Thesis (M. Sc.)--University of Canterbury, 2010. / Typescript (photocopy). "Research supervisors: Associate Professor Christopher Burt, University of Canterbury, Professor Simon Kemp, University of Canterbury." Includes bibliographical references (leaves 49-53). Also available via the World Wide Web.

Thesis (M.S.)--University of Delaware, 2006. / Principal faculty advisor: Jelena Mirkovic, Dept. of Computer and Information Sciences. Includes bibliographical references.

Thesis (Ph. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves 182-192). Also available on the Internet.

Made available in DSpace on 2014-06-11T19:33:19Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-07-01Bitstream added on 2014-06-13T19:04:00Z : No. of bitstreams: 1 hummel_cp_dr_rcla.pdf: 1041628 bytes, checksum: 2cfed197947965919d4c6204bc7fedca (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Entre as inovações tecnológicas, a Internet, sem dúvida, é a que mais fascina o homem devido às suas possibilidades de contatos à distância, de produção e de distribuição de conteúdos. Mas, apesar do crescimento acelerado do número de usuários apresentado nos últimos anos, esse espaço virtual não está ainda ao alcance de qualquer pessoa. Existem fatores importantes na definição das condições possibilitadoras para que o indivíduo possa ser um cidadão virtual. Conhecer o usuário da rede mundial de computadores para entender esses fatores é o objetivo da presente pesquisa. Esse indivíduo desenvolve atividades no virtual, mas sua base de vida continua a ser o real, por isso, o espaço delimitado para o estudo sobre o usuário é Rio Claro, município localizado no eixo do desenvolvimento do Estado de São Paulo. Uma cidade, onde, teoricamente, existiriam todas as condições possibilitadoras e facilitadoras para a utilização da Internet. Desvendando o internauta como grupo, a pesquisa propõe uma geografia do usuário da rede, como forma de conhecer os fatores de acesso e contribuir para que os atuais excluídos possam também ser cidadãos virtuais / The Internet is certainly the technological innovation that most amazes people due to its possibility to distance contact, production and distribution of contents. But, despite the fast increase of the number of internet users displayed in recent years, this virtual space is still not within anyone's reach. There are important factors in defining enabler’s condition for the individual can be a virtual citizen. The goal of this research is to know the user's global network of computers to understand such factors. These individuals carry out activities in the virtual space, but their base of life continues to be real, so the space delimited for the study on the user’s is Rio Claro, a municipality located in the axis of development of São Paulo state. A city where, theoretically, there would be all conditions for enabling and facilitating the use of the Internet. Cracking the internet user as a group, the research proposes geography of the network user, as a way of knowing the factors of access and contributes to the current excluded people may also become virtual citizens

The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of historic research. The analysis conducted on this topic indicated that a gap exists in the area of public attitudes towards clickable banner advertising and the reasons why people avoid clicking on banners. To address the above questions, peoples’ attitudes towards banner and other Internet advertising were investigated through focus group interviews and surveys. The findings suggest that the main reason for the ignorance surrounding clickable banners was the low involvement between the product or service being advertised and the viewer’s interests. Other reasons included the high annoyance level of banner advertising and the threat of viruses that some banners may pose. Conclusions of the research recommend narrow targeting and personalisation of banner advertisements, constant rotations and replacements of banners to avoid burnouts as well as trustful and original appeal and content. Other important findings included: • The majority of people are indifferent towards banners, • People with less than three years of Internet experience tend to click more than people with more than three years of Internet experience, • Females showed more “clickable behaviour” than males, • People are more likely to click on banners which present interesting information, are bright and animated or promote catchy phrases for the surfer, • People prefer to see banners located on the top of the page or on the right side of the page, • Pop-ups are the most noticeable and are possibly the route cause of what triggers people to become annoyed or dislike banner ads, Findings of this research have high social value. If advertisers would take into account the results of the current study, they would be able to create more effective banners, which could effectively be redirected to the appropriate target market. This will enable them to cut their costs. Furthermore, online users would enjoy a more polite and friendly online environment, where their interests will be taken into account, which would diminish the current gap between customers and advertisers.

No description available.

周密. / "2007年9月". / 論文(哲學碩士)--香港中文大學, 2007. / 參考文獻(leaves 110-115). / "2007 nian 9 yue". / Abstract also in English. / Zhou Mi. / Can kao wen xian (leaves 110-115). / Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2007. / Chapter 第一章、 --- 引言 --- p.1 / Chapter 第二章、 --- 互聯網與集體行爲 --- p.7 / Chapter 第三章、 --- 中國的網絡控制 --- p.20 / Chapter 第四章、 --- 網上集體行爲的形成：“野百合´ح的個案 --- p.38 / Chapter 第五章、 --- 高校BBS實名製作爲網絡控制：産生網上對抗性集體行爲的動因 --- p.74 / Chapter 第六章、 --- 結論與討論 --- p.106 / 参考文献 --- p.110

So Sun-Yiu Sunny. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 38-40). / Abstracts in English and Chinese. / ABSTRACT --- p.ii-iii / ACKNOLEDGEMENT --- p.iv / TABLE OF CONTENTS --- p.v / INTRODUCTION --- p.1-3 / Internet in Hong Kong / LITERATURE REVIEW AND HYPOTHESES --- p.4-13 / Theory of Reasoned Action (TRA) / Attitudes toward e-shopping / Perceived Social Norm / E-Shopping Experience / Social Economic Status (SES) / Internet Usage / Economic Motivation / Trust / Perceived Control / Channels matching / METHOD --- p.14-18 / Procedure / Measures / RESULTS --- p.19-26 / General Demographics / Technical Demographics / WWW and Internet Usage / Personal Information Disclosure / E-Shopping / Measurement Model / Structural Model / DISCUSSION --- p.27-37 / Attitude and Social Norm / E-Shopping Experience / Channel Appropriateness / Intention for Future E-Shopping / Implications / Limitation and Future Research Direction / REFERENCE --- p.38-40 / TABLE --- p.41-52 / Table 1 to Table11 / FIGURE --- p.53-59 / Figure 1 to Figure5

Thesis (Ph.D.) -- Mississippi State University. Department of Sociology, Anthropology, and Social Work. / Title from title screen. Includes bibliographical references.

Lam Hiu Kwan. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2007-2008, design report." / Includes bibliographical references (leaves 19). / Includes some text in Chinese. / Chapter 1. --- Thesis Statement --- p.2 / Chapter 2. --- Background / Chapter I. --- background stories --- p.3 / 26 years old; 12 years old / Chapter II. --- terminology --- p.4-5 / Chapter 1. --- cyborg; / Chapter 2. --- cyberpunk; / Chapter 3. --- hikikomori; / Chapter 4. --- otaku; / Chapter 5. --- cosplay; / Chapter 6. --- kiduIt; / Chapter 7. --- cyberspace / Chapter III. --- sociological discourses --- p.6-8 / Chapter 1. --- live in simcity - William Gibson / Will actual life be taken over by the virtual one? / Chapter 2. --- influx of information and hyperreality - Jean Baudrillard / Will actual life be taken over by the virtual one? / Chapter 3. --- popular culture from Japan - Tong Ching-Siu / "We like idle, we like cuteness!" / Chapter 4. --- overturn of social order and multi-identities - Donna Haraway / Who am I? Who are you? / Chapter 5. --- together and isolation / Chapter IV. --- architectural discourses --- p.9-10 / Chapter 1. --- overturn of social order - Kazuyo Sejima / Chapter 2. --- together and isolation - Kisho Kurokawa / Chapter 3. --- "visualize cyberspace - Marcos Novak, Clayton Graham" / Chapter 4. --- "virtual quality - Zaha Had id, Kazuyo Sejima" / Chapter 5. --- interactivity - Ole Bouman / Chapter 6. --- computer aided deisgn - Ole Bouman / Chapter 3. --- Overview of Design Proposal --- p.11 / Chapter I. --- program selection - Cyborg Culture Centre / Chapter II. --- site selection - Tuen Mun Park / Chapter 4. --- Overview of Architectural Studies --- p.12 / Chapter I. --- materialize the non-space of cyber world (analogical analysis) / Chapter a. --- cultural activities of cyborg groups in virtual space / Chapter b. --- humanity influences by virtual space / Chapter II. --- reveal the contrast of cyber & actual worlds (graphical analysis) / Chapter 5. --- Findings from Studies --- p.13-15 / Chapter la. --- internet maps; / Chapter lb. --- psycological distances; / Chapter II. --- "spatial variety, perspective, approach, design target" / Chapter 6. --- Testings of Design Strategies --- p.16-18 / Chapter 1. --- program derived from internet map / Chapter 2. --- quality of introversive cyberspace / Chapter 3. --- quality of extroversive connection / Chapter 7. --- Bibliography --- p.19 / Chapter 8. --- Renewed Thesis Statement --- p.20 / Chapter 9. --- Final Presentation (including summary of studies and design responses) / Chapter I. --- issue in summary --- p.21-22 / Chapter a. --- cyborg generation / Chapter b. --- cyborg culture and living style / Chapter c. --- human-human & human-machine contacts / Chapter d. --- humanities of the cyborg / Chapter II. --- site context in summary --- p.23 / Chapter III. --- program and spacial organization --- p.24-25 / Chapter a) --- spacial organization / Chapter b) --- program / Chapter c) --- studies & proposal / Chapter IV. --- circulation --- p.26 / Chapter V. --- detail in single rental living units --- p.27 / Chapter VI. --- graphical presentation --- p.28-30 / Chapter II. --- model presentation --- p.31 / Chapter 10. --- Accreditation