<p>Internet har gett konsumenten en ökad marknadsöverblick, detta har gjort det möjligt för konsumenten att tidseffektivt jämföra varor och priser. Detta innebär att dagens konsument är betydligt mer välinformerad. Medvetenheten om en stor och komplex marknad innebär ett högt engagemang och upplevda risker med köpet som följd. Det höga engagemanget innebär att man som konsument bland annat söker information för att reducera sina upplevda risker.</p><p>Syftet med denna uppsats är att minska luckan i teorin om konsumenters riskreducerande informationsbeteende då de genomgår köpprocessen i ett högengagemangsköp. Ett annat syfte blir att se vilka faktorer kring informationssökning som är viktiga i ett högengagemangsköp på en högteknologisk marknad 2006. Frågeställningarna rör hur informationskällorna används idag, vilka källor som har störst utvecklingspotential och hur denna utveckling borde se ut.</p><p>Datainsamlingen har skett genom åtta stycken djupintervjuer med studenter från olika fackhögskolor inom Högskolan i Jönköping. Studenternas köp av bärbar dator de senaste sex månaderna har fungerat som underlag för samtalet.</p><p>Resultatet av studien visar att de ekonomiska och funktionella riskerna upplevts vara mycket omfattande för våra respondenter. Priset och krav på en viss funktionalitet har varit klart tidigt i köpprocessen, funktionalitetskravet har under köpets gång översatts från behovsbeskrivningar till teknisk specifikation. Översättningen har mestadels inneburit omfattande informationssökning på Internet, vilket i många fall inneburit att respondenten engagerat personliga källor för värdering av informationen. De ekonomiska och funktionella riskerna har varit aktuella växelvis under köpprocessens olika faser.</p><p>Många upplevelser kring informationssökningen präglas av ineffektivitet. Det icke kommersiella intryck information från jämförelsesajter på nätet och personliga källor ger ser vi ha en stor potential att kunna utvecklas. Detta genom att både i butik och på Internet aktivt arbeta med konsumenternas referenspunkter. Lösningsorienterad information med fokus på att bygga relationer och förtroende har enligt studiens resultat utvecklingsmöjligheter både på Internet och bland säljare.</p> / <p>Today Internet has given consumers a greater possibility to have a more complete view over the range of products on a market. This has made it possible to in a time effective way compare products and prices. A greater amount of perceived risks when purchasing a high involvement product is one result of the consumers awareness of a large and complex market. To reduce the risks, that high involvement purchase in hazes, the consumer is in a greater need of information</p><p>The purpose with this essay is to reduce the gap in the theory about consumers risk reducing information behaviour when following the buyer’s decision process in a high involvement purchase.</p><p>Another purpose is to identify which factors that is important when seeking information during a high involvement purchase. The ambition with this study is to explain how different information channels are used today, which channels that has the best potentials and how the development of these should be done.</p><p>Interviews with eight different students from Jönköping University underlie the result of this study. During the six latest months these students have purchased a laptop, this purchase has been the starting-point for the interviews.</p><p>The result shows that the economical and functional risks are those that have been most frequent perceived among our respondents. Requirements concerning price and functionality where also those things that the respondents early in the buyer’s decision process hade a clear opinion about. Functional requirements was in the beginning spoken out as to solve certain needs. These needs have been translated to technical specifications during the process. This translation has been signified with a lot of time spent on seeking information on the Internet. It has also engaged personal contacts with friends etc for valuation of information.</p><p>Many experiences of information seeking shows on inefficiency. The non-commercial impression that personal contacts and Internet pages, with product comparison, has given is something that we mean should be taken to account in a larger scale. This could be done by actively working with the consumer’s frame of references to the product. Information that is solution orientated, on Internet and from sellers, and which has the ambition to build long term relations has from this reports result shown to have great possibilities for development.</p>

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The purpose of this study was to identify the information needs and information-seeking behaviour of community library users in Msunduzi branch libraries, Pietermaritzburg. Identifying the information needs and information-seeking behaviour of community library users in the Msunduzi branch libraries helped to determine whether the Msunduzi branch libraries met their needs or not. The study involved a quantitative investigation into the information needs and information-seeking behaviour of community library users in Msunduzi branch libraries, within the context of community information and community information services. The study adopted a descriptive cross-sectional survey design. The instrument used for collecting data was the self-administered questionnaire. The instrument consisted largely of closed questions and a few open-ended questions. A sample of 200 registered members of Northdale, Woodlands, Eastwood and Sobantu Libraries was surveyed, with 196 respondents giving a response rate of 98%. The validity and reliability of the instrument were established by pre-testing the questionnaire with ten community library users at Georgetown Branch Library. The data was captured onto the computer via Microsoft Excel. The data was then tabulated, and then appropriate analysis was conducted on each question’s data. These were presented in the form of graphs. The community library user’s information needs and information-seeking behaviour was identified using Wilson’s second 1981 model of information behaviour which suited the group under study. The results of the study indicated that the demographic and socio-economic status of the four communities influenced the information needs and information-seeking behaviour of the users. It is evident that in all four communities the information needs of the users were basically related to personal existence, survival and development. In terms of information-seeking behaviour, it can also be concluded that the community library users often used the information providers and information sources which they knew best or those which where the most convenient. Barriers experienced by the respondents were insufficient and relevant materials in the libraries and the lack of internet access. Based on the findings, recommendations were made to address certain problems presented in the study. / Thesis (M.I.S.)-University of KwaZulu-Natal, Pietermaritzburg, 2013.

Construction is one of the largest industry sectors in terms of size and output in the United Kingdom (UK). The sector contributes about 10% directly to the UK's Gross Domestic Product (GDP) and drives historical GDP growth. However, Construction projects and Organisations continue to underperform at significant levels which is underpinned by actors' Information Behaviours (IBs).

The aim of this diploma thesis has been a description of the phenomenon of avoiding information as one of the types of information behaviour. Avoiding information is the opposite of active information searching, but only during the last few decades it has been perceived as a problem. It often appears as related to health information, that is why my diploma thesis is primarily focused on this area. Given the fact that there doesn't exist the more detailed elaboration in Czech, the important contribution of this diploma thesis is the complex sight on this problematics. In the theoretical part there has been analyse existing abroad literature related to this topic. There have been described the influencing factors of avoiding information, then the reasons, which lead to this behaviour and the methods and strategies through which avoiding information is applied. It used the methods of quantitative and qualitative research in the practical part. keywords: avoiding information, information behaviour, seeking information, health, health information

The aim of this study is to understand the information seeking of undergraduate students and use of electronic resources at KTH Royal Institute of Technology (namely KTH RIT). Four research questions were developed to guide the study. Wilson’s 1996 model of information behaviour was adopted. The survey research design was adopted. A questionnaire was used to collect data, which was administered to a group of undergraduate students through a convenience sampling technique. A total of 122 undergraduate students were sampled from different departments in different years of study (first-to-third). Several statistical tools such as frequency, percentage and Pearson's product-moment correlation coefficient were used to analyse the data. The results obtained from the data analysis revealed that undergraduate students consider all types of information provided as important. Furthermore, books were identified as the most favoured information source that best supports undergraduate students information needs. Next are websites, databases, journals, YouTube and encyclopaedias in ascending order. The study found that what constitutes the information needs of undergraduate students were university study-related tasks, learning, personal roles and research in their order of importance.

Research has shown that seniors are a group that use digital devices and the internet differently than the ”digital natives” born into the digital era. The senior group is growing and the population in this group is constantly changing. The purpose of this study is to investigate information seeking behaviour among seniors in everyday life practice, related to media- and information literacy. This is a qualitative study and the data was collected through four interviews with seniors in the ages 71-81 years old. The study has a theoretical frame in Reijo Savolainens ”Everyday Life Informations Seeking model”. I have used thematic analysis to identify codes and themes in the empiric material. The results show that the seniors in the study have adopted enough media- and information literacy to function in society and as they age they have less interest in keeping themselves updated with digitalization. The fast digital development and digital literacy is challenging and the seniors feel barriers with orienting in digital environments. The seniors have adopted digital media to both ”practical- and orienting information” but are using these in parallel with traditional media. The seniors have varied digital litteracy and there is some difference between the knowledge and needs of the people who took part in the study. The seniors have adopted the internet and new technology to be able to participate in society, they use the webb and apps for things such as banking, parking and communicating. The telephone is preferred for quick contacts and problem solving but when communicating with relatives and peers the seniors also use communication platforms such as WhatsApp, Facetime and Zoom.

Public library services in New Zealand are being re-examined in light of the developments in ICT and an increasingly multicultural population. The research question investigated was “Can an internet portal on a public library website be used to meet the information needs of new Chinese Mandarin immigrants to the Auckland region of New Zealand?” In an attempt to effectively answer the research question and sub-questions the researcher conducted a literature review on two aspects relevant to the study: immigration theory and information behaviour (IB). Thirty Chinese Mandarin speaking recent migrants to the Auckland region of New Zealand were interviewed in-depth to determine their information behaviour (IB) and resources used. The findings indicate that respondents were in need of everyday survival information. The findings suggest that a more coordinated approach to information provision, for example through a library web portal, will assist respondents in their search for information relating to their initial settlement. / Information Science / M. Inf.

The aim of the research was to develop a training course that inculcated infonnation literacy that could be implemented by staff at the University of Dar es Salaam library (Tanzania), in order to provide students with appropriate infonnation literacy skills to meet their educational goals. The course was developed from an integration of knowledge from infonnation behaviour research and educational theory with current perspectives of infonnation literacy from Infonnation and Library Science (ILS). The ultimate goal of the research was to create a framework that would be used by public university libraries in Tanzania to teach infonnation literacy courses. The study was carried out in two parts. In the first implementation "pilot" programme, the course was tested by involving librarians who took the entire course, in order to see whether the same course structure could be used to implement to the Masters of Education students. Following adaptations made on the first course, a second course programme was implemented to Masters of Education students by two librarians who attended the first implementation "pilot" programme. Therefore, the success of the course was partly judged on whether it effectively enabled knowledge transfer from the librarians to students. Data collection methods were predominantly qualitative, although quantitative methods in tenns of diagnostic tests were also used. The tests were used to evaluate trainees' knowledge ofinfonnation literacy before and after the course to provide an indication of changes in knowledge. Qualitative methods used included semistructured interviews with librarians and academic staff at the University of Dar es Salaam in Tanzania in order to make sure that assumptions made about students' knowledge of infonnation literacy and the kind of problems experienced by students were correct. Other methods included quizzes, exercises, group reflection and presentations that related to each stage in the course. These methods served to indicate trainees' understanding of what was taught, reflections on the leaming process and provided feedback for improvements on the course. The major findings showed that there was a recognized need for infonnation literacy and that problems such as unfamiliarity with categories of infonnation sources, analysis, synthesis, evaluation and use, were experienced in Tanzania as was the case in other "Western" countries. In addition, librarians were able to transfer skills learned to students, who in turn used the same course materials to teach fellow students who did not participate in the course. Furthermore, the design of the course was facilitated by the integration of Information and library science (ILS) approaches to information literacy with the knowledge of information behaviour and pedagogic theory. The thesis provides recommendations for the library and information curricula to introduce information literacy, teaching information literacy in a holistic way and with librarians participating in teaching and research. In addition, the study recommended that librarians should facilitate the development of information literacy in primary and secondary schools.

This multi-disciplinary study explores a field of enquiry at the boundaries of information science and development studies. It is concerned with the facilitation of knowledge processes - processes of knowledge exchange and co-creation - in the international development sector. Additionally, this study considers the importance of human relationships and social networks (and power), and studies these in knowledge intermediation projects. The main gaps that are addressed regard the understanding of intermediating knowledge process concerned with learners situated (partly) across cultural, language, and political boundaries in developing countries. Such projects/programmes/approaches, coined South-South knowledge exchanges by the World Bank, have only seen very limited amount of research; the foci of this research are human relationships and initiation acts, which add further novelty. By mirroring ideas of triangular and South-South collaboration the thesis explores knowledge intermediation projects and three roles played by actors participating in such projects: the intermediary and facilitator of knowledge processes (usually backed by a funding body), someone sharing knowledge (knowledge holders), and someone learning from others (knowledge seeker). This study not only shows how these roles apply to knowledge intermediation projects but also addresses their influence on relational elements at the interpersonal level. Two case studies are used to show how knowledge intermediation projects in the international development sector are shaped by their approach (demand initiated, facilitator/funder initiated), especially in terms of the relationships they foster. The sociology of knowledge approach to discourse analysis (SKAD) is used in the study of the case studies, which is supplemented by social network analysis. After linking the discovered relationship patterns to the initiation acts in the respective case studies a picture emerges that offers two broad insights. Firstly, facilitator/funder initiation of South-South knowledge intermediation projects appears to lead to many potential relationships, most of them irrelevant to an individual and, therefore, unestablished. Secondly, demand initiation of South-South knowledge intermediation projects appears to lead to very few, yet highly relevant, relationships.