In economy nowadays, the act of innovation is in general social; it requires the management of knowledge, and the techniques and methodologies to drive it. Innovation is not the product of one isolated intelligence, instead, it is the result of a multi-disciplinary workgroup lead by a process or a methodology. The conceptual design, which is found in the first stages of the innovation process, represents one of the most important challenges in industry nowadays. One of the main challenges faced by chemical industries related to the conceptual design phase is to provide the means in the form of methods and computational tools, for solving problems systematically, at the same time that benefiting from the collective efforts of individual intelligences involved. Hence, the main objective of this work is to provide a solution to improve the creative capacity of a team involved in the innovation process, in particular the preliminary (critical) phase of conceptual design. Consequently, it is important to understand the techniques, methods and tools that best support the generation of novel ideas and creative solutions. In addition, it is necessary to study the contribution of information and communication technologies as the mean to support collaboration. Web technologies are considered as complementary tools to implement methods and techniques in collaborative design, and particularly in the conceptual design stage. These technologies allow setting up distributed collaborative environments to bring together the resources and the experts who can relate the existing pieces of knowledge to new contexts. It is the synergy created in this kind of environment, which allow producing valuable concepts and ideas in the form of Collective Intelligence. Nevertheless in most existing solutions for collective intelligence or crowdsourcing environments, they do not report the use of a particular methodology to improve the participants' creativity. The solution in this work describes a social network service that enables users to cooperatively solve problems oriented (but not limited) to the phase of conceptual design. In this work we propose that the use of Collective Intelligence in combination with the model TRIZ-CBR could lead the creative efforts in a team to develop innovative solutions. With this work we are looking for connecting experts from one particular field, TRIZ practitioners and stakeholders with the objective to solve problems in collaboration unlashing the collective intelligence to improve creativity. This work uses the basis of the concept named "Open CAI 2.0" to propose a solution in the form of a theoretical framework. The contributions seek to move the development of the field in Computer Aided Innovation a step forward.

Toyota Material Handling Europe, TMHE, is one of the worlds leading forklift manufacturers, who produces both warehouse and counterbalanced forklifts at three production sites across Europe. At each of the three production sites, there are three central warehouses, CWs, which stores spare parts to the forklifts. These CWs are managed by Toyota Material Handling Europe Logistics, TMHEL. TMHEL are responsible for all CWs and regional warehouses, RWs of spare parts, so that spare parts is available to service technicians in Europe within 24 hours. The current distribution structure of the spare parts is that the items from the suppliers are first transported to one of the three CWs before they are distributed further to the RWs. The identified problem with this distribution structure is the few CWs, which sometimes leads to longer transportation routes. For example, a RW in Germany can not order items directly from a supplier in Germany. It means that the goods first needs to be transported to a CW, before it can be transported to the RW in Germany. TMHEL thereby wants to investigate if the total cost could be reduced, if the supplier could deliver directly to either a CW or a RW. This means that the possible inbound delivery points from the supplier increases from three warehouses to six. The purpose of the thesis was thereby formulated as: ”The purpose of the thesis is to investigate if a change in inbound delivery point from three suppliers of spare parts can reduce the total cost.” The current total cost and the total cost for the five alternative inbound delivery points were thereby calculated and compared. The total cost were calculated based on a general total cost model by Oskarsson et al. (2013), which includes transportation cost, inventory carrying costs, warehousing costs, administration costs and other costs. After the total costs were calculated, a sensitivity analysis was made regarding changes in the input data, to see how changes would affect the total cost and which warehouse that would be the most cost efficient inbound delivery point. The results in this thesis showed that all three investigated suppliers should keep the existing inbound delivery point in Mjölby, since it gives the lowest total cost. The results also showed that the transportation cost was the largest cost parameter, which also affected the results the most. The current inbound delivery point gave the lowest total cost mainly due to the low transportation cost when transporting together with the production site, and the large demand at the current inbound delivery point. However, the sensitivity analysis showed that the most cost efficient inbound delivery point would change, for all investigated suppliers, if the input parameters changed. For one supplier, only small changes in the input data was required until another warehouse was more cost efficient to use as the inbound delivery point. For the two other investigated suppliers, large changes in the input data were required until another inbound delivery point was more cost efficient.

Up to now, the marketing of the Lambayeque region as a tourist destination has been able to make important progress in the growth of domestic tourists flow. 40% of these tourists come from the capital, mostly they arrive in this region, mainly for business reasons. However, little progress is shown in relation to Incoming tourism, because from 100% of visitors who arrive to this touristic destination only 5% are of foreign origin.Furthermore, in 2011, from the total foreign tourists that visited the Moche Route - La Libertad region and Lambayeque region, 70% remained in the first one and only 30% visited both regions, completing the touristic circuit. The recommendations of the teachers of the Universidad del Pacífico, Universidad Esan and Centrum Católica, who have been interviewed are compared with the businessmen’s opinions in the region, showing the importance of targeting the tourism marketing strategy. Thus, it seeks to create value in different niches of the source markets, to prioritize potential tourists from brotherly countries, to link emotionally the tourist with the city, to build brands for each touristic product, to invest in highly specialized tourism and to improve significantly the clusters organization of the tourism sector in the region.We conclude that, in the region of Lambayeque, isolated efforts have been made regarding the incoming marketing, but, according to the needs, tastes and preferences of the potential tourist, this does not fulfill the international standards. This is demonstrated by the results achieved up to now—in terms of the foreign visitors’ number—. To that extent, It emphasizes the importance of the design and the implementation of a marketing plan connected with market reality.It should profit from the national brand and develop regional and local brand based on the international touristic demand-supply relation to market niches. / A la fecha, el marketing de la región de Lambayeque como destino turístico ha logrado avanzar en el crecimiento del flujo de turistas nacionales. Estos, en un 40%, provienen de la capital y, en su mayoría, arriban a esta región, principalmente, por razones de negocio. Sin embargo, poco avance se muestra en cuanto al turismo receptivo, dado que del 100% de visitantes que llegan a este destino turístico solo el 5% es de origen extranjero. Además, del total de turistas extranjeros que, en el 2011, visitaron la ruta Moche —región de La Libertad y región de Lambayeque—, el 70% se quedó en la primera y solo el 30% visitó ambas regiones, completando el circuito turístico. Las recomendaciones de los profesores entrevistados de la Universidad del Pacífico, Universidad Esan y Centrum Católica —que son comparadas con las opiniones de los empresarios de la región—, muestran la importancia de focalizar la estrategia de marketing turístico. De este modo, se busca generar valor en los diferentes nichos de los mercados emisores, priorizar los potenciales turistas de países hermanos, vincular emocionalmente al turista con la ciudad, desarrollar marcas para cada producto turístico, invertir en turismo altamente especializado y mejorar significativamente la organización de los clusters del sector turismo de la región. Se concluye que, en la región de Lambayeque, se han realizado esfuerzos aislados respecto al marketing receptivo, pero que, de acuerdo a las necesidades, gustos y preferencias del potencial turista, este no cumple con estándares internacionales. Ello se demuestra por los resultados logrados a la fecha —en cuanto al número de visitantes extranjeros—. En esa medida, destaca la importancia del diseño y de la implementación de un plan de marketing conectados con la realidad del mercado. Se debe ubicar bajo la cobertura de la marca país y desarrollar la marca regional y local basándose en la relación demanda-oferta turística internacional por nichos de mercado.

With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. The target-group for this study is mainly organizations that are interested in the use of Web 2.0 technologies and an academic audience as students and researchers.This study have used it selves of a Hermeneutics scientific approach and an abductive approach towards the relationship between theory and research. Semi-structured interviews have been conducted as the method for collection of data for the empirical study. The selections of the respondents to the empirical study have been selected through different criterias were the organizations use and frequency of use of Web 2.0 technology were a primary criteria.The conclusion of this study shows that there are some major advantages that can be derived from the use of Web 2.0 technology in organizations marketing communication, the interactions with consumer and the use of the interaction to improve organizations processes. The drawbacks that were discovered are mainly the organizational changes that an organization has to go through when implementing Web 2.0 technologies in their marketing communication and the risk of negative viral spread. The future opportunity for using Web 2.0 in marketing communication is that it can lead to new creative ways to interact with the customers.

This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.

The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.

Abstract Purpose The primary and initial aim of the research paper is to highlight the automation and digitalization in the supply chain management of textile industry. The context compared traditional and digitalized supply chain in the textile industry for digitalization. Research (Methodology/Design) The researcher adopted a qualitative approach to conduct the research on the provided topic of supply chain management. The findings and results of the research are provided based on the structured interviews conducted by the researchers. The evidence-based results will be used for porbing out the basic problems and future recommendations. Findings The finding of the research stated that a variety of challenges was being faced by the textile industry in achieving the supply chain goals and objectives utilizing traditional methods of processing. Based on the reviews presented by interview participants, the traditional model implemented in the textile industry was not strong enough and the industry faces issues and challenges. The modern models, techniques, and methods are presented in order to tackle the issues being faced by the textile industry. The research paper argues that the implementation of modern and innovative textile technology should be ensured to speed up the SCM mechanism. Value/worth The study reflected and presented useful and deep insight regarding the comparison of traditional and modern supply chain management. The digitalization that occurred in the textile industry is also highlighted in the research paper. The research also proposed a modern model and technique of supply chain that can be implemented in the textile supply chain in order to enhance the overall supply chain process. Keywords – Textile industry, Supply Chain, Digitalization, Mobility, Inbound Logistics, Outbound Logistics

This thesis is focused on logistics processes in company XYZ, s.r.o.. In the first part, the theoretical problems of logistics, inbound logistics and inventory management process are introduced. The aim of the thesis is to optimize the supply chain for the custom manufacturing in the selected group of material standards of the company.

Background: Emerging technologies enables manufacturing companies the opportunity to stay competitive and at the same time focus on increasing their sustainability impact. One such technology is additive manufacturing which has the potential to change the way manufacturing is performed and impact entire supply chains of manufacturing companies. Multiple studies have been done in the twenty-first century regarding additive manufacturing’s sustainability impact on logistics, although there is little research that focus on impact of additive manufacturing on transportation from a sustainable perspective. Purpose: The purpose of this study is to explore the impact additive manufacturing has on the sustainability of inbound transportation. Method: A qualitative research strategy was used to explore the field of study through a multiple case study method. Through two cases, raw material providers and manufacturers within the additive manufacturing industry, data was gathered using semi-structed interviews. Conclusion: Findings from this study shows that additive manufacturing may have a sustainable impact on inbound transportation from an environmental, societal, and economic perspective. Additive manufacturing is more environmentally sustainable than conventional manufacturing for the inbound transportation leg from the raw material supplier to the manufacturing company since the technology requires lower volume of raw material to be transported, it leads to a higher transport efficiency, less frequent transportation need, and requires no return transportation. In economic impact it leads to fuel savings, less frequent transportation with less material, and a reduced inventory holding. Access to remote areas together with easier and safer material handling is the societal impact from using additive manufacturing instead of conventional manufacturing.

Sedan utvecklingen av world wide web på 1990-talet har den digitala utveckling vuxit mer och mer. I takt med digitaliseringen har SEO blivit ett viktigt marknadsföringsverktyg som företag kan använda för att öka sin synlighet online. I slutet av 2019 spreds ett virus vid namn covid-19. Viruset utlöste en pandemi som skakade om världen. En tydlig förändring som skett under coronapandemin är att den digitala utvecklingen har påskyndats. Samtidigt som digitaliseringen påskyndats har även konsumentbeteendet förändrats i form av ökad kundnärvaro online under pandemin. Dessa faktorer har tillsammans lett till ökad konkurrens online inom den svenska sällanköpsvaruhandeln. En ny verklighet har utvecklats där digitala strategier får en allt mer betydande roll för att bemöta konkurrens, vilket företag som bedriver onlinehandel måste förhålla sig till. Syftet med studien är att kartlägga på vilket sätt företag inom den svenska sällanköpsvaruhandeln har förändrat sin uppfattning av SEO på grund av ökad konkurrens online till följd av coronapandemin. Studiens teoretiska bakgrund tar avstamp i två teorier, Inbound marketing samt The 4S web-marketing mix model. Studien tillämpar en kvalitativ ansats där semistrukturerade intervjuer använts för att samla in data. Sex (6) företag inom sällanköpsvaruhandeln intervjuades. Empirin visar att företagen utvecklat ett ökat intresse, en ökad värdesättning samt en ökad användning alternativt planerar implementering av SEO till följd av ökad konkurrens online under coronapandemin. Sammanfattningsvis visar empirin att företagen har utvecklat en mer positiv uppfattning av SEO vilket tyder på att SEO kan vara ett användbart verktyg för att bemöta den ökade konkurrensen online för företag inom sällanköpsvaruhandeln. / Since the development of the world wide web in the 1990s digital development has grown more and more. As the digitization has become an integrated part of organizations, SEO has become an important marketing tool that companies can use to increase their visibility online. At the end of 2019, a virus was spread by the name Covid-19. The virus triggered a pandemic that shook the world. During the pandemic the digital development has rapidly increased. The consumer behavior has also changed during the pandemic as the online presence among consumers has increased heavily. Both of these factors have led to increased competitiveness online among the Swedish rare goods trade. In this new reality digital strategies play an important role, which companies who conduct online trading have to take into consideration. The purpose of this study is to examine in which way companies in the Swedish rare goods trade have changed their perception of SEO due to increased competition online as a result of the covid-19 pandemic.  The theoretical background covers two theories, Inbound Marketing and The 4S Web-Marketing Mix Model. The study applies a qualitative approach where semi-structured interviews have been used to collect data. Six companies in the rare goods trade have been interviewed. Results show that the companies has developed an increased interest, an increased value and an increased use of SEO or a plan to implement SEO due to the increased competitiveness online during the pandemic. To summarize, the study proves that companies have developed a more positive perception of SEO which suggests that SEO can be a useful tool for addressing increased competitiveness online among companies in the Swedish rare goods trade.