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1	Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas / Formation of Sales Promotion Strategy for cooperative "Daržovių centras" Pranckevičiūtė, Jolanta 21 May 2005 (has links) The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence of all forces and to prepare the model of promotion strategy. Methods of research – analyses and synthesis of literature, analyses of statistical data, half-structured interview, questionnaire poll, graphics, PEST analyses, SWOT analyses, portfolio analyses. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the influence of different forces, affecting promotion strategy in cooperative „Daržovių centras“ and prepared the model of promotion strategy. Marketing and Administration Makroaplinka Sales promotion Personal selling Rėmimas Vartotojai Public relations Cooperative Strategija Reklama Consumers Advertising Pardavimų skatinimas Populiarinimas Konkurentai Strategy Macro environment Asmeninis pardavimas Vegetables Kooperatinė bendrovė (kooperatyvas) Competitors Daržovės
2	Kooperatinės bendrovės "Daržovių centras" produktų paskirstymo valdymas / Management of products distribution for cooperative "Daržovių centras" Dubinskaitė, Jurgita 30 May 2005 (has links) Object of the work: cooperative "Daržovių centras". Subject of the work: distribution of goods. Work purpose: to prepare distribution strategy for organization and to provide for perfection of channel management. Tasks of the work: 1. To analyse goods distribution system; 2. To establish basic variants of formation for distribution channels; 3. To analyse elements of channel management; 4. To analyse channels of distribution for organization and formulate methodical substantiation; 5. To prepare distribution strategy; 6. To provide for perfection of channel management. Methods of the research - questionnaire poll, half-structural interview, analyses and synthesis of literature, SWOT analyse and graphic method. Marketing and Administration Atrankinis paskirstymas Kooperatinė bendrovė Level of distribution channel Retail trade width of distribution channel Selective distribution Intensive distribution Exceptional distribution Length of distribution channel Intensyvus paskirstymas Paskirstymo kanalo lygis Mažmeninė prekyba Paskirstymo kanalo plotis wholesale trade Didmeninė prekyba Išskirtinis paskirstymas Paskirstymo kanalo ilgis Cooperative

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Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas / Formation of Sales Promotion Strategy for cooperative "Daržovių centras"

Kooperatinės bendrovės "Daržovių centras" produktų paskirstymo valdymas / Management of products distribution for cooperative "Daržovių centras"