My thesis discusses whether culture can be used to predict visual design preferences in documentation and whether cultures with similar attributes demonstrate similar visual design preferences. The visual design of a document is an important element in effective communication to an audience. If the audience is outside the United States, it is important to understand the attributes of that culture to create documents that are most effective for the audience. Cultural theorist Geert Hofstede describes cultural attributes in terms of six cultural dimensions: individualism versus collectivism, high versus low power distance, high versus low uncertainty avoidance, masculinity versus femininity, long-term versus short-term orientation, and indulgence versus restraint. This thesis explores whether we can identify visual design preferences in high uncertainty avoidance cultures and high power distance cultures, such as Spain and Latin American countries. To explore this topic, a study was done on sample report documents from a single company which operates in the United States, Latin America and Spain. Choosing only one company to collect samples from provided a way of discounting different corporate cultures as an influence on standards, tools and how documents are developed. As a framework for comparison of the documents, Kostelnick's visual design matrix was used to analyze the documents for graphics, data displays, document unifiers, decoding devices, and cuing devices. The results show that some elements of visual design can be predicted by cultural attribute, and there is a correlation between different cultures and their preference for similar design elements. iv For U.S. technical communicators working on documents for Latin American and Spanish audiences, documents need to be shorter in length with simple data displays and need to use more cuing devices to be effective for audiences in these cultures. This study also shows that for technical communicators designing documents for audiences in other cultures, studying the audience and the specific attributes of that culture will provide direction on how to design an effective technical document for that audience.

This dissertation addressed the need for empirical research on the leadership of multinational virtual teams (Davis & Bryant, 2003; Early & Gibson, 2002; Ilgen, Lepine, and Hollenbeck, 1997; Prieto & Arias, 1997), particularly in the field of educational leadership (Cheng, 1995). This was accomplished through the development of a model based upon the cultural values discovered through the use of Hofstede's (1980, 2001) Values Survey Module 94 (VSM 94). As workers will bring values from their own cultures to the multinational workplace (Bochner & Hesketh, 1994), research was conducted to determine the cultural values of economics professors in the United States and Germany in order to formulate a cultural contingent leadership model based on Triandis' (1993) adaptation of Fiedler's (1967) contingency theory. Given a total response from 194 U.S. and German economics professors, it was discovered that faculty in both the United States and Germany had values that differed significantly from those that Hofstede discovered for his IBM employee samples in four out of five dimensions. However, it was found that the values for the U.S. and German faculties were a close replication of Hoppe's (1990) findings which were based on a sample that was similar to the economics faculties in both occupation and education. These findings add a cautionary note to the recommendation by Hofstede and Peterson (2000) that existing cultural values can be used by cultural researchers: Previous cultural value data can be used if the samples are closely matched to the previous samples in both nationality as well as educational and occupational background. The research thus indicated that differences in national culture, as measured by Hofstede's (1980, 2001) cultural dimensions, still exist. In addition, a direct comparison of the cultural values between the two faculties indicated that the U.S. and German economics faculties differed significantly in two of Hofstede's cultural dimensions, individualism and collectivism and masculinity and femininity. The two samples were not significantly different in the cultural dimensions of power distance, uncertainty avoidance, and long term orientation. Using the Triandis (1993) approach, application of the research results to Fiedler's (1967) LPC model indicated that a relationship oriented leader would be an in-match leader for a group of U.S. and German higher education economics faculty. This result was contingent upon the cultural values discovered for the U.S. and German faculties who would be involved in an endeavor with situational variables similar to that which would be found in an international joint venture to offer online distance economics education to students in a developing country.

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Den ökade globaliseringen har resulterat i att många organisationer stiger in på denkonkurrenskraftiga internationella marknaden. Detta har influerat organisationer att spridaderas budskap globalt – oftast genom marknadsföring. Tv-reklam är en mediekanal som anseseffektiv när man tillämpar humor som en kommunikationsstrategi då den enligt tidigareforskning genererar högt medvetande hos konsumenterna. Dock, finns det ett behov av attbelysa de kulturella skillnaderna när reklamen riktas internationellt eftersom humor uppfattasolika beroende på kultur, vilken kan generera negativa effekter. Eftersom att de kulturellaskillnaderna i humoristisk reklam tenderar att bli bortsedda så fokuserar denna kvantitativestudie på att belysa dessa skillnader med hjälp av Hofstedes kulturdimensionsteori. Dennakvantitativa studie fokuserar därför på att belysa karaktärerna av de kulturella skillnaderna ihumoristisk reklam, genom att använda Hofstedes kulturdimensionsteori, eftersom de tenderaratt bli översedda. Länderna Sverige och Kina jämfördes genom att betona kulturen motreaktionerna gentemot de olika humorstilarna i tv-reklam kopplat till uppfattade känslor. Föratt kunna identifiera humortyperna, användes Rod Martins fyra humorstilar affiliative humor,self-enhancing humor, aggressive humor och self-defeating humor.Syftet med studien var att upplysa hur viktiga aspekterna av de kulturella skillnaderna är ihumoristisk reklam med betoning på kultur och hur känslor mottas i svensk och kinesiskkultur. Detta för att se hur humor kan tillämpas effektivt i reklam över internationella gränser.Enkäten utfördes på svenska och kinesiska universitetsstudenter vilket genererade i detinsamlade empiriska materialet. Resultatet visade att affiliative humor och aggressive humorapplicerad i reklamfilm tas emot likadant känslomässigt i både kinesisk och svensk kultur ochpåverkar även köpintentionerna på samma sätt. Medan, self-defeating humor och selfenhancinghumor tas känslomässigt emot likadant i båda kulturera, men de kinesiskakonsumenterna är mer villiga att köpa produkten. / The growth of globalization has resulted in more organizations entering the competitiveinternational market which has influenced organizations to disseminate their message globally- commonly through the use of advertising. Television commercial is a media channelconsidered to be highly effective if applied with humor as a communication strategy. Theeffectiveness of this strategy generates in high awareness according to previous studies.However, there is a need of highlighting the cross-cultural distinctions when promoting acrossinternational boarders as humor is perceived differently depending on culture, which cannegatively affect the results. As the cultural characteristics in this matter tend to beoverlooked, this quantitative research is focusing on highlighting the cross-culturalcharacteristics in humorous advertising, through the use of Hofstede’s framework of nationalculture. The countries Sweden and China were compared with emphasize on cultureassociated to the reaction toward different humor styles in television commercials linked toperceived emotions. For identifying the humor types, Rod Martin’s four humor stylesaffiliative humor, self-enhancing humor, aggressive humor, and self-defeating humor, wereused.The purpose of this research was to disseminate the importance of cross-cultural aspects inhumor advertising with emphasize on culture and how emotions are perceived in Swedish andChinese culture. The importance relied within how to effectively apply humor in commercialsover cross-cultural boundaries. The questionnaires were performed by Swedish and Chineseuniversity students that generated in the collection of the empirical chapter. The researchfindings indicated that affiliative humor and aggressive humor used in commercial is equallyperceived emotionally in both Chinese and Swedish culture and also affects the purchaseintention similarly. Whereas self-defeating humor and self-enhancing humor are emotionallyequally perceived in both cultures, but the Chinese consumers are more willing to purchasethe product.

Made available in DSpace on 2015-12-03T18:35:32Z (GMT). No. of bitstreams: 1 Dulciane_Alves_Luczkiewicz.pdf: 1466208 bytes, checksum: 50c6d7ca5e70b801f461de01e4c4b189 (MD5) Previous issue date: 2015-03-18 / The objective of this study was to analyze, considering the brazilian cultural diversity, if there is a statistically meaningful difference in the level of moral development of Accounting students from different universities. The study was based on Kohlberg's moral development Theory, which presents three stages of moral development: pre-conventional (stages 1 and 2), conventional (stages 3 and 4) and post-conventional (stages 5 and 6), and on Hofstede's Culture Theory, which presents the following dimensions: power distance, collectivism versus individualism, femininity versus masculinity, uncertainty avoidance and long-term orientation versus short term orientation. The results were obtained through a descriptive analysis, ANOVA test, equality of proportion test, Pearson's correlation, confidence interval for average and p-value. The variables related to moral development, age, gender, religion and professional experience did not present statistically meaningful difference in the regions surveyed, what did not occur with the variable education, which proved to be a strong and consistent variable when compared to moral development. This study also aimed to verify if Hofstede's cultural dimensions presented significance between the studied regions. Difference was found in the following dimensions: power distance, individualism and long-term orientation. It is also possible to observe that the p index of moral development presents a statistically meaningful relation with the regions. Another important find in this study is that there is no statistically meaningful relation between the p index of moral development and the cultural values among the students that participated in this research in the regions surveyed. / Esta pesquisa teve como objetivo analisar, considerando-se as diversidades culturais do Brasil, se h?? diferen??a estatisticamente significativa em rela????o ao n??vel de desenvolvimento moral dos estudantes de gradua????o de Ci??ncias Cont??beis de diferentes Institui????es de Ensino Superior. Para tanto, utilizou-se como base a Teoria do desenvolvimento moral de Kohlberg, que postula em sua teoria tr??s n??veis de desenvolvimento moral: o pr??-convencional (est??gios 1 e 2), o convencional (est??gios 3 e 4) e o p??s-convencional (est??gios 5 e 6), e a Teoria da Cultura de Hofstede, que est?? definida nas seguintes dimens??es: dist??ncia do poder, coletivismo versus individualismo, feminilidade versus masculinidade, controle da incerteza e orienta????o de longo prazo versus curto prazo. Os resultados foram obtidos atrav??s de an??lise descritiva, teste ANOVA, teste de igualdade de propor????es, correla????o de Pearson, intervalo de confian??a para m??dia e p-valor. As vari??veis relacionadas com o Desenvolvimento Moral, idade, g??nero, religi??o e experi??ncia profissional, n??o tiveram diferen??as estatisticamente significativas nas regi??es pesquisadas, diferentemente da vari??vel educa????o, que comprovou ser uma vari??vel forte e consistente quando comparada com o desenvolvimento moral. Buscou-se ainda verificar se as dimens??es culturais de Hofstede tinham ou n??o signific??ncia entre as regi??es pesquisadas. Constatou-se diferen??a nas dimens??es dist??ncia do poder, individualismo e orienta????o a longo prazo. Nota-se ainda que o ??ndice p do desenvolvimento moral possui rela????o estatisticamente significante entre as regi??es. Outro achado importante nesta pesquisa foi que n??o h?? rela????o estatisticamente significativa entre o ??ndice p do desenvolvimento moral com os valores culturais entre os estudantes das regi??es pesquisadas.

Welche Bedeutung hat Kultur für das Konsumverhalten? Die hier vorgelegte Auseinandersetzung mit dieser Frage im Kontext der Mischkultur Indonesiens zeichnet sich aus, dass sie über die Binnenräume der jeweiligen Wissenschaftsfächer, wie der Südostasienkunde und der Betriebswirtschaftslehre, weit hinausragt und für die Beantwortung der Fragestellung ein neu entwickeltes analytisches Diagramm zur strukturierten Analyse kultureller Einflüsse auf das Konsumverhalten aufweist, das die Möglichkeit, Märkte interkulturell zu erschließen, eröffnet. Die Untersuchung der den indonesischen Konsumenten beeinflussenden Kulturelemente ist ein Indizienbeweis gegen die so häufig postulierte Vorstellung eines global, homogen denkenden und universalistisch handelnden Konsumenten, die mit der Fallstudie eines für das Nischensegment der verschleierten Musliminnen in Indonesien geschaffenen Shampoos eines Weltkonzerns abschließt. / What impact does culture have on consumer behavior? The discussion of the above question in the multicultural context (Mischkultur) of Indonesia is characterized by the fact that it goes far beyond the limits of the respective scientific fields like Southeast Asian studies or business studies. It provides a new analytical diagram for structural analysis of cultural influences on consumer behavior which offers the possibility to develop new markets in an intercultural manner. Investigation of cultural factors influencing Indonesian consumers has indicated that the often postulated globally homogenous thinking and universally acting consumer is merely a myth. This investigation concludes with a case-study dealing with a shampoo developed by a multinational for the niche segment, Indonesian veiled Muslim women.

Context: Agile methodologies are widely recognized in western countries. From past few years, its practices are being successfully adopted in global settings especially in eastern countries. Across the world, teams are following its values and principles. Are all the teams behaving in the same way? Potential difficulties related to culture arise while implementing agile practices. Due to variance in backgrounds and behaviors, social cliques and issues are likely to be formed between the team mates which become a hurdle. Objectives: The study unravels the list of relationships between the agile team behavioral characteristics and Hofstede cultural dimensions. It also explores whether Indian employees working in an agile environment possess the required behavioral characteristics which are useful for the effective functioning of a team. The other objective of this study reveals the influence of the years of experience of the agile employees on behavioral characteristics. Methods: Data collection processes include a literature review and a web survey. First, in the literature review analysis of the empirical studies from year 1999-2011 was done. The review approach helped in collecting and summarizing the data. The studies were identified from the most reliable and authentic databases that are scientifically and technically peer reviewed such as Engineering village, IEEE Xplore, ACM digital library, Springer Link and Google Scholar. A survey was conducted with 33 practitioners from various multinational organizations in India. Statistical analysis was used to analyze the data. Results: Hofstede’s cultural dimensions had noticeable influence on agile team behavioral characteristics. Although, all the enabler characteristics were not seen in Indian culture, the results clearly show that some of the cultural dimensions are enabling factors to function well in an agile team and some hinder the team effectiveness. The result from the literature review shows the list of relationships between Hofstede cultural dimensions and agile team behavioral characteristics. All team behavioral characteristics were to a certain extent demonstrated by Indian agile employees, which can be known from the survey results. It is also seen from the survey results that, team behavioral characteristics can be demonstrated more effectively by the experienced agile employees. Conclusion: From this study, we have found the relationships between Hofstede cultural dimensions and agile team behavioral characteristics. List of agile team behavioral characteristics which were followed by Indian agile employees were obtained from the survey. We conclude that Indian agile employees were able to demonstrate all the agile team behavior characteristics required for an effective functioning of a team. One more interesting thing which came into our attention, after analyzing the survey was that years of experience of agile employees do have an effect on the employees which influences the demonstration of team behavior characteristics. It was clear that demonstration of these characteristics were not only dependent on individual’s nature but also on the years of experience in agile environment. The absence of relationships which were not found through literature needs to be focused. Hence we conclude that there is a need for conducting even more in-depth surveys and reviews to investigate the unfound relationships.

文化常被認為是跨國併購失敗的重要原因，許多文化因素在研究與調查中仍屬薄弱。在本論文中，國家文化是衡量跨境併購文化差異的重點，我們使用了Hofstede 六維度來分析兩種家公司併購情況，即使聯想案例文化維度距離高於TCL案例，但聯想理解在最短時間內和解文化差異，聯想最終解決了問題並變成了利潤。研究表明，溝通是必要的，大大提高了併購的成功性，管理層在合併前，文化評估是必要決策收購的成敗的重要因素。 / The failure rate of cross-border M&As is still high and culture is often blamed for hampering performance. If substantial research has been devoted to investigating M&As performance, cultural factors remain largely unexplained. In this research, national culture is the focus to measure cultural differences in cross border M&As. we used Hofstede 5 dimensions to analyzes two cases, even though Lenovo case cultural dimension distance is higher than TCL case, but Lenovo understand reconciling cultural differences in the shortest time, Lenovo eventually solved the problems and turn into profit. The studies reveal that communication is a necessity, drastically improving the success of a merger, and a cultural assessment of both fit and potential are important factors for providing direction and guidance for necessary decision making and planning initiatives required by management throughout all stages of a merger or acquisition. The purpose of this conceptual paper is to highlight the tensions generated by national culture in cross-border M&As and Chinese enterprises want to increase the success rate of Cross-border M&As, they have to pay close attention on the cultural problems, make a good cultural assessment and manager the cultural integrating work in the cultural integrating process.

This diploma thesis is focused on Czech-Scottish cultural standards at work environment. The main aim is to define Scottish cultural standards at work environment from the Czech point of view and to compare them with the theory. The thesis begins with the definition of culture, cultural dimensions introduced by G. Hofstede, F. Trompenaars and E. T. Hall and cultural standards by A. Thomas. It continues to the description of Scotland with its geography, history, language, economic situation and various systems in the society, such as the legal system, educational system, health care system, a role of the family and religion. Further, Scottish national identity, key values and traditions are identified and there are added some information about work in Scotland. The thesis then leads us onwards to the determination of eight cultural standards at work environment and six cultural standards connected with the daily life in Scotland based on the qualitative research. The standards concerning work environment are further compared with the theory. At the end of the thesis, there are provided some recommendations for Czechs who are going to work with Scots.

Nowadays, most of the countries in the world are getting more and more dependent on each other, both politically and economically. Along with that, cultural clash comes inevitably influencing are private lives and working environment. Multinational companies get the opportunity of using the potential of diverse cultural environment which is challenging the managers, and other employees, to increase their competencies. The goal of this thesis is to identify the Indian cultural standards from the Czech point of view and the Czech ones from the Indian point of view. The theory of the thesis is based on cultural models by Geert Hofstede and Fons Trompenaars. The cultural standards are being identified by using the method of critical incidents where the selected respondents are being interviewed. The thesis analyses at which aspects the two examined cultures differ the most and how it influences the working environment and performance. The research results are compared to other theoretical models and the thesis provides recommendations on how to work with the identified standards in order to make the Indian-Czech cooperation as efficient as possible.