have been developed to distinguish Primus and their products on the market. / Denna rapport redogör för en miljövänligt inriktad produktutveckling som syftat till att ta fram ny förpackning med förbättrade miljö- och säljaspekter åt Primus Sverige AB:s produkter. Rapporten behandlar designprocessen från den första insamlingen av fakta till slutgiltiga resultat med en beskrivning av alla metoder som involverats i arbetet. Fokus har legat på en tydlig miljömedvetenhet och rapporten innehåller en fördjupning av begreppet livscykelanalys (LCA) för produktutveckling. Under arbetet har konsumenters åsikter om varumärket Primus och miljövänlig profilering legat till grund för att med förpackningarna kommunicera rätt värdeord som kvalitet, teknik, miljömedvetenhet och äventyrarens självklara val. Fördjupningen i livscykelanalysen visar att kompostering och andra alternativa avfallshanteringar från det biologiska kretsloppet inte går att implementera på tillfredställande sätt i designprocessen. Arbetet resulterar i två slutkoncept. Ett koncept innebär en skyddande förpackning som tillverkas av naturfiber med vakuum - termoformning för att få fram attraktiva och unika former. Råvaran är avfall från annan industri som annars inte används till något. Förpackningen kan komposteras men även återvinnas i pappåtervinningen. Det andra konceptet är både förpackning och nyttoprodukt i form av ett sittunderlag. En yttre förpackning ersätts således med ett sittunderlag med samma livslängd som ett Primuskök. Materialet rekommenderas vara polyamid 6.6, vilken har möjlighet att återvinnas till 100 % och vars kvaliteter uppfyller alla kundkrav. Materialet kan återvinnas bland annan plast men ett återtagningssystem rekommenderas för att till fullo utnyttja materialets egenskaper. De två koncepten följer filosofin Cradle to Cradle med polyamid 6.6 som näringsämne i ett tekniskt kretslopp och naturfiber som näringsvärde i ett biologiskt kretslopp. En tydlig gemensam layout för koncepten har tagits fram för att utmärka Primus och deras produkter på marknaden.

<p>This work of examination describes an environmentally oriented product development aimed to develop new packaging with improved environmental and sale aspects of the products from Primus Sweden AB. The report covers the design process from the first collection of facts to the final results with a description of all methods involved in the work. The focus has been on a clear environmental awareness and the report contains a deepening of the concept life cycle assessment (LCA) for product development. In the process, the consumers’ opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer’s first choice.</p><p>The deepening of the life cycle analysis shows that composting and other alternative treatment of the biological cycle is not possible to implement in a satisfactory way in the design process.</p><p>The work results in two final concepts. The first concept consists of a protective packaging made from natural fibres, which are vacuum - thermoformed to produce attractive and unique shapes. The raw material is waste from other industries which otherwise would be of no use. The packaging can be composted but also recycled among cardboard. The second concept is both packaging and commercial product in the form of a seat pad. An outer packaging is thus replaced with a seat pad with the same life span as a Primus stove. The material is recommended to be polyamide 6.6, which can be fully recycled and has qualities that meet all customer requirements. The material can be recycled among other plastics, but a take-back system is recommended to fully recover the properties of materials.</p><p>The two concepts follows the Cradle to Cradle philosophy in which polyamide 6.6 is part of the technical life cycle, and the natural fibre is part of the biological life cycle. A clear common layout have been developed to distinguish Primus and their products on the market.</p> / <p>Denna rapport redogör för en miljövänligt inriktad produktutveckling som syftat till att ta fram ny förpackning med förbättrade miljö- och säljaspekter åt Primus Sverige AB:s produkter. Rapporten behandlar designprocessen från den första insamlingen av fakta till slutgiltiga resultat med en beskrivning av alla metoder som involverats i arbetet. Fokus har legat på en tydlig miljömedvetenhet och rapporten innehåller en fördjupning av begreppet livscykelanalys (LCA) för produktutveckling. Under arbetet har konsumenters åsikter om varumärket Primus och miljövänlig profilering legat till grund för att med förpackningarna kommunicera rätt värdeord som kvalitet, teknik, miljömedvetenhet och äventyrarens självklara val.</p><p>Fördjupningen i livscykelanalysen visar att kompostering och andra alternativa avfallshanteringar från det biologiska kretsloppet inte går att implementera på tillfredställande sätt i designprocessen.</p><p>Arbetet resulterar i två slutkoncept. Ett koncept innebär en skyddande förpackning som tillverkas av naturfiber med vakuum - termoformning för att få fram attraktiva och unika former. Råvaran är avfall från annan industri som annars inte används till något. Förpackningen kan komposteras men även återvinnas i pappåtervinningen. Det andra konceptet är både förpackning och nyttoprodukt i form av ett sittunderlag. En yttre förpackning ersätts således med ett sittunderlag med samma livslängd som ett Primuskök. Materialet rekommenderas vara polyamid 6.6, vilken har möjlighet att återvinnas till 100 % och vars kvaliteter uppfyller alla kundkrav. Materialet kan återvinnas bland annan plast men ett återtagningssystem rekommenderas för att till fullo utnyttja materialets egenskaper.</p><p>De två koncepten följer filosofin Cradle to Cradle med polyamid 6.6 som näringsämne i ett tekniskt kretslopp och naturfiber som näringsvärde i ett biologiskt kretslopp. En tydlig gemensam layout för koncepten har tagits fram för att utmärka Primus och deras produkter på marknaden.</p>

The purpose of this thesis is to examine the use of certified green labelling together with green labelling created by companies themselves, as a tool within green marketing communication to create credibility for green products. A focus has been placed on department stores within the retail sector. This thesis is a qualitative study conducted in an approach where induction and deduction have been combined. Data has mainly been collected by performing 10 semi-structured interviews with company representatives and experts within the chosen subject and industry. This study clearly shows that the perception of the use of both certified green labelling and green labels created by companies themselves, as a green marketing communication tool, is positive. However, the green labelling created by companies is preferred above certified green labelling for this purpose. The result of this study also shows very clearly that all three parts of the 3Cs´ principle are of importance to create an effective green marketing communication, and that green labelling, both of the earlier mentioned types, can be an effective tool to achieve this. Thus, it is of importance that the identified risks connected to the use of green labelling are minimized. / Denna uppsats är skriven ur ett företagsperspektiv och berör bruket av egna och certifierade gröna märkningar samt dess positiva och negativa aspekter i egenskap av kommunikationsverktyg för att skapa trovärdighet för gröna produkter. Ett fokus har lagts på övrig sällanköpshandel.   En kombination av induktiv och deduktiv forskningsansats tillsammans med en kvalitativ undersökningsmetod har använts till denna uppsats. Data har främst samlats in genom tio semistrukturerade intervjuer med företagsrepresentanter och experter inom den valda branschen och ämnet.   Denna studie visar tydligt att uppfattningen gällande bruket av både egna och certifierade gröna märkningar är positiv ur en kommunikationssynpunkt, men att de undersökta företagen föredrar egna gröna märkningar i detta syfte. I studien har det även tydligt framkommit att samtliga tre delar av 3C-principen är av vikt för att skapa en effektiv grön marknadskommunikation, och att gröna märkningar kan vara ett effektivt sätt för att uppnå detta. Dock behöver de identifierade riskerna kopplade till användningen av gröna märkningar minimeras och förslag hur detta kan göras har kunnat presenteras.