Este estudo objetiva compreender a dinâmica origem-destino dos fluxos turísticos a partir de seus fatores causais. Para explicar esse fenômeno, são propostas algumas adaptações dos princípios da gravitação social, constituindo o Modelo Gravitacional do Turismo (MGT). São, inicialmente, estudados os já existentes modelos teóricos e estatísticos que visam a explicar o turismo, além das pesquisas já desenvolvidas sobre a aplicação dos modelos gravitacionais ao turismo. Em seguida, as proposições do MGT são desenvolvidas por meio de discussões verbalizadas, da construção de um diagrama e de descrições matemáticas. Por fim, a validade do MGT é testada por um estudo estatístico empírico dos fluxos turísticos domésticos no Brasil. As conclusões do estudo apontam para a validade do modelo, indicando que a dinâmica origem-destino dos fluxos turísticos pode ser explicada com base na interação das forças repulsiva, atrativa e de atrito definidas pelo estudo. / This study intends to understand the origin-destination dynamics of the tourism flows, based on their causal factors. To explain this phenomenum, the paper proposes some adaptations of the social gravitation principles to the tourism activity, leading to the Tourism Gravitational Model (MGT). Initially, it studies the theoretical and statistical existing models that intend to explain the tourism activity, as well as researches on the application of gravity models to tourism. Then, the propositions of MGT are developed through verbalised argumentations, a diagram construct and a mathematical description. At last, the validity of MGT is tested through an empirical statistical study of domestic tourism flows in Brazil. The conclusions point to the validity of the proposed model, evidencing that the origin-destination dynamics of tourism flows can be explained from the interaction of the repulsive, attractive and friction forces defined by the study.

O turismo tem sido reconhecido como um importante indutor de geração de renda e emprego, nesta atividade, a maioria dos empresários administram pequenas e médias empresas, portanto, a escolha de trabalhar em rede tem se mostrado eficiente quando isso acontece de forma organizada. O objetivo dessa pesquisa foi analisar a participação das agências de turismo receptivo como agente fomentador de redes de cooperação no Circuito das Frutas, localizada no Estado de São Paulo. Tal Circuito é formado por 10 municípios: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinu, Jundiaí, Louveira, Morungaba, Valinhos e Vinhedo. Trata-se de uma pesquisa descritiva exploratória que investigou a relação entre diversos atores da cadeia produtiva do turismo, com apoio em pesquisa documental e bibliográfica. O roteiro de entrevista foi elaborado com base em Hastenreiter Fo. (2005), que estabelece elementos que indicam características de organizações de suporte de rede (OSR), e as análises apoiaram-se em uma matriz, resultante da compilação do referencial teórico, que define categorias e variáveis essenciais para a caracterização de uma rede de cooperação eficiente. Os resultados apresentam que, no caso específico do Circuito das Frutas, as agências de turismo receptivo podem, de fato, fomentar uma rede de cooperação, desde que os objetivos de determinada rede estejam claros, o comprometimento e colaboração dos integrantes sejam fortalecidos e incentivados, as vantagens em participar sejam apresentadas e avaliadas continuamente, desde que haja planejamento e dedicação exclusiva de um gestor responsável em manter os associados interessados em discutir ações comuns e que possa orientar as atividades para os objetivos comuns da rede / Tourism has been recognized as a significant job and income fomenter, in this activity, most entrepreneurs manage small and medium-sized companies, thus, choosing to work as a net has been seen as efficient when it happens in an organized manner. This researchs aim was to analyze the participation of inbound tourism agencies as fomenting agents of the cooperation networks in the Fruit Circuit located in the State of São Paulo. This Circuit is comprised by 10 municipalities: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinu, Jundiaí, Louveira, Morungaba, Valinhos, and Vinhedo. It is an exploratory and descriptive research that investigated the relation among many actors in the tourism chain, based on document and bibliographical research. The interview script was developed based on Hastenreiter Fo (2005), who stablishes elements indicating characteristics of network support organizations (NSO), and the analysis were also based on a matrix that resulted from information in the theoretical references, which defines categories and variables that were considered essential for the characterization of an efficient cooperation network. The outcomes revealed that, in the specific case of the Fruit Circuit, tourism agencies can foment a cooperation network, given that this networks objectives be clear, the members commitment and collaboration be reinforced and encouraged, that the advantages of participating be constantly presented and assessed, and given that there is planning and exclusive commitment by a manager that takes responsibility in keeping associates interested, discussing common actions and guiding activities for the networks\'common objectives

O turismo tem sido reconhecido como um importante indutor de geração de renda e emprego, nesta atividade, a maioria dos empresários administram pequenas e médias empresas, portanto, a escolha de trabalhar em rede tem se mostrado eficiente quando isso acontece de forma organizada. O objetivo dessa pesquisa foi analisar a participação das agências de turismo receptivo como agente fomentador de redes de cooperação no Circuito das Frutas, localizada no Estado de São Paulo. Tal Circuito é formado por 10 municípios: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinu, Jundiaí, Louveira, Morungaba, Valinhos e Vinhedo. Trata-se de uma pesquisa descritiva exploratória que investigou a relação entre diversos atores da cadeia produtiva do turismo, com apoio em pesquisa documental e bibliográfica. O roteiro de entrevista foi elaborado com base em Hastenreiter Fo. (2005), que estabelece elementos que indicam características de organizações de suporte de rede (OSR), e as análises apoiaram-se em uma matriz, resultante da compilação do referencial teórico, que define categorias e variáveis essenciais para a caracterização de uma rede de cooperação eficiente. Os resultados apresentam que, no caso específico do Circuito das Frutas, as agências de turismo receptivo podem, de fato, fomentar uma rede de cooperação, desde que os objetivos de determinada rede estejam claros, o comprometimento e colaboração dos integrantes sejam fortalecidos e incentivados, as vantagens em participar sejam apresentadas e avaliadas continuamente, desde que haja planejamento e dedicação exclusiva de um gestor responsável em manter os associados interessados em discutir ações comuns e que possa orientar as atividades para os objetivos comuns da rede / Tourism has been recognized as a significant job and income fomenter, in this activity, most entrepreneurs manage small and medium-sized companies, thus, choosing to work as a net has been seen as efficient when it happens in an organized manner. This researchs aim was to analyze the participation of inbound tourism agencies as fomenting agents of the cooperation networks in the Fruit Circuit located in the State of São Paulo. This Circuit is comprised by 10 municipalities: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinu, Jundiaí, Louveira, Morungaba, Valinhos, and Vinhedo. It is an exploratory and descriptive research that investigated the relation among many actors in the tourism chain, based on document and bibliographical research. The interview script was developed based on Hastenreiter Fo (2005), who stablishes elements indicating characteristics of network support organizations (NSO), and the analysis were also based on a matrix that resulted from information in the theoretical references, which defines categories and variables that were considered essential for the characterization of an efficient cooperation network. The outcomes revealed that, in the specific case of the Fruit Circuit, tourism agencies can foment a cooperation network, given that this networks objectives be clear, the members commitment and collaboration be reinforced and encouraged, that the advantages of participating be constantly presented and assessed, and given that there is planning and exclusive commitment by a manager that takes responsibility in keeping associates interested, discussing common actions and guiding activities for the networks\'common objectives

The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment of business relationships with Chinese travel agents. Hence, the principal research question posed in this thesis is: How might Australian tourism product suppliers and marketers establish and maintain partnership relationships with Chinese travel agents to help Australia become a preferred tourist destination for Chinese tourists? This study is exploratory in nature and draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to Australia. The literature on networking, and the development of networking relationships, has been theorised drawing principally on the marketing and management literature. The impact of cross-cultural differences and the effect of guanxi (connection), a key feature of Chinese business networking, on partnership relations between Chinese travel agents and Australian inbound tour operators, is also reviewed and discussed. One of the main contributions of this research is its multidisciplinary nature, drawing on relationship marketing and network theories and applying them to tourism research. Little research has been undertaken into tourism-based partnership relations in the cross-national context. Given the limited research conducted on this topic and its cross-cultural nature, a qualitative research method was adopted for this study. Specifically, this study utilised in-depth interviewing techniques to explore the relationships between Australian inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators is, as expected, highly culturally embedded but in unexpected ways. Although all the Australian inbound tour operators in the study are of Chinese descent, they have adapted to Australian culture and business ethics, giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between Australian inbound tour operators and Chinese travel agents is therefore developed by incorporating cross-cultural factors into Western theories on networking and relationship marketing. In particular, the thesis identifies important factors in each stage of the process of developing business relationships. For example, resilient trust and mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Disproving popular myths about guanxi in some of the previous literature, the findings from this research demonstrate that, in China's economic transition period, guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships of Australian operators.

Object of research – benefits of inbound tourism and their impact to the state economy. Subject of research – inbound tourism development analysis and estimation. Purpose of research – analyze concepts and definitions of inbound tourism and it’s impact to the state economy as well as for see development perspectives. Research tasks – describe tourism definitions and evaluate rural tourism in it; analyze impact of the inbound tourism on the national economy by defining it’s influence on economical growth and regional development, employment rate and net export; appraise rural tourism development possibilities and trends in odder to gain from inbound tourism advantages. At the end , will be provided the conclusions about the importance of inbound tourism and the impact it makes on national economy and recommendations, which can help to improve the quality or tourism product as well as rural tourism services in order to gain form inbound tourism benefits. Research methods – analysis of scientific literature, logical thought, representation pf graphic data, oral questioning, comparison of information methods.

Este estudo objetiva compreender a dinâmica origem-destino dos fluxos turísticos a partir de seus fatores causais. Para explicar esse fenômeno, são propostas algumas adaptações dos princípios da gravitação social, constituindo o Modelo Gravitacional do Turismo (MGT). São, inicialmente, estudados os já existentes modelos teóricos e estatísticos que visam a explicar o turismo, além das pesquisas já desenvolvidas sobre a aplicação dos modelos gravitacionais ao turismo. Em seguida, as proposições do MGT são desenvolvidas por meio de discussões verbalizadas, da construção de um diagrama e de descrições matemáticas. Por fim, a validade do MGT é testada por um estudo estatístico empírico dos fluxos turísticos domésticos no Brasil. As conclusões do estudo apontam para a validade do modelo, indicando que a dinâmica origem-destino dos fluxos turísticos pode ser explicada com base na interação das forças repulsiva, atrativa e de atrito definidas pelo estudo. / This study intends to understand the origin-destination dynamics of the tourism flows, based on their causal factors. To explain this phenomenum, the paper proposes some adaptations of the social gravitation principles to the tourism activity, leading to the Tourism Gravitational Model (MGT). Initially, it studies the theoretical and statistical existing models that intend to explain the tourism activity, as well as researches on the application of gravity models to tourism. Then, the propositions of MGT are developed through verbalised argumentations, a diagram construct and a mathematical description. At last, the validity of MGT is tested through an empirical statistical study of domestic tourism flows in Brazil. The conclusions point to the validity of the proposed model, evidencing that the origin-destination dynamics of tourism flows can be explained from the interaction of the repulsive, attractive and friction forces defined by the study.

The thesis deals with the inbound senior tourism. The main aim of the thesis is to analyze the supply of package tours for seniors in the Czech Republic on the basis of the information recorded by the available resources. The other objective is to collect detailed information about senior tourism and to propose appropriate inbound package tours for seniors in the Czech republic on the basis of collected data. The concepts related to the senior tourism and specifics of the senior tourism are defined in the theoretical part of this thesis. The supply of package tours for seniors in the Czech Republic is analyzed in practical part. Web pages of the Czech inbound tour operators and questionnaires in particular are used to collect data. SWOT analysis is used to evaluate current supply. Examples of good practice from both foreign and Czech travel agencies are also mentioned in this thesis. In the conclusion, recommendations about appropriate package tours for seniors are designed on the basis of the primary and secondary data

The theme of the diploma thesis is the Inbound Marketing in the Internet environment. The dissertation is divided into three parts -- theoretical, practical and final. Inbound Marketing characteristic is outlined in the theoretical part along with detailed analysis of its components. The practical part includes the brief description of the computer and console games market in the Czech Republic; analysis of the online shop with computer and console games operated by GameLeader, s.r.o.; and the improvement suggestions for the current online presentation of considered company is presented. Finally, the online Inbound Marketing strategy solution is introduced to be implemented by GameLeader, s.r.o. company.

El sector retail se ha visto influenciado por el ecommerce, provocando que empresas del sector dirijan sus esfuerzos al Marketing digital. Dentro del estudio, se encontró que las ventas generadas por este canal tuvieron un aumento dentro de su portafolio. De igual forma, se encontró que el comportamiento del consumidor, en supermercados, era distinto al resto del sector, por lo que el Marketing digital si influía en su intención de compra, no obstante, el recorrido terminaba en la compra física. Por otro lado, en base a los autores recolectados en el estudio, se halló que el inbound Marketing desarrolla varias características que involucran a los esfuerzos de Marketing de contenidos; cuyo objetivo es atraer, adquirir y comprometer a un segmento del mercado. Asimismo, siendo los blogs, comunidades virtuales y aplicaciones; herramientas que influencian al consumidor a una intención de compra. / The retail sector has been influenced by ecommerce, causing companies in the sector to direct their efforts to digital Marketing. Within the study, it was found that the sales generated by this channel had an increase within its portfolio. Likewise, it was found that consumer behavior in supermarkets was different from the rest of the sector, so that Digital Marketing did influence their purchase intention, however, the journey ended in the physical purchase. On the other hand, based on the authors collected in the study, it was found that inbound Marketing develops several characteristics that involve content Marketing efforts; whose objective is to attract, acquire and engage a market segment. Also, being blogs, virtual communities and applications; tools that influence the consumer to purchase intention. / Trabajo de investigación

El problema consiste en una ineficiente gestión de abastecimiento, que se refleja en el indicador de entrega de pedidos a tiempo. Generando retrasos de los pedidos de hasta siete días, en una SME metalmecánica que trabaja por orden pedido. Ante dicha problemática, se formula un modelo de gestión de abastecimiento e inventario que incluye la implementación de SLP Layout, BPMN, gestión de inventarios, diagnosticado a través de la metodología SCOR. En este modelo se realiza un primer diagnóstico de la situación actual a través del cuestionario SCOR debido a su practicidad y flexibilidad para realizar el análisis en diversas empresas. Se incluye la implementación de SLP Layout, destinando una adecuada distribución de espacios para los recursos almacenados en el inventario. Además, se incluye el Business Process Model and Notation permitiendo centrar la investigación en flujos de control y distinguir las actividades del personal. Así mismo, el BPA y la matriz kraljick aportan creando una base para la clasificación de los insumos e identificación de la frecuencia de uso de cada uno de estos, lo cual posteriormente servirá en la gestión de inventarios. La efectividad de la propuesta se midió mediante la implementación de un proyecto piloto en una empresa manufacturera, donde el indicador de entregas a tiempo se incrementó en un 41.40% y el nivel de servicio de parte del almacén a producción se mejoró en 51.59% aproximadamente. / The problem consists of inefficient supply management, which is reflected on the on-time order delivery indicator. Generating order delays of up to seven days, in a metalworking SME that works by order. Faced by this problem, a supply and inventory management model is formulated that includes the implementation of SLP Layout, BPMN, inventory management, diagnosed through the SCOR methodology. In this model, a first diagnosis of the current situation is made through the SCOR questionnaire due to its practicality and flexibility to perform the analysis in diversed companies. The implementation of SLP Layout is included, allocating an adequate distribution of spaces for the resources stored in the inventory. In addition, the Business Process Model and Notation is included allowing to focus the investigation on control flows and distinguish the activities of the personnel. Likewise, the BPA and the kraljick matrix contribute by creating a basis for the classification of inputs and identification of the frequency of use of each of these, which will later serve in inventory management. The effectiveness of the proposal was measured through the implementation of a pilot project in a manufacturing company, where the indicator of on-time deliveries increased by 41.40% and the service level from the warehouse to production was improved by approximately 51.59% / Tesis