The Ezemvelo Farmers’ Organisation (EFO) is a certified organic smallholder group in KwaZulu-Natal province (South Africa) that exists as an institution to improve smallholder access to niche markets by reducing unit production and transaction costs. The study is motivated by the need to understand drivers of collective action, prevalence of internal group free-riding, and the impact of contract terms on contract performance. These three theoretical concepts are pertinent in understanding organisational and institutional issues affecting the performance of smallholder organic farming groups and in formulating policies to promote the performance of such groups. The study relies on the theoretical foundations of collective action, free-riding and contracts found within the realm of New Institutional Economics (NIE). These theories, though separate, are in fact related in certain respects. Collective action in smallholder groups, apart from being a function of a plethora of socio-economic factors, including transaction costs, could be constrained by free-riding within the group, which in turn could be influenced by flawed contractual arrangements. This study of collective action focuses on 200 farmers drawn from a sample survey of 49 non-EFO members, and a census survey of 103 partially certified and 48 fully certified EFO members. A ‘collective action’ model investigates the impact of perceived benefits and savings on production and transaction costs attributed to collective action by drawing comparisons between EFO members and non-members using a multinomial logit model. The study of free-riding uses data from 151 members of the EFO to construct an index of free-riding within the group using principal components analysis (PCA). A ‘contract model’, which also focuses on EFO members only, attempts to measure the impact of verbal contract provisions on contract performance in addition to evaluating the determinants of preferred contract terms using a combination of PCA, Ordinary Least Squares (OLS) regression, and logit models. Results indicate that continued participation in EFO is not influenced by the age or gender of the farmer, but positively influenced by growth in the net benefits of participation, and negatively by an increase in the size of the household’s cropland or on-farm earnings. With respect to production and transaction costs, the results suggest that EFO has reduced fully certified members’ concerns that crops would be damaged by livestock or constrained by inadequate technical information. However, this is not the case for other problems such as price uncertainty in conventional markets, a lack of affordable operating inputs, a lack of affordable transport, and a lack of communications infrastructure. The index of free-riding behaviour constructed using principal components analysis suggests that free-riding poses a serious threat to EFO’s collective marketing efforts. Ordinary Least Squares regression analysis of the index scores shows that members who are male, poorly educated, partially certified, aware of loopholes in the grading system, and who do not trust the buyer are more likely to free-ride. Benefits accruing to EFO members are limited and there is substantial confusion among members about the terms of EFO’s verbal contract with the pack house that purchases their organic produce. Ordinary Least Squares regression analysis of the impact that perceived contractual terms have on quantities delivered to the pack house yielded interesting findings. Perceptions that delivery calls are made by the buyer, that grading procedures are flawed and that prices are not jointly established were found to reduce quantities delivered to the pack house, after controlling for differences in farm and farmer characteristics. Logit models estimated to identify the determinants of preferred contract clauses indicate that farmers with higher levels of formal education and farm income, and lower levels of experience, favour a written contract over a verbal contract. Similarly, farmers with higher levels of formal education and lower levels of family farm labour favour a contract denominated by area rather than weight. It is concluded that EFO should recruit households that rely on farming for income and which are land constrained. EFO is more likely to survive if it continues to secure fully subsidised information, transport, fencing, and certification services for its members, and if it improves the benefits of participating by synchronising harvest and delivery dates, negotiating price discounts for organic inputs, and by maintaining an office with telephone, fax and postal services. In the longer-term, EFO should address institutionalised free-riding by issuing tradable ownership rights. In the short-term, EFO must engage with the pack house (buyer) to remove flaws in the grading process that conceal the origin of low quality produce. Transparent and mediated negotiations leading to an incentive compliant contract with the buyer may also help to build trust and reduce free-riding within EFO. It is also recommended that the terms of EFO’s contract with the pack house should be revised so that; (a) delivery calls can be made by either the pack house or by EFO during specified periods and with reasonable notice, and (b) grading procedures are fully transparent and ensure traceability so that losses caused by poor quality can be internalised to members who deliver inferior produce. In addition, it is important that prices be negotiated at the beginning of each season and that the contractual parties have recourse to pre-agreed facilitators and an arbitrator to resolve disputes on price and quality. A written contract is recommended to support these more complex terms, with the proviso that the contract is explained to current and prospective members, and that growers are fully informed of their rights and obligations. / Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

Organic farming is increasingly viewed as a plausible production system for sustainable agriculture for smallholder farmers. However, there is not enough scientific evidence and knowledge to advocate certified organic farming for African smallholder farmers who face several constraints related to production, storage and marketing. The potential for organic farming for smallholder farmers, faced by these constraints, is not clearly defined. As a result, this study set out to evaluate the production potential of organic agriculture among three smallholder farmer groups. Production questions were used to investigate and evaluate the potential for organic agriculture among three smallholder farmer groups and constituted the following subproblems: · What crops can be grown in the three study areas, based on climatic data ? · Do farmers concur that these are the most suitable potential organic crops? · How useful do the farmers find the decision making tool? · What constraints threaten commercial production of the identified crops for these farmers? Participatory methodologies that included the use of Force Field Analysis, discussions and workshops were used to identify organic production constraints related to production decisions. Farmers faced constraints related to finance, capacity enhancement, technical knowledge, fencing, irrigation, and a lack of, or inappropriately trained extension officers. As a response to identified production constraints, a decision support tool was developed. Natural resource data, including climatic and agronomic data, was used to create a specially calibrated Microsoft Excel spreadsheet interface that functions as an empirical organic production decision support tool for organic and aspirant organic smallholder farmers, by providing answers for farmer-prioritised production constraints. A list of potential crops for each of the three study areas was subjected to a series of checks against suitability for climate and disease conditions and nutrient requirements. A limited supply of manure, to meet the enormously high requirements for organic production in the poor soils of these areas, is the major constraint to exclusive organic production and renders certified organic production difficult and unsustainable. Farmers disagreed with some of the crops on the list, arguing that familiar crops were rejected by the model, but they were excited by the prospects for production of “new” crops suggested as suitable by the decision support tool, but not yet grown in the study areas. End users welcomed the model and expressed the opinion that it would be useful in decision making related to organic crop production. The study concludes that, although a number of agronomically-suitable crops can grow in the study areas, organic production is restricted by rather high manure requirements, lack of compost making skills, lack of knowledge on natural pest and disease control and poorly nourished soils, leading to poor yields. The rainy season creates a disease-supporting environment, rendering organic farming risky for rain-fed smallholder farming. Risk in certified organic farming for smallholders was further exacerbated by a hardly inconducive policy environment that low literacy levels exist amongst farmers. This study is innovative for three reasons. First, farmers were true participants and drivers of the research. Second, trans-disciplinary expert seminars were attended by experts from different disciplines who critiqued the conceptualisation, design, and implementation of the study. Third, the development of a practical decision-support tool shows innovation towards solving complex smallholder farmers decisions. If organic farming is to be promoted, commitment by government is needed in order to establish policy and legislation on organic farming to direct and govern training, information provision and marketing. Intensive training and knowledge building of organic production for smallholder farmers and extension officers is critical. There are also agroecological risks associated with organic farming for smallholder farmers. Recommendations for future research include comparison between organic agriculture and conventional agriculture, where sustainability of certified organic farming and economic viability can be conducted in the South African context. Improvement of the decision making tool will require involving information technology specialists so that the tool can be installed in community centres, extension offices and other accessible places for farmers and others. / Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

The midlands was the first area occupied and farmed by white settlers. It became the agricultural heartland of colonial Natal. Its farmers became politically and economically powerful. Their success rested on the construction of a community. They formed a close-knit society in which family links and a sense of belonging were constantly reinforced. The community was closed to blacks. A keen sense of class was developed which made it difficult for outsiders to gain admission. In order to become a member, new immigrants could enroll in some of the many social institutions which were created. It was these institutions which served to integrate the community, to order and police it, and to define it. The community was composed of people who all owned land. A sense of belonging to this community was achieved in a number of ways. Families were nurtured, becoming exceptionally important as institutions through which wealth was passed. They were places of social interaction as well as transgenerational units which ensured a continuous presence in the area. Amongst the institutions which the settlers founded were schools, societies, volunteer regiments. agricultural organisations and sports clubs. The institutions were consciously modelled on their metropolitan counterparts. Settler masculinity was nurtured in the institutions. It prescribed male behaviour according to the values of a land-owning settler gentry. This masculinity was disseminated throughout the colony, becoming a key feature of the colonial gender order. A strong emphasis was placed on being tough and fit, on obedience and teamwork. These were values which gave sport major popularity within the colony and which fueled a militarism that had a bloody and brutal climax in the 1906 rebellion. The institutions gave men power and served as networks by which white male prestige and influence was sustained . Although women were formally excluded. they occupied a central position within the family and made a major contribution to the reproduction of the community. White boys and men found the demands of settler masculinity exacting. Nevertheless. apart from providing them with powerful places in the colonial order, its emphasis on male companionship and fit bodies produced a powerful camaraderie. On the other hand. It stigmatised men who did not fit the mould, enforcing conformity as it did so. Settler society was able to renew and reproduce itself largely through its own institutions outside the sphere of the state. The expansion of the state in the twentieth century threatened settler institutions though they were successfully defended. The midland community and its families were not as homogenous as they liked to pretend. They maintained a facade by excluding and silencing dissidents. This process was a necessary part of the creation of a myth which elevated old Natal families to positions of social status and prestige. / Thesis (Ph.D.)-University of Natal, Durban, 1996.

The study was motivated by the 2002 Language Policy for Higher Education (LPHE) that was promulgated by the Department of Education (DoE) in response to its concerns over the alarmingly high failure, dropout and retention rates of particularly black South African students. The LPHE has identified English-medium instruction as the possible main factor in denying the majority of black students’ access to and success in higher education. However, the LPHE is yet to be fully implemented in the country partly due to the fact that sociolinguistic studies among black-African-language speakers indicate that there is a strong preference for English over black African languages in all formal sectors of society, including academia. This preference for English is, in part, a result of the lack of development and the under-resourcing of black African languages in education. Also, black South Africans, while they desire quality mother tongue instruction (MTI), strongly wish to improve their English proficiency. Following on these indications, this study developed and piloted dual language instruction (DLI) (isiZulu-English) teaching and learning course material on academic literacy and communication skills. The purpose of the study was to investigate the extent to which participation in the DLI pilot course might contribute towards ‘attitude change’ as regards the use of isiZulu as a teaching and learning resource alongside English in higher education. The investigation, which took place at Mangosuthu University of Technology (MUT) in the province of KwaZulu-Natal in South Africa, was undertaken among isiZulu-speaking students and their lecturers, all of whom were involved in an Academic Literacy and Communication Skills course for engineers at foundation level. In order to collect data the study adopted an embedded mixed-method research approach in that while it mainly made use of three questionnaires that were administered to The study was motivated by the 2002 Language Policy for Higher Education (LPHE) that was promulgated by the Department of Education (DoE) in response to its concerns over the alarmingly high failure, dropout and retention rates of particularly black South African students. The LPHE has identified English-medium instruction as the possible main factor in denying the majority of black students’ access to and success in higher education. However, the LPHE is yet to be fully implemented in the country partly due to the fact that sociolinguistic studies among black-African-language speakers indicate that there is a strong preference for English over black African languages in all formal sectors of society, including academia. This preference for English is, in part, a result of the lack of development and the under-resourcing of black African languages in education. Also, black South Africans, while they desire quality mother tongue instruction (MTI), strongly wish to improve their English proficiency. Following on these indications, this study developed and piloted dual language instruction (DLI) (isiZulu-English) teaching and learning course material on academic literacy and communication skills. The purpose of the study was to investigate the extent to which participation in the DLI pilot course might contribute towards ‘attitude change’ as regards the use of isiZulu as a teaching and learning resource alongside English in higher education. The investigation, which took place at Mangosuthu University of Technology (MUT) in the province of KwaZulu-Natal in South Africa, was undertaken among isiZulu-speaking students and their lecturers, all of whom were involved in an Academic Literacy course for engineers at foundation level. In order to collect data the study adopted an embedded mixed-method research approach in that while it mainly made use of three questionnaires that were administered to students there were also focus group interviews to supplement quantitative data. In addition, the data analyses were comparatively undertaken across different times of the study and between different groups of participants (students and lecturers). The purpose in the comparative analyses of all the data collected was to discover whether or not there were areas of convergence and/or divergence in the garnered opinions concerning attitudes to bi-/multilingual education. The important finding of this study was that the majority of students indicated from the onset that they preferred to use their primary language as a learning resource while they also valued the role of English in education. This was taken as an indication of positive attitudes to bilingual education. As a result, the use of the DLI pilot course contributed to a minimal attitude change in that after its use there were a few students who for the first time acknowledged the positive role of isiZulu in education. The majority of lecturers also approved of the use and/or the role of L1 in education and indicated support for its use in content subjects. However, the longitudinal investigation of attitudes amongst students in their final year of study revealed a shift in attitude in that the majority identified English as the only language of education. The thesis concluded by suggesting that it is attitudes based on personal experience rather than on preconceived ideas that should inform our decisions on language education policy implementation. It was then recommended that Higher education institutions that are in areas where the student population remains predominantly black in terms of demographics should lead in the implementation of multilingual education policies. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2011.

In many cases rural crafters have had only limited exposure to the market economy and have little understanding of how it works. If the crafters are unable to market their products, then their efforts in making craft items are being wasted. It was for this reason that this study was undertaken. The study focused on indigenous handcraft (beadwork, basketry and leatherwork) owing to the fact that these kinds of crafts are widely produced in the area of Izinqoleni. The purpose of this study was to investigate the marketing opportunities of indigenous handcrafts, and highlight problems faced by crafters in Izinqoleni. To accomplish this, the study had to describe the productive functioning of individuals and group producers of indigenous handcraft, find out about the kinds of craft items produced, and understand what was required to produce crafts in sufficient quantities and appropriate quality for markets. It also had to identify such suitable markets and describe the market places in relation to access, requirements, and potential for economic returns of crafters, to identify the gaps in the relationships between present production by crafters and marketing requirements, identify the constraints on crafters and markets, and recommend remedial actions that need to be taken. For this study, in-depth interviews, focus group discussions, and personal observations were employed to obtain information. The target population of this study comprised of the individuals and group crafters, craft traders (formal and informal traders such as art and craft galleries, craft shops, farm stalls, Tourism Information Centre, beach/road side craft sellers) as well as the buyers of indigenous handcrafts (schools and Shembe religious groups). Ten individual crafters, two craft groups, seven informal craft traders, four formal craft traders, two schools and two Shembe groups participated in this study. The findings of this study indicated that, despite the constraints facing the crafters in Izinqoleni; both the individual and group crafters had great potential for producing marketable products, although groups had better opportunities in term of exposure to markets and other requirements than individuals. There was not a big difference between the craft items that were produced by the crafters of Izinqoleni and those that were available at the local craft outlets. The traders, however, did not obtain their goods from local crafters; they depended on the distant crafters for supply of indigenous handcrafts. Therefore, they were very positive in creating strong relationships with the local crafters, provided they conformed to the requirements of these markets. It was therefore recommended that the crafters form cooperatives so that they could become recognized and then be supported in every possible way. The Government policies should consider indigenous handcraft as a major contributor to the economy, and promote indigenous handcraft production and marketing by providing sufficient support and services. / Thesis (M.Sc)-University of KwaZulu-Natal, Pietermaritzburg, 2006.

The purpose of this study was to investigate coping strategies employed by low-income households of Sweetwaters KwaZulu-Natal, who have members who are infected with HIV in ensuring food security when dealing with HIV/AIDS. This study was based on households who have members living openly with HIV/AIDS and who were members of a support group of HIV positive people. This study was conducted between July 2003 and June 2004. Focus group meetings were conducted with a support group of 26 members (Philani Support Group). Questionnaires, group discussions and observations were used to collect data from households. In order for the study to investigate coping strategies, the following sub-problems were investigated to measure changes before and after illness or death in household: changes in finances, changes in food habits, social aspect of studied household which included infrastructure (housing, roads, water, sanitation and energy); external and internal support. There were no major differences in coping strategies, but the structure, resources and size of households informed their coping strategies. Food was the centre of all activities of households. As the ability of the household to produce food or earn income decreased, the need for food increased. Government social grants have been shown to be the main resource for coping (they enabled households to cope or survive). It is recommended that low-income households affected by HIV/AIDS and totally dependent on grants should be helped not to develop a dependency syndrome by implementing strategies that will encourage active participation and deal with passiveness that exists within low-income households of Sweetwaters affected by HIV/AIDS. As this study indicates that there are no resources on which concerned households depend, it suggests a greater need for capital to boost the household and strategies for households to be able to sustain themselves. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2005.

In South Africa commercial agriculture employs approximately 8.5% of the national workforce. Therefore, information about commercial farmers’ perceptions of and management responses to the HIV/AIDS pandemic are likely to be of interest to policy makers and non-governmental organisations (NGOs) in the health sector, as well as practitioners in rural development and commercial agriculture. HIV/AIDS affects businesses such as commercial farms by decreasing productivity, increasing costs and therefore decreasing overall profitability. Farm business’ responses to the challenges posed by HIV/AIDS may advantage or disadvantage farm workers. For example, farm workers are highly vulnerable to burden-shifting activities (practices which reduce the cost of HIV/AIDS to the employer, such as the outsourcing of low-skilled jobs). However, farm businesses may also play a substantial role (e.g., by providing formal adult education or access to clinics) in addressing the HIV/AIDS epidemic in rural commercial farming areas of KwaZulu-Natal and in South Africa generally. This study presents an analysis of KwaZulu-Natal commercial farmers’ perceptions of and management responses to the HIV/AIDS pandemic. This analysis identifies the farm, business and personal characteristics of the various respondents. It is important to know this information because it assists in understanding why commercial farmers are responding as they are, which will in turn assist in future HIV/AIDS policy planning. The analysis is based on a postal census survey of Kwanalu (KwaZulu-Natal Agricultural Union) commercial farmer members in April and May 2007. Results suggest that, on average, Kwanalu members are highly concerned about the impact of HIV/AIDS on their businesses. A majority of respondents perceived HIV/AIDS to negatively affect the current and future profitability of farming, increase labour absenteeism and staff turnover rates, and reduce labour productivity. An analysis of variance (ANOVA) of the data shows that respondents’ management responses to the HIV/AIDS pandemic varied by farm size and enterprise type, but include paying higher than average wage rates to attract and retain healthy and productive workers, multi-skilling staff to provide back-up skills, and mechanisation to defer costs of HIV/AIDS. Respondents tended to believe that effective HIV/AIDS treatment and prevention programmes require an integrated approach between government, employers and employees. Two response indexes were calculated: (1) ranking by adopters only (only those who use a certain response are included) and (2) ranking by all respondents (a response is not used by a respondent automatically scores zero). The response indexes showed that resource-intensive HIV/AIDS services such as provision of antiretrovirals (ARVs) and nutritional supplements are ranked high by actual adopters, but relatively low overall (as only a small proportion of respondents are adopting these strategies) in the ranking by all respondents. Burden-shifting practices (e.g. mechanisation) are ranked relatively high in both rankings, indicating that respondents rate them as important in managing HIV/AIDS, and that many respondents are utilising them. Relatively inexpensive HIV/AIDS services (e.g. informal communication) are ranked low by actual adopters but high on the overall index as many respondents are using them (but doubt their effectiveness). A linear regression analysis was conducted on principal components from the response indexes to identify characteristics of “high” and “low” responders and of those who utilise burden shifting activities or HIV/AIDS services. The characteristics of “high” responders are that they perceive HIV/AIDS to impact on costs; they employ a high proportion of skilled labour; and they have high turnovers and high debt servicing obligations. Responders who employ large amounts of labour (particularly permanent labour); who perceive HIV/AIDS as the responsibility of the employer; who are older and more experienced; and who have a relatively high debt: asset ratio tend to use HIV/AIDS services to manage the impacts of HIV/AIDS. Many respondents already play an important but inexpensive role in HIV/AIDS prevention and treatment through encouraging voluntary HIV testing and providing staff with information and transport to clinics. Policy makers should take this into consideration when formulating HIV/AIDS policies to combat the pandemic.

This study explored and examined indigenous knowledge IK in the process of maize production and soil management by farmers in Msinga in central KwaZulu-Natal. This study was qualitative in nature. Two methods were used for data collection: focus group discussions; and individual semi-structured interviews. The study found that the Msinga farmers have a range of techniques and strategies to produce maize and manage the soil; they have been relying on this knowledge for generations. However, many farmers have also begun to adopt elements of western science such as the use of hybrid seeds, fertilizers and pesticides – albeit access to them is a major problem. It was also found that these indigenous knowledge and techniques have also suffered as result of different factors, including the climate conditions as result of the growing drought in the area, the passing on of elders with knowledge, and the breakdown of social cohesion. Communities' indigenous knowledge has been rendered ineffective to, alone, address their maize production and soil management issues. As a result, indigenous knowledge is dying in this community and the farmers are not able to produce sufficient maize to meet their needs. In the face of these pressures, the Msinga farmers also lack any meaningful external assistance either from the government or private agencies. They have no access to extension. This means that communities have to fend for themselves, and where indigenous knowledge has failed they have no other alternatives that will help them to adjust to their environment. Finally, the study found that as a result of this stasis, the Msinga farmers and their families are poor and lack the basic means for their daily survival; food shortages are frequent. The consequence is that they appear powerless and unable to cope with challenges. The study recommends an integrated approach to address issues of reconstructing indigenous knowledge; social cohesion; environmental matters; poverty eradication; external support and integrating indigenous knowledge and western science. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2012.

This study set out to investigate the food insecurity coping strategies of sample households from the Embo community in the Umbumbulu district of KwaZulu-Natal. A total of 151 Ezemvelo Farmers' Organisation and 49 non-EFO members were interviewed in two rounds, beginning in October 2004 and March 2005. The total sample included 200 respondents from 176 households. A survey questionnaire was used to collect data on socio-economic characteristics, food consumption patterns and application of consumption coping strategies. The study used the Coping Strategy Index to establish the food security status of the households by calculating and comparing the Coping Strategy Index Scores of households. Households applied short-term food consumption coping strategies to cope with food shortages and resorted to short-term income coping strategies when they experienced income shocks. Coping strategies employed by households were effective in mitigating food insecurity. Most strategies applied by most households were not detrimental to livelihoods and did not compromise future household food security. Food insecurity increased the frequency and severity of application of coping strategies employed by households. Households ate less preferred foods, skipped days without eating and ate wild foods. These coping strategies were particularly dangerous to households as proper nutrition is critical for ensuring healthy and productive lives. Food security interventions need to support beneficial coping strategies currently employed by households. Relevant stakeholder like the Departments of Health and Social Development need to target nutritional interventions through workshops and training with vulnerable households. Supporting protective coping mechanisms entails protecting entitlements to land, water resources and productive and non-productive assets. Agricultural production improved the incomes and food consumption of the sampled households. Sustainable agricultural production should be promoted and sustained at household level. The Ministry of Agriculture and local development agencies should assist the community by providing production inputs, for example, provision of vegetable seeds, mechanisation, infrastructure and information on improved production techniques to encourage greater productivity and wider engagement in agriculture. Home gardens could make iii valuable contributions to family food supply and income. The Ministry of Agriculture and local development agencies should give more advice through extension and training services, providing support through negotiation of contracts with suppliers. While agriculture may play a major role in the reduction of food insecurity, attention should also be given to the promotion of non-farming activities, particularly those that can reduce food insecurity. The community and households should actively engage in the design and implementation of policies government policies and strategies for farm and non-farm interventions. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

Printed information access, preferences and use by small-scale farmers in KwaZulu-Natal, who are experimenting with or converting to organic farming, were investigated to establish the need for information on organic production, certification, and marketing. Forty-six resource-poor farmers from four groups at Umbumbulu, Tugela Ferry, KwaMashu and Muden participated in semi-structured group interviews. Guiding questions, information tabulation, ranking and sorting, and voting were used to gather data. Five printed agricultural information materials were evaluated. The findings indicated that the participants trusted and relied on intermediaries for access to innovative, research-based information, and preferred interpersonal communication over other information channels. Printed materials were valued for their permanence, while participants preferred materials in isiZulu as 75% of participants were able to read and write isiZulu or were able to ask family members to read materials in isiZulu. At least one functionally literate farmer was a member of each of the participating farmer groups. Appropriate printed information on organic production, certification and marketing had not reached the participants. Characteristics of printed information materials preferred by participating farmers included: large typeface, photographs, drawings, step-by-step instructions, stories about people and events, context-specific content, the use of plain language in English or preferably isiZulu. / Thesis (M.Agric.)-University of KwaZulu-Natal, Pietermaritzburg, 2004.