The aim was to examine whether measurements of creativity as a domain general trait can explain possible connections between a domain general creative performance and one of the creative domain specific areas, humor. Another aim was to examine whether the maladaptive humor styles can explain possible differences in creative performances. An Internet-based survey was used on 281 students from a Swedish university. The survey was composed of three parts consisting of three separate measuring instruments – Sense of Humor Questionnaire (SHQ-6) was used to measure the respondents’ sense of humor, Humor Style Questionnaire (HSQ) measured the respondents’ humor style and Alternate Uses Test (AUT) gave the respondents an opportunity to account for their creative performances. The results showed no significant correlations between the respondents’ sense of humor and their creative performances. Neither could the maladaptive humor styles explain any significant differences in creative performances. However it was found that a low degree of self-defeating humor style had a significant interaction effect on differences in elaboration between low and high degrees of aggressive humor style.

Uppmärksamhet på miljön och att uppnå ett mer hållbart sätt att leva har ökat bland allmänheten och företag under flera år. Denna artikel har som ändamål att undersöka hur ett företag kan förmedla sina värderingar om hållbarhet inte bara genom ord och texter utan också genom grafisk design och visuell kommunikation. Artikeln djupdyker i grafiska profiler och identiteter och undersöker hur man med hjälp av dem kan visuellt uttrycka ett företags fokus på och värderingar kring hållbara tillverkning, förpackning samt hållbarhet för företaget och dess anställda. Artikeln bidrar med forskning som kan hjälpa designers att kommunicera specifika värderingar, i denna kontext hållbarhet, genom grafik samt visuella element, och dessutom hur man potentiellt kan förhålla sig till ämnen som “greenwashing”. Resultaten baseras på relevant litteratur i området, information samlad ifrån metoder som fokusgruppdiskussion och internetenkät, samt en visuell gestaltning i form av en grafisk profil för ett mock-up företag. / Awareness of the environment and achieving a more sustainable way of life has increased among the general public and companies for several years. The purpose of this article is to investigate how a company might convey its values ​​of sustainability not only through words and texts but also through graphic design and visual communication. The article delves into graphic profiles and brand identities and examines how they can be used to visually express a company's focus on, and values ​​around sustainable manufacturing, packaging, and sustainability for the company and its employees. The article contributes research that could help designers, in the context of sustainability, deliver specific messages and values through graphics and visual elements, as well as how one can potentially approach topics such as "greenwashing". The results are based on relevant literature in the area, information gathered from methods such as focus groups and surveys, as well as a practical design in the form of a graphic profile for a mock-up company.