La personnalisation peut améliorer la pertinence et l'utilité des communications marketing B2C. Cependant, ce n'est pas la panacée pour tous les défis marketing B2C. Dans le but de renforcer la pertinence et l'utilité des contenus de marketing personnalisés, nous proposons une approche de personnalisation marketing contextuelle qui permet d'analyser les comportements d’achat cross-canaux, d'interpréter les intentions du consommateur, de détecter l'état cognitif des consommateurs et d'utiliser la stratégie de personnalisation appropriée pour générer et afficher des contenus marketing personnalisés. Notre approche prend en compte le volume, la variété et la variabilité des données de consommateurs dans un scénario de shopping cross-canaux. En utilisant un mécanisme d'apprentissage, notre approche permet à un système de personnalisation marketing d'apprendre de la préférence des consommateurs pour le moment et le moyen de contact afin qu'il puisse ajuster sa stratégie de personnalisation dynamiquement. Le test A / B indique que notre approche peut améliorer la pertinence et l'utilité des contenus de marketing personnalisés et la connaissance des voyages d'achat cross-canaux peuvent remodeler la façon dont les entreprises planifient, exécutent et évaluent leurs événements marketing. / Personalization can enhance the relevance and usefulness of B2C marketing communications. However, it is not the panacea for all the B2C marketing challenges. With an aim to further enhance the relevance and usefulness of personalized marketing contents, we propose a context-aware marketing personalization approach that can analyze cross-channel shopping behaviors, interpret consumer intentions, detect consumers cognitive state, and use the appropriate personalization strategy to generate and deliver personalized marketing contents to them. Our approach takes into account the volume, variety, and variability of consumer data in a cross-channel shopping scenario. Using a learning mechanism, our approach allows a marketing personalization system to learn from consumers’ preference for the moment and medium of contact so that it can adjust its personalization strategy dynamically. A/B test indicates that our approach can significantly enhance the relevance and usefulness of personalized marketing contents and the knowledge of cross-channel shopping journeys may reshape the way firms plan, execute, and evaluate marketing events.

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Les nombreux modèles de turnover que l’on peut trouver dans la littérature en gestion des ressources humaines illustrent l’importance pour les équipes des ressources humaines de prendre en considération ce sujet. L’objectif de cette recherche est d’étudier les facteurs organisationnels et individuels qui influencent l’intention de départ des managers français issus du secteur privé. Il s’agit ainsi d’analyser les effets de variables organisationnelles comme le soutien organisationnel perçu, la satisfaction de carrière, le conflit famille travail, le plafonnement subjectif ainsi que ceux de deux variables de personnalité, le locus de contrôle et les ancres de carrière, sur les intentions de départ.Pour répondre à ces questions de recherche, une enquête par questionnaire a été réalisée en septembre 2015 auprès de managers français issus de différentes entreprises. L’échantillon est composé de 305 répondants.Les résultats montrent le rôle prépondérant du soutien organisationnel perçu dont les effets sur l’intention de départ sont modérés par le locus de contrôle. Ainsi, il s’avère que les managers les plus internes, s’ils se sentent soutenus par leur employeur, sont plus volontiers satisfaits de leur carrière et éprouvent moins que les plus externes de conflits de rôle entre leur vie familiale et leur vie professionnelle ou encore de plafonnement hiérarchique. En revanche, nos résultats ont montré que, s’ils éprouvent, a contrario, une perception négative quant au support de leur employeur, ils développent alors davantage d’intentions de départ que les profils externes.Les variables socio démographiques telles que l’ancienneté entreprise, l’ancienneté dans le poste, l’âge ou la rémunération contribuent à expliquer l’intention de quitter l’entreprise. / The many turnover models that can be found in the literature on human resources management illustrate the importance of human resources teams to consider this topic. The objective of this research is to study the organizational and individual factors that influence the intention of French managers to quit from the private sector. This involves analyzing the effects of organizational variables such as perceived organizational support, career satisfaction, work-family conflict, hierarchical plateauing, and two personality variables, locus of control and career anchors on the intentions of departure.To answer these research questions, a questionnaire survey was conducted in September 2015 with French managers from different companies. The sample is composed of 305 respondents.The results show the preponderant role of perceived organizational support, whose effects on intention to quit are moderated by the locus of control. Thus, it appears that the most internal managers, if they feel supported by their employer, are more likely to be satisfied with their careers and have less than the most external role conflicts between their family and professional lives or still have a hierarchical plateauing. On the other hand, our results show that if they have a negative perception of their employer's support, they develop more intentions than external profiles to quit.Socio-demographic variables such as length of service, length of service, age or earnings contribute to explaining the intention to leave the company.

In times when traditional saving accounts are no longer attractive due to the current interest rates, robo-advisors appears to be an alternative investment utility. Robo-advisor has made investment advisory services available to the general public by offering automated system to allocate assets that is tailored to each individual’s investment needs and risk profile. The successful implementation of robo-advisors depends heavily on the extent of how much customers are fully motivated to use these services. The purpose of this study is to identify factors that affect Swedish consumers intention to use robo-advisors using UTAUT (unified theory of acceptance and use 2) with the extended factors perceived risk and trust. The results indicate that performance expectancy, facilitating conditions, hedonic motivation and perceived risk influence how Swedish consumers formulate their behavioral intention to use robo-advisors. / I samband med det låga ränteläget har traditionella sparkonton blivit mindre attraktiva och genererat en ökad efterfråga bland konsumenter på nya investeringsalternativ. Finansiell robotrådgivning har gjort investeringsrådgivning tillgängligt för allmänheten genom att erbjuda automatiserade system för portföljförvaltning. Framgångsrik etablering av finansiella robotrådgivningstjänster beror i vilken utsträckning potentiella kunder är motiverande att börja använda dessa system. Syftet med denna studie är att undersöka vilka faktorer som påverkar svenska konsumenters intention till användning av finansiella robotrådgivningstjänster. Studiens undersökningsmodell är baserad på the unified theory of acceptance and use 2 (UTAUT2), med adderade faktorer: uppfattad risk och tillit. Data samlades in via en surveyundersökning och tolkades med hjälp av Partial Least Square Structual Equation Modelling (PLS-SEM). Resultatet indikerar att förväntad prestation, underlättande förutsättningar, hedonisk motivation och uppfattad risk har betydande effekt för hur intention till användning formas.

The purpose of this study was to examine how the psychological contract relates to the intention to quit the employment (ITQ) of professional primary school teachers. In addition to this, the purpose was to examine which form of contract in the psychological contract that most strongly predicts ITQ. A quantitative study was conducted, of which a digital survey was distributed via email to principals and/- or deputy principals for 312 municipal schools in Sweden and was shared on the social platform Meta as well. The survey was based on The Psychological Contract Inventory (PCI) by Rousseau and the Turnover Intention Scale - 6 items (TIS-6) by Roodt. The data collection generated 80 questionnaire responses which were then used for analysis through a hierarchical multiple regression analysis. The results showed that all four forms of contracts: transactional, relational, balanced and transitional contracts explained a larger part of the variance in ITQ. The balanced contract and the transitional contract were significant predictors of which the transactional contract and relational contract were not significant. The transitional contract predicted ITQ to the highest degree.

A connection or relation with nature has shown to be crucial to create an interest to protect these environments later in life. The aim of this study was to investigate if parents’ choice of whether to expose their child to nature and green spaces could be seen as an indicator for higher intentions of giving the child the necessary conditions to live sustainably. The method used in the study was online questionnaires distributed to parents with children up to six years of age. The results of the study showed a difference between the level of intentions and the parents’ age. Two hours or more in nature with the child during the last seven days, was also showed as a variable indicating higher intentions for a sustainable lifestyle. People who saw it as important to be seen as an environmentally conscious individual by others, had higher intentions. Parents who indicated that a connection with nature for their child was important also demonstrated higher intentions. Due to low response rate, the results presented in the study must be interpreted with caution and cannot be used to generalize for others who met the inclusion criteria in the defined geographical area. / En relation till natur- och gröna miljöer har visat sig vara avgörande för att skapa en vilja om att värna och bevara dessa miljöer. Studien syftade till att undersöka om föräldrars val att exponera sitt barn för naturen kunde fungera som en indikator på att de även har högre intentioner om att ge sitt barn förutsättningar för en miljömässigt hållbar livsstil. Studien genomfördes genom online-enkäter som distribuerades till föräldrar med barn upp till sex års ålder. Resultat av studien visade att det fanns en skillnad i intentionsnivån om hållbarhet mellan åldersgrupper. Två timmar eller mer i natur- och gröna miljöer tillsammans med sitt barn under de senaste sju dagarna gav en indikation på en högre intention om en hållbar livsstil. Personer som ansåg det viktigt att ses som en miljö- och klimatmedveten person av andra hade höga intentioner om att visa barnet en hållbar livsstil. Det fanns en trend att föräldrar som ansåg att det var viktigt att barnet hade en relation till naturen hade högre intentioner. Den låga svarsfrekvensen gjorde att resultat av studien måste tolkas med försiktighet och kan inte generaliseras för andra i det valda geografiska området som uppfyllde kriterierna för deltagande.

Jean Cousin a suscité différentes formes de réception, révélatrices des enjeux discursifs des historiographes. De même, l’analyse critique des textes qui ont été produits sur l’Eva prima Pandora a fait émerger plusieurs problématiques inhérentes au processus de l’interprétation des œuvres d’art, au discours produit sur la peinture. À partir d’un contexte documentaire lacunaire, qui concerne autant le peintre que son tableau, les auteurs ont crée des fictions révélatrices de leur orientation méthodologique et des attentes de leur époque d’expression.Nous porterons donc un regard critique sur la construction mythique de l’image de l’artiste qui s’est opérée dans les différents textes consacrés à la vie et à l’œuvre de Jean Cousin. De même, à travers les propositions sémantiques qui ont été faites de la peinture, nous mettrons en évidence les présupposés théoriques et méthodologiques du discours produit par les interprètes, afin de montrer les limites de leur démarche. Partant de ce constat, prenant en compte les différentes pistes de réflexion récemment ouvertes par l’histoire de l’art, nous étudierons l’Eva prima Pandora, en portant notre attention sur le VOIR, sur le processus de création picturale, sur la nature des intentions de Jean Cousin alors qu’il peignait l’Eva prima Pandora. / Jean Cousin has generated various forms of reception, reveling the discursive stakes in the historiographers. Also, the critical analysis of the texts which were produced on the Eva prima Pandora brings to the foreground several problematics inherent to the process of the interpretation of works of art, to the discourse produced on painting. From an incomplete documentary context, which concerns as much the painter as his painting, the authors created revealing fictions of their methodological orientation and of the expectation of their period of expression. We will thus wear a critical look at the mythical construction of the image of the artist that took place in the differents texts devoted to the life and the works of Jean Cousin. In the same way, through the semantic propositions that have been made on the painting, we will highlight the theoretical and the methodological presuppositions of the discurse produced by the interpreters, in order to show the limits of their approach.Leaving of this report, taking into account the differents tracks of reflexion recently opened by the history of art, we will study the Eva prima Pandora by paying our attention to de SEE, to the process of picturial creation, to the nature of intentions of Jean Cousin while painting the Eva prima Pandora.

Syftet med studien var att undersöka de direkta och indirekta interaktionseffekterna mellan upplevt motivationsklimat, målorienteringar, upplevd kompetens och intention till avhopp bland tjejer inom ungdomsfotbollen. Rekryteringen skedde via att icke slumpmässigt tillgänglighetsurval, där data samlades in via enkäter som delades ut fysiskt. Studien var en kvantitativ tvärsnittsstudie där 157 ungdomsspelande tjejer inom fotboll, i åldrarna 15-19 år (M=16,35, SD=1,40), deltog. Direkta och indirekta interaktionseffekter mellan studiens variabler utvärderades genom en neutral nätverksanalys. Resultatet visade att intention till avhopp var den mest centrerade noden i nätverket och hade flest direkta kopplingar till de övriga noderna. Nätverkets starkaste interaktion mellan intention till avhopp och de övriga noderna var framförallt negativa interaktioner med upplevt uppgiftklimat samt upplevd kompetens. Övriga framträdande direkta kopplingar i nätverket var negativa interaktioner mellan upplevt uppgiftklimat samt upplevt prestationsklimat, samt en positiv interaktion mellan egoorientering och upplevd kompetens. Resultatet i studien förväntas bidra till ökad kunskap innefattande hur centrala interpersonella samt miljömässiga faktorer inom tjejungdomsfotboll samvarierar tillsammans, samt tjejers intention till avhopp. Denna kunskap är av praktisk användbarhet för tränare, föreningar och förbund i deras arbete med att utveckla riktlinjer och strategier som syftar till att bibehålla fler tjejer inom ungdomsfotbollen. / The purpose of the study was to investigate the relationships between perceived motivational climates, goal orientations, perceived competence, and females intention to drop out of youth soccer. Recruitment took place via non-random availability sampling, where data were collected via questionnaires that were distributed physically. The study was a quantitative cross-sectional study in which 157 youth playing girls in soccer, aged 15-19 years (M=16.35, SD=1.40), participated. The dara were submitted to a neural network analysis to evaluate the strength and structure of the direct and indirect interactions between study variables. The result showed that intention to drop out was the most central node in the network and had the most direct connections to the other nodes. The network's strongest interaction between intention to drop out and the other nodes were primarily negative interactions with perceived task climate and perceived competence. Other prominent direct connections in the network were negative interactions between perceived task climate and perceived performance climate, as well as a positive interaction between ego orientation and perceived competence. The results of the study are expected to contribute to increased knowledge including how central interpersonal and environmental factors within youth female soccer co-vary together, as well as young females intention to drop out. This knowledge is of practical utility to coaches, associations and federations in their work to develop guidelines and strategies aimed at retaining more girls in youth football.

Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. Methodology: The Researchers followed an abductive approach and applied qualitative semi-structured interviews to collect the empirical data, and a thematic analysis strategy to analyzethe empirical data. The researchers conducted semi-structured interviews with a total of 8 millennials between the ages of 23 and 30 living in Sweden. The method of data collection recorded respondents' subjective reflections on attitudes, subjection norms, perceived behavioral control, trust and perceived risks in connections with instagram influencers’ messages. Theoretical Perspective: This study reflected on Ajzen (1991) Theory of planned behavior and extended it with psychological triggers of intention Perceived trust and risk. The researchers also reviewed existing studies on millennials’ purchase intentions as affected by social media influencers, including studies on Product Quality as well as Personal Relevance in product involvement in connection with purchase intentions. Findings and Conclusion: Respondents' attitude toward recommendations made by instagram influencers appeared to be the key factor to influence purchase intentions negatively. On the other hand, relevance in product involvement along with positive eWOM was identified to have a greater probability to influence purchase intentions positively. Social norms had no effect on purchase intention, meanwhile respondents showed very high levels of control on behavior, which led to greater probability of purchasing intentions when product interest and positive eWom are present. Perceived trust had negative effects on purchase intention due to doubt on message as well as influencer authenticity and credibility. Perceived risks had a negative effect on purchase intentions based on concerns with product quality. Both trust and risk were influenced negatively by respondents' attitudes towards instagram influencers. / Syftet: Syftet med denna forskning är att utforska effekterna av instagram-influencers meddelanden på millennials köpavsikt. Syftet är att undersöka hur de oberoende bestämningsfaktorerna för avsikter (attityd, subjektiva normer, upplevd beteendekontroll) och psykologiska positiva och negativa triggers (tillit respektive upplevd risk) påverkar dessa effekter. Metod: Forskarna följde ett abduktivt tillvägagångssätt och tillämpade kvalitativa semistrukturerade intervjuer för att samla in empiri, och en tematisk analys strategi för att analysera empiri. Forskarna genomförde semistrukturerade intervjuer med totalt 8 millennials mellan 23 och 30 år som bor i Sverige. Metoden för datainsamling registrerade respondenternas subjektiva reflektioner kring attityder, sociala normer, upplevd beteendekontroll, tillit och risker i samband med instagram influencers budskap. Teori: Denna studie reflekterade över Ajzen (1991) Theory of Planned Behavior och utökade den med psykologiska triggers av avsikt upplevd tillit och risk. Forskarna granskade också befintliga studier om millennials köpintentioner som påverkas av sociala medier-influenser, inklusive studier om produktkvalitet såväl som personlig relevans i projektengagemang i samband med köp avsikter. Slutsats: Respondenternas inställning till rekommendationer gjorda av instagram-influencers verkade vara nyckelfaktor för att påverka köpavsikter negativt. Å andra sidan identifierades produkt relevans tillsammans med positiv eWOM som faktorer med större sannolikhet att påverka köpintentioner positivt. Sociala normer hade inga effekter på köpavsikt, medan respondenterna visade mycket hög kontroll över beteendet, vilket i sin tur ledde till större sannolikhet för köpavsikter när produkt intressen och positiv eWOM är närvarande. Upplevt tillit hade negativa effekter på köp avsikten på grund av tvivel på budskap samt influencers autenticitet och trovärdighet. Upplevda risker hade en negativ effekt på köpintentioner baserat på oro för produktkvalitet. Tillit och risk påverkades negativt av respondenternas attityder till Instagram influencers.

Detta examensarbete rör frågan kring hållbar konsumtion och hur en genom grafisk design kan ta fram en lösning som hjälper konsumenter att handla mer hållbart. Att navigera vilka produkter som faktiskt är hållbara samt, lära sig använda dessa, är utmanande för konsumenten. Svaret för denna fråga blev en applikation kallad Zero, vars syfte är att medvetandegöra för användaren vad som är hållbart och inte, samt vägleda användaren att handla utefter det hen lär. Att skapa sig nya vanor i sin konsumtion såsom i vilka produkter som hen använder i sitt hushåll. Denna rapport innehåller teorin bakom som stödjer konceptet för applikationen och även beskriver de metoder som utfördes för att få fram ett resultat. / This thesis examines sustainable consumption and how -through graphic design- a interactive solution to help the consumer to actively choose sustainable products, was created. Navigating what products are sustainable and what are not can be confusing for the consumer. For this project, the solution to this was an application called Zero, where its purpose is to guide the consumer in a more sustainable lifestyle through making the user more conscious about sustainable products as well as learning to use alternative products in their home that are more sustainable. Here you will read about the theory which supports Zero as one solution for unsustainable consumption, as well as the methods applied to reach the result that became of this process.