Master of Science / Department of Journalism and Mass Communications / Louise Benjamin / In 2013, creating a 57-second video can lead to more than $150,000 in profit for the creator and the creator can be anyone. This money-making opportunity comes from a recent popular trend known as a “viral video,” defined as a phenomenon of a video becoming highly popular through rapid, user-led distribution via the internet. However, research has not determined a clear model for creating a non-professional viral video. Interviews and YouTube analytics revealed how the video “I’m Farming and I Grow It,” a non-professional video created by three Kansas boys, was spread. Using the theories Uses and Gratifications and Two-Step Flow, this case study then analyzed the comments posted on the viral video and a content analysis of the comments identified the key factors mentioned by users, which contributed to the videos’ millions of views. The results conclude the key components for making a non-professional video go viral are “opinion leaders” spreading the message and video content that elicits positive feelings such as joy, humor, or praise. This study also provides a model to help a non-professional video go viral based on previous research and this case study.

Doctor of Philosophy / Department of History / Charles W. Sanders / Americans during the first half of the nineteenth-century were obsessed with expansion. God had bestowed upon them an innate superiority in nearly all things. American settlers were culturally, economically, racially and politically superior to all others. But how accurate are such statements? Did a majority of Americans support such declarations? The purpose of this dissertation is to examine how Americans wrote and read about expansion. Doing so reveals that for every citizen extolling the unique greatness of Americans, one questioned such an assumption. For every American insisting that the nation must expand to the Pacific coast to be successful there was one who disdained expansion and sought to industrialize what territory the nation already possessed. Americans during the first half of the nineteenth century were of many minds about expansion. The destiny of the United States was anything but manifest. Using a wealth of nineteenth century newspapers this dissertation demonstrates that the concept of Manifest Destiny was far less popular than previously imagined. Newspapers were the primary source of information and their contents endlessly debated. Editors from around the country expressed their own views and eagerly published pertinent letters to the editor that further detailed how Americans perceived expansion. While many people have often read John O’Sullivan’s rousing words he was not necessarily indicative of American sentiment. For every article espousing the importance of acquiring Florida to deny it to the British there was one deriding the notion because they felt Florida to be nothing but a worthless swamp filled with hostile Indians. American justification and opposition to territorial expansion followed no grand strategy. Instead, its most fascinating characteristic was its dynamic nature. In the Southwest expansionist proponents argued that annexation would liberate the land from Papist masters, while opponents questioned the morality of such a conquest. Encouraging or discouraging territorial expansion could take on innumerable variations and it is this flexible rhetoric that the dissertation focuses upon. The debate that raged in the public forum over expansion was both heated and fascinating. The voices of both pro and anti-expansionists were crucial to the development of antebellum America.

Master of Science / Journalism and Mass Communications / Curtis B. Matthews / Health communication messages have been found to have a significant positive impact on audiences. However, numerous situations exist in which the general population is exposed to information from non-credible sources. This initial exposure can often bias or impact subsequent searching for more information. Vaccinations have been considered effective as a result of the number of lives that have been saved by preventing life threatening diseases. However there is also a growing group of anti-vaccine sources. The rise of the internet has resulted in the growth of numerous unqualified anti-vaccine sources. Nearly 70% of the health information that people find on the internet is from non-credible sources. These messages often take the form of videos in which a person who makes a passionate claim about the side effects of vaccines uses personal experiences (exemplars). These exemplars are used to counter the volumes of scientific and clinical research which show the effectiveness of vaccinations (base-rate information). This study manipulates the usage of passionate and dispassionate exemplars and base-rate information by simulating a real-world situation. Passionate exemplars were the most likely to create fear in our audience. Increasing the passion of our base-rate presenters exhibited both positive and negative side effects.

Master of Science / Department of Journalism and Mass Communications / Robert W. Meeds / This report is based on an exhibition of 37 photographs at the Kemper Gallery in the Student Union of Kansas State University. All photographs presented here and in the exhibit were created during the past 28 years of my career. Hence the exhibit is a mid-career retrospective. My photojournalism experience is very unique in that I am the only photojournalist in the world who has worked as a presidential photographer, published photo essays in National Geographic Magazine as a freelancer, and been on the staff of a large metro newspaper. The photographs chosen for the exhibit were highlighted by, but not limited to, assignments from those three experiences. This report mirrors the exhibit except for a few additional photographs that, because of space limitations, didn’t make it into the final edit for the exhibit. There are three sections: Moments from Kansas to Papua New Guinea, The Presidency, and After 9/11. The “moments” section presents a wide variety of photographs from a wide variety of assignments. The “presidency” section focuses on my tenure as Official White House Photographer for President Reagan, and also includes photographs of the Reagan funeral, other presidents, and a possible future president. “After 9/11” begins at the Pentagon on 9/12, and then follows the course of events in Afghanistan during the following weeks. Extensive captions accompany most of the photographs. The captions are written in the third person which is customary for gallery exhibitions. More than the who, what, where and when, they provide some additional context and are intended to inform both the journalism student and the layperson.

Master of Science / Department of Journalism and Mass Communications / Steven J. Smethers / This study describes and maps the process journalists employ when deciding issues of coverage, content, and treatment of news at community newspapers within the context of community standards. Much scholarship has been devoted to how journalists should make ethical decisions of news judgment in accordance with moral, ethical, and social responsibility theory. But little has been done in the way of describing and mapping how journalists – specifically, community journalists – actually make these on-deadline news decisions and how the concept of community standards plays into those decisions. Through the use of naturalistic inquiry methodology, in this case, a triangulation of qualitative depth interview methods – informant and ethnographic – within the context of society, this research describes the factors considered by community journalists when faced with decisions of news judgment, how that process takes place, and how and where community standards fit into that process. Data indicate that values and value-based moral and ethical reasoning are tempered by at least three considerations in the decision-making process: (1) how coverage and treatment will affect the journalist, (2) how coverage and treatment will affect others, and (3) the public instructional value, before being filtered through a screen of community standards prior to the final rendering of a news judgment decision. Furthermore, findings offer a base on which to construct a model of community journalism decision making, useful for study and discussions of ethical decision making among community journalism scholars, instructors, and students, and for its applications in practical situations by future or novice community journalists.

Master of Science / Department of Journalism and Mass Communications / William Adams / Mental illness and suicide present vexing challenges for journalists who seek to elevate public understanding of public health issues and remedies. Using the theoretical frameworks of media agenda setting and issue framing, content analysis was used to examine a nationwide sample of newspapers stories for evidence of media familiarity with prevailing norms for community mental health care and suicide prevention. Stories examined showed little evidence of such expertise, leaving questions about the ability of journalists — and their readers — to differentiate between standard and substandard mental health care systems. Long-term change in public policy about mental illness and suicide prevention will likely depend on the ability of special interests to capture and keep media attention as well as media management decisions to assign mental health coverage to general assignment reporters or place it in the hands of journalists with specialized training.

Master of Arts / Department of History / Donald J. Mrozek / On 16 January 1991, a coalition of nations led by the United States launched a series of air strikes against Iraq to force that country to withdraw from Kuwait. What followed was an intense aerial bombardment of Iraqi military and civilian infrastructure which lasted until 24 February when the coalition began a ground offensive. After four days of ground fighting Iraq withdrew from Kuwait. American pictorial print media created a historical interpretation of the 1991 Persian Gulf War in the sense that selected images were immediately published to a broad audience and these images provided an acceptable story of the war. Perceptions of an Air Campaign examines the cultural meanings of the air war and how these meanings took shape in the narrative pictorial print media produced. The narrative is intricately related to the legacy of the Vietnam War. For generations, Americans viewed contemporary war, politics, foreign affairs, and culture through their memories of the U.S. defeat in Vietnam. President George H.W. Bush guaranteed the U.S. public that the Gulf War was consciously being constructed to avoid a conflict similar to Vietnam. According to the president, the United States was going to war with enough resources for a swift and decisive victory, thereby avoiding the Vietnam pitfall of an open-ended conflict. Pictorial print media articulated a narrative displaying U.S. military strength and dominance that fulfilled Bush’s promise.

Master of Science / Department of Journalism and Mass Communications / Joye C. Gordon / Global warming and its implications have astounding consequences for the global community. Although some research has been done on the trends within environmental reporting, few studies have looked at the issue of global warming in particular. Global warming is a troublesome issue for reporters for a number of reasons, and hence, it is important that we delve into how newspapers cover the topic. Latin America, especially the Caribbean region, is expected to suffer extreme consequences due to global warming, yet no studies regarding global warming coverage have been done in these regions. The first purpose of this study was to discover how a Mexico newspaper frames the issue of global warming. Next, this study sought to expand the current knowledge of global warming coverage by the media. Lastly, this study sought to expand on existing literature to discover how journalists outside of the United States communicate, to the public, the issue of global warming. Based on previous studies on global warming a frame analysis was conducted to explore how the Mexico City-based newspaper Reforma covers the issue of global warming. This study identified that ecology/science and consequences are the most frequently occurring themes of coverage, while scientific conflict and North/South conflict are present, but in low frequencies and near the end of stories. This study also identified international relations as the most frequent solution to global warming, while global warming story frequencies peaked during international conferences. These results confirm previous research, which has found that news media outside of the United States tend to emphasize international relations and de-emphasize conflicts and controversies.

Master of Science / Department of Journalism and Mass Communications / Robert W. Meeds / Recent research on magazine advertisements, for the most part, has examined race in terms of representation and gender in terms of stereotypical social roles and objectification. Very few content analyses have been done regarding the depictions of women in terms of specific body types portrayed in the advertising content of women's and teen magazines. In addition, very few, if any, studies have examined women's and teen's magazine advertisements for the presence of gender and racial stereotypes, overt sexuality, and depictions of a body ideal. This content analysis of six mainstream women's magazines explores the existence of all those variables and puts them in context with one another, examining the implications for what these advertisements say about our society. Specifically, this study focuses on the portrayals of women in women's and teen magazines, where previous studies have examined portrayals of women in general magazines or men's magazines, but no focus has been put on teen magazines or specifically women's magazines. Major findings include the obvious suggestions of specific body ideals for women and teens of different racial backgrounds, perpetuation of social role expectations and social stereotypes, and lack of sexual imagery prevalence in women's and teen magazines.

Master of Science / Department of Journalism and Mass Communications / Todd F. Simon / This paper explores queer self-presentation on the social network site, Facebook, emphasizing gendered functionality, gender and queer politics and presentations of gendered identities. It provides a review of early critical cyberculture studies, identity performance and queer theoretical considerations. This study is based on hermeneutic analysis of public profile information and transformative changes of Facebook users as well as in-depth interviews of two queer Facebook users. Results indicate that queer users are always-already gendered, even in the seemingly liberal environment of a social network site, but some, aware of the restrictive structures of Facebook, manipulate presentation to negotiate adequate gender performance. With specific attention to heteronormative structures, this paper challenges former claims of the potential for social progress inherent in social network sites and calls for changes within.