Over the last century, images of faces have become integral components of many institutional identification systems. A driver’s licence, a passport and often even a health care card, all usually feature prominently images representing the face of their bearer as part of the mechanism for linking real-world bodies to institutional records. Increasingly the production, distribution and inspection of these documents is becoming computer-mediated. As photo ID documents become ‘enhanced’ by computerization, the design challenges and compromises become increasingly coded in the hierarchy of gazes aimed at individual faces and their technologically mediated surrogates. In Western visual culture, representations of faces have been incorporated into identity documents since the 15th century when Renaissance portraits were first used to visually and legally establish the social and institutional positions of particular individuals. However, it was not until the 20th century that official identity documents and infrastructures began to include photographic representations of individual faces. This work explores photo ID documents within the context of “the face,”—a theoretical model for understanding relationships of power coded using representations of particular human faces as tokens of identity. “The face” is a product of mythology for linking ideas of stable identity with images of particular human beings. This thesis extends the panoptic model of the body and contributes to the understanding of changes posed by computerization to the norms of constructing institutional identity and interaction based on surrogates of faces. The exploration is guided by four key research questions: What is “the face”? How does it work? What are its origins (or mythologies)? And how is “the face” being transformed through digitization? To address these questions this thesis weaves ideas from theorists including Foucault, Deleuze and Lyon to explore the rise of “the face” as a strategy for governing, sorting, and classifying members of constituent populations. The work re-examines the techno-political value of captured faces as identity data and by tracing the cultural and techno-political genealogies tying faces to ideas of stable institutional identities this thesis demonstrates face-based identity practices are being improvised and reconfigured by computerization and why these practices are significant for understanding the changing norms of interaction between individuals and institutions.

Over the last century, images of faces have become integral components of many institutional identification systems. A driver’s licence, a passport and often even a health care card, all usually feature prominently images representing the face of their bearer as part of the mechanism for linking real-world bodies to institutional records. Increasingly the production, distribution and inspection of these documents is becoming computer-mediated. As photo ID documents become ‘enhanced’ by computerization, the design challenges and compromises become increasingly coded in the hierarchy of gazes aimed at individual faces and their technologically mediated surrogates. In Western visual culture, representations of faces have been incorporated into identity documents since the 15th century when Renaissance portraits were first used to visually and legally establish the social and institutional positions of particular individuals. However, it was not until the 20th century that official identity documents and infrastructures began to include photographic representations of individual faces. This work explores photo ID documents within the context of “the face,”—a theoretical model for understanding relationships of power coded using representations of particular human faces as tokens of identity. “The face” is a product of mythology for linking ideas of stable identity with images of particular human beings. This thesis extends the panoptic model of the body and contributes to the understanding of changes posed by computerization to the norms of constructing institutional identity and interaction based on surrogates of faces. The exploration is guided by four key research questions: What is “the face”? How does it work? What are its origins (or mythologies)? And how is “the face” being transformed through digitization? To address these questions this thesis weaves ideas from theorists including Foucault, Deleuze and Lyon to explore the rise of “the face” as a strategy for governing, sorting, and classifying members of constituent populations. The work re-examines the techno-political value of captured faces as identity data and by tracing the cultural and techno-political genealogies tying faces to ideas of stable institutional identities this thesis demonstrates face-based identity practices are being improvised and reconfigured by computerization and why these practices are significant for understanding the changing norms of interaction between individuals and institutions.

This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity as the basic element of sports team branding, team brand loyalty as the most desirable goal, and identification between fans and teams as the mediator between identity and loyalty. Nowadays, professional football teams are no longer merely sporting organisations, but organisational brands with multi-million pound revenues. It is vital for football teams to build a relevant brand strategy based on the relationship with their fans. Existing research on sports branding suggests that fans who are deeply identified with a specific team tend to possess extremely high loyalty, holding a particular team as central to their identity. Therefore, managing the relationships between team brand identity, fan-team identification, and team brand loyalty can be the most powerful brand strategy for football teams, particularly for Korean football teams that do not retain strong fan bases and yet desire to gain consumers who identify with them. Through two empirical studies and case study analysis this research investigated a construct of team brand identity in the professional football context. Consumers’ associations with football teams were examined and 13 elements of a team brand identity scale were developed. It was revealed that team brand identity is composed of four identity dimensions which are experience, visual, non-product, and product. Case studies, with a further literature review of team brand identity, clarified and confirmed the first study findings. The final empirical study tested and confirmed the correlated and serial relationships, and provided the basis for the new theoretical model on which to build the brand strategy.

Modern Japan established three kinds of national identification (ID) systems over its population: Koseki, Alien Registration, and Juki-net. The Koseki system is a patriarchal family registration of all citizens. It began in the 1870s when Japan’s nation-state was developed under the emperor’s rule. Koseki used traditional patriarchal hierarchy and loyalty to construct subjects for the Japanese Empire and reify a fictional unity among the “Japanese” people. Until today, this disciplinary element has functioned as the norm for organizational relations in Japan. The Alien Registration System requires non-citizens to register and carry an ID card to distinguish “foreigners” from “Japanese”. This system stems from surveillance techniques used over the colonial populations in the early twentieth century: the Chinese in the colony of “Manchuria”, in northeast China, and the Koreans on the Japanese mainland. Although the empire collapsed after World War II, the practice was officially legislated to target Koreans and Chinese who remained in post-war democratic Japan. Juki-net is the recently established computer network for sharing the personal data of citizens between government and municipal authorities. Juki-net attaches a unitary ID number to all citizens and gives them an optional ID card. Juki-net uses digital technology to capture individual movement, so the system is direct, individualistic, and fluid. It has expanded the scope of personal data and shifts the foundation of citizenship to state intervention. This thesis examines how these three systems have defined the boundary of the nation and constructed categories for its subjects, which have then been imposed on the entire population. Drawing on the theories of Foucault’s bio-power and Agamben’s bare life, I explain how the national ID card systems enable the state to include and exclude people, use them for its own power, and produce subjects to support the state. Although this process is often hidden, the scheme is a vital part of the current proposal to use national ID card systems in the global “war on terror”. I argue that the national ID card systems impose compulsory classifications on individuals, threaten the public’s rights against state intervention, and spread “bare life” across the population. / Thesis (Master, Sociology) -- Queen's University, 2008-05-29 13:58:26.233

This study explores the development of a Western firm's subsidiary in the Ukraine and sets out to contribute to the theoretical development about the managing of subsidiaries in the Post-Soviet market. The cross-institutional approach to analyse the subsidiary has been adopted to explore influence from the institutional setting of the parent firm and from local institutions. In the theoretical framework, special attention is directed to studies analysing the challenges that Western firms encounter when operating in the Post-Soviet market. Institutional theory therefore serves as a framework for theories on market entries, networks and management transfers.The empirical study is based on a case study conducted in connection to a training project for local employees of a Western firm's subsidiary operating in the Ukraine. Besides being a source of inspiration, the training project provided good access to respondents and insights about the challenges that the subsidiary faced.The analysis shows that the introduction of the Western firm's management in the subsidiary reflects in the local employees' forming of identities. A clear pattern is that local employees' development of identities in line with the Western firm's norms is supported by socialisation in settings dominated by the Western firm. A setting dominated by conflicts between Western and local norms, in contrast, resulted in developments of conflict identities. The analysis of the subsidiary's managing of influences from the local institutional setting indicates that this concerned filtering. Striking was that the subsidiary was successful in managing influences when the filtering conditions were characterised by consonance. Looking into aspects making the filtering of external influences difficult, the analysis points out barter trade and local actors' boundary spanning towards authorities in the Ukrainian society as aspects creating dissonances and vacuum. Thus, influences characterised by dissonance and/or vacuum made it particularly difficult for the subsidiary to manage these influences.One of the major contributions of this thesis is the cross-institutional approach to analyse developments in a subsidiary in the Post-Soviet market. By applying this approach the study suggests that the managing of a cross-institutional setting concerns both internal and external boundary spanning. Of vital importance for the internal boundary spanning are issues influencing local employees' forming of a 'we' with the Western firm's representatives. The standpoint is that this concerns local employees' identity identification, which is a new perspective on management transfers towards a subsidiary in the Post-Soviet market. Concerning the managing of external boundary spanning, the study points towards the importance of observing local actors' ways of dealing with dissonances and vacuum in local networks. / digitalisering@umu

Der Begriff der ‚Selbstbezeichnung‘ gewann seine Bedeutung und Bedeutsamkeit zunächst in politischen Kontexten. Um ihn an theoretische Konzepte anschlussfähig zu machen, werden im Folgenden probeweise zwei Differenzierungen vollzogen, die sich im weiteren Verlauf jedoch beide wieder aufheben.