Abstract Purpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication. Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website. Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor. To improve the communication Japanporten should use more and better arguments and improve the navigation and design of the website.

Thesis (doctoral)--Universität, Erlangen-Nürnberg, 2004.

4 mal im Jahr erscheinende Zeitschrift über aktuelle Themen der TU Chemnitz

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Made available in DSpace on 2016-04-28T19:33:48Z (GMT). No. of bitstreams: 1 Karlene do Socorro da Rocha Campos.pdf: 10725568 bytes, checksum: 10f11e3686df42cbc9257674a1e09cfb (MD5) Previous issue date: 2014-06-03 / This research is inserted in the fields of Linguistics and Distance Education, specifically of Online Education. It comprises the study of digital genre homepage on subjects of the graduation course Mathematics Teaching Education - Distance Mode offered by the Pontifical Catholic University of São Paulo (PUC-SP). We are based mainly on sociorhetorical conception of textual genre, in which genre is conceived as a pragmatic entity. In relation to this entity, the notions of purpose, context and action are interlinked. From this perspective, to produce a genre, users aim to achieve a certain purpose, and the success of the action that the genre conveys depends on the language choices appropriate to the communicative situation. Our hypothesis is that knowledge of the sociorhetorical organization of homepage genre helps the instructional designer in the development of educational activities that promote a positive interaction between participants of online distance learning courses and pedagogical contents, and consequently promote their involvement in the teaching and learning process. In order to test it, we examined this organization in homepages of courses offered in the 2nd half of 2012, considering the twodimensional analysis of genre model (ASKEHAVE; NIELSEN, 2004), that is founded on the sociorhetorical analysis proposed by Swales (1990), and that consider in the reading and navigating modes of digital genres, communicative purposes; functional units (rhetorical movements and links); and rhetorical strategies employed to achieve the communicative purpose. Primarily, we are based on studies of genre as social action (MILLER, 2009, 2009a [1984], 2009b [1992]; BAZERMAN, 2006 [1997]; 2009a [2004], 2009b [1994]; SWALES, 1990; BHATIA, 1993), as well as on studies of digital text genre (MARCUSCHI, 2010 [2004]; ASKEHAVE; NIELSEN, 2004) and hypertext (LEMKE, 2002; FINNEMANN, 1999). This thesis is a case study based on observation and description of a phenomenon in a specific context (MARTINS, 2008 [2006]; YIN, 1984; 2005 [2003]; TRIVIÑOS, 1987). The results obtained show that the knowledge of sociorhetorical organization of homepage genre provides an organization of pedagogical contents more oriented to interests and needs of users. Consequently, this knowledge contributes to the student engagement with the educational process / Esta pesquisa insere-se nos campos da Linguística e da Educação a Distância, mais especificamente da Educação Online, e consiste no estudo do gênero textual digital homepage em disciplinas do curso Matemática Licenciatura Modalidade a distância, oferecido pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Embasamo-nos, principalmente, na concepção sociorretórica de gênero textual, em que o gênero é concebido como uma entidade pragmática, na qual se entrelaçam as noções de propósito, contexto e ação. Nessa ótica, ao produzirem um gênero, os usuários visam a atingir um determinado propósito, e o sucesso da ação que o gênero veicula depende das escolhas linguísticas adequadas à situação comunicativa. Nossa hipótese é que o conhecimento da organização sociorretórica do gênero homepage auxilia o designer instrucional a promover uma interação positiva dos participantes de cursos online a distância com o conteúdo pedagógico e, consequentemente, a promover o seu envolvimento com o processo de ensino e aprendizagem. Para testá-la, examinamos essa organização nas homepages de disciplinas oferecidas no 2º semestre de 2012, na perspectiva do modelo de análise bidimensional de gêneros (ASKEHAVE; NIELSEN, 2004), que parte da análise sociorretórica proposta por Swales (1990) e considera, nos modos de leitura e navegação dos gêneros digitais, os propósitos comunicativos; as unidades funcionais que os caracterizam (movimentos retóricos e links); as estratégias retóricas empregadas para o alcance dos propósitos comunicativos. Pautamo-nos, principalmente, em estudos de gênero como ação social (MILLER, 2009, 2009a [1984], 2009b [1992]; BAZERMAN, 2006 [1997]; 2009a [2004]; 2009b [1994]; SWALES, 1990; BHATIA, 1993); de gênero textual digital (MARCUSCHI, 2010 [2004]; ASKEHAVE; NIELSEN, 2004) e de hipertexto (LEMKE, 2002; FINNEMANN, 1999). O presente trabalho é um estudo de caso, fundado na observação e descrição de um fenômeno em contexto específico (MARTINS, 2008 [2006]; YIN, 1984; 2005 [2003]; TRIVIÑOS, 1987). Os resultados obtidos demonstram que conhecer a organização sociorretórica do gênero homepage propicia a organização de conteúdo pedagógico mais voltada aos interesses e às necessidades dos usuários. Por conseguinte, contribui para o envolvimento do aluno com o processo educacional

Syftet med föreliggande uppsats är att undersöka hurdan textgenre en hemsida är, vilken funktion hemsidor har vid konstruktionen av ett personligt varumärke och hur idrottare brandar sig själva på sina hemsidor. I uppsatsen studeras två elitidrottare, Teemu Selänne och Tero Pitkämäki, samt deras hemsidor. I studien används en textanalytisk metod.   Resultaten visar att deras hemsidor skiljer sig från andra hemsidor genom att de består av många olika texttyper och är mer visuella. Vidare kunde man observera att hemsidorna är relevanta för idrottarens varumärke. Hemsidorna ger en positiv bild av idrottaren, till fördel för denne. Samarbete mellan sponsorer och idrottaren syns och blir en del av idrottarens varumärke. I Selännes fall kan man säga att han återbrandar sig efter sin elitidrottarkarriär. En återkommande symbol är ’8’. Det framgår också att Selänne både är en beundrad person och en vanlig människa, vilket tillsammans med hans positiva personlighet blir hans varumärke. Varumärket för Pitkämäki som idrottare består av den österbottniska bakgrunden, ett långvarigt och stabilt sponsorsamarbete samt personligheten, som är anspråkslös men hårt arbetande. / The purpose of the study was to establish what kind of text genre a home page is, which functions home pages have as constructors of personal brands, and how athletes brand themselves on their home pages. In the essay two elite athletes, Teemu Selänne and Tero Pitkämäki and their home pages, were studied. A text analysis method was used in the study. The results showed that homepage as a genre seems to differ from other text genres since it consists of many different text types parts and forms a varied visual entity. The homepages presented a significant relationship with the athletes’ brands. Homepages are thus for the benefit of the athlete. A collaboration between an athlete and a sponsor may offer much and it can become an integrated part of the athlete’s brand. In his homepages Selänne is re-branding himself, after he has finished his elite athlete career. The repetition of the number and symbol ‘8’, a combination of signs of admiration and the man on the street, as well Selänne’s positive personality together make up his athlete’s brand. Tero Pitkämäki’s brand consists of his Ostrobothnian background, a strong sponsor collaboration and a personality which is modest but hardworking.

<p>Abstract</p><p>Purpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net.</p><p>Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material.</p><p>Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet. They have special routines to help them structure up and make sense of the information.</p><p>The differences between the age groups are minor. The younger group draws a parallel between knowing about computers and knowing how to use the Internet whereas the older group thinks of information searching skills as a measure of how good you are at using the Internet. The younger ones were more likely than the older ones to get ideas from commercials on what to look for on the net.</p><p>Almost every respondent described a difference between generations during the interview. They thought that the elderly people using the net are more likely to suffer from information overload. The result of the study does though show that age does not matter very much in this case. The time you spend using the Internet is more important: After learning the basic methods you can learn how to structure up and find information while using the net.</p><p>Keywords: Internet, website, homepage, discussion group, newsgroup, community, e-mail, eshop, online entertainment, online games, search engine, communication, case study, information overload.</p>

Abstract Purpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net. Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material. Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet. They have special routines to help them structure up and make sense of the information. The differences between the age groups are minor. The younger group draws a parallel between knowing about computers and knowing how to use the Internet whereas the older group thinks of information searching skills as a measure of how good you are at using the Internet. The younger ones were more likely than the older ones to get ideas from commercials on what to look for on the net. Almost every respondent described a difference between generations during the interview. They thought that the elderly people using the net are more likely to suffer from information overload. The result of the study does though show that age does not matter very much in this case. The time you spend using the Internet is more important: After learning the basic methods you can learn how to structure up and find information while using the net. Keywords: Internet, website, homepage, discussion group, newsgroup, community, e-mail, eshop, online entertainment, online games, search engine, communication, case study, information overload.

Der neue Webauftritt der SLUB ist seit dem 1. Februar 2007 für die Öffentlichkeit online präsent.

Zugl.: Giessen, Universiẗat, Diss., 2008.