The diploma thesis is focused on the Czech and Polish environmental policy. The aim of the thesis is to reflect internal environmental policy from the point of view of the organization Greenpeace which is a non-governmental environmental organization. The thesis analyses how the Czech and Polish branches of the organization reflect the environmental issues of both national policies. The theses also analyses whether the branches consider the topics of environmental issues in the current policy to be sufficient and what activities they do to draw attention to possible shortcomings in environmental policy. In the opening chapters, the thesis is focused on the similarities and differences in the Czech and Polish environmental policy. There is also written whether the policies deal with global or local issues, or whether they reflect the present-day environmental topics. The thesis also mentions the Czech and Polish environmental movement, its establishment and development in the 80s and 90s in the 20th century. The thesis is mainly focused on the current period (since the year 2017) - it's the period of the government of Andrej Babiš and Mateusz Morawiecki. This is the period when the climate crisis is considered as the biggest topic of world environmentalism.

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Denna uppsats består av en bildanalys av en visuell kampanj bestående av fem bild-par med två bilder var, eller diptyker, skapad av Greenpeace. Genom att granska faktorer som visuellt arbetsminne, symbolisk interaktion, socialisering, retoriska tilltal samt bildspråk och applicera dessa på en visuell kommunikation kan en med större enkelhet se hur dessa arbetar och interagerar. På så sätt får vi veta hur avsändaren kan använda sig av olika kommunikationsmetoder för att förmedla ett budskap likväl som hur mottagaren kan tänkas ta emot och tolka detta. Greenpeace har använt sig av etos, logos och patos för att föra fram sitt budskap, samt en kunskap om sin målgrupps generella socialisering för att tilltala de konnotationer som målgruppen innehar gällande klimatkrisen och dess konsekvenser.Genom att inte inkludera någon text utan istället fokusera på dessa konnotationer och tala till betraktarens intellekt så uppmanar Greenpeace till personlig uppfattning och tolkning. De har även använt sig av starka färger, kontraster och intressanta kompositioner för att fånga åskådarens blick, uppmärksamhet och intresse. / This essay consists of a analysis of a visual campaign consisting of five pairs of images with two images each, so called diptychs, created by Greenpeace. By examining factors like visual working memories, symbolic interaction, socialization, communication methods and visual language and applying these onto a visual communication one could with more ease see how these work and interact. Like this we find out how the sender could make use of different methods of communication to mediate a message as well as how the recipient could come to receive and interpret this. Greenpeace has used ethos, logos and pathos to deliver their message, and a knowledge about their target audiences general socialization to appeal to those connotations that the audience have about the climate crisis and its consequences. By not including a text but instead focus on these connotations and speaking to the observers intellect, Greenpeace calls for personal perception and interpretation. They have also used bright colors, contrasts and interesting compositions to catch the observers eye, attention and interest.

On September 16, 2009 the European parliament adopted a Regulation (EC) 1007/2009 prohibiting the seal products from being imported and placed on the European Union market. Adoption of a Seal trade ban was a result of an effective anti-sealing lobby and increasing public concern over the perceivably cruel seal hunting methods that emerged in reaction to growing popularity of seal fur in early 2000s. Even though the Seal ban includes an exception for Inuit who hunt seals traditionally for subsistence and depend on monetary income to maintain their traditions, it proved to be highly ineffective as the demand for all seal products declined dramatically, threatening Inuit way of life in the process. The purpose of this thesis is to examine the key actors involved in the conflict, specifically the Inuit, the European Union, animal welfare NGOs and the Canadian government and to contextualize and analyze the specific narratives of the seal hunting discourse and their implications. By looking at the motivation and justification of the EU Seal ban as well as the implications of the different perspectives on the issue, this research will try to test the hypothesis that the seal hunting discourse is based on a colonial mindset and that decolonization of the mind is yet to be achieved by Western society.

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Ng King Sau. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 138-147). / Abstracts in English and Chinese. / Abstract --- p.iii / 論文摘要 --- p.iv / Acknowledgements --- p.v-vi / Chapter Chapter 1 --- Introduction / Chapter 1.1 --- Research Background --- p.1-3 / Chapter 1.2 --- Research Questions --- p.3-5 / Chapter 1.3 --- Research Significance --- p.5-7 / Chapter 1.4 --- Overview of the Research --- p.7-9 / Chapter Chapter 2 --- Literature Review / Chapter 2.1 --- Definition of Civil Society --- p.10-16 / Chapter 2.2 --- The Idea of Global Civil Society --- p.16-19 / Chapter 2.3 --- Development of Chinese Civil Society --- p.19-23 / Chapter 2.4 --- Development of Global Civil Society in China --- p.23-26 / Chapter Chapter 3 --- Analytical Framework and Methodology / Chapter 3.1 --- Structural Level of Analysis --- p.21-29 / Chapter 3.2 --- Organizational Level of Analysis --- p.29-33 / Chapter 3.3 --- Individual Level of Analysis --- p.33-34 / Chapter 3.4 --- Definition of Culture --- p.34-40 / Chapter 3.5 --- Methodology --- p.40-45 / Chapter Chapter 4 --- Global Civil Society: The case of Greenpeace / Chapter 4.1. --- A History of Greenpeace --- p.46-47 / Chapter 4.2. --- The Mission of Greenpeace --- p.47 / Chapter 4.3 --- The Resources of Greenpeace --- p.48-49 / Chapter 4.4. --- Organizational Structure of Greenpeace: a M-form organization --- p.49-52 / Chapter 4.5. --- Global Strategy of Greenpeace --- p.52-56 / Chapter 4.6 --- Background of Establishment of China Office --- p.56-57 / Chapter 4.7 --- Greenpeace China I: An Introduction to the Hong Kong Unit --- p.57-58 / Chapter 4.8 --- Greenpeace China II: An Introduction to the Beijing Unit --- p.58-60 / Chapter 4.9 --- Greenpeace China III: An Introduction to the Guangzhou Unit --- p.60-62 / Chapter 4.10 --- Conclusion --- p.62-63 / Chapter Chapter 5 --- Guangzhou Unit: Process and Mechanisms of Cultural Diffusion / Chapter 5.1 --- Structural Level of Analysis: An Introduction of Guangzhou --- p.64-69 / Chapter 5.2 --- Organizational Level of Analysis: Cooperation with local civil society and local authorities --- p.69-82 / Chapter 5.3 --- Individual Level of Analysis: Social Remittance Theory and Opinion Leader --- p.82-83 / Chapter 5.4 --- Conclusion --- p.83-84 / Chapter Chapter 6 --- Before Change: Development of Traditional Chinese Civic Culture / Chapter 6.1 --- Chinese Civility: From Traditional to Contemporary China --- p.85-88 / Chapter 6.2 --- Compare Chinese Civility to Western Civility --- p.88-92 / Chapter 6.3 --- Conclusion --- p.92-93 / Chapter Chapter 7 --- After Change: Success and Constraints on Cultural Change / Chapter 7.1 --- Diffusion of the Consciousness of Civil Rights --- p.94-100 / Chapter 7.2 --- Diffusion of the Consciousness of Social Rights --- p.100-102 / Chapter 7.3 --- Diffusion of the Consciousness of Political Participation --- p.102-104 / Chapter 7.4 --- Diffusion of the Consciousness of Community Participation --- p.104-112 / Chapter 7.5 --- Constraints --- p.112-117 / Chapter 7.6 --- Conclusion --- p.117-120 / Chapter Chapter 8 --- Conclusion / Chapter 8.1 --- Globalness and Cultural Change --- p.121-122 / Chapter 8.2 --- Roles Played by Local Civil Society --- p.122-123 / Chapter 8.3 --- Culturla Change led by Greenpeace --- p.124-128 / Chapter 8.4 --- Reflections and Implications --- p.128-129 / Appendix I --- p.130-131 / Appendix II --- p.132-135 / Appendix III --- p.136 / Appendix IV --- p.137 / Bibliography --- p.138-147

Diploma thesis concerns two current issues filling scholarly magazines in recent years. The first one is a discourse about the global civil society, its existence, definition and scope. Thesis maps the basic approaches and creates three groups of authors: globalists, skeptics and empiricists. The second issue is about the need of better accountability which arises after few scandals of global institutions in the early years of new century. The scandals didn't avoid the international non-governmental organizations. The diploma thesis summarizes few types of typologies of accountability and introduces the basic areas divided into the two groups: moral and political accountability and procedural and internal accountability. The research part of thesis comprises the accountability assessment of three branches of international non-governmental organizations: Amnesty International, Greenpeace and Hnutí DUHA - The Friends of the Earth. The goal was to find the appropriate methodology for assessing the national branches and verify it. The main result is the modification of an existing methodology of One World Trust organization and the finding that the organizations have the low rate of accountability.

Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. The study focuses on such multimodal texts and analyzes the multimodal resources used in environmental campaign posters from a visual rhetorical perspective with a focus on fear appeals and their expected persuasiveness. More specifically, the study examines how the environmental organizations WWF and Greenpeace use fear appeal as a rhetorical strategy in their campaigns. The visual and textual resources are analyzed to identify the purpose, arguments and emotional appeals of the posters that seek to increase people's awareness and power to act. The study also examines how the rhetorical strategies and effectiveness of the multimodal resources differ between the two organizations. The study shows that the two organizations make use of appeals to fear in a way that matches their different profiles to create awareness and encourage action concerning climate change.

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