Over the last two decades, public sector organisations in the UK have invested heavily on electronic government (E-Government) projects to transform the services offered to citizens. E-government is seen as an enabler that helps public services to become more efficient, transparent, cost effective and accountable. In this respect the implementation of e-government projects have been influenced by private sector thinking borrowed from New Public Management (NPM) principles. However, the evaluation of e-government under the influence of NPM has been primarily focused on economic and technical outputs whereas its value to citizens has been largely ignored. Furthermore, research shows that many e-government projects have failed to deliver the desired outcomes when influenced by NPM principles. Recent studies have emerged that highlights the significance of public value to understand the broader outcomes of e-government services. The aim of this study is to explore the concept of public value and identify the antecedents that affect value and the consequences of value on e-government. To do so, this study develops a conceptual model grounded on Public Value Theory, DeLone and McLean IS Success Model and Means End Chain Theory combining the disciplines of Public Administration, Information Systems and Marketing. The conceptual model was validated through Structural Equation Modelling (SEM) based on online surveys of 705 users of egovernment services in the UK. The findings have highlighted significant theoretical and practical implications for researchers and policy makers. This research highlights that the key dimensions (services, outcome and trust) of public value theory cannot be validated on their own as they are far too abstract in current literature. Therefore, this study verifies that public value can only be validated by drawing from the multiple fields of Public Administration, Information System and Marketing. From a practical perspective, the study offers policy makers a frame of reference to understand the influence of value on the adoption and re-use of e-government services.

There is some evidence from scholarship that politeness norms in China are diversified. I maintain that a study aiming to provide systematic evidence of this would require an approach to politeness phenomena that is able to address such diversity. Drawing upon the insights of recent scholarship on the distinction between the modernist and postmodernist approaches to politeness, I survey relevant literature. I show that many current works on politeness argue that the modernist approach (Lakoff 1973/1975, Brown and Levinson 1987[1978], Leech 1983) generally tends to assume that society is relatively homogeneous with regard to politeness norms. By contrast, I demonstrate that the postmodernist approach to politeness (e.g. Eelen 2001, Mills 2003, Watts 2003) foregrounds the heterogeneity of society and the rich variability of politeness norms within a given culture. I argue that, by using a postmodernist approach to politeness, it is possible to show evidence of differences between groups of the Chinese in their politeness behaviour and the informing norms of politeness. I then explore this issue in depth by focusing on compliments and compliment responses (CRs). I show that studies on these speech acts in Chinese have to date tended to adopt a modernist approach to politeness and often assume a compliment and a CR to be easily identifiable. Moreover, I show that they do not address the heterogeneity of Chinese society and generally assume interactants to be homogeneous in terms of politeness norms that inform compliment and CR behaviours. On this basis, I raise the questions as to whether, by adopting a postmodernist rather than modernist approach, there is empirical evidence that politeness norms informing compliments and CRs vary among the Chinese, and whether these norms correlate with generation. v To this end, by audio-recording both spontaneous naturally occurring conversations and follow-up interviews, I construct a corpus of compliments and CRs generated by two generations of the Chinese brought up before and after the launch of China's reform. Quantitative and qualitative analyses of these data show that there is variation in compliment and CR behaviours in Chinese and the informing politeness norms. Furthermore, the result shows that this variation is correlated with generation. I then show how, by using a research methodology which emphasizes the interactants' perceptions obtained through follow-up interviews, my study brings to light problems with previous studies on compliments and CRs which hitherto are not addressed. By showing evidence that compliments and CRs are not as easy to identify as many previous researchers have indicated. I argue that my emic approach to data analysis provides a useful perspective on the complexity of intention in studies on speech acts and perhaps beyond. My study, therefore, makes an interesting contribution to the debate over this notion central to politeness research. Moreover, I argue my methodology which is able to categorize and analyze data according to participants' self-reported perceptions allows me to draw out differences in the two generations' compliment and CR behaviours and the informing politeness norms.

University education is no longer a passport to secure employment for graduates. This requires young graduates to consider entrepreneurship and self-employment as a viable career option. Understanding the determinants of entrepreneurial intention (EI), therefore, becomes important. In exploring the determinants of EI, prior studies investigate the effects of individual factors, contextual factors and entrepreneurship education (EE) in isolation from each other. Moreover, literature on the effect of EE on EI shows mixed conclusions. The current study, by considering EE as the kernel, firstly examines individual and institutional determinants of EI. Secondly, it explores whether EE affects the relationships between EI and its individual and institutional determinants. To avoid bias from utilising one particular methodology, this study purposely employed a concurrent triangulation strategy. This was intended for model testing and in-depth understanding of the research issues in the Zambian context. Primary data were collected from Zambia via qualitative interviews and a quantitative survey. For the qualitative study, 13 interviews were conducted and interviewees included final year undergraduate students, educators and practitioners in enterprise support organisations. For the quantitative study, 452 useful responses were received from final year undergraduate students. Research results suggest that, firstly, EI is primarily a function of perceived feasibility and desirability of entrepreneurship. Secondly, individual and institutional factors directly influence perceived feasibility and desirability of entrepreneurship. Thirdly, and more importantly, individual and institutional factors indirectly exert their impact on perceived feasibility and desirability via EE. The study contributes to knowledge in four major areas. Firstly, against the backdrop of mixed conclusions in prior research about the effect of EE on EI, this study finds that the effect of EE should be examined in conjunction with factors at individual and institutional levels. Specifically, it establishes that effectiveness of EE mediates the effects of individual and institutional factors on perceived feasibility and desirability of entrepreneurship i.e. the attitudinal antecedents of EI. This helps clarify the role of EE. Secondly, unlike prior studies and models that examine the influence of EE, individual factors and contextual factors in isolation from each other, this study develops and validates a multi-level integrated model to explore how these factors jointly shape EI. Specifically, the model shows that factors at individual and institutional levels influence EI not only through their effects on perceived feasibility and desirability but also through their impact on the effectiveness of EE. Thirdly, the study provides evidence from Zambia, an under-researched developing country, that EI is primarily a function of perceived feasibility and desirability of entrepreneurship. This supports prior research conclusions from developed countries. Lastly, the study further develops and validates constructs for EE, providing a basis for evaluating EE. In particular, it demonstrates that effectiveness of EE in relation to EI can be evaluated from three angles: perceived learning from the module/programme, experiential learning and access to resources. On the whole, the findings derived suggest that, in order to promote graduate entrepreneurship, multifaceted and concerted efforts will be required from policy makers (to help shape institutions), practitioners (to devise and implement collaborative support mechanisms), educators (to design and deliver appropriate EE content and pedagogy) and scholars (to evaluate and develop knowledge). Acknowledgements I am entirely responsible for the work presented in this thesis. However, at the same time I acknowledge that work of this magnitude and depth can never be solely the effort of one individual. There are many stakeholders to thank. I am greatly indebted to the Commonwealth Scholarships Commission (UK) for offering the Commonwealth Academic Staff Scholarship, the Coppebelt University for granting the study leave, and the University of Wolverhampton Business School’s Management Research Centre for facilitating the research project. I am also indebted to my supervisors, Dr Yong Wang (Director of Studies), Dr Ian Mckeown and Dr Graham Tate for guiding me through this study. Without Dr Yong Wang’s dedicated direction, mentoring and support, this project would not have been finished properly. Special thanks go to the eight universities in Zambia which authorised and facilitated access to the final year students for the survey. Special gratitude also goes to the lecturers, students and enterprise support practitioners in Zambia who participated in the interviews. I am also grateful to all the staff at the University of Wolverhampton for their support. Particularly, I wish to thank Prof Silke Machold, Prof Mike Haynes, Prof Les Worrall, Dr Paschal Anosike, Dr Stuart Farquhar and Steven Greenfield for their encouragement and support. I thank Andy (Dr Jones), David and Aurelian (Dr Mbzibain) for all the insightful discussions in ML119 and ML120. Lastly, words are not adequate for appreciating my wife and best friend Bernadette and our children Bruce, Grace and Benita for their encouragement and sacrifice during this research project. I end this section with gratitude to God for life and blessing.

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With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. Additionally, social media has developed to one of the latest and most effective communication tools, especially among Generation Y, which businesses try to take advantage of. The combination of these two instruments created product placement on social media. Extensive market research on product placement in movies and television has shown that it can be an effective marketing tool if applied correctly. However, the research on product placement on social media is limited. Therefore, this paper will investigate whether product placement on social media is as effective as in movies and television, by answering the following research question: What is the impact of product placement on social media on the end-consumer’s brand perception and purchase intention? To address this issue we developed an online survey based on the theoretical background and methodology. The target group was set to social media users of the Generation Y worldwide. Subsequently, within a timeframe of three weeks we collected 217 valid responses that were analyzed with SPSS in order to answer the research questions and give managerial implications. Our analysis shows that product placement on social media can have a positive influence on consumer brand perception and purchase intention. This is particularly compounded if the celebrity is liked. However, the analysis also indicates clear signs that the Generation Y perceives product placement on social media as unethical. However, all in all, it can be said that product placement on social media is a good marketing tool if several suggestions and restrictions are taken into account.

Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). However, the city, and according to its managers, has not been able to keep students in it after completing their studies. There are many previous studies that focus on destination and place marketing in general, however, only a few highlight the topic of city brands and branding.   This research has been conducted in order to explore the factors that can contribute to Linnaeus University students’ (customers) satisfaction with the city of Växjö, and examine the relationship between Customer satisfaction and Customer retention and Intention to switch in relative to Växjö. Qualitative and quantitative methods have been used. The primary data for this research has been collected through an online questionnaire survey from 84 LNU students who fitted the target sample criteria, and 6 semi-structured interviews. The findings of this research suggest that majority of the students are satisfied with Växjö as they take their current situation as students into consideration, however, they have shown a low rate of city retention, and a high rate of intention to switch to another place in future. The results are limited to the city of Växjö.

Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. Problem: There is not sufficient research regarding industries and companies that are categorized as laggards (Del Aguila-Obra & Padilla-Melendez, 2006), and furthermore regarding clients’ technology acceptance in a business-to-business context (Doherty & Ellis-Chadwick, 2010). Actors within the work wear sector conduct their businesses in the most traditional way, with physical stores (Ekberg, Fraenkel, Gustavsson, Hamsten & Hedin, 2014). The question is whether this traditional way remain due to skepticism among the business clients’ and their level of technology acceptance. Method: A proposed framework is developed by the authors, adapted from Technology Acceptance Model (Venkatesh & Davis, 2000) and Diffusion of Innovation Theory (Rogers, 1983). This framework is tested through quantitative research, and more specific a questionnaire. Subsequently, the empirical data gathering is assembled, analyzed and concluded into a final proposed framework.  Findings: The final proposed framework incorporates antecedents from the proposed framework, but also new influences that are identified in the empirical findings as relevant. These influences are Age, Gender, Experience and Compliance. Further, the antecedents presented in the final proposed framework are the following: Subjective norm/Opinion leaders, Job relevance/Compatibility, Output quality, Result demonstrability/Observability and Trialability.

Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. The purpose of this study is to investigate how consumers react to rational versus emotional message strategies in CSR communication. Two categories of consumer reactions were considered: trust and purchase intention. Methods Qualitative research with four focus groups was conducted. Participants discussed three texts regarding a CSR project, utilising a rational, emotional and a hybrid rational-emotional message strategy respectively. The conversations focused on trust towards the communication and purchase intention. Results Trust - All of the respondents viewed the rational text over the emotional text as more trustworthy, but they most positively reacted to the combined strategy. Rational information was viewed as more reliable by many participants, with emotional cues adding value by better holding their attention. Purchase intention – Participants more positively reacted to the rational CSR communication strategy, compared to an emotional strategy. For approximately half of respondents, the hybrid strategy targeting both rational and emotional cues was the most successful in terms of purchase intention. Upon further analysis, it was identified that this division in respondents’ opinions may reflect a gender difference, where men portrayed the more task oriented and women the socially sensitive consumers. Conclusions The findings support previous research championing the use of rational strategies over emotional strategies in CSR communication. A number of managerial implications that can be used by companies in order to better communicate their CSR activities and increase returns on CSR-related investments are provided.

This master thesis aims to identify work-related factors making Belgian nurses consider leaving their job voluntary and to compare the work-related factors across different generations. The purpose of this master thesis has a descriptive nature of research. The research approach chosen is a deductive approach and the research design chosen is a quantitative research design. Cluster sampling in combination with simple random sampling was used as sampling technique. 128 nurses were surveyed from April to May 2016. Nurses who reported to leave the organization due to retirement reasons, temporary employment contract or maternity leave were excluded from the study as this study investigates the voluntary turnover intention. A total of 68 nurses were included in the study which indicates an overall response rate of 53 %. Numerous of the findings in this master thesis are consistent with previous studies on turnover intention of different generations in other western-countries than Belgium. The work-related factor workload was most often reported by Belgian nurses with no intention to leave their job. Belgian nurses with an intention to leave their job indicated most often the work-related factor (non-)financial benefits. The generation-specific findings indicated both similarities and differences between the work-related factors selected. It was observed that Baby Boomers with an intention to leave their job selected most often variables related to the work-related factors (non-)financial benefits, supportive organization and workload. The variable lack of recognition appeared among Baby Boomers with an intention and no intention to leave their job. Surprisingly was the often selected variables lack of direct and/clear feedback on performances and unsupportive supervisor among Baby Boomers with professional turnover intention. Further, it was observed that Generation Xers with an intention to leave their job selected most often variables related to the work-related factors supportive organization, communication, (non-)financial benefits, work content and workload. The variables inadequate opportunity for advancement/professional growth and imbalance work-life appeared among Generation Xers with an intention and no intention to leave their job. Generation Yers with an intention to leave their job selected most frequently variables related to the work-related factors (non-)financial benefits, workload and commitment. The variables inadequate salary and opportunities elsewhere appeared among nurses with an intention and no intention to leave their job. Surprisingly was the often selected variable inadequate salary among Generation Yers with professional turnover intention.

The process of persuasion, the changing of a person’s attitudes, has often been applied to health communications designed to promote healthy behavior. Manipulation of aspects of the persuasive message can influence persuasion and the likelihood of attitude change. For a long time, the existing persuasion research had yet to examine how different types of message framing and intervention targets directly and in interaction with one another act as predictors of health attitude change. Therefore, this thesis addressed this lapse using an online survey to assess participants’ attitude towards the health issue of hypertension after reading a health message. This health message was manipulated in how it framed the problems of high blood pressure and how it prescribed changes in behavior to have healthy blood pressure levels. It was hypothesized that negative message framing, the interrogative verb mood and a facilitation target would have greater influence over attitude and behavioral intention compared to their alternatives. The same pattern of results was expected for elaboration save for the hypothesis that an inhibition intervention target would result in greater elaboration than a facilitation target. This thesis may further the field of psychology’s understanding of persuasion as well as help create a better informed and healthier society.