This dissertation explores (i) the determinants of executive selection in the international labor market, (ii) how these determinants shift relative to economic and institutional conditions, and (iii) how they differ for various functional roles. Using regression-based analysis and competitive assignment matching models, I examined executive appointment patterns in the subsidiaries of global banks located in Central & Eastern Europe between 2005 and 2012. The setting and timeframe not only yielded a heterogeneous sample of executive appointments under a variety of environmental conditions but also provided the opportunity to study the impact of financial shocks in the environment and/or the subsidiary network on executive succession during and in the aftermath of the Financial Crisis of 2008. The results indicate that there exists a substantial difference in appointment strategies by functional role, which remains intact regardless of the level of environmental uncertainty present in the subsidiary market. In examining the entire subsidiary executive team, the results of the two-sided competitive assignment matching model show that firm-specific human capital is the dominant determinant of an executive appointment during an economic upswing, but during an economic downturn firm-specific human capital is nearly four times weaker in driving an executive—subsidiary match than general human capital. Upon limiting the sample to just subsidiary CEOs, I find that while broad economic shocks and subsidiary-specific performance shocks both incite CEO turnover, they prompt different preferences for successors' human capital attributes. Specifically, country-wide economic crisis promotes a preference for local human capital, while performance shocks limited to the subsidiary are associated with a preference for expatriate human capital and for successors with broad international experience.

The masters's thesis focuses on decision making of companies with organizational structure of corporations operating in the Czech Republic and Slovakia from the tax point of view. It mainly focuses on direct taxes, specific tax burdens, social and health payments and profit sharing. It is also mentioned tax harmonization. It contains summa-ry tables. In conclusion, an evaluation is presented where it is effective to look for location from costs point of view and in terms of legislative developments.

Face à la dynamique et la complexité de l’environnement, les middle managers des filiales sont souvent soumis à une double pression, d’une part de leur filiale et d’autre part de la maison mère. Ainsi, ils n’arrivent pas à gérer les différents objectifs imposés qui sont souvent contradictoires surtout quand ils s’inscrivent dans un processus de changement continu. En effet les middle managers acteurs et destinataires du changement, n’arrivent pas à donner du sens à leurs actions quand ils sont face à des évènements ambiguës, nouveaux et critiques.Ainsi, l’étude qualitative et longitudinale menée dans une filiale française appartenant à un groupe Allemand analyse et décrit le rôle des middle managers dans l’interaction et la création du sens « sensemaking » consistant à faire partager ce sens (« sensegiving ») en vue de son appropriation et de son déploiement sur le terrain. En proposant une analyse multi-niveaux,l'étude de cas permet de comprendre les évènements qui impactent l’interprétation et la création du sens dans le cadre d’un changement imposé par la société mère. / Faced with the dynamics and complexity of the environment, the middle managers of the subsidiaries are often subject to a double pressure, on one hand of their subsidiary and on the other hand of the parent company. Thus, they cannot manage the different objectives imposed that are often contradictory especially when they are part of a process of continuous change. Indeed, middle managers, actors and recipients of change, cannot make sense of their actions when faced with ambiguous, new and critical events.The qualitative and longitudinal study carried out in a French subsidiary belonging to a German group, analyzes and describes the role of the middle managers in their interactions and their sensemaking and “sensegiving" for purpose of appropriation and implementation on the ground. By proposing a multi-level analysis, the case study enable to understand the events that impact their interpretations and sensemaking in the framework of change imposed by the headquarters.

本研究以台灣高科領導品牌企業為例，針對企業總部的行銷組織面對外在環境與策略變化下，如何跟隨企業轉型，設計一套與時俱進的高效組織架構與功能流程，提高全球競爭力，協助企業持續的成長並強化中長期品牌發展。本研究個案A公司從過去代工轉型自有品牌事業，為台灣國際品牌企業之標竿，近年在全球科技產業劇變與競爭下積極轉型。尤其在全球化浪潮、數位互聯網發展、雲端運算時代來臨與消費者旅程改變下，在產品研發與行銷策略上不斷推陳出新並推動組織變革，尤其以2014底推動之建構現代行銷組織專案(Modern Marketing Team Project)最為關鍵，因此本研究進行以下研究： 1. 因應變化、新行銷策略與品牌發展，企業總部行銷組織的設計與功能迄今(至2015年12月止)所採行的措施，可能產生的問題與未來的挑戰為何? 2. 因應未來(2016年後)，企業在行銷組織的設計與功能，以及採用何種措施，以解決迄今所產生的問題及面對未來的挑戰? 在研究過程中，本研究先以文獻探討了解國際行銷管理的行銷環境改變、品牌管理、組織國際化管理與行銷長挑戰等重要議題，再從瑞典伊萊克斯的行銷組織轉型、美國寶僑家品的品牌經理人制度、日本優衣庫的橫跨性行銷組織與三星電子集團的品牌管理機制四個個案作深入探討，最後描述與分析個案企業A公司電腦的行銷策略與組織發展歷程，追本溯源的從脈絡中尋找與確認關鍵問題，並給予建議。 研究結果發現，企業在品牌管理上應設立專責的領導與組織設計，對於整體企業的改造與推動至關重要，如品牌長與行銷長的設立、成立品牌委員會與品牌價值管理系統積極促進品牌發展；設立全球品牌中心組織並導入市場行銷儀表板(Marketing Dashboard)，強化行銷組織的功能效用與績效考核，進行事前關鍵績效指標設定與事後的追蹤與評估。 另外，產品行銷人員應與品牌內容行銷人員組成品牌管理團隊，從產品管理提升至品牌管理角色，以深化產品的恆久品牌價值為目標。而不一致的企業與產品品牌現況必須透過改造新產品的開發流程，讓產品行銷團隊與消費參與其中，具體落實與消費者為中心的產品設計，並建立行銷情報系統(Marketing Intelligence System)，即時掌握多樣市場資訊，使品牌與產品的發展有完整的情報基礎。 最後，內部跨組織的合作與協作對促進創新與強化團隊能力至關重要，在流程上須精心設計，建議在各區域成立跨單位的「體驗創新隊」，結合跨功能如數位行銷、公關、通路行銷與事業部產品行銷等相關單位，以促進體驗優化與發掘在地創新為目標。而針對公司英雄產品的上市，則該成立跨部門專案團隊，整合資源發揮團隊戰力。

In the past several decades research has emphasized innovation development and transfer as key issues when investigating the multinational enterprise (MNE). This thesis focuses on the question of what factors make headquarters involve itself in innovation transfer projects taking place between a sending and a receiving subsidiary within the MNE. This relates to headquarters active participation and role in the organization of resources (structure) and flows (processes) within the MNE. Using a database covering 169 innovation transfer projects the empirical analysis reveals that distances influence headquarters involvement, albeit in different directions. Systematic differences based on subsidiary and innovation characteristics and headquarters involvement is found. Not only subsidiary characteristics are of importance for headquarters involvement, but also the embeddedness of the subsidiary hosting the innovation transfer project. More specifically, physical and cultural distance between the sending and receiving subsidiaries influence headquarters involvement in the transfer negatively, whereas linguistic and economic distance between the subsidiaries conducting the transfer have a positive influence on headquarters involvement in innovation transfer. Looking more closely at the innovations subject to transfer the results suggests that innovations perceived as complex and important are favored for headquarters support. The same is true for innovations that are related to the core business of the subsidiary. At a subsidiary level, powerful subsidiaries initially receive more of headquarters support, but as subsidiary power increase, headquarters becomes less involved, i.e., a curvilinear effect of power is found. Acquired subsidiaries tend to become favored for headquarters involvement in transfer relative to greenfield subsidiaries. Finally, the results indicate that headquarters involves itself in transfer projects when the subsidiaries hosting the transfer projects have been relationally embedded during the innovation development phase. Theoretically, headquarters involvement can be conceptualized as orchestration of innovations within the MNE, and as a form of resource allocation. Thus, this thesis contributes to the understanding of what influences intra-MNE resource allocation, as well as what factors capture the attention of headquarters leading to innovation orchestration. Headquarters involvement in innovation transfer has implications for setting subsidiaries on evolutionary trajectories.

As companies are focused on and capable of creating brand images aimed at supporting their brands, some choose to strategically associate them with specific countries or regions in hopes of attaining perceivably higher consumer-based brand equity. Although such a strategy could prove itself effective in the sense of increasing the amount of positive consumer perceptions, it might also result in harmful effects if the marketed country-of-brand origin is not in congruence with the brand‟s other country-of-origin constructs.   With regards to what theory implies and what this study‟s results suggest, this thesis analyzes the effects of country-of-origin incongruence on consumer-based brand equity in the case of Lexington. What this thesis uncovers is that the country-of-origin incongruence of Lexington does not, contrary to theory, have negative consequences on its consumer-based brand equity. Yet, what is suggested is that further research should focus on whether these results are simply restricted to this study‟s exact settings or would be attained even in another setting in which consumer ethnocentrism would not play a significant role.

The thesis presents a proposal for revitalization and revitalization of the brownfield area of the Zoological Garden in Dvůr Králové nad Labem by inserting a new polyfunctional pavilion. The new building will provide the garden with a wider platform for environmental enlightment, educational activities and representation. The Master´s thesis also outlines the solution of another unused area and its connection to the area of main interest.

No description available.

2005年天下雜誌製造業一千大資料顯示，國內企業總部有四成比例分佈在台北都會區，而近年來新竹科學園區的崛起對台灣經濟發展有其不可忽視的力量，而其形塑帶來新的產業空間意象（知名地域品牌）、高科技產業群聚以及產業網絡發展更進一步帶動周邊廠商或總部在新竹縣市聚集。 回顧近代區位選擇理論及企業總部相關文獻，指出生產性服務業及創新氛圍對製造業總部在地理空間區位選擇具有關鍵性的影響；並透過觀察臺灣地區各縣市企業總部分佈情形及兩岸分工的現況分析，藉由logist統計分析並以深入訪談方式確認企業設置總部區位分佈因素，提出以下結論：觀察發現製造業企業總部空間分佈差異性頗大，其中制度因素透過統計分析結果證實會對企業總部區位分佈產生影響，尤其是大廠在總部區位分佈上比較偏好工業地域（台北及新竹縣市）。 在兩岸專業分工方面，形成特定地域擁有科技產業群聚，並可發現其地理空間分佈以新竹科學園區、南港軟體園區及內湖科技園區為主，前兩者為制度下的產物，而後者則為民間自主力量，由內湖科技園區、南港軟體園區以及新竹科學園區，以及北部地區充足的知識設施及產、官、學界共同建構出的創新氛圍確實影響企業總部區位分佈。 企業總部主要是組織上指揮系統的概念，總部提供各子公司所需要的技術、資金、行銷策略和在地化的配套措施，近年國內製造業廠商大量出走對岸，導致國內產業及組織發生結構性的改變，基於國際化競爭及全球化佈局之際，企業如何調適與轉型即成為未來生存的關鍵所在。建議政府未來持續培育優質研發環境及高素質人力資源，持續強化創新氛圍塑造產業發展優質環境。 / According to the 1,000 major manufacturing industry in Taiwan,’ 40% of domestic enterprise headquarters are located in the Taipei metropolis. In recent years, the emergence of Hsinchu Science Park shows strength of economic development in Taiwan. This strength further moulds and brings the new industry space image (famous region brand), the industry cluster, as well as the development of industry network. Moreover, these factors drive related manufacturer or general headquarters to assemble in Hsinchu. Reviews of modern position theory and general headquarters point out that the productive service industry and innovative atmosphere have critical influence on sing geographical space position for the manufacturing industry. This study observes the general headquarters of enterprises of all counties and cities in Taiwan; By using logist statistical analysis and the interview method to confirm distribution factors of general headquarters position, this study propose the following conclusions. There is great difference in the space distribution of general headquarters between manufacturing industry enterprises. Among them, the statistical analysis confirms that the factor of system has influence on the position of enterprises general headquarters. Especially, as far as the general headquarters location is concerned, big factories have preference for choosing industrial regions. For the part of division among specialized deartments of two sides, clusters of scientific and technological industry, which form specific regions, are located mainly in Hsinchu Science Park, Nankang Software Park, and Neihu Technology Park. The first two parks are products of government systems, while the third one is established by independent strength of private companies. It is showed that the innovative atmosphere, which is composed of the above three parks and sufficient knowledge facilities in northern Taiwan, indeed influences locations of enterprises general headquarters. The general headquarters of enterprises are mainly the concept of the command system in an organization. It is suggested that the government should keep cultivate research/development environment and high quality human resources, and strength innovative atmosphere to mould better industry environments in the future.

Submitted by Robson Campos (rcampos@uol.com.br) on 2016-02-22T12:19:25Z No. of bitstreams: 1 Master's Thesis_CIM2_RobsonCampos_Final Version_uploaded281215.pdf: 956324 bytes, checksum: efa8185ebe5e8bc92dbd2d369654082e (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-02-25T14:14:37Z (GMT) No. of bitstreams: 1 Master's Thesis_CIM2_RobsonCampos_Final Version_uploaded281215.pdf: 956324 bytes, checksum: efa8185ebe5e8bc92dbd2d369654082e (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-02-29T12:18:56Z (GMT) No. of bitstreams: 1 Master's Thesis_CIM2_RobsonCampos_Final Version_uploaded281215.pdf: 956324 bytes, checksum: efa8185ebe5e8bc92dbd2d369654082e (MD5) / Made available in DSpace on 2016-02-29T12:19:07Z (GMT). No. of bitstreams: 1 Master's Thesis_CIM2_RobsonCampos_Final Version_uploaded281215.pdf: 956324 bytes, checksum: efa8185ebe5e8bc92dbd2d369654082e (MD5) Previous issue date: 2015-10-28 / One of the challenges presented by the current conjecture in Global Companies is to recognize and understand that the culture and levels in structure of the Power Distance in Organizations in different countries contribute, significantly, toward the failure or success of their strategies. The alignment between the implementation and execution of new strategies for projects intended for the success of the Organization as a whole, rather than as an individual part thereof, is an important step towards reducing the impacts of Power Distance (PDI) on the success of business strategies. A position at odds with this understanding by Companies creates boundaries that increase organizational chasms, also taking into consideration relevant aspects such as, FSAs (Firm-Specific Advantages) and CSAs (Country-Specific Advantages). It is also important that the Organizations based in countries or regions of low Power Distance (PDI) between its individuals be more flexible and prepared to ask and to hear the suggestions from Regional and Local Offices. Thus, the purpose of this study is to highlight the elements of effective strategy implementation considering the relevant aspects at all levels of global corporate culture that justify the influences of power distance when implementing new strategies and also to minimize the impacts of this internal business relationship. This study also recognizes that other corporate and cultural aspects are relevant for the success of business strategies so consider, for instance, the lack of alignment between global and regional/local organizations, the need for competent leadership resources, as well as the challenges that indicate the distance between the hierarchical levels ─ Headquarters and Regional Office ─ as some of the various causes that prevent the successful execution of global strategies. Finally, we show that the execution of the strategy cannot be treated as a construction solely created by the Headquarters or by only one Board and that it needs to be understood as a system aimed at interacting with the surroundings.