Throughout the empirical psychological literature on emotion, the general consensus is that shame is maladaptive, while guilt is the adaptive moral emotion. Conversely, evolutionary psychology concludes that all emotions serve adaptive functions. Specifically, shame serves an appeasement function in social relationships. In order to investigate the true nature of shame, the current study used an experimental design. Specifically, a 2 (high shame, no shame) X 2 (high guilt, no guilt) design with a no-mistakes control group was implemented, and shame and guilt were operationalized through an evolutionary lens (i.e., shame as a nonverbal display, guilt as verbalizations of apology). Participants (n = 110) were told they would be assisting psychology faculty members with interviewing candidates for a research position. During the interview, the candidate made three mistakes, and showed shame and/or guilt according to the 2 X 2 design. Participants then rated how well the candidate performed. Results were analyzed using a 2-way ANOVA and independent samples t tests, and it was found that participants rated the candidate more favorably in both shame conditions. Importantly, there were no significant differences between those participants who viewed the candidate who made no mistakes (control condition) and those that viewed the candidate showing shame after multiple mistakes. Thus, apparently saying 'sorry' is not quite enough.

Remorse is an emotion that has historically been afforded some significance in Western culture. It continues to play a part in legal processes and is of interest for the rehabilitation of offenders. Remorse has been afforded little scholarly attention by psychologists, although some attention has been given to remorse in the study of emotion and in the study of the effect of remorse on social judgement. In this thesis, the psychology of remorse is reviewed in four areas: interpersonal judgment, judicial processes, psychotherapy, and the study of emotion. The study of remorse as an emotion and the effect of remorse on interpersonal judgment are investigated in three separate empirical studies and one meta-analysis. / thesis (PhD)--University of South Australia, 2001.

<p><!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --><p>Stereotyper är starkt förenklade, känslomässigt laddade mentala representationer om personer som tillhör en viss grupp, som i sin tur kan generera fördomar. Studien undersökte huruvida svenskar och invandrare bedöms olika vid samma brottstyp. Det predicerades att invandrare skulle bedömas mer negativt, bedömas vara mer sannolika att återfalla i brott, samt rekommenderas längre straff än svenskar. Dessutom skulle män bedöma gärningsmännen mer positivt. 85 deltagare bedömde en av fyra varianter av en brottsbeskrivning där förövarens etnicitet samt brottstyp manipulerades. Resultaten visade att invandrare upplevdes mer negativt samt rekommenderades längre straff. Deltagarna upplevde även den skandinaviske mannen som snällare. Detta indikerar att det föreligger en ökad risk för invandrare att dömas annorlunda än svenskar vilket borde vara ett observandum för hela rättssystemet.</p></p>

<!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} -->Stereotyper är starkt förenklade, känslomässigt laddade mentala representationer om personer som tillhör en viss grupp, som i sin tur kan generera fördomar. Studien undersökte huruvida svenskar och invandrare bedöms olika vid samma brottstyp. Det predicerades att invandrare skulle bedömas mer negativt, bedömas vara mer sannolika att återfalla i brott, samt rekommenderas längre straff än svenskar. Dessutom skulle män bedöma gärningsmännen mer positivt. 85 deltagare bedömde en av fyra varianter av en brottsbeskrivning där förövarens etnicitet samt brottstyp manipulerades. Resultaten visade att invandrare upplevdes mer negativt samt rekommenderades längre straff. Deltagarna upplevde även den skandinaviske mannen som snällare. Detta indikerar att det föreligger en ökad risk för invandrare att dömas annorlunda än svenskar vilket borde vara ett observandum för hela rättssystemet.

Charity advertising has become diversified for more than twenty years. Previous research focused on charity advertising in non-profit organization (NPO) contexts. However not only NPOs but also corporations sponsor charity ads. As one of popular emotional appeals, guilt appeals are used to promote charitable giving. This study compares three types of advertising sponsor including NPO, corporation, and mixed type with sponsor-charity fit on the effects of guilt appeal in charity advertising. The present study employs an experimental design to investigate the effects of the guilt appeals (guilt appeals vs. non-guilt appeals), type of advertising sponsor (NPO vs. corporation vs. mixed) and sponsor-charity fit (high fit vs. low fit) in charity advertising effectiveness. Mixed type is defined as brand-cause alliance or cause-related marketing. A 2x3x2 factorial design is conducted. Twelve different scenarios are established and the ad effects are measured by attitudes toward the ad, purchase intentions, and attitudes toward the ad sponsor. Does guilt work with all types of sponsors? Results of the experiment indicate an interaction between type of advertising sponsor and guilt appeals. The guilt appeals are more effective when the NPO is the advertising sponsor or when the company frames the charity ad as CRM. However, the non-guilt appeals are more effective than the guilt appeals when a corporation is the ad sponsor. Guilt appeals are found to backfire under the two following circumstances: (1) when a corporation is the ad sponsor with a high fit between sponsor and charity, or (2) when mixed type with low sponsor-charity fit is framed in the ad. According to these findings, this study suggests that marketers should choose appropriate advertising appeals while considering their role as advertising sponsor and the sponsor-charity fit.

Thesis (D. Min.)--Trinity International University, 2000. / Abstract. Includes bibliographical references (leaves 213-219).

Thesis (Ph. D.)--University of Chicago, Department of Philosophy, 2001. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.) in Psychology--University of Maine, 2001. / Includes vita. Includes bibliographical references (leaves 113-123).

These collected stories are a narrative exploration of a collective life in middle‐class suburbia. Here the reader is introduced to a troop of characters who share a community but yet they are adrift in the atmosphere between identity and memory. At times, as in “When to Lie” and “Afraid of the Question” we see conflict arise when the suburban religious dogma alters character identity, leaving behind haunting memories and scar tissue. Memory and identification play an important roll when, as in “Rx” the protagonist is faced with the sudden loss of his family as he struggles to keep their memories alive—without their memory he is no longer a father or a husband. Whether the characters are looking to re‐engage in society after being done wrong, as is the case in “Playing the Game” or coming to terms with sudden loss, afflicting memories play an important role in each narrative.

This dissertation explores four narrative texts written about AIDS/HIV and evaluates each one by applying Kenneth Burke's redemption drama, consisting of guilt, purification, and redemption. The methodology is a close textual analysis using rhetorical analysis as a way to highlight the use of the redemption drama in language. The first chapter explores the history of AIDS/HIV and makes the argument for using Burke's rhetorical approach. The second chapter briefly highlights the plot of the four narratives and provides background information and context for each book. The third chapter applies the concept of guilt to all four narratives. The fourth chapter uses purification, breaking it down into mortification and victimage. Chapter five explains the way each protagonist and reader has found redemption. Chapter six concludes the research and offers limits and possible areas for future study. This research shows that with illnesses that carry a stigma, like HIV/AIDS, those ill often feel the need to defend themselves and their mode of infection to others. Using Burke's redemption drama, an analyst can study language use to show how these individuals defend their medical status to others, and how this allows them to redefine both themselves and their ailments.