The purpose of this study was to examine the ways in which the Swedish lifestyle magazine VeckoRevyn construct the sex and love relations of bi- and homosexuals. We analyzed 22 unique texts in magazines, from 2009 to 2014, in order to get a result as current as possible. To represent the magazine overall we have selected texts from various parts of the magazine. With a critical discourse analysis and through relevant and significant theories and perspectives such as social constructionism and heteronormativity, we found that VeckoRevyn represent sex and love relations of bi- and homosexuals through four discourses. The outcome of our study shows that VeckoRevyn only represent a limited part of bi- and homosexuals sex and love relations. In the analysed texts bi- and homosexuals are forced to “come out of the closet” repeatedly and their sexual relations are rarely represented. When the sexual relations are represented, it’s frequently through fantasies or in extreme ways with an attempt to entertain. VeckoRevyn tells the readers that it’s stupid to label oneself as bi- or homosexual, nevertheless VeckoRevyn often uses labels as a big part of their construction of bi- and homosexuals identities. Bi- and homosexuals never really come out of the closet, they are forced to always be standing in the doorway.

The thesis addresses issues of body image in a marketing context. The aim of the thesis is to affect elements of the body image of persons shown in the printed local and foreign media, determine the extent to which people look identical and how it differs. Part of the objective is to affect the factors leading consumers to solve their dissatisfaction of how they look like by looking for the help of plastic surgery. The work is divided into theoretical and analytical part, the theoretical part gives the reader the opportunity to become familiar with the issue of body image and provide him better orientation in the analytical section. The analytical part is focused on the content analysis of the Czech and U.S. version of Cosmopolitan magazine, but also includes an analysis of secondary data, namely database Market Media Lifestyle and also the results of research "Perceptions of Aesthetic Plastic Surgery."

Baaam is a Swedish digitized lifestyle magazine for young women that, among other things, writes about sex, sexuality and relationships. Baaam is a feminist platform that claims to be a guiding companion to young women. The purpose of this study was to examine how Baaam portrays female sexuality and thus what messages they convey to young women regarding female sexuality. The research questions were: How is female sexuality portrayed in the lifestyle magazine Baaam? Does the selected articles from Baaam confirm or change the traditional, dominant view of female sexuality? Norman Fairclough’s critical discourse analysis (CDA) was conducted to find and then analyze discourses in the selected articles. A total of 23 articles published between 2016 and 2019 were analyzed. This was carried out from a social constructionist perspective together with representation theories and gender theories. Based on the analysis, different themes were used to explain how the sexual woman is constructed through different sub-discourses: ”The female sexual identity”, ”The woman’s sexual pleasure”, ”The sexual woman in relation to the man” and ”The performing sexual woman”. The sexual woman is portrayed both in a way that confirm and change the traditional, dominant view of female sexuality.

Denna uppsats har syftat till att undersöka hur maskulinitet görs i omslagsintervjuerna i Café Magazine under åren 2015 och 2020. Analysen har utgått från Raewyn Connells och Ylva Elvin-Nowak & Heléne Thomssons teorier kring maskulinitet och att kön är något som görs, snarare än något som är. Connells maskulinitetsteori innebär att maskuliniteter ska förstås som något dynamiskt som är avhängigt sociala, kulturella och historiska villkor. I vår undersökning har vi sökt besvara frågan: Hur görs maskulinitet i omslagsintervjuerna i livsstilsmagasinet Café Magazine åren 2015 och 2020? Vi har undersökt hur de arbetar med text och bild för att gestalta maskulinitet. Genom att tillämpa en kvalitativ tematisk innehållsanalys samt en semiotisk bildanalys har totalt åtta stycken omslagsintervjuer analyserats, såväl i text som bild, fyra stycken från respektive år.  Av analysen framgår att Café Magazine i bild och text gör en maskulinitet som bär flera kännetecken av den västerländska hegemoniska maskuliniteten. Men vi ser även nyanseringar som kan antyda att det skett, och fortfarande sker, förändringar i denna västerländska, hegemoniska maskulinitet. Fram växer bilden av en emotionell och reflekterande maskulinitet. / The purpose of this study is to examine how masculinity is portrayed in the cover stories of Swedish magazine Café Magazine during 2015 and 2020. The theoretical framework upon which the analysis has been made consists of Raewyn Connell’s theory of masculinity, as well as Ylva Elvin-Nowak & Heléne Thomsson’s concept of gender, stating that gender is constructed by us, rather than something that resides within us. Connell’s theory of masculinity proposes that masculinities are dynamic, social constructs that varies in different cultures and periods of time.  The aim has been to examine how masculinity is constructed in the cover stories of the men’s lifestyle magazine Café Magazine during 2015 and 2020. The material consists of eight cover stories in total, four from each year. The cover stories have been analyzed by combining two methods: (qualitative) thematic analysis for the written content of the articles and semiotic analysis for the images.   The study concludes that the masculinity constructed by Café Magazine, in the written content as well as the images of the cover stories, displays several characteristics consistent with those of western, hegemonic masculinity. However, there are nuances to suggest that this western, hegemonic masculinity has recently undergone, or still is undergoing, changes. In these nuances an emotional and reflecting masculinity emerges.